#creators

#creators

TikTok has announced its latest TikTok LIVE event, which will feature major Hollywood stars, alongside emerging TikTok talent, in a big-time showcase of some the app's top performers. "From electrifying musicians to show-stopping dancers, these creators will showcase their signature style, adding more unforgettable LIVE moments to the evening." At Global LIVE Fest in Las Vegas, TikTok LIVE will spotlight the winning global creators from the last two months, celebrating their accomplishments on the glamorous Planet Hollywood stage.

Clwb Ifor Bach, a night club in Cardiff, the capital of Wales, is the kind of venue whose sticky floors hold generational memories of first intoxications. One evening in July, about a hundred young people lined up outside-girls in crop tops and short skirts, boys in baggy pants and tees. Once admitted, they gathered in knots on the dance floor, holding drinks in plastic cups.

Facebook introduced Content Protection, a mobile tool that helps creators safeguard their original Reels. Creators can enroll to automatically protect new Reels and manually add older ones. When Facebook detects potential matches across Facebook or Instagram, creators receive notifications and can track performance, add attribution, block visibility, or let the content remain. It's part of Facebook's broader push to support original creators.

To help creators efficiently understand viewers' reactions to your content, we're experimenting with comment summaries available in the YouTube Studio mobile app.

Currently, users who click links on X are taken to an in-app browser that takes up the full screen. Under the update, which Bier shared in a demo video, clicking on a link instead collapses the post's engagement bar to the bottom of the screen, letting users comment, repost, like, or save from inside the story as they scroll and read.

Trademarks play a vital role in distinguishing the source of entertainment products, ensuring that creators can protect their unique brand identities within the industry.

In the coming months, Facebook will classify all video content posted—regardless of length or orientation—as Reels, simplifying the publishing process for creators.

"There's a forced humility from the networks and streamers that wasn't there before," said Becky Owen, global CMO at influencer marketing agency Billion Dollar Boy.

The majority of e-commerce is really just a scaled up Sears catalog, said Tom Verrilli, Chief Product Officer at Whatnot, indicating that live shopping is a major evolution.

"The creator economy has exploded but the support systems haven't kept up. As more Gen Z step into this space…we need to treat it like the real workplace it is."

Cartwright mentioned that brands are moving to shorter-term partnerships as a strategy to cope with economic uncertainty and new tariffs impacting their budgets.