#agency-strategies

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Marketing tech
fromForbes
12 hours ago

From Streaming To AI: Agency Leaders' Next Big Media Bets

Streaming platform consolidation is reshaping agency strategies, emphasizing precision and adaptability in targeting consumer attention.
fromClickUp
7 months ago

AI Campaign Execution for Agencies: Tools, Workflows, Best Practices

Agencies are using generative AI tools like Midjourney and ElevenLabs to mock up visuals and voiceovers in pitches and campaigns. They can turn around complex concepts in weeks instead of months, winning bigger campaigns in the process.
Marketing tech
Marketing tech
fromThe Drum
9 months ago

No admin fees, value-based models, guaranteed results: A new era of agency contracts

Agencies are adapting to tighter budgets by changing their pricing and performance models.
There is a mixed outlook on marketing budgets, prompting agencies to reconsider their strategies.
Media industry
fromDigiday
10 months ago

'A conscious decision': Agencies still choose to go to Cannes amid economic uncertainty

Despite tighter budgets, agencies are committed to attending Cannes Lions, refocusing on cost-effective ways to participate in the prestigious event.
fromClickUp
10 months ago

What is Marketing Campaign Management? (Examples & Templates)

In 1988, a newly formed advertising agency coined the slogan 'Just Do It' for Nike, demonstrating the significance of effective marketing in brand success.
Social media marketing
Marketing tech
fromMarTech
10 months ago

Publicis Groupe buys Captiv8 to grow influencer and social commerce capabilities | MarTech

Publicis Groupe acquired Captiv8 to enhance its influencer marketing capabilities and build a comprehensive social commerce platform.
Marketing tech
fromThe Drum
10 months ago

As CMO belts tighten, agencies are turning again to outcome-based pricing

CMOs face budget constraints, requiring smarter strategic thinking and pricing adjustments from agencies.
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