Social media marketing
fromRolling Out
1 day agoOutloud Talent on what creators get wrong about brand deals
Outloud Talent manages over 150 creators, helping them monetize their platforms through brand deals and tailored support.
Here's what most people don't understand about this industry: it's still the Wild West. Some brands are sophisticated and know industry rates cold. Others are winging it completely. I've seen deals vary wildly for similar deliverables, and frankly, those "industry standard" rates you find online? They're largely suggestions-and often irrelevant. This reality presents both opportunity and challenge. One popular question becomes: who should make the first offer?