What we needed was to build brand relevance with the younger generation. Content creators became a crucial part of Coach's marketing plan, with partnerships evolving to longer-term collaborations.
But walking the floors this year, one thing is unmistakable: The industry is no longer dazzled by what's possible. It's demanding proof of what works. As technology accelerates, consumer expectations fragment, and financial scrutiny intensifies, 2026 is shaping up to be a reckoning year for brands. According to Havas' Meaningful Brands research, 78% of brands could disappear tomorrow and consumers wouldn't care. Loyalty has become conditional. Attention is scarce. And relevance must be earned daily.
By the way, dreams come true, and you can make your dreams come true if you manifest and if you go after that goal, that north star, knowing that along the way there are going to be roadblocks and obstacles,