#brand-communications

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#advertising #marketing #public-relations #brand-strategy #creator-economy #marketing-strategy #branding
Marketing
fromEntrepreneur
1 day ago

How to Navigate Brand Authenticity in the Age of AI Slop

Originality and authenticity in content are essential for brands to stand out in a saturated market dominated by low-quality AI-generated content.
Marketing tech
fromForbes
22 hours ago

From Streaming To AI: Agency Leaders' Next Big Media Bets

Streaming platform consolidation is reshaping agency strategies, emphasizing precision and adaptability in targeting consumer attention.
Media industry
fromFortune
1 hour ago

3 reasons OpenAI buying daily tech show TBPN for hundreds of millions isn't totally crazy | Fortune

Knowing when to sell is crucial for startup success, as demonstrated by TBPN's timely sale to OpenAI.
#promotions
Careers
fromSilicon Canals
18 hours ago

The identity crisis hiding inside every promotion - Silicon Canals

Promotions can lead to an identity crisis, as individuals often feel they must abandon their previous roles and skills.
Careers
fromSilicon Canals
18 hours ago

The identity crisis hiding inside every promotion - Silicon Canals

Promotions can lead to an identity crisis, as individuals often feel they must abandon their previous roles and skills.
more#promotions
Mobile UX
fromTECHBOOK
5 hours ago

Ads on Honor Phones-Soon in Europe?!

Honor smartphones may soon feature ads in pre-installed apps, expanding from the Middle East to Europe.
Information security
fromSecuritymagazine
1 day ago

Stakeholder Confidence in the Age of Digital Threats: PR as a Security Asset

Cybersecurity involves both technical measures and effective communication to maintain stakeholder trust during incidents.
fromAdExchanger
2 years ago

Commerce | AdExchanger

Regulators are paying more attention to data privacy because their constituents consider it a 'kitchen table' issue, highlighting its importance in everyday life.
EU data protection
#creator-economy
Media industry
fromForbes
2 days ago

Trust Is Becoming The Most Valuable Currency In The Creator Economy

Audiences now seek trust in content, influencing their decision-making and the value of creators' work.
Marketing
fromForbes
3 days ago

The Great Convergence: Why The Creator Economy's Future Belongs To Those Who Unite Social, Brand, And Talent

The entertainment industry is shifting power to creators, with traditional advertising losing relevance as the creator economy rapidly expands.
Media industry
fromForbes
2 days ago

Trust Is Becoming The Most Valuable Currency In The Creator Economy

Audiences now seek trust in content, influencing their decision-making and the value of creators' work.
Marketing
fromForbes
3 days ago

The Great Convergence: Why The Creator Economy's Future Belongs To Those Who Unite Social, Brand, And Talent

The entertainment industry is shifting power to creators, with traditional advertising losing relevance as the creator economy rapidly expands.
more#creator-economy
Online marketing
fromMiami Herald
1 day ago

How to know if a digital marketing agency is good

Quality marketing agencies provide dedicated representatives, prioritize human management over automation, and possess extensive marketing experience.
Online Community Development
fromFast Company
1 day ago

Human connection is an urgent business investment in the AI era

Digital convenience has led to increased loneliness and anxiety, highlighting the need for human connection in both personal and professional realms.
#marketing-strategy
Marketing
fromThedrum
6 days ago

MASTERCLASS: Why annual marketing plans are failing your business

Traditional annual marketing plans are ineffective in today's fast-paced market, leading to wasted resources and missed opportunities.
Marketing
fromThedrum
6 days ago

MASTERCLASS: Why annual marketing plans are failing your business

Traditional annual marketing plans are ineffective in today's fast-paced market, leading to wasted resources and missed opportunities.
more#marketing-strategy
Healthcare
fromFast Company
1 day ago

Dignity as a competitive business model

Healthcare affordability is forcing families to delay care, highlighting the need for dignity-centered care models that prioritize patient respect and community health.
Bootstrapping
fromTheregister
1 day ago

When a billboard survives the wind, but not the boot

A malfunctioning billboard in Cheyenne humorously highlights issues with the GRUB bootloader used in Linux systems.
Artificial intelligence
fromFortune
3 days ago

AI can't remember what your company learned the hard way | Fortune

Boards are rapidly replacing CEOs, risking loss of institutional memory crucial for navigating an AI-centric future.
Renovation
fromwww.architectsjournal.co.uk
3 days ago

Practices launch architects on your doorstep' mobile AI advertising drive

The Architects on your Doorstep project uses AI to generate home makeover ideas, helping architects engage with the public and drum up business.
Podcast
fromMarTech
4 days ago

Why digital audio is a must-have for your retail media plan | MarTech

Digital audio is becoming a crucial advertising channel, reflecting changing consumer behavior and offering significant opportunities for targeted marketing.
Graphic design
fromItsnicethat
4 days ago

Oilinwater approaches branding like an investigator, to build visual systems from rigorous research

Oilinwater, founded by Matthieu Gorissen, is a creative studio in Brussels specializing in branding and graphic design, with a unique backstory and projects.
#experiential-marketing
Marketing
fromFast Company
1 day ago

Why the future of brand trust is sensory marketing

Experiential communications leverage sensory engagement to build trust and connection, countering AI fatigue and skepticism in audiences.
Marketing
fromFast Company
2 days ago

Brands are getting more physical

Marketers are increasingly focusing on physical experiences to foster human connection and emotional engagement with consumers.
Marketing
fromFast Company
1 day ago

Why the future of brand trust is sensory marketing

Experiential communications leverage sensory engagement to build trust and connection, countering AI fatigue and skepticism in audiences.
Marketing
fromFast Company
2 days ago

Brands are getting more physical

Marketers are increasingly focusing on physical experiences to foster human connection and emotional engagement with consumers.
more#experiential-marketing
Social media marketing
fromForbes
1 day ago

5 Social Media-Based Side Hustles To Make Extra Income Online

Social media offers lucrative side hustle opportunities, including management services, live shopping, UGC creation, and paid ads services.
#advertising
Marketing tech
fromwww.marketingdive.com
1 day ago

Go Figure: 3 big marketing numbers from March

The marketing industry is facing a potential slowdown, with significant dips in advertising revenue growth predicted for major platforms like Meta.
Marketing tech
fromThedrum
5 days ago

A Positive Outlook for Advertising in the New World

The advertising industry is entering a positive phase with strong confidence in media investment across various sectors.
Marketing tech
fromwww.marketingdive.com
1 day ago

Go Figure: 3 big marketing numbers from March

The marketing industry is facing a potential slowdown, with significant dips in advertising revenue growth predicted for major platforms like Meta.
Marketing tech
fromThedrum
5 days ago

A Positive Outlook for Advertising in the New World

The advertising industry is entering a positive phase with strong confidence in media investment across various sectors.
more#advertising
Online marketing
fromInc
1 day ago

The 'Swim Lane' Strategy: How the Best Marketers Are Using AI to Beat the Competition

Hyper-specialization in marketing allows for tailored messaging to specific customer segments, enhancing competitive advantage and engagement.
Typography
fromFast Company
1 week ago

Treat your brand name like infrastructure

Names in technology are essential infrastructure that influence understanding, adoption, and scalability, not just marketing tools.
Women in technology
fromAdExchanger
1 week ago

What Happens When A Brand Fails To Deliver On Its Basic Promise | AdExchanger

FedEx's delivery reliability is questioned when time-sensitive medications are not delivered on time, undermining customer trust.
#public-relations
Marketing
fromForbes
2 days ago

Here's How To Be Irreplaceable When AI Can Displace PR

A strong personal brand is essential for PR professionals to remain irreplaceable in the face of AI disruption.
Marketing
fromFast Company
1 day ago

Beyond earned media: A new PR playbook

A strong PR plan balances daily visibility with long-term brand building, adapting to evolving media landscapes and consumer habits.
Marketing
fromForbes
2 days ago

Here's How To Be Irreplaceable When AI Can Displace PR

A strong personal brand is essential for PR professionals to remain irreplaceable in the face of AI disruption.
Marketing
fromEntrepreneur
4 days ago

The Future of PR Is Collaborative. Here's Why Lone Wolves Will Lose

Collaboration is the primary driver of growth in the PR industry, replacing competition.
Marketing
fromFast Company
1 week ago

The most innovative companies in public relations and brand strategy for 2026

Innovative PR campaigns leverage celebrity partnerships and creative strategies to cut through media clutter and generate buzz.
more#public-relations
Marketing tech
fromAdExchanger
1 day ago

Boathouse's New Chief Strategy Officer Says It's Time For Agencies To Take The Reins Of Measurement | AdExchanger

Sonia Chung emphasizes the need for agencies to develop their own data infrastructures to reduce dependency on major tech platforms.
Social media marketing
fromForbes
2 days ago

7 Ways Entrepreneurs Can Build Trust In Their Personal Brands

Trust is crucial for building a personal brand online, as many consumers are skeptical of social media information.
#storytelling
Growth hacking
fromEntrepreneur
1 week ago

Your Brand Story Works Because of You. And That May Be Your Biggest Problem.

Founders must enable team members to tell the brand's story with passion to scale and grow the company effectively.
Growth hacking
fromEntrepreneur
2 weeks ago

This One Skill Separates Forgettable Startups From Iconic Brands

Storytelling converts data into belief, fundamentally driving investor decisions, customer loyalty, and business growth across all operations.
Growth hacking
fromEntrepreneur
1 week ago

Your Brand Story Works Because of You. And That May Be Your Biggest Problem.

Founders must enable team members to tell the brand's story with passion to scale and grow the company effectively.
Growth hacking
fromEntrepreneur
2 weeks ago

This One Skill Separates Forgettable Startups From Iconic Brands

Storytelling converts data into belief, fundamentally driving investor decisions, customer loyalty, and business growth across all operations.
more#storytelling
Marketing
fromForbes
2 days ago

To Get Powerful Publicity, Build A Narrative Strategy

Building a clear, consistent narrative strategy is essential for organizations to connect with stakeholders and achieve sustainable success.
Marketing tech
fromDigiday
1 day ago

Future of Marketing Briefing: Horizon Media is building a platform to orchestrate ad tech from a single command center

Horizon Media is developing an orchestration and intelligence layer to integrate various media marketplace partners into a central command center.
#linkedin
Online marketing
fromNeil Patel
4 days ago

How to Boost a Post on LinkedIn: Tips for Better Reach

Boost successful LinkedIn posts with social proof to enhance visibility and engagement, rather than attempting to fix weak content with paid spend.
Social media marketing
fromInc
6 days ago

6 Simple LinkedIn Engagement Strategies When You Don't Know What to Post

Consistent engagement on LinkedIn is crucial for building relationships and brand awareness, even with minimal effort.
Online marketing
fromNeil Patel
4 days ago

How to Boost a Post on LinkedIn: Tips for Better Reach

Boost successful LinkedIn posts with social proof to enhance visibility and engagement, rather than attempting to fix weak content with paid spend.
Social media marketing
fromInc
6 days ago

6 Simple LinkedIn Engagement Strategies When You Don't Know What to Post

Consistent engagement on LinkedIn is crucial for building relationships and brand awareness, even with minimal effort.
more#linkedin
Online Community Development
fromPR Daily
2 weeks ago

The next phase of social strategy: Giving audiences ownership of the story - PR Daily

Brands are shifting from broadcasting authenticity to enabling audience ownership through participatory experiences and community involvement.
Marketing tech
fromAdExchanger
2 days ago

Basis Wants To Help Marketers Bring Agentic AI Into Media Planning | AdExchanger

Basis launched Compass to simplify campaign planning without replacing human input.
Online marketing
fromWorld Economic Forum
5 days ago

Understanding Value in Media: Perspectives from Consumers and Industry

The internet has transformed publishing, creating challenges for revenue and consumer satisfaction, while a shift towards consumer payments may offer a solution.
Marketing
fromSfgate
18 hours ago

Tips to create short-form video to reach new audiences

Creating short-form videos is essential for businesses to effectively reach audiences and drive growth.
Media industry
fromDigiday
2 weeks ago

Brands turn niche news creators into a new earned media engine

Brands are shifting earned media budgets toward news-adjacent creators and social media personalities as audiences increasingly consume news through these channels rather than traditional publications.
Marketing tech
fromEntrepreneur
3 days ago

Here's the New Playbook for PR in the AI Era

AI visibility requires intentional building of credibility signals like press coverage and authoritative content to avoid losing to competitors.
Social media marketing
fromEntrepreneur
4 days ago

Not All PR Fires Burn the Same - Here's How to Put Them Out

Reputation management during a crisis requires digital intervention and a well-crafted media response to effectively control the narrative.
Marketing
fromDigiday
1 day ago

High stakes, big budgets: How brands are navigating a massive sports year

Brands are prioritizing long-term partnerships over costly live sports advertising due to economic uncertainties and high costs of ad placements.
Marketing tech
fromAdExchanger
2 days ago

How AI Is Reshaping The Marketing Scientist Role | AdExchanger

Marketing scientists now translate data into meaningful insights, bridging the gap between AI analysis and human interpretation.
Marketing
fromThe Drum
3 days ago

Agency Leaders Debate: Who owns the future?

The future of the marketing industry hinges on the balance between big tech companies and consumer importance.
Marketing tech
fromMarTech
3 days ago

Agentic AI discovery requires machine-readable brands | MarTech

AI is transforming web experiences, making websites optional as content becomes data for AI consumption and understanding.
Marketing
fromAdExchanger
1 day ago

How Samsung Ads And Crumbl Got Their CTV Campaign To Perform Like Social | AdExchanger

Crumbl's success is driven by social media and its mobile app, which accounts for over 50% of sales.
Social media marketing
fromInc
1 week ago

Burner Accounts, Brutal Honesty, and Radical Transparency: How Brands Are Winning on Reddit

Reddit is the top source for AI platforms, prompting marketers to prioritize Reddit content for community engagement.
#marketing
Marketing tech
fromFast Company
4 days ago

AI didn't break marketing. It exposed what wasn't working.

Marketing leaders focus on growth and proving marketing's value, while AI changes how buyers discover information and measure marketing impact.
fromForbes
5 days ago
Marketing

Why Understanding Moments Matters More Than Reach

Marketers should focus on connecting brands to cultural moments rather than just measuring reach and impressions.
Marketing tech
fromFast Company
4 days ago

AI didn't break marketing. It exposed what wasn't working.

Marketing leaders focus on growth and proving marketing's value, while AI changes how buyers discover information and measure marketing impact.
Marketing
fromForbes
5 days ago

Why Understanding Moments Matters More Than Reach

Marketers should focus on connecting brands to cultural moments rather than just measuring reach and impressions.
more#marketing
Marketing tech
fromForbes
3 days ago

AI Is Deciding What Your Customers See - Most Brands Haven't Caught Up

AI agents are transforming e-commerce, projected to account for 25% of global sales by 2030, shifting traditional consumer engagement models.
Marketing
fromForbes
1 day ago

Brands Keep Treating Gen Z Like Younger Millennials, And It's Costing Them

Gen Z prioritizes secondhand shopping and demands transparency from brands, signaling a shift in consumer behavior and expectations compared to millennials.
Marketing tech
fromAccounting Today
5 days ago

Growth as infrastructure: Rethinking marketing's role in firm strategy

The operating model that ensured success for firms in the past two decades is inadequate for future sustainability.
fromwww.marketingdive.com
2 days ago

Publicis sharpens sports marketing focus with 160over90 acquisition

Publicis Groupe has acquired sports marketing agency 160over90, integrating it into Publicis Sports to leverage data-driven solutions and enhance client offerings in sports marketing.
Marketing
fromThe Cut
3 days ago

Brand Names Are in Crisis

"Any time you have to explain your name, you're essentially apologizing for it," says Alexandra Watkins, the founder of naming firm Eat My Words. Her deal-breakers for names include 'looks like a typo' and 'hard to pronounce.'
Marketing
#legal-marketing
Marketing
fromAbove the Law
3 days ago

Strategic Planning For Marketers: Your Critical Role In Strategy Development And Implementation - Above the Law

Legal marketing professionals significantly influence law firm strategic planning by focusing on external market dynamics and competitive positioning.
Marketing
fromAbove the Law
3 days ago

Strategic Planning For Marketers: Your Critical Role In Strategy Development And Implementation - Above the Law

Legal marketing professionals significantly influence law firm strategic planning by focusing on external market dynamics and competitive positioning.
Marketing
fromAbove the Law
3 days ago

Strategic Planning For Marketers: Your Critical Role In Strategy Development And Implementation - Above the Law

Legal marketing professionals significantly influence law firm strategic planning by focusing on external market dynamics and competitive positioning.
Marketing
fromAbove the Law
3 days ago

Strategic Planning For Marketers: Your Critical Role In Strategy Development And Implementation - Above the Law

Legal marketing professionals significantly influence law firm strategic planning by focusing on external market dynamics and competitive positioning.
more#legal-marketing
Marketing tech
fromForbes
2 weeks ago

The Communications Role Is Changing: 5 Shifts That Matter Most

AI is transforming communications by making earned media a structural necessity for brand reputation.
#ad-tech
Marketing
fromExchangewire
3 days ago

Adzymic Powers Omnichannel Grimace Shake Campaign for McDonald's Singapore - ExchangeWire.com

Adzymic powers an omnichannel campaign for McDonald's Grimace Shake launch, integrating DOOH, programmatic display, and dynamic creative optimization.
Marketing
fromExchangewire
5 days ago

The Wires 2026: "I'm Looking for Authenticity and Real Outcomes" - ExchangeWire.com

The Wires celebrates a decade of recognizing excellence in ad tech with a diverse judging panel evaluating impactful entries.
Marketing
fromExchangewire
3 days ago

Adzymic Powers Omnichannel Grimace Shake Campaign for McDonald's Singapore - ExchangeWire.com

Adzymic powers an omnichannel campaign for McDonald's Grimace Shake launch, integrating DOOH, programmatic display, and dynamic creative optimization.
Marketing
fromExchangewire
5 days ago

The Wires 2026: "I'm Looking for Authenticity and Real Outcomes" - ExchangeWire.com

The Wires celebrates a decade of recognizing excellence in ad tech with a diverse judging panel evaluating impactful entries.
more#ad-tech
Social media marketing
fromInc
3 weeks ago

Forget Perfection. This Simple Habit Is What Actually Builds an Audience Today.

Authentic, casual content now resonates more with audiences than polished, carefully staged posts on social media platforms.
fromThe Drum
2 months ago

Press releases are the selfie of the marketing world

Context as the subject The issue with selfies is that they demote the importance of context. You can be standing in front of the Great Wall of China but an arms-length framing makes you an artificial focal point. By contrast, if you turn the camera around, you're presenting your viewer with your perspective on the world around you. Taking care to turn a quick snap into an artful, composed observation shows your audience something important, without having to tell them so directly.
Wellness
fromFast Company
2 months ago

What is 'brand well-being?' And can it give you a competitive advantage?

Brand well-being is a leadership-driven, holistic framework prioritizing employee, culture, and consumer wellness to build resilient, trusted, and durable brand growth.
fromThe Drum
3 days ago

Creative Catalysts: R/GA's Tiffany Rolfe on AI's Agency Revolution

Tiffany Rolfe emphasizes that artificial intelligence is not just a tool but a transformative force in the creative process, enabling agencies to enhance their output and efficiency.
Marketing
#social-media-marketing
more#social-media-marketing
Marketing
fromExchangewire
4 days ago

"Tech can make something powerful. Human insight is what makes it resonate." Neda Lazic, The Coca-Cola Company

Creativity in advertising is evolving, emphasizing clarity of objectives and innovative problem-solving amidst technological shifts.
Marketing
fromHubspot
5 days ago

Brand optimization: What it is and why your AI visibility depends on it

Brand optimization enhances brand perception and experience through consistent, iterative improvements without a complete rebranding.
Marketing
fromThedrum
1 week ago

The 10 Tenets of Brand Control

Effective Brand Control simplifies marketing efforts and enhances brand consistency, providing significant benefits beyond mere compliance.
Marketing
fromMarTech
5 days ago

What happens when ad spend goes wrong | MarTech

Account ownership in advertising is primarily about financial logistics, risk, and legal responsibility, not just control.
Marketing
fromInc
1 week ago

Why Knowing Your Audience Is the Secret to a Great Business Story

Knowing your audience is crucial for business success and product connection.
Marketing
fromInman
1 week ago

Is your brand message clear? A 30-minute audit to find out

Brand clarity is essential for real estate agents to differentiate themselves and effectively communicate their unique strengths to clients.
Media industry
fromPR Daily
2 months ago

How to make the case for brand journalism - PR Daily

Brand journalism should replace traditional PR to reach audiences directly using reporting and storytelling as newsrooms shrink and search and social referrals decline.
fromEntrepreneur
2 weeks ago

This CEO's Storytelling Strategy Helps Turn Messy Situations Into Big Brand Wins

He goes, go get the umbrellas. Andrés stayed at the pan, cooking through the downpour while the crowd slowly circled back. Champagne came out, people laughed in the rain and a messy situation turned into a shared memory. That scene showed the group what the company does best.
Marketing
Marketing
fromEntrepreneur
3 weeks ago

The Shortcut to Building Real Brand Recognition

Strong brands emerge from consistent reinforcement of a unified point of view across layout, language, imagery, and experience at every touchpoint, not from loudness or volume.
Marketing
fromMarTech
3 weeks ago

Brands that win are clearer, not louder | MarTech

Poorly constructed marketing signals communicate desperation rather than intended messages, undermining credibility and brand perception.
Social media marketing
fromThe Drum
2 months ago

Reach, frequency and influence: understanding the third pillar of brand growth

Creator influence is emerging as a critical third driver of brand growth alongside reach and frequency, especially for authentically reaching Gen Z audiences.
Marketing
fromEntrepreneur
1 month ago

Why the Smartest Brands Are Becoming Media Companies

Brands must earn attention through emotionally resonant storytelling and episodic, platform-native entertainment rather than through interruptive, repetitive advertising.
Marketing
fromThe Drum
2 months ago

Stretching the creative canvas: Why marketers need to let go of the brand strategy helm

Brand purpose succeeds when the CEO drives it, the entire company acts as the creative canvas, and processes are reorganized to embed purpose across decisions.
Marketing
fromBusiness Matters
1 month ago

Marketing Isn't Broken. The Brand Beneath It Is.

Marketing fails when asked to substitute for an unclear or outdated brand strategy, producing noise rather than compounding growth.
Marketing
fromForbes
2 months ago

The Strongest Signals Yet Of Brand Storytelling's Entertainment Future

Brand storytelling has become a strategic corporate function essential for engaging audiences, building emotional resonance, and driving brand preference in fragmented media landscapes.
Marketing
fromThe Drum
1 month ago

7 brilliant examples of how brands are using illustrations in their marketing

Illustrative graphics simplify information, guide attention, convey brand personality, and boost engagement across ads, websites, and social channels.
Marketing
fromMarTech
2 months ago

Companies aren't looking for storytellers. They're looking for meaning. | MarTech

Organizational failure is primarily a breakdown in sense-making, not a shortage of storytellers or content.
Marketing
fromTNW | Insider
1 month ago

Managing your brand's narrative in the AI age

Relying only on earned media risks losing narrative control and AI-driven visibility because infrequent, unpredictable coverage fails to provide consistent brand signals.
Marketing
fromThe Drum
2 months ago

For fakes' sake, let's talk about 'real ads'

Unaffiliated spec ads and staged mockups perform strongly on LinkedIn because they provoke attention, shareability, and controversy while avoiding brand constraints.
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