"OpenAI has become a media company, by buying TBPN, the very buzzy tech-business internet talk show with a small but influential audience. This is real. This is a very interesting deal."
"Coogan and Hays sold now, just as they were starting to build a real advertising business, because building a real advertising business is hard. Selling to OpenAI means they never have to worry about it again."
"Unlike projects like Sora, running an internet talk show doesn't require precious compute or other resources. TBPN is very unlikely to generate regulatory, political, or brand blowback."
"No matter what OpenAI is paying the TBPN guys 'low hundreds of millions,' it will not amount to rounding error on a rounding error for a company that just raised $122 billion."
OpenAI's recent acquisition of TBPN marks a significant shift towards media, following the cancellation of other projects like Sora. TBPN cofounders John Coogan and Jordi Hays sold their business amid rising buzz, likely to avoid the challenges of building an advertising model. OpenAI's purchase allows it to diversify without the resource demands of other ventures. The acquisition, reportedly in the low hundreds of millions, is a minor expense for a company that recently raised $122 billion, indicating a strategic move into the media landscape.
Read at www.businessinsider.com
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