#advertising

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#openai #ai #apple-maps #marketing #elon-musk #chatgpt #social-media #apple #meta #revenue-growth #antitrust
#connected-tv
Television
fromAol
4 hours ago

The rise of CTV IRL: Valuable TV audiences are no longer just sitting at home

Connected TV is expanding into public spaces, transforming how audiences engage with content outside the home.
Television
fromMiami Herald
3 hours ago

The rise of CTV IRL: Valuable TV audiences are no longer just sitting at home

Connected TV is evolving to engage audiences in social spaces like restaurants and gyms, reflecting a shift in consumer behavior towards experiences.
Television
fromAol
4 hours ago

The rise of CTV IRL: Valuable TV audiences are no longer just sitting at home

Connected TV is expanding into public spaces, transforming how audiences engage with content outside the home.
Television
fromMiami Herald
3 hours ago

The rise of CTV IRL: Valuable TV audiences are no longer just sitting at home

Connected TV is evolving to engage audiences in social spaces like restaurants and gyms, reflecting a shift in consumer behavior towards experiences.
more#connected-tv
#marketing
Marketing tech
fromAdExchanger
2 days ago

Jones Road Beauty Is Using A New Type Of MMM To Reset Its Media Measurement | AdExchanger

Cody Plofker values discovering ineffective marketing channels to optimize strategies, contrasting with typical marketers who struggle with measurement confusion.
Marketing
fromThe Drum
1 week ago

Andrew Tindall: We've made media easier to defend than creativity, but we need both to win

The challenge in marketing is prioritizing creativity over media effectiveness for impactful campaigns.
Marketing tech
fromAdExchanger
2 days ago

Jones Road Beauty Is Using A New Type Of MMM To Reset Its Media Measurement | AdExchanger

Cody Plofker values discovering ineffective marketing channels to optimize strategies, contrasting with typical marketers who struggle with measurement confusion.
Marketing
fromThe Drum
1 week ago

Andrew Tindall: We've made media easier to defend than creativity, but we need both to win

The challenge in marketing is prioritizing creativity over media effectiveness for impactful campaigns.
more#marketing
#netflix
Television
fromTheStreet
1 week ago

Netflix raises prices for U.S. subscribers again

Netflix raised subscription prices across all tiers to support content investment, with ad-supported plans remaining the lowest-cost option.
Marketing tech
fromAdExchanger
1 week ago

Netflix's First MLB Broadcast Wasn't A Home Run; The AI Data Center Backlash Arrives | AdExchanger

Netflix's inaugural baseball game broadcast was marred by excessive advertising despite being an ad-free tier subscriber.
Media industry
fromThe Verge
1 week ago

Netflix is raising prices again

Netflix has increased subscription prices across all tiers, with the cheapest ad-supported plan now at $8.99 per month.
Television
fromTheStreet
1 week ago

Netflix raises prices for U.S. subscribers again

Netflix raised subscription prices across all tiers to support content investment, with ad-supported plans remaining the lowest-cost option.
Marketing tech
fromAdExchanger
1 week ago

Netflix's First MLB Broadcast Wasn't A Home Run; The AI Data Center Backlash Arrives | AdExchanger

Netflix's inaugural baseball game broadcast was marred by excessive advertising despite being an ad-free tier subscriber.
Media industry
fromThe Verge
1 week ago

Netflix is raising prices again

Netflix has increased subscription prices across all tiers, with the cheapest ad-supported plan now at $8.99 per month.
more#netflix
#data-privacy
fromBrooklyn Eagle
13 hours ago
Brooklyn

PREMIUM Is Your Phone Spying on You? Nah. It Doesn't Have To.

Apps collect extensive data about users, allowing them to predict needs without eavesdropping.
Privacy technologies
fromMakeUseOf
1 week ago

Creepy ads followed me everywhere until I changed these 7 settings

Advertisers track user activity through cookies and identifiers to serve targeted ads, but users can adjust settings to limit personalization.
Privacy technologies
fromMakeUseOf
1 week ago

Creepy ads followed me everywhere until I changed these 7 settings

Advertisers track user activity through cookies and identifiers to serve targeted ads, but users can adjust settings to limit personalization.
more#data-privacy
Marketing tech
fromExchangewire
15 hours ago

The Stack: AI Surges while Social Platforms Face Scrutiny

AI is growing rapidly, streaming models are evolving, and regulatory pressures on platforms are increasing globally.
Marketing tech
fromAdExchanger
17 hours ago

Boathouse's New Chief Strategy Officer Says It's Time For Agencies To Take The Reins Of Measurement | AdExchanger

Sonia Chung emphasizes the need for agencies to develop their own data infrastructures to reduce dependency on major tech platforms.
#spotify
Marketing tech
fromAdExchanger
19 hours ago

Johnny On The Spotify; DOJ Closes The Book On A Rental Ads Scam | AdExchanger

Spotify's ad business faces challenges due to preference for direct podcast deals and lagging audio ad spend.
Marketing tech
fromDigiday
1 day ago

Spotify's ad exchange grew its programmatic ad base, but buyers want more

Spotify's ad exchange significantly increased its programmatic advertiser base, achieving 222% growth in active advertisers since its launch.
Marketing tech
fromAdExchanger
19 hours ago

Johnny On The Spotify; DOJ Closes The Book On A Rental Ads Scam | AdExchanger

Spotify's ad business faces challenges due to preference for direct podcast deals and lagging audio ad spend.
Marketing tech
fromDigiday
1 day ago

Spotify's ad exchange grew its programmatic ad base, but buyers want more

Spotify's ad exchange significantly increased its programmatic advertiser base, achieving 222% growth in active advertisers since its launch.
more#spotify
Apple
from9to5Mac
20 hours ago

Apple details plan to sunset Ads Campaign Management API in 2027 - 9to5Mac

Apple is transitioning from the Campaign Management API to the new Ads Platform API, which will sunset on January 26, 2027.
Marketing
fromDigiday
19 hours ago

High stakes, big budgets: How brands are navigating a massive sports year

Brands are prioritizing long-term partnerships over costly live sports advertising due to economic uncertainties and high costs of ad placements.
Podcast
fromRAIN News
2 days ago

For April Fools, History Daily Partners with Magellan AI to Monetize 16th-Century Podcast Advertising

History Daily's April Fools episode features comedic ads from 1572, showcasing historical humor and creativity.
#openai
Marketing tech
fromExchangewire
4 days ago

Digest: OpenAI Extends Ad Pilot Beyond April; X Ad Boycott Lawsuit Dismissed by US Judge; Disney+ Seals RTVE Fast-Stream Deal

OpenAI extends its ad pilot internationally, while a lawsuit against X over an ad boycott is dismissed, and Disney+ strikes a streaming deal with RTVE.
Marketing tech
fromThe Daily Upside
4 days ago

OpenAI Touts Early Advertising Win After Buzzkill Cutbacks

OpenAI's ChatGPT advertising network reached $100 million in annualized revenue, but faces challenges from dominant Big Tech competitors.
Marketing tech
fromExchangewire
4 days ago

Digest: OpenAI Extends Ad Pilot Beyond April; X Ad Boycott Lawsuit Dismissed by US Judge; Disney+ Seals RTVE Fast-Stream Deal

OpenAI extends its ad pilot internationally, while a lawsuit against X over an ad boycott is dismissed, and Disney+ strikes a streaming deal with RTVE.
Marketing tech
fromThe Daily Upside
4 days ago

OpenAI Touts Early Advertising Win After Buzzkill Cutbacks

OpenAI's ChatGPT advertising network reached $100 million in annualized revenue, but faces challenges from dominant Big Tech competitors.
more#openai
Marketing tech
fromDigiday
1 day ago

How purchase data is redefining TV ad performance and driving revenue

Advertisers must adopt modern strategies, including purchase-based segmentation, to effectively engage consumers in the evolving TV landscape.
fromGamesBeat
1 day ago

LiveRamp and Unity announce expanded partnership | exclusive

LiveRamp has enabled the use of RampID across Unity Exchange, allowing advertisers to recognize and target the same users across different advertising environments.
Marketing tech
Marketing tech
fromAdExchanger
1 day ago

The Agentic Marketplace Is Here. Where Does That Leave DSPs and SSPs? | AdExchanger

Swivel and Olyzon's partnership creates a new ad buying model integrating buy-side and sell-side agents for enhanced campaign execution.
Media industry
fromAdExchanger
1 day ago

Pruning The Mediavine; Shoppers Aren't Clicking Amazon's AI Ads | AdExchanger

Digital publishers face challenges due to AI and traffic changes, leading to layoffs and a focus on high-impact areas.
Marketing tech
fromQuartz
1 day ago

Can AI-Driven Advertising Growth Unlock Further Upside for MELI?

MercadoLibre's advertising business is driving revenue growth through AI enhancements and increased advertiser adoption within its commerce ecosystem.
fromFast Company
2 days ago

Kalshi's new campaign in D.C. is an ad for everything wrong with prediction markets

Kalshi's ads emphasize that it bans insider trading and does not engage in death bets, aiming to reassure observers about the integrity of its market operations.
Marketing tech
#microsoft
Tech industry
from24/7 Wall St.
2 days ago

Microsoft vs Meta: Both AI Stocks Have Been Hit Hard, But One Is a Better Buy Now

Microsoft focuses on enterprise AI infrastructure while Meta invests heavily in consumer AI and advertising.
Tech industry
from24/7 Wall St.
2 days ago

Microsoft vs Meta: Both AI Stocks Have Been Hit Hard, But One Is a Better Buy Now

Microsoft focuses on enterprise AI infrastructure while Meta invests heavily in consumer AI and advertising.
more#microsoft
Marketing
fromForbes
2 days ago

The Great Convergence: Why The Creator Economy's Future Belongs To Those Who Unite Social, Brand, And Talent

The entertainment industry is shifting power to creators, with traditional advertising losing relevance as the creator economy rapidly expands.
#tiktok
Marketing
fromAdExchanger
4 days ago

TikTok On Why Brands Can't Buy Its New Ad Formats Programmatically | AdExchanger

TikTok's NewFronts presentation showcased a shift towards optimism with new features and ad formats under the TikTok USDS Joint Venture LLC.
Marketing
fromDigiday
1 week ago

TikTok rebrands its advertiser pitch around full-funnel ambition

TikTok is formalizing its message as a full-funnel platform with the new global positioning: 'Watch it. Love it. Want it.'
Intellectual property law
fromExchangewire
1 week ago

Digest: TikTok Ads to Get More Disruptive; OpenAI Shuts Down Sora; Anthropic Faces the Pentagon in Court

TikTok introduces new ad formats to enhance brand visibility, while OpenAI ends its Sora tool and partnership with Disney.
Marketing
fromAdExchanger
4 days ago

TikTok On Why Brands Can't Buy Its New Ad Formats Programmatically | AdExchanger

TikTok's NewFronts presentation showcased a shift towards optimism with new features and ad formats under the TikTok USDS Joint Venture LLC.
Marketing
fromDigiday
1 week ago

TikTok rebrands its advertiser pitch around full-funnel ambition

TikTok is formalizing its message as a full-funnel platform with the new global positioning: 'Watch it. Love it. Want it.'
Intellectual property law
fromExchangewire
1 week ago

Digest: TikTok Ads to Get More Disruptive; OpenAI Shuts Down Sora; Anthropic Faces the Pentagon in Court

TikTok introduces new ad formats to enhance brand visibility, while OpenAI ends its Sora tool and partnership with Disney.
more#tiktok
Marketing
fromExchangewire
2 days ago

Native Advertising, Recommendation Widgets, and the Toenail Fungus Problem

Toenail fungus symbolizes the failure of ad tech, highlighting the issue of bad ads overshadowing quality content.
#walmart
Marketing tech
fromDigiday
2 days ago

Walmart-Vizio's CTV measurement faces incrementality hurdle

Walmart's Vizio acquisition aims to enhance advertising through closed-loop measurement and unified account access for smart TV features.
Marketing tech
fromArs Technica
1 week ago

Newly purchased Vizio TVs now require Walmart accounts to use smart features

Walmart is integrating Vizio to enhance its advertising capabilities and leverage Vizio OS for its $6.4 billion ad business.
Marketing tech
fromDigiday
2 days ago

Walmart-Vizio's CTV measurement faces incrementality hurdle

Walmart's Vizio acquisition aims to enhance advertising through closed-loop measurement and unified account access for smart TV features.
Marketing tech
fromArs Technica
1 week ago

Newly purchased Vizio TVs now require Walmart accounts to use smart features

Walmart is integrating Vizio to enhance its advertising capabilities and leverage Vizio OS for its $6.4 billion ad business.
more#walmart
fromThe Drum
3 days ago

Creative Catalysts: R/GA's Tiffany Rolfe on AI's Agency Revolution

Tiffany Rolfe emphasizes that artificial intelligence is not just a tool but a transformative force in the creative process, enabling agencies to enhance their output and efficiency.
Marketing
#social-media
Media industry
fromEngadget
1 week ago

Judge tosses out X's advertiser boycott lawsuit

Advertisers exited X due to poor moderation, leading to a dismissed lawsuit against them for an alleged illegal boycott.
Media industry
fromEngadget
1 week ago

Judge tosses out X's advertiser boycott lawsuit

Advertisers exited X due to poor moderation, leading to a dismissed lawsuit against them for an alleged illegal boycott.
more#social-media
Marketing tech
fromRAIN News
4 days ago

ChatGPT advertising watershed: A hundred million $ in six weeks

ChatGPT's advertising platform has achieved $100 million in annualized revenue within six weeks of its launch.
Podcast
fromMarTech
3 days ago

Why digital audio is a must-have for your retail media plan | MarTech

Digital audio is becoming a crucial advertising channel, reflecting changing consumer behavior and offering significant opportunities for targeted marketing.
fromAdExchanger
3 days ago

Why Scripps Is All In On Women's Sports | AdExchanger

"Sometimes you just want free. We saw that as an opportunity for us to surprise and delight advertisers and audiences."
Marketing
Marketing tech
fromDigiday
3 days ago

Ad Tech Briefing: Criteo makes self-serve push with GO, targeting SMB growth

Criteo launches self-service capabilities for its GO platform, targeting small and mid-sized advertisers to compete with Amazon and Google.
Marketing
fromExchangewire
3 days ago

"Tech can make something powerful. Human insight is what makes it resonate." Neda Lazic, The Coca-Cola Company

Creativity in advertising is evolving, emphasizing clarity of objectives and innovative problem-solving amidst technological shifts.
#verizon
Law
fromUnionLeader.com
4 days ago

Verizon wins injunction blocking T-Mobile ad campaign promising big savings

Verizon Wireless received a preliminary injunction against T-Mobile's advertising campaign claiming over $1,000 in annual savings for consumers.
Law
fromUnionLeader.com
4 days ago

Verizon wins injunction blocking T-Mobile ad campaign promising big savings

Verizon Wireless received a preliminary injunction against T-Mobile's advertising campaign claiming over $1,000 in annual savings for consumers.
more#verizon
#apple-maps
Apple
fromMacRumors
4 days ago

Apple Lays Groundwork for Ads in Maps With iOS 26.5

Apple is introducing ads in Apple Maps, allowing local businesses to advertise based on user location and search terms.
Apple
fromCar and Driver
1 week ago

Apple Maps Is About to Get Worse by Showing Sponsored Search Results and Ads

Apple Maps will introduce sponsored search results and ads in the 'Suggested Places' feature for businesses in the U.S. and Canada this summer.
Apple
fromBGR
1 week ago

New Apple Maps Feature Already Has Users Frustrated (And It Isn't Even Out Yet) - BGR

Apple Maps will introduce ads this summer in the U.S. and Canada, causing user discontent over potential navigation disruptions.
Apple
from9to5Mac
1 week ago

Apple Maps is adding a useful new feature for trending places - 9to5Mac

Apple Maps will introduce ads and a Suggested Places feature this summer, enhancing business visibility and user experience.
Apple
fromArs Technica
1 week ago

Apple confirms that its Maps app will begin showing ads to users "this summer"

Apple Maps will begin showing ads in the US and Canada, allowing businesses to promote their locations based on relevance.
Apple
fromEngadget
1 week ago

Apple confirms ads are coming to Apple Maps

Apple Maps will introduce ads this summer in the US and Canada as part of its new Apple Business platform.
Apple
fromMacRumors
4 days ago

Apple Lays Groundwork for Ads in Maps With iOS 26.5

Apple is introducing ads in Apple Maps, allowing local businesses to advertise based on user location and search terms.
Apple
fromCar and Driver
1 week ago

Apple Maps Is About to Get Worse by Showing Sponsored Search Results and Ads

Apple Maps will introduce sponsored search results and ads in the 'Suggested Places' feature for businesses in the U.S. and Canada this summer.
Apple
fromBGR
1 week ago

New Apple Maps Feature Already Has Users Frustrated (And It Isn't Even Out Yet) - BGR

Apple Maps will introduce ads this summer in the U.S. and Canada, causing user discontent over potential navigation disruptions.
Apple
from9to5Mac
1 week ago

Apple Maps is adding a useful new feature for trending places - 9to5Mac

Apple Maps will introduce ads and a Suggested Places feature this summer, enhancing business visibility and user experience.
Apple
fromArs Technica
1 week ago

Apple confirms that its Maps app will begin showing ads to users "this summer"

Apple Maps will begin showing ads in the US and Canada, allowing businesses to promote their locations based on relevance.
Apple
fromEngadget
1 week ago

Apple confirms ads are coming to Apple Maps

Apple Maps will introduce ads this summer in the US and Canada as part of its new Apple Business platform.
more#apple-maps
Marketing tech
fromAdExchanger
4 days ago

Retail Media's Measurement Problem Is A Trust Problem - And Incrementality Is The Way Forward | AdExchanger

Retail media's growth is hindered by inconsistent measurement of incremental performance, complicating budget decisions for advertisers.
#antitrust
Intellectual property law
fromwww.cbc.ca
1 week ago

Judge hands defeat to Musk's X, throws out lawsuit accusing advertisters of illegal boycott | CBC News

A U.S. judge dismissed X Corp.'s antitrust lawsuit against major advertisers for lack of demonstrated harm under federal antitrust laws.
Intellectual property law
fromwww.cbc.ca
1 week ago

Judge hands defeat to Musk's X, throws out lawsuit accusing advertisters of illegal boycott | CBC News

A U.S. judge dismissed X Corp.'s antitrust lawsuit against major advertisers for lack of demonstrated harm under federal antitrust laws.
more#antitrust
Online marketing
fromWorld Economic Forum
4 days ago

Understanding Value in Media: Perspectives from Consumers and Industry

The internet has transformed publishing, creating challenges for revenue and consumer satisfaction, while a shift towards consumer payments may offer a solution.
Marketing tech
fromThedrum
4 days ago

A Positive Outlook for Advertising in the New World

The advertising industry is entering a positive phase with strong confidence in media investment across various sectors.
Media industry
fromAdExchanger
4 days ago

The 2026 NewFronts Experience: Performance TV, Creators and Pause Ads | AdExchanger

The IAB NewFronts showcase new tech and product announcements, while upfronts focus heavily on content.
#meta
Law
fromDigiday
4 days ago

Media Buying Briefing: What will Meta's and YouTube's legal losses mean for the marketplace?

Meta and YouTube face liability for harming young users, but short-term impacts on ad sales are expected to be minimal.
Media industry
fromAdExchanger
1 week ago

Meta's NewFront Message To Advertisers: Embrace The Noise | AdExchanger

Meta aims to enhance video ads using generative AI tools despite facing legal challenges.
Law
fromDigiday
4 days ago

Media Buying Briefing: What will Meta's and YouTube's legal losses mean for the marketplace?

Meta and YouTube face liability for harming young users, but short-term impacts on ad sales are expected to be minimal.
Media industry
fromAdExchanger
1 week ago

Meta's NewFront Message To Advertisers: Embrace The Noise | AdExchanger

Meta aims to enhance video ads using generative AI tools despite facing legal challenges.
more#meta
#pinterest
Marketing tech
fromDigiday
4 days ago

Pinterest bets measurement and SMBs will boost performance revenue

Pinterest is focusing on measurement to attract more small-to-medium business advertising spend amid competition and ad spending cutbacks.
Marketing
from24/7 Wall St.
1 week ago

Can Pinterest Reach $27? 3 Things Must Go Right After Morgan Stanley's Target Cut

Pinterest shares have declined significantly, but Morgan Stanley predicts a potential recovery to $27 by 2026 with strategic changes.
Marketing tech
fromDigiday
4 days ago

Pinterest bets measurement and SMBs will boost performance revenue

Pinterest is focusing on measurement to attract more small-to-medium business advertising spend amid competition and ad spending cutbacks.
Marketing
from24/7 Wall St.
1 week ago

Can Pinterest Reach $27? 3 Things Must Go Right After Morgan Stanley's Target Cut

Pinterest shares have declined significantly, but Morgan Stanley predicts a potential recovery to $27 by 2026 with strategic changes.
more#pinterest
Marketing tech
fromDigiday
4 days ago

What AI disruption means for experimental ad budgets

Marketers are increasingly reallocating budgets towards experimental ad channels, including AI and retail media, to find new audiences and drive growth.
Apple
fromThe Verge
5 days ago

The Macintosh changed computers forever

The Macintosh revolutionized computing despite initial shortcomings, and its iconic commercial significantly raised its profile and legacy.
UK politics
fromwww.independent.co.uk
6 days ago

Photo used to advertise Scottish travel removed after it appears to show bus in China

The Scottish government withdrew an advert after it used incorrect images of a nature reserve in China instead of the Scottish Highlands.
Marketing tech
fromThe Verge
6 days ago

TikTok's policy for AI ads isn't working

Companies claiming transparency fail to disclose AI-generated content in advertisements, leading to consumer distrust.
Television
from24/7 Wall St.
1 week ago

FuboTV Crashed 80% but This Could Be the Turnaround

fuboTV shares have fallen significantly, but analysts see potential for recovery driven by the Hulu merger and improved ad yields.
#apple
Apple
fromRAIN News
1 week ago

Apple formally releases HTTP Live Streaming (HLS) podcasts

Apple launched HTTP Live Streaming for video podcasts, enhancing user experience and ad integration for creators.
Apple
fromGSMArena.com
1 week ago

Apple confirms ads are coming to Maps, introduces new Apple Business platform

Apple is introducing ads in Maps as part of its new Apple Business platform, set to launch later this summer in the US and Canada.
Apple
fromCNET
1 week ago

Apple Confirms It's Bringing Ads to Maps as Part of New Apple Business Platform

Apple is launching advertising on its Maps platform as part of a new service called Apple Business, starting this summer in the US and Canada.
Apple
fromwww.benzinga.com
1 week ago

Apple Moves To Monetize Maps With Google-Style Ads Rollout - Apple (NASDAQ:AAPL), Fidelity Blue Chip Growth ETF (BATS:FBCG)

Apple Inc. plans to introduce advertising in its Maps application, enhancing its services segment and potentially increasing revenue.
Apple
fromRAIN News
1 week ago

Apple formally releases HTTP Live Streaming (HLS) podcasts

Apple launched HTTP Live Streaming for video podcasts, enhancing user experience and ad integration for creators.
Apple
fromGSMArena.com
1 week ago

Apple confirms ads are coming to Maps, introduces new Apple Business platform

Apple is introducing ads in Maps as part of its new Apple Business platform, set to launch later this summer in the US and Canada.
Apple
fromCNET
1 week ago

Apple Confirms It's Bringing Ads to Maps as Part of New Apple Business Platform

Apple is launching advertising on its Maps platform as part of a new service called Apple Business, starting this summer in the US and Canada.
Apple
fromwww.benzinga.com
1 week ago

Apple Moves To Monetize Maps With Google-Style Ads Rollout - Apple (NASDAQ:AAPL), Fidelity Blue Chip Growth ETF (BATS:FBCG)

Apple Inc. plans to introduce advertising in its Maps application, enhancing its services segment and potentially increasing revenue.
more#apple
Media industry
fromDigiday
1 week ago

Inside The Daily Mail's creator-led content playbook

DMG Media has hired creators to produce content for social channels, generating significant views and attracting brand partnerships since October 2025.
Marketing tech
fromDigiday
1 week ago

'The processes are continuing forward': Advertising's dealmakers press on with M&A despite Iran uncertainty

Dealmaking in advertising remains steady despite tensions in Iran, but uncertainty may impact future transactions.
Marketing
fromDigiday
1 week ago

In graphic detail: The numbers making the case for what holdcos could be

Advertising agencies must refocus on supporting CMOs to rebuild trust and navigate economic uncertainties.
#elon-musk
more#elon-musk
Social media marketing
fromVariety
1 week ago

Instagram to Sell Reels Ads for Viral TV and Movies Content, 'Cultural Moments' Like NFL Games and Black Friday

Instagram is enhancing Reels ads to capitalize on viral moments and cultural events for marketers.
Media industry
fromwww.bloomberg.com
1 week ago

Musk's X Loses Suit Accusing Advertisers of Boycotting Platform

A federal judge dismissed Elon Musk's X lawsuit against several companies for allegedly orchestrating an advertising boycott.
London
fromBustle
1 week ago

Exclusive: Reese Witherspoon Says 'Legally Blonde 3' Can "Absolutely" Still Happen

Reese Witherspoon collaborates with Wells Fargo to promote purposeful travel through a new ad campaign and her upcoming Legally Blonde prequel series.
Marketing tech
fromExchangewire
1 week ago

VIOOH Brings Orange Barrel Media's US Urban Inventory to its Global Programmatic Platform

VIOOH partners with OBM and IKE Smart City to expand access to premium digital out-of-home inventory in the U.S.
Marketing tech
fromEntrepreneur
1 week ago

A Common Kitchen Appliance Is Now Displaying Ads - And Customers Are Not Happy

Samsung is testing ads on Family Hub refrigerators, causing backlash from owners who didn't expect their appliances to display advertisements.
Marketing tech
from24/7 Wall St.
1 week ago

Alphabet vs Meta: Which Is a Better Tech Titan?

Alphabet's revenue growth is driven by Cloud and Search, while Meta relies heavily on advertising despite significant losses in hardware.
Marketing tech
fromExchangewire
1 week ago

xpln.ai Supports WPP Media & AXA in Driving More Sustainable Advertising Attention

Advertising effectiveness can align with environmental responsibility through optimized media strategies that balance attention generation and carbon emissions.
Media industry
fromwww.businessinsider.com
1 week ago

YouTube shows are closing in on traditional TV fast

Creator TV channels are emerging as a significant competitor to traditional TV, attracting advertisers with lower ad loads and substantial viewing hours.
#apple-business
Apple
fromTheregister
1 week ago

Apple pushes Maps ads in free business bundle

Apple has rebranded its business services into Apple Business, offering it for free while monetizing through advertising.
Apple
fromMobile World Live
1 week ago

Apple unveils platform allowing advertising on Maps

Apple introduced a unified platform, Apple Business, to enhance device management, operations, and customer engagement, launching on April 14 in over 200 regions.
Apple
fromTheregister
1 week ago

Apple pushes Maps ads in free business bundle

Apple has rebranded its business services into Apple Business, offering it for free while monetizing through advertising.
Apple
fromMobile World Live
1 week ago

Apple unveils platform allowing advertising on Maps

Apple introduced a unified platform, Apple Business, to enhance device management, operations, and customer engagement, launching on April 14 in over 200 regions.
more#apple-business
Marketing tech
fromDigiday
1 week ago

Philadelphia Cream Cheese pulls dollars from search - people aren't Googling 'cream cheese'

Philadelphia Cream Cheese has shifted ad spending from Google search to retail media and e-commerce channels to better reach consumers.
Marketing
fromThedrum
1 week ago

Forging a New Path for Hotel Brands in the Metaverse - Marriott Bonvoy

Marriott Bonvoy leveraged gaming to engage new domestic leisure travelers and became the first major hotel brand in the metaverse.
Marketing tech
fromThe Drum
1 week ago

'We're building the future of advertising on infrastructure we don't control' - and no one's talking about it

The advertising industry is increasingly reliant on third-party frameworks, raising concerns about data security, privacy, and decision-making.
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