This operation is about a set of very specific objectives; the president laid them out on the very first night of operations. I'll repeat them to you now because I hear a lot of talk about we don't know what the clear objectives are.
The BBC and researchers from the independent AI publication Riddance found dozens of accounts on the two platforms featuring highly sexualised black female digital characters or avatars. The images and videos were generated by AI but not labelled as such, in apparent breach of the platforms' guidelines.
Because the ad implied that viewers could use an app to remove a woman's clothing, we considered it condoned digitally altering and exposing women's bodies without their consent. It added that the ad was irresponsible, included a harmful gender stereotype and was likely to cause serious offence.
The Board's findings highlight that Meta's current system to properly label AI content is overly dependent on self-disclosure of AI usage and escalated review and does not meet the realities of today's online environment. The case also highlights the challenges with cross-platform proliferation of such content, with the content appearing to have originated on TikTok before appearing on Facebook, Instagram, and X.