"Everyone in this industry has had that moment. You open your inbox and see fifty emails in the same thread. And you realize: there has to be a better system."
"Despite the growth of digital marketing, the ecosystem around editorial placements remains surprisingly manual and fragmented, especially at a global scale."
"The structure of editorial advertising has barely changed in more than a decade. A brand wants credibility or visibility in a media outlet."
The process of editorial advertising has remained largely unchanged for over a decade, involving brands, agencies, and publishers in a tedious cycle of email outreach and negotiations. This manual and fragmented system contrasts sharply with the automation seen in other advertising sectors. Frustration with this inefficiency has led to the development of new solutions aimed at streamlining the workflow, reducing the reliance on emails and improving the overall experience for all parties involved in editorial placements.
Read at TNW | Artificial-Intelligence
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