We are making sure that we have renewable energy powering all of our datacentre footprint. We have 100% renewable power today that is powering all of Azure, and we're very proud to build that base and essentially stimulate renewable energy around the world and in the UK.
Reaching net zero would cost about 4bn a year, the CCC found, or close to 100bn by 2050, which was roughly equivalent to the energy-related costs of the fossil fuel shocks that followed Russia's invasion of Ukraine. The findings contradict widespread claims made by rightwing thinktanks and populist politicians including the Reform party that net zero would represent a crippling cost of 9tn to the UK's economy.
Americans are likely to have spent a record $1 trillion-plus this holiday shopping season alone, and about $5.5 trillion in retail sales in all of 2025, according to estimates by the National Retail Federation. That includes many unhappy returns for retailers: And when it comes back to them, a lot of the $850 billion in returned merchandise is often cheaper to discard than to inspect, sort, and resell-adding millions of tons to landfills every year.
He finds that headline figures have fallen dramatically not because net zero has become cheaper, but because public bodies have changed methodologies and relied on increasingly unrealistic assumptions. The CCC now claims that achieving net zero between 2025 and 2050 will cost just £108 billion - down from earlier estimates of over £1 trillion. Turver shows this is done by moving the goalposts from measuring gross costs to comparing against a notional baseline scenario.
I use software as a creative instrument: in workflows, publications, client systems, and in all the quiet machinery that keeps institutions pulsing through connected ideas. I've now lived through two platform shifts up-close: the dawn of the consumer internet and the explosion of Web 2.0's networked creativity. The lesson that stuck is simple: the most exciting tools are rarely the safest place to store your work.
Since 2019, the accelerator has helped over 100 companies in a six-month program that stands out by putting real technology pilots into actual buildings with dedicated partners, then tracking the results. This approach has led to more than 60 pilot projects in California and beyond, providing the proven results that founders and investors need to move forward. Colin offers a unique mix of experience to this field.
Tech companies are conflating traditional artificial intelligence with generative AI when claiming the energy-hungry technology could help avert climate breakdown, according to a report. Most claims that AI can help avert climate breakdown refer to machine learning and not the energy-hungry chatbots and image generation tools driving the sector's explosive growth of gas-guzzling datacentres, the analysis of 154 statements found.
Marketing has an uncomfortable habit we rarely acknowledge: We're addicted to short-termism. For more than a decade, dashboards and last-click attribution have quietly dictated strategy. These tools were never built to explain how marketing drives growth; they were built to sell advertising. Somewhere along the way, we let them become the decision system for the entire profession. The cost has been significant.
We view media quality as an engine for growth. What we hear consistently from brands is, 'Prove to us that media quality drives higher ROI and higher efficiency.' Advertisers increasingly demand verification providers demonstrate concrete performance improvements from premium placements rather than simply protecting against brand safety risks.
"We use short videos to tell sustainable stories about our brands, and then we reward consumers for engaging with it," Conny Braams, Unilever's chief digital and commercial officer, told The Drum. "And what we've seen from the pilots that we've been doing is that it, first of all, builds brand power, which is really important. But also, it really changes behavior."
Digiday attempted to gauge market engagement after the dust had settled, and backers have started to put in the hard yards. First, it's worth a recap of what exactly AdCP is - for some, it's an open-source bridge between today's programmatic infrastructure and the dawn of the agentic era - or, as Digiday's Tim Peterson phrased it, "openRTB for the agentic AI era" (see video below).
The world spends 30 times more money destroying nature than protecting it. That's according to a new report from the United Nations Environment Programme (UNEP) that exposes a massive gulf between so-called "harmful investments" and financing that promotes nature preservation. The global environment agency's latest "State of Finance for Nature" (SNF) report is calling to phase out the US$7.3 trillion (6.2 trillion) in global investments that damage nature including into high-emissions energy infrastructure and manufacturing, for example.
Daren Ng's current analysis underscores that contemporary SEO is no longer defined by isolated technical adjustments or keyword-centric execution. Instead, it has become an interconnected system where technical foundations, content relevance, user experience, and credibility signals collectively influence how digital properties are discovered and evaluated. This shift, according to Daren Ng, has reshaped the responsibilities of SEO practitioners, requiring broader strategic awareness and greater attention to long-term outcomes.
