
"The Affiliate Partnerships program on Facebook allows creators to connect with affiliate partners, tag products in posts and Reels, and earn commissions on sales, launching with Amazon and Shopee."
"On Instagram, creators will soon be able to make Reels shoppable by selecting product tags from the Meta commerce catalog or adding direct product URLs, including third-party affiliate links."
"These updates give creators, especially smaller ones, more ways to earn beyond brand deals, as native affiliate links reduce drop-offs and improve conversion on impulse purchases."
"Meta's approach acts as a distribution layer, integrating with existing affiliate programs, which is beneficial for creators who do not need to join new programs or start from scratch."
Meta is launching new affiliate marketing features on Facebook and Instagram, allowing creators to tag products and earn commissions directly. The Affiliate Partnerships program connects creators with partners like Amazon and Shopee. Instagram will enable shoppable Reels with product tags and affiliate links. These updates provide creators, especially smaller ones, with more earning opportunities and reduce barriers to purchase. Meta's approach differs from TikTok's closed-loop marketplace, offering a distribution layer that integrates existing affiliate programs. This move aims to improve creator control and address past criticisms of the Shop the Look feature.
Read at Lindsey Gamble
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