UX design
fromMedium
10 hours agoDo less with AI
Trying to do too much hinders productivity and leads to unfinished projects and feelings of inadequacy.
The new tracker features a simplified progress bar that shows just four stages of pizza creation. The new design was rolled out to all platforms, and there's also new Lock Screen widgets for iOS that bring the pizza chain's most famous tech feature to the Liquid Glass age.
We're investing a lot in AI - we're doing a lot, but we're stopping at individual productivity. We're not taking the next step. You can't just screw AI on everything - it only makes you faster. It means you need to think about, 'how are our teams collaborating? How are people collaborating?' You probably need to change the way you work.
A traveler might search for a weekend getaway and still see travel ads weeks later, long after returning home. The data was right. The timing wasn't.AI-driven marketing has the potential to close that gap - but only if it understands context. Personalization built solely on identity or past behavior can reveal who someone is, but not when or why they're ready to act.As AI takes center stage in marketing strategy, context is emerging as the differentiator that turns reactive automation into predictive intelligence.