Spotify's "Smart Reorder" option, announced on Wednesday, is available now in the Spotify app for Premium subscribers. To try it out, open a playlist and tap the "Mix" button then "Edit." The "Smart Reorder" button should be at the bottom of the editing screen.
And, make no mistake, they will be five songs you're really into right now, because that's how many of these services work-and it's not because everyone else has the same taste in music as you. For instance, any Spotify playlist that says "created for" in the header is catered to the individual user, based on their listening history. There's nothing wrong with that, necessarily-it can be nice to know you're going to hear songs you like. But there are downsides.
The company on Wednesday said it is introducing a new Messages feature that will let users see what their friends are streaming in real time and send requests to start Jams, the app's collaborative listening feature. Users would first have to navigate to their Settings and turn on the "listening activity" feature in the "Privacy & Social" section. Once that's done, your listening activity will appear at the top of Messages chats.
But to anyone tracking the data over the past few years, it was inevitable. In 2022, Bad Bunny's Un Verano Sin Ti redefined the market, driving Latin music's streaming growth to new heights. It later became the first Spanish-language album nominated for Grammy Album of the Year. The takeaway is simple: When you have accurate, real-time data, you don't guess where culture is going, you know.