#advertising-spend-drop
#advertising-spend-drop
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Media industry
fromFast Company
2 weeks agoTraffic is dying as a media metric. What comes next is more important
AI is significantly reducing traffic to major tech media sites, but publishers with strong brands and loyal audiences are adapting through paywalls and diversified strategies rather than facing business decline.
fromDigiday
3 days ago'Predictability has become a luxury': As the Iran war drags on, ad markets are starting to sweat
BlackRock CEO Larry Fink said high oil prices for a sustained period would trigger a 'steep and stark recession' - one that could wipe out nearly $50 billion in ad spend this year and another $44 billion the next.
Marketing
Marketing
fromDigiday
2 weeks agoMedia Buying Briefing: Is ad marketplace uncertainty the new normal?
Advertising budgets remain stable despite geopolitical crises and economic uncertainty because market volatility has become normalized and media flexibility enables gradual adjustments rather than immediate pullbacks.
Social media marketing
fromThe Drum
2 months agoHow influencer marketing will change during the recession, according to experts
Influencer marketing will remain a cost-efficient, high-ROI channel that delivers authentic consumer reach, scalable creator content, and actionable insights during economic uncertainty.
#marketing-measurement
Marketing tech
fromAdExchanger
2 weeks agoThe End Of Easy Measurement: Building An Evidence-Based System For Marketing ROI | AdExchanger
Marketers must adopt deterministic-first measurement systems combining experiments, marketing mix modeling, and multitouch attribution to establish ground truth and optimize ROI in a post-identifier era.
Marketing tech
fromModern Retail
2 weeks agoAs retail media enters its second act, savvy brands diversify networks and tactics
Retail media maturity requires brands to orchestrate complete customer journeys across multiple retailers and funnel stages rather than relying solely on bottom-funnel search tactics.
Marketing tech
fromMarketing Dive
2 weeks agoBeverage marketer sees cost savings with agentic media-buying test
PubMatic and Butler/Till executed a fully autonomous AI-driven advertising campaign for Geloso Beverage Group that reduced supply chain costs by 5.5x while maintaining quality standards and exceeding performance targets.
Marketing tech
fromAdExchanger
2 weeks agoPerion Is So Over The AI Hype Cycle | AdExchanger
AI in advertising is not new technology; machine learning techniques have optimized ad spending for 15 years under different terminology, and Perion is rebuilding around an AI media trading agent called Outmax to allocate budgets across multiple channels.
Marketing tech
fromDigiday
1 month agoAgencies grapple with economics of a new marketing currency: the AI token
Marketing agencies are adapting pricing models to account for generative AI token costs, with approaches ranging from passing costs to clients on a case-by-case basis to absorbing them entirely.
Marketing tech
fromDigiday
1 month agoMedia Buying Briefing: The Big Three's pieces are in place - let's see who wins
WPP's Elevate28 restructuring plan simplifies operations into four units to stabilize client losses and reduce complexity, positioning it competitively against Publicis and Omnicom for 2026 leadership.
fromThe Drum
1 month agoBack to basics: how can marketers keep generating results in a recession?
To achieve ambitious targets during continued economic uncertainty, marketing strategies must evolve and adapt. This begs the question: how do we need to adjust our plans to better serve our consumer's needs? Let's first hone in on the biggest challenges we're currently facing as an industry. Understanding your customer and their needs Consumer shopping behavior is vastly different now than in 2019 and, while looking back on past data is still essential, we can't use it as robustly to predict trends.
Marketing
fromAdExchanger
1 month agoFrom Avoiding Bad Ads To Demanding ROI | AdExchanger
We view media quality as an engine for growth. What we hear consistently from brands is, 'Prove to us that media quality drives higher ROI and higher efficiency.' Advertisers increasingly demand verification providers demonstrate concrete performance improvements from premium placements rather than simply protecting against brand safety risks.
Marketing tech
fromDigiday
2 months ago'There seems to be a mind shift': Advertisers keep ad spending flexible as uncertainty persists
Any thin hope marketers had that 2026 might calm the turbulence of last year didn't survive January, as political shocks, platform upheaval and fresh economic jitters piled new uncertainty onto an already fragile market. Nobody expected serenity to be clear. The hope was for a more predictable kind of chaos: slower regulatory fights, fewer sudden platform pivots, and an economy drifting rather than lurching.
Marketing
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