#digital-marketing

#digital-marketing

"We've always wanted to partner with Meta more deeply. WhatsApp is so widely used all over the world, and our community and accessibility are important to us."

Google's March 2026 core update is a regular update designed to better surface relevant, satisfying content for searchers from all types of sites. It is not a penalty but promotes great web pages.

New Capability: In response to strong positive customer feedback and numerous requests, we're excited to announce a new feature connecting the Grounding Queries and Pages views within the AI Performance report.

The campaign leans into humor, but its premise stays rooted in a relatable experience. Cardi appears overwhelmed by notifications, sticky notes, and endless reminders, capturing the feeling of trying to stay on top of everything at once.

Only Las Vegas would look at the world's most iconic canvas and say, 'Let's raise the stakes.' Code Match transforms the Exosphere into a playful, engaging experience, inviting fans to discover unforgettable Las Vegas experiences all powered by that unmistakable 'Only in Vegas' spark that defines the destination.

James has built an extensive network of knowledge and contacts across the global sports betting and iGaming industry. In his new role, James will bolster Receptional's digital marketing services for sports betting and iGaming firms, with a focus on digital PR, brand and creative strategy, and paid and social media for B2B companies in the sector.

Cavai has built the world's leading global conversational advertising cloud by working closely with brands, publishers and agencies to enable experiences which boost audience engagement. Its clients are experiencing massively increased ROI thanks to these non-interruptive ad formats which enable two-way dialogue between audiences and brands.

GEO (generative engine optimization) is the practice of optimizing digital content for AI-driven discovery so that your brand shows within AI-generated answers to user prompts. The key to winning at GEO is creating and distributing content that AI tools like to read, understand and serve up in their responses.

When you outsource SEO to India, you often get the same (or even better) quality work compared to many Western agencies, but at a more affordable rate. That's mainly because operational costs are lower in India. This allows agencies to offer competitive pricing while still hiring skilled professionals.

We've started to notice all these things in Meta advertising, where the majority of our marketing spend is. Things like your text being used to train AI, and more and more AI things you have to opt out of - like AI pictures and AI videos that can alter the image of the thing you've uploaded quite dramatically. You have to opt out of each one, individually, every time you post something.

To address its clients' privacy challenges without adding friction to their digital journeys, the agency recently upgraded its consent management strategy. In a demanding regulatory environment marked by increased scrutiny from the Dutch Data Protection Authority (Autoriteit Persoonsgegevens - AP), which has recently stepped up inspections of cookie banners, and with data playing an increasingly critical role in marketing performance, the agency was looking for a solution capable of reconciling compliance, user experience, and marketing efficiency.

It recently disclosed that India Times was the most-effective English language publisher on Facebook in terms of shares, ahead of NBC and Fox News (with the Daily Mail in seventh and the BBC in eighth). It analysed the optimum length of a story for maximum shares and found that the sweet spot for the New York Times audience is 1,021 words, but for the BBC it's 721 and for the Huffington Post it's 641.

Pinterest's UK marketing manager Lizzie Sibley, Airbnb's EMEA marketing manager Holly Clarke and Thane Ryland, global lead social analytics and insights at Microsoft have been added to the speaker line-up for Online Influence West, taking place in Bristol this Friday, 16th October. They will join Paul McCrudden, head of content Europe for Twitter, Guy parker, chief executive of the Advertising Standards Association, Jeremy Waite, head of digital strategy at Salesforce and Keith Lewis, Zurich UK social media lead.

"During this difficult time for many of us, Audi wanted to create an innovative way of bringing the iconic Australian road-trip to people in their homes."