#ad-tech-leadership-appointments
#ad-tech-leadership-appointments

2 hours ago

US politics

Groups Set Up to Shill AI and Data Centers Are Pouring Huge Sums of Money Into the Midterm Elections

fromYahoo Finance

2 Top Oversold Tech Stocks to Buy Before They Soar

Companies are investing heavily in AI infrastructure, raising concerns about long-term profitability and impacting tech stock prices.

fromFinancial Planning

AI for advisor marketing - without alienating clients

Consumers prefer human-created ads over AI-generated ones, emphasizing the importance of a human touch in marketing.

2 weeks ago

Ad Tech Briefing: The industry is rethinking its foundations as a new world order is established

Artificial intelligence is fundamentally reshaping advertising through media creation, distribution, and monetization, but the industry lacks clarity on specific outcomes.

US politics

2 hours ago

Groups Set Up to Shill AI and Data Centers Are Pouring Huge Sums of Money Into the Midterm Elections

Artificial intelligence faces significant public opposition, prompting tech-backed PACs to invest heavily in shaping voter perceptions ahead of the 2026 elections.

fromYahoo Finance

2 Top Oversold Tech Stocks to Buy Before They Soar

Companies are investing heavily in AI infrastructure, raising concerns about long-term profitability and impacting tech stock prices.

fromFinancial Planning

AI for advisor marketing - without alienating clients

Consumers prefer human-created ads over AI-generated ones, emphasizing the importance of a human touch in marketing.

more#artificial-intelligence

2 weeks ago

Ad Tech Briefing: The industry is rethinking its foundations as a new world order is established

Artificial intelligence is fundamentally reshaping advertising through media creation, distribution, and monetization, but the industry lacks clarity on specific outcomes.

9 hours ago

The corporate 'storyteller' is marketing's newest messiah-and just as hollow as every buzzword before it | Fortune

The Storyteller has emerged as a new branding concept, embodying wisdom and insight into the human condition amidst consumer distrust.

8 hours ago

Don't Let Your Online Presence Suck - It's Your First Impression

A strong online reputation across multiple platforms is essential for building trust and attracting opportunities.

European startups

fromTechCrunch

6 hours ago

TechCrunch Mobility: 'A stunning lack of transparency' | TechCrunch

Waymo's remote assistance issue reflects a broader lack of transparency in the autonomous vehicle industry regarding reliance on remote staff.

#ai

fromTechCrunch

3 hours ago

Artificial intelligence

Copilot is 'for entertainment purposes only,' according to Microsoft's terms of service | TechCrunch

Tech industry

Google CEO Sundar Pichai says we're just a decade away from a new normal of extraterrestrial data centers | Fortune

fromTheregister

Artificial intelligence

Netflix, Meta, IBM speakers discuss AI and their workdays

AI adoption isn't the hard part, it's building employee agency | Fortune

AI empowers non-coders to execute ideas, requiring companies to foster safe, effective environments for employee agency and innovation.

Everyone Has Smart AI. The Winners Are the Ones Who Execute

AI success relies on reducing user friction and enhancing experience, not just improving model intelligence.

fromTechCrunch

3 hours ago

Copilot is 'for entertainment purposes only,' according to Microsoft's terms of service | TechCrunch

AI companies warn users not to rely on models' outputs, emphasizing potential mistakes and risks associated with their use.

Tech industry

Google CEO Sundar Pichai says we're just a decade away from a new normal of extraterrestrial data centers | Fortune

Google plans to build AI data centers in space to harness solar energy more efficiently.

fromTheregister

Netflix, Meta, IBM speakers discuss AI and their workdays

Optimal AI results require significant preparatory work and multiple agents to manage tasks effectively.

AI adoption isn't the hard part, it's building employee agency | Fortune

AI empowers non-coders to execute ideas, requiring companies to foster safe, effective environments for employee agency and innovation.

Everyone Has Smart AI. The Winners Are the Ones Who Execute

AI success relies on reducing user friction and enhancing experience, not just improving model intelligence.

more#ai

Startup companies

fromTNW | Artificial-Intelligence

12 hours ago

I founded Culture Pop in my 50s, but my youngest hires keep it relevant and fresh

Tom First founded Culture Pop, a probiotic soda brand, focusing on health-conscious consumers and achieving significant revenue growth in a competitive market.

Privacy professionals

11 hours ago

Microsoft's own ToS calls Copilot 'entertainment only' amid adoption slump

Microsoft's Copilot is marketed as an essential AI tool, but its Terms of Use label it as 'for entertainment purposes only'.

Growth hacking

Why Most Founders Get Their First Marketing Hire Wrong

Founders should prioritize hiring for revenue impact over visibility in early marketing roles.

Commerce | AdExchanger

Regulators are increasingly focused on data privacy as it is viewed as a 'kitchen table' issue by constituents.

Privacy professionals

The New Data Buyer In Town; The Old Agency Buyer Of AI | AdExchanger

The government is purchasing location data without a warrant, raising consumer concerns about data privacy.

EU data protection

2 years ago

Commerce | AdExchanger

Regulators are increasingly focused on data privacy as it is viewed as a 'kitchen table' issue by constituents.

Privacy professionals

The New Data Buyer In Town; The Old Agency Buyer Of AI | AdExchanger

The government is purchasing location data without a warrant, raising consumer concerns about data privacy.

What's next for Meta in the wake of trial losses and layoffs?

Meta faces significant challenges with legal rulings and a shift in focus from the Metaverse to artificial intelligence.

Meta's CTO has some advice for college students wanting to work in tech: 'Constantly be building.'

You just have to immerse yourself in it. You should just constantly be building. That's what's going to give you the best chance of having the relevant skill set that is needed to make a difference in technology.

Education

Mobile UX

fromTECHBOOK

Ads on Honor Phones-Soon in Europe?!

Honor smartphones may soon feature ads in pre-installed apps, expanding from the Middle East to Europe.

Venture

from24/7 Wall St.

Why Marvell's Breakout Deserves Investors' Attention

Marvell stock shows potential for long-term growth following Nvidia's $2 billion investment, despite short-term market fluctuations.

Social media marketing

fromInc

AI Flooded the Feed. Now, the Smartest Companies Are Moving Offline

In-person brand activations are becoming essential as digital content saturation increases, making physical presence a scarce and valuable marketing channel.

Apple

from9to5Mac

fromwww.socialmediatoday.com

Apple details plan to sunset Ads Campaign Management API in 2027 - 9to5Mac

Apple is transitioning from the Campaign Management API to the new Ads Platform API, which will sunset on January 26, 2027.

Television

YouTube experiments with TV-style channels for CTV viewing

YouTube is launching 24/7 streaming channels to challenge traditional TV, starting with Coachella content.

San Francisco

fromABC7 San Francisco

Marc Benioff unveils new version of Slackbot with AI capabilities, talks San Francisco's progress

Salesforce showcases AI-enhanced Slackbot, emphasizing productivity and the continued need for human interaction in sales.

Business

from24/7 Wall St.

fromwww.architectsjournal.co.uk

3Fourteen's Pies: AI and semis are 'where the underlying strength is'

The semiconductor sector is experiencing unprecedented demand driven by AI and data center growth.

Renovation

Practices launch architects on your doorstep' mobile AI advertising drive

The Architects on your Doorstep project uses AI to generate home makeover ideas, helping architects engage with the public and drum up business.

fromForbes

5 hours ago

A Conversation With Capital Group's Head Of Experiential Marketing Ajith Krishnankutty On The Need To Evolve Events Into Marketing Channels That Build Brand + Drive Business Growth

Events are evolving into marketing channels that enhance brand engagement and drive business growth through integrated experiences.

Future of Marketing Briefing: Horizon Media is building a platform to orchestrate ad tech from a single command center

Horizon Media is developing an orchestration and intelligence layer to integrate various media marketplace partners into a central command center.

#openai

fromRAIN News

Media industry

OpenAI acquires TBPN; recognizes its audience & expert team

OpenAI sees a new round of executive shake-ups

OpenAI is reshuffling its leadership team, with key executives transitioning roles and some stepping back for health reasons.

fromTNW | Investors-Funding

OpenAI has acquired the Silicon Valley talk show TBPN

OpenAI has acquired the Technology Business Programming Network, maintaining its editorial independence while integrating it into its strategy organization.

fromDefector

Tech Media Propaganda Operation Makes It Official, Goes In-House At OpenAI | Defector

OpenAI acquired the Technology Business Programming Network for hundreds of millions, raising concerns about media independence despite its existing alignment with tech elites.

fromArs Technica

OpenAI takes on another "side quest," buys tech-focused talk show TBPN

OpenAI's acquisition of TBPN will maintain its editorial independence while enhancing marketing and communications efforts.

Sam Altman Opens Up About Telling CEO of Disney That It Had All Been Smoke and Mirrors

OpenAI CEO Sam Altman confirmed Disney's understanding of the decision to shut down the Sora AI video generator app, despite the disappointment it caused.

fromRAIN News

Media industry

OpenAI acquires TBPN; recognizes its audience & expert team

OpenAI sees a new round of executive shake-ups

OpenAI is reshuffling its leadership team, with key executives transitioning roles and some stepping back for health reasons.

fromTNW | Investors-Funding

OpenAI has acquired the Silicon Valley talk show TBPN

OpenAI has acquired the Technology Business Programming Network, maintaining its editorial independence while integrating it into its strategy organization.

fromDefector

Tech Media Propaganda Operation Makes It Official, Goes In-House At OpenAI | Defector

OpenAI acquired the Technology Business Programming Network for hundreds of millions, raising concerns about media independence despite its existing alignment with tech elites.

fromArs Technica

OpenAI takes on another "side quest," buys tech-focused talk show TBPN

OpenAI's acquisition of TBPN will maintain its editorial independence while enhancing marketing and communications efforts.

Sam Altman Opens Up About Telling CEO of Disney That It Had All Been Smoke and Mirrors

OpenAI CEO Sam Altman confirmed Disney's understanding of the decision to shut down the Sora AI video generator app, despite the disappointment it caused.

Broadcom appoints Alphabet executive as new CFO

Amie Thuener will become Broadcom's CFO on June 12, succeeding Kirsten M. Spears, who will assist during the transition.

fromMiami Herald

How to know if a digital marketing agency is good

Quality marketing agencies provide dedicated representatives, prioritize human management over automation, and possess extensive marketing experience.

Meet the ex-Google CMO who quit with a seven-figure package by 28-he says getting promoted was easy because he just 'disregarded all the rules' | Fortune

Climbing up was fairly natural and easy, simply because I just disregarded all the status quo and the rules and realized what's the right thing to do, and went all the way with it.

Startup companies

fromAxios

Apple hires Google exec to lead AI marketing

Rincon's hiring follows Amar Subramanya, who joined as VP of AI late last year, overseeing the company's work around AI research, models, and safety.

Apple

12 hours ago

How Corporate Natalie turned a $500 brand deal into a creator empire-and her own agency | Fortune

Natalie Marshall, known as Corporate Natalie, turned a side project into a successful brand with millions of followers and multiple brand partnerships.

#advertising

Marketing tech

The Agentic Marketplace Is Here. Where Does That Leave DSPs and SSPs? | AdExchanger

fromwww.marketingdive.com

Marketing tech

How purchase data is redefining TV ad performance and driving revenue

Marketing tech

Go Figure: 3 big marketing numbers from March

fromThedrum

Marketing tech

A Positive Outlook for Advertising in the New World

What AI disruption means for experimental ad budgets

Marketers are increasingly reallocating budgets towards experimental ad channels, including AI and retail media, to find new audiences and drive growth.

fromThe Drum

'We're building the future of advertising on infrastructure we don't control' - and no one's talking about it

The advertising industry is increasingly reliant on third-party frameworks, raising concerns about data security, privacy, and decision-making.

The Agentic Marketplace Is Here. Where Does That Leave DSPs and SSPs? | AdExchanger

Swivel and Olyzon's partnership creates a new ad buying model integrating buy-side and sell-side agents for enhanced campaign execution.

How purchase data is redefining TV ad performance and driving revenue

Advertisers must adopt modern strategies, including purchase-based segmentation, to effectively engage consumers in the evolving TV landscape.

fromwww.marketingdive.com

Go Figure: 3 big marketing numbers from March

The marketing industry is facing a potential slowdown, with significant dips in advertising revenue growth predicted for major platforms like Meta.

fromThedrum

A Positive Outlook for Advertising in the New World

The advertising industry is entering a positive phase with strong confidence in media investment across various sectors.

What AI disruption means for experimental ad budgets

Marketers are increasingly reallocating budgets towards experimental ad channels, including AI and retail media, to find new audiences and drive growth.

fromThe Drum

'We're building the future of advertising on infrastructure we don't control' - and no one's talking about it

The advertising industry is increasingly reliant on third-party frameworks, raising concerns about data security, privacy, and decision-making.

The 'Swim Lane' Strategy: How the Best Marketers Are Using AI to Beat the Competition

Hyper-specialization in marketing allows for tailored messaging to specific customer segments, enhancing competitive advantage and engagement.

fromInc

Is Your Company Focusing on Generative Engine Optimization?

Generative engine optimization (GEO) requires marketers to adapt strategies for AI-driven search, focusing on relevance and collaboration across PR, content, and SEO.

fromSocial Media Examiner

LinkedIn Is Rewriting the Rules of Visibility : Social Media Examiner

LinkedIn content is increasingly being indexed by AI tools, impacting lead generation and engagement strategies.

Attekmi's Roman Vrublivskyi on Ad Tech Trends, Ad Strategy, and AI - ExchangeWire.com

First-party data and AI are crucial trends shaping ad tech strategies in 2026.

After The Trade Desk's audit row, rivals rush to pitch features and transparency chops

Transparency crises in ad tech prompt competitors to pitch their services, but buyers remain skeptical and focused on value over transparency claims.

fromExchangewire

Attekmi's Roman Vrublivskyi on Ad Tech Trends, Ad Strategy, and AI - ExchangeWire.com

First-party data and AI are crucial trends shaping ad tech strategies in 2026.

After The Trade Desk's audit row, rivals rush to pitch features and transparency chops

Transparency crises in ad tech prompt competitors to pitch their services, but buyers remain skeptical and focused on value over transparency claims.

Tips to create short-form video to reach new audiences

Creating short-form videos is essential for businesses to effectively reach audiences and drive growth.

fromTechRepublic

AI Breakthroughs, Security Breaches, and Industry Shakeups Define the Week in Tech - TechRepublic

Tech industry faces rapid AI advancements alongside significant security vulnerabilities and human costs.

Media Briefing: Publishers debate the value of AI licensing and GEO

Publishing executives discussed the challenges and opportunities of AI search optimization and licensing deals during the Digiday Publishing Summit.

fromLondon Business News | Londonlovesbusiness.com

Is engagement now just as important as value in modern promotions? - London Business News | Londonlovesbusiness.com

Promotions must engage customers beyond value to foster brand loyalty in a competitive market.

fromThe Drum

Agency Leaders Debate: Who owns the future?

The future of the marketing industry hinges on the balance between big tech companies and consumer importance.

fromMakeUseOf

No, it's not your microphone - this is how advertisers know what you want

Advertisers use data from your online behavior, not microphone recordings, to deliver targeted ads accurately.

Boathouse's New Chief Strategy Officer Says It's Time For Agencies To Take The Reins Of Measurement | AdExchanger

Sonia Chung emphasizes the need for agencies to develop their own data infrastructures to reduce dependency on major tech platforms.

fromwww.morningstar.com

Communication Services: Alphabet and Meta's Moats Remain Despite Escalating AI Investments

Alphabet and Meta maintain strong positions despite AI investment risks, with ad revenue growth expected to continue due to improved targeting and user engagement.

What happens when ad spend goes wrong | MarTech

Account ownership in advertising is primarily about financial logistics, risk, and legal responsibility, not just control.

Your AI governance gap is bigger than you think | MarTech

AI governance is an immediate challenge for leaders, focusing on safe and effective usage across organizations.

from24/7 Wall St.

Semianalysis CEO: Adobe faces existential threat from AI commoditization

Loyalty to Adobe is waning as users question the necessity of subscriptions amid rising competition and lower editing costs.

fromSearch Engine Roundtable

Martech stacks are holding back sales and marketing teams | MarTech

Sales and marketing alignment remains a challenge, with only 56% of GTM professionals reporting high alignment in their organizations.

#ai-integration

OpenAI's COO says if you're bullish on AI, you can be bullish on legacy software too

Legacy software companies are rapidly integrating AI, countering concerns from a recent stock sell-off.

Why AI adoption is high but integration is failing in martech | MarTech

AI agents are widely used but often remain isolated rather than integrated into core workflows, creating challenges in operational efficiency.

OpenAI's COO says if you're bullish on AI, you can be bullish on legacy software too

Legacy software companies are rapidly integrating AI, countering concerns from a recent stock sell-off.

Why AI adoption is high but integration is failing in martech | MarTech

AI agents are widely used but often remain isolated rather than integrated into core workflows, creating challenges in operational efficiency.

Future of TV Briefing: What publishers have to offer creators

Publishers are increasingly collaborating with creators to enhance revenue opportunities and audience reach.

How AI Is Reshaping The Marketing Scientist Role | AdExchanger

Marketing scientists now translate data into meaningful insights, bridging the gap between AI analysis and human interpretation.

fromZDNET

The overselling of AI - and how to resist it

AI coding models succeed less than 23% of the time in real production code.

Basis Wants To Help Marketers Bring Agentic AI Into Media Planning | AdExchanger

Basis launched Compass to simplify campaign planning without replacing human input.

Paramount just hired a former Google exec to help level up its tech

Paramount Skydance hires former Google VP Hugh Williams to enhance its advertising technology under CEO David Ellison.

#generative-ai

Building an AI competitive edge through strategy and governance | MarTech

Generative AI requires strategic layers for effective output; polish does not equate to quality or alignment with creative goals.

fromComputerworld

AI budgets soar, ROI still elusive

CIOs are now focused on demonstrating measurable financial returns from generative AI investments.

Building an AI competitive edge through strategy and governance | MarTech

Generative AI requires strategic layers for effective output; polish does not equate to quality or alignment with creative goals.

fromComputerworld

AI budgets soar, ROI still elusive

CIOs are now focused on demonstrating measurable financial returns from generative AI investments.

As AI does more of the work, are we building the right leaders? | MarTech

AI is transforming marketing analysis but may obscure foundational issues that affect decision-making.

The real impact of AI on budgets, stacks and teams | MarTech

AI is reshaping marketing budgets and headcount, driving investment rather than cost reduction.

As AI does more of the work, are we building the right leaders? | MarTech

AI is transforming marketing analysis but may obscure foundational issues that affect decision-making.

The real impact of AI on budgets, stacks and teams | MarTech

AI is reshaping marketing budgets and headcount, driving investment rather than cost reduction.

Buzzfeed hopes some AI apps can save the company

Buzzfeed is struggling financially, shifting focus to AI products and games to reduce reliance on advertising revenue.

#programmatic-advertising

The Trade Desk shakes up Identity Alliance payouts, with a new focus on incrementality

The Trade Desk is shifting to an incrementality-based payment model for identity partners, rewarding unique data contributions over volume.

As programmatic faces signal degradation, agentic advertising offers a solution

Traditional programmatic advertising is struggling due to fragmentation and privacy issues, necessitating a new infrastructure for better efficiency and outcomes.

Reclaiming The Original Promise Of Programmatic | AdExchanger

Fragmentation in programmatic advertising complicates access to audiences, especially for smaller agencies, but AI offers new solutions to manage this complexity.

As programmatic faces signal degradation, agentic advertising offers a solution

Traditional programmatic advertising is struggling due to fragmentation and privacy issues, necessitating a new infrastructure for better efficiency and outcomes.

more#programmatic-advertising

Reclaiming The Original Promise Of Programmatic | AdExchanger

Fragmentation in programmatic advertising complicates access to audiences, especially for smaller agencies, but AI offers new solutions to manage this complexity.

fromPhocuswire

in 2 months

Travel marketing's AI identity crisis

AI is fundamentally changing travel marketing, requiring a complete rethinking of traditional strategies and customer engagement.

Spotify's ad exchange grew its programmatic ad base, but buyers want more

Spotify's ad exchange significantly increased its programmatic advertiser base, achieving 222% growth in active advertisers since its launch.

Publishers see double-digit growth from TTD's OpenPath, but volatility remains

OpenPath revenue remains strong for publishers, with some experiencing double-digit CPM growth, prompting trials of OpenAds despite temporary bid duplication allowances.

Hightouch streamlines the ad ecosystem with data partnerships | MarTech

Hightouch launched direct data onboarding integrations with The Trade Desk and Yahoo DSP, reducing marketplace fees for media networks.

fromFast Company

AI didn't break marketing. It exposed what wasn't working.

Marketing leaders focus on growth and proving marketing's value, while AI changes how buyers discover information and measure marketing impact.

Programmatic Video's Waste Problem Is A Growth Lever - If We Choose To Pull It | AdExchanger

Programmatic video spend suffers 20-30% loss due to misrepresentation and low-quality inventory, impacting ad revenue and high-quality content.

fromForbes

AI Is Deciding What Your Customers See - Most Brands Haven't Caught Up

AI agents are transforming e-commerce, projected to account for 25% of global sales by 2030, shifting traditional consumer engagement models.

fromZacks

2 months ago

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fromRAIN News

ChatGPT advertising watershed: A hundred million $ in six weeks

ChatGPT's advertising platform has achieved $100 million in annualized revenue within six weeks of its launch.

Back To The Original Unity; OpenAI's Ads Pilot Earns Its Wings | AdExchanger

Unity has distanced itself from IronSource after its acquisition, while the ad tech industry faces significant challenges and opportunities.

AI Media Is Already Here. Here's What Marketers Need to Know | AdExchanger

AI media is transforming advertising strategies as consumers increasingly use AI platforms for product research and decision-making.

What happens when agency execs negotiate against AI agents

The interactive game created to test AI agents in advertising negotiations revealed that these agents could represent both buyers and sellers effectively, showcasing their potential in the industry.

Marketing tech

fromThe Motley Fool

2 weeks ago

The Trade Desk Is Being Valued Like a Dying Business, but Its Financials Say Otherwise | The Motley Fool

The Trade Desk's stock has plummeted 74% due to revenue slowdown, competition, and a fallout with Publicis Groupe.

3 weeks ago

Ad Tech Briefing: Embattled, embittered and determined

Ad tech executives addressed AI disruption concerns during earnings calls, emphasizing that AI increases content supply and discovery value while monetization timelines remain gradual and partner-dependent.

fromThe Motley Fool

4 weeks ago

3 Things The Trade Desk Must Prove in 2026 | The Motley Fool

The Trade Desk must prove Kokai delivers sustained performance gains and structural advantages against competitors in 2026 after facing intensified competition and execution challenges in 2025.