#1047-studios

#1047-studios

Elizabeth brings exactly the kind of experience we need as we build Blink49's Brand Studio. She has a proven track record of creating smart partnerships, navigating the media landscape, and developing programs that connect brand ambition with culturally impactful, premium storytelling.

Tiffany Rolfe emphasizes that artificial intelligence is not just a tool but a transformative force in the creative process, enabling agencies to enhance their output and efficiency.

We are extremely excited to share that MotionVFX is joining the Apple team to continue to empower creators and editors to do their best work. For over 15 years, we've been on a mission to create world-class, visually inspiring content and effects for video editors. From the very beginning, we've been all about quality, ease of use, and great design. These are also the values that we admire most in Apple's products.

When we're touring a space, one of the first items they bring up is, 'Where can I build a studio?' said Blake Eckert, who leases CIM offices in L.A. Their studio offices also serve as marketing centers, with showrooms and meeting spaces where brands can host proprietary events not open to the public.

Everything's super intentional. I wanted every pocket of the space to be not just inspirational but have a story to tell so that when I'm in that space, I'm always reminded of who I am, and how hard I've worked, and what else there is to do.

Creators truly are creatives, but they're also entrepreneurs. They're also technology-savvy and they understand audiences. And I don't think there's ever been a generation of creatives who've been able to do all four of those things. The Lighthouse CEO Jon Goss highlights the unique skill set of modern creators who must balance artistic vision with business acumen, technical proficiency, and audience engagement.

Ranking on Google still matters. But if a prospective client asks an AI platform for the top providers in your category and your brand is not included, you are missing a growing percentage of buying conversations. This shift introduces a new visibility gap for mid-market companies competing in crowded industries.

With the launch of Storyground, we're further building upon our expertise as premium and innovative storytellers-deepening audience engagement and creating meaningful value for our partners. Last year, we introduced A+E Global Media to reflect the full depth and breadth of who we are: a multi-faceted global media and entertainment company, reflected in the strength and scale of our content, talent and global platforms reach.

Naru Force will focus on developing "social-first formats, owned platforms, and AI-assisted content ecosystems," and create unscripted formats and IP for emerging streaming apps, creator platforms and social media distribution. AI tools will be integrated "to optimise workflows across the development, production, and brand-matching processes." The first format from the company will be K-pop-themed, and launch across social channels before an in-app debut follows.

"Although most brands have experimented with emerging tech, there is still a lot of IDK and WTF attached to AR, VR, AI, ML, NPC, NFT and web3," said Laws. "When you think that the metaverse and its associated technologies are projected to be worth almost $1.5trn dollars by 2029, that's either a lot of growth to miss out on or a lot of mis-invested budget for brand leaders to be accountable for through poor understanding and unfamiliarity."

Pencil's experiment focused on written copy in Facebook product ads rather than big-budget creative. Despite widely held concerns that the tech could cannibalize copywriting jobs, that doesn't mean professional creatives are ignoring the tech. Shruthi Subramanian of Serviceplan Munich (above) was named the most-awarded copywriter in the world in The Drum's World Creative Rankings. She says the tools can be put to good use, albeit with caution.