"Consumers are starting to use AI to narrow their options before they ever visit a business's website. AI is not just looking for webpages that mention offerings; it seeks proof that a company actually does that work and does it consistently."
"For contractors, that changes what reputation means. It is not just a star rating anymore. It is the record your business leaves behind after every job."
"I've seen this firsthand with a plumbing company that made a simple operational change. Technicians started uploading two photos from each job into the company's CRM platform, and the office sent review requests tied to the repair that was completed."
Consumers are increasingly relying on AI-powered searches instead of traditional Google searches to find home service providers. This shift changes the evaluation process, focusing on whether AI trusts a business enough to recommend it. Trust is built through clear signals such as recent specific reviews, photos of completed work, and consistent business information. For contractors, reputation now hinges on the detailed record left after each job, rather than just star ratings. Operational changes, like uploading job photos and sending targeted review requests, can enhance the specificity of customer feedback.
Read at Forbes
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