Deliverability
fromEntrepreneur
1 day agoAI Is Now Deciding Which Emails Get Seen. Here's How to Stay in the Inbox in the Gemini Era
Email remains a dominant communication tool, but AI is changing how messages are prioritized and seen in inboxes.
The new tracker features a simplified progress bar that shows just four stages of pizza creation. The new design was rolled out to all platforms, and there's also new Lock Screen widgets for iOS that bring the pizza chain's most famous tech feature to the Liquid Glass age.
If you're an email marketer trying to deliver messages to the 3 billion Gmail users around the world, more AI in Gmail probably raises your anxiety. That's understandable. We've all seen how AI has upended the work of colleagues in SEO. One of the new features for Gmail is essentially AI Overviews for email. Another feature, AI Inbox, summarizes messages and helps users prioritize tasks and requests.
Gmail's version lets you ask questions about your messages in the search bar, using natural language. Google uses the example of, "Who was the plumber that gave me a quote for the bathroom renovation last year?" It's hard to imagine that saving much time over a basic search for "plumber quote" or "plumbing estimate," but maybe it could help in some situations.