#brian-rolapp

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Media industry
fromFortune
12 hours ago

3 reasons OpenAI buying daily tech show TBPN for hundreds of millions isn't totally crazy | Fortune

Knowing when to sell is crucial for startup success, as demonstrated by TBPN's timely sale to OpenAI.
Marketing tech
fromForbes
1 day ago

From Streaming To AI: Agency Leaders' Next Big Media Bets

Streaming platform consolidation is reshaping agency strategies, emphasizing precision and adaptability in targeting consumer attention.
#aj-brown
New England Patriots
fromBoston.com
1 day ago

NFL executives reportedly 'expect' Patriots to acquire A.J. Brown

A.J. Brown trade to the Patriots is expected to occur after June 1 due to salary-cap implications for the Eagles.
New England Patriots
fromBoston.com
1 day ago

NFL executives reportedly 'expect' Patriots to acquire A.J. Brown

A.J. Brown trade to the Patriots is expected to occur after June 1 due to salary-cap implications for the Eagles.
Los Angeles Rams
fromESPN.com
6 days ago

Eagles GM Howie Roseman: 'A.J. Brown is a member of the Eagles'

A.J. Brown remains a member of the Philadelphia Eagles amid trade speculation, with general manager Howie Roseman emphasizing his value to the team.
#mlb
fromwww.mediaite.com
1 day ago
San Francisco Giants

Sideline Reporter's Laptop Obliterated by Gatorade Bath as She Interviewed San Francisco Giants Player

Major League Baseball
fromDodger Blue
4 days ago

Dodgers Have Not Discussed Contract Extension With Andy Pages

MLB teams often sign young stars to extensions, benefiting both players and teams, as seen with the Cubs and Pete Crow-Armstrong.
San Francisco Giants
fromwww.mediaite.com
1 day ago

Sideline Reporter's Laptop Obliterated by Gatorade Bath as She Interviewed San Francisco Giants Player

A reporter's laptop was damaged during a Gatorade bath celebration after the Giants' victory over the Mets.
Major League Baseball
fromDodger Blue
4 days ago

Dodgers Have Not Discussed Contract Extension With Andy Pages

MLB teams often sign young stars to extensions, benefiting both players and teams, as seen with the Cubs and Pete Crow-Armstrong.
Podcast
fromMLB Trade Rumors
3 days ago

MLBTR Podcast: Lots Of Extensions And Big-Picture Topics

The latest MLB Trade Rumors Podcast covers player extensions, free agent trends, arbitration decisions, and the economics of baseball.
Chicago Bears
fromBleacher Nation
1 day ago

Optimism Regarding Ozzy Trapilo's Future Return

The Chicago Bears face uncertainty at left tackle due to Ozzy Trapilo's serious injury, but there is hope for his recovery.
#ai
Artificial intelligence
fromFortune
1 day ago

AI adoption isn't the hard part, it's building employee agency | Fortune

AI empowers non-coders to execute ideas, requiring companies to foster safe, effective environments for employee agency and innovation.
fromFortune
4 days ago
Artificial intelligence

Is the org chart dead in the age of AI? LinkedIn's chief economic opportunity officer thinks so | Fortune

Org charts hinder innovation; companies must embrace worker-led AI experimentation across departments.
fromDigiday
1 week ago
Media industry

News/Media Alliance signs AI licensing deal to unlock recurring RAG revenue for small and mid-sized publishers

The News/Media Alliance partners with Bria to monetize publisher content through AI-driven enterprise demand.
Artificial intelligence
fromFortune
1 day ago

AI adoption isn't the hard part, it's building employee agency | Fortune

AI empowers non-coders to execute ideas, requiring companies to foster safe, effective environments for employee agency and innovation.
Silicon Valley
fromwww.businessinsider.com
2 days ago

Business Insider Live gathers Bryan Johnson, Jason Blum, Carina Hong, Joanna Strober to talk leadership in the AI era

AI is transforming industries, prompting leaders like Bryan Johnson and Jason Blum to rethink strategies and adapt their careers.
Artificial intelligence
fromFortune
4 days ago

Is the org chart dead in the age of AI? LinkedIn's chief economic opportunity officer thinks so | Fortune

Org charts hinder innovation; companies must embrace worker-led AI experimentation across departments.
Media industry
fromDigiday
1 week ago

News/Media Alliance signs AI licensing deal to unlock recurring RAG revenue for small and mid-sized publishers

The News/Media Alliance partners with Bria to monetize publisher content through AI-driven enterprise demand.
#los-angeles-dodgers
LA Dodgers
fromDodger Blue
1 day ago

Dave Roberts puts big praise - and possibly a target - on 2026 Dodgers

The Los Angeles Dodgers are favorites for a third consecutive World Series title in 2026 after significant roster improvements.
Los Angeles
fromDodger Blue
3 days ago

Dave Roberts Confident Dodgers Lineup Will Get Back On Track

The Los Angeles Dodgers lost 4-2 to the Cleveland Guardians, struggling offensively and scoring only 14 runs in their last four games.
LA Dodgers
fromDodger Blue
1 day ago

Dave Roberts puts big praise - and possibly a target - on 2026 Dodgers

The Los Angeles Dodgers are favorites for a third consecutive World Series title in 2026 after significant roster improvements.
Los Angeles
fromDodger Blue
3 days ago

Dave Roberts Confident Dodgers Lineup Will Get Back On Track

The Los Angeles Dodgers lost 4-2 to the Cleveland Guardians, struggling offensively and scoring only 14 runs in their last four games.
#las-vegas-raiders
Los Angeles Rams
fromESPN.com
2 days ago

Why the Las Vegas Raiders went all-in on center Tyler Linderbaum

Las Vegas Raiders signed center Tyler Linderbaum for $81 million, making him the highest-paid interior lineman in NFL history.
Los Angeles Rams
fromESPN.com
2 days ago

Why the Las Vegas Raiders went all-in on center Tyler Linderbaum

Las Vegas Raiders signed center Tyler Linderbaum for $81 million, making him the highest-paid interior lineman in NFL history.
Podcast
fromRAIN News
4 days ago

New audio ad service seeks reach + relevance

StreamGuys launched SGcreative, an audio advertising service targeting the U.S. Hispanic market in partnership with Nueva Network.
#sports-marketing
Marketing
fromDigiday
1 day ago

High stakes, big budgets: How brands are navigating a massive sports year

Brands are prioritizing long-term partnerships over costly live sports advertising due to economic uncertainties and high costs of ad placements.
Marketing
fromAdExchanger
1 week ago

The Sports World Is Getting The Retail Media Bug | AdExchanger

The sports industry is embracing data-driven digital marketing through initiatives like the Fieldhouse Media Network by Pacers Sports & Entertainment.
Marketing
fromDigiday
1 day ago

High stakes, big budgets: How brands are navigating a massive sports year

Brands are prioritizing long-term partnerships over costly live sports advertising due to economic uncertainties and high costs of ad placements.
Marketing
fromAdExchanger
1 week ago

The Sports World Is Getting The Retail Media Bug | AdExchanger

The sports industry is embracing data-driven digital marketing through initiatives like the Fieldhouse Media Network by Pacers Sports & Entertainment.
#nhl
fromTheLeafsNation
4 days ago
Toronto Maple Leafs

5 takeaways from Keith Pelley's media availabilities

Brad Treliving's decision-making process for the trade deadline involved early dialogue with ownership to gain an advantage.
Business intelligence
fromBusline News
2 days ago

Analysis Highlights 20x ROI For ABA Marketplace Attendees - Busline News

ABA Marketplace generated $124.9 million in business activity, reinforcing its status as North America's leading bus and group travel event.
#dallas-cowboys
Social media marketing
fromTechCrunch
2 days ago

Flipboard's new 'social websites' help publishers and creators tap into the open social web | TechCrunch

Flipboard launched social websites, enabling creators to consolidate content and build communities around their work on decentralized platforms.
Business
fromFortune
2 days ago

12 Fortune 500 CEOs worked for Pepsi. Delta's Ed Bastian explains why it's a leadership factory | Fortune

PepsiCo has significantly influenced the development of business leaders, including Delta's Ed Bastian, through its talent-focused culture and leadership grooming practices.
Growth hacking
fromInman
3 days ago

How one agent built a $150M business on YouTube

Attracting the right audience through targeted YouTube content leads to higher sales than traditional lead-chasing methods.
#nfl
New York Giants
fromESPN.com
4 days ago

Lions CEO explains Frank Ragnow signing bonus repayment

The Detroit Lions required Frank Ragnow to repay part of his signing bonus after retirement, following a precedent set with Barry Sanders and Calvin Johnson.
New England Patriots
fromMusket Fire
1 day ago

Robert Kraft and Mike Vrabel aren't on same page for Patriots' long-term future

Robert Kraft and Mike Vrabel have differing goals for the Patriots, with Kraft aiming for playoffs and Vrabel focusing on championships.
National Football League
fromESPN.com
5 days ago

18-game regular season? Mixed reaction by NFL owners, coaches

The NFL is considering an 18-game regular season while reducing preseason games, but player union opposition remains a significant hurdle.
New York Giants
fromNewsday
6 days ago

Tom Rock: John Mara remains stable force for Giants, even in uneasy times with health, Steve Tisch

The Giants have maintained stable ownership under the Mara family since 1925, contributing to their consistent presence in the NFL.
New York Giants
fromESPN.com
4 days ago

Lions CEO explains Frank Ragnow signing bonus repayment

The Detroit Lions required Frank Ragnow to repay part of his signing bonus after retirement, following a precedent set with Barry Sanders and Calvin Johnson.
New England Patriots
fromMusket Fire
1 day ago

Robert Kraft and Mike Vrabel aren't on same page for Patriots' long-term future

Robert Kraft and Mike Vrabel have differing goals for the Patriots, with Kraft aiming for playoffs and Vrabel focusing on championships.
National Football League
fromESPN.com
5 days ago

18-game regular season? Mixed reaction by NFL owners, coaches

The NFL is considering an 18-game regular season while reducing preseason games, but player union opposition remains a significant hurdle.
New York Giants
fromNewsday
6 days ago

Tom Rock: John Mara remains stable force for Giants, even in uneasy times with health, Steve Tisch

The Giants have maintained stable ownership under the Mara family since 1925, contributing to their consistent presence in the NFL.
fromwww.housingwire.com
4 days ago

ERA President doubles down on M&A as core growth engine

ERA has structured its recruitment model around four growth pathways; increasing existing agent productivity, recruiting outside agents, adding ancillary revenue streams, such as mortgage and title, and pursuing M&A. The approach has found traction among brokers who view the brand as a vehicle for expansion rather than a simple flag-planting exercise.
Real estate
fromFast Company
5 days ago

3 insights into the future of business from Steven Bartlett

"I'm not [hiring] anyone in between," he says, noting that he recently spoke with a promising candidate who said she'd not used Claude Code-nor had she built anything with agents. She didn't get the job.
Careers
#publishing
Online marketing
fromWorld Economic Forum
5 days ago

Understanding Value in Media: Perspectives from Consumers and Industry

The internet has transformed publishing, creating challenges for revenue and consumer satisfaction, while a shift towards consumer payments may offer a solution.
Online marketing
fromWorld Economic Forum
5 days ago

Understanding Value in Media: Perspectives from Consumers and Industry

The internet has transformed publishing, creating challenges for revenue and consumer satisfaction, while a shift towards consumer payments may offer a solution.
Media industry
fromExchangewire
5 days ago

How Publishers are Balancing AI Fear with Opportunity

The publishing industry is navigating AI adoption with a focus on innovation while maintaining quality and ethical standards.
Television
fromReadWrite
5 days ago

FanDuel announces TV closure and Picks shutdown plans

Flutter Entertainment is shutting down FanDuel TV and FanDuel Picks, eliminating over 100 jobs by 2027 as it refocuses on core betting operations.
#openai
Media industry
fromTNW | Investors-Funding
1 day ago

OpenAI has acquired the Silicon Valley talk show TBPN

OpenAI has acquired the Technology Business Programming Network, maintaining its editorial independence while integrating it into its strategy organization.
Media industry
fromArs Technica
1 day ago

OpenAI takes on another "side quest," buys tech-focused talk show TBPN

OpenAI's acquisition of TBPN will maintain its editorial independence while enhancing marketing and communications efforts.
Media industry
fromTNW | Investors-Funding
1 day ago

OpenAI has acquired the Silicon Valley talk show TBPN

OpenAI has acquired the Technology Business Programming Network, maintaining its editorial independence while integrating it into its strategy organization.
Media industry
fromArs Technica
1 day ago

OpenAI takes on another "side quest," buys tech-focused talk show TBPN

OpenAI's acquisition of TBPN will maintain its editorial independence while enhancing marketing and communications efforts.
Marketing tech
fromAdExchanger
1 day ago

Boathouse's New Chief Strategy Officer Says It's Time For Agencies To Take The Reins Of Measurement | AdExchanger

Sonia Chung emphasizes the need for agencies to develop their own data infrastructures to reduce dependency on major tech platforms.
Marketing
fromRAIN News
2 days ago

RAIN Notes: April 2

iHeartMedia appoints Jamie Cutburth as VP of Marketing to enhance its marketing strategy and promotes Andrew Festo to VP of Events and Experiences.
Toronto Maple Leafs
fromMaple Leafs Hotstove
3 days ago

Is he really talking about Radim Mrtka? The good and the bad of Keith Pelley's press conference

Keith Pelley failed to acknowledge the Leafs' disappointing season and did not commit to finding a strong leader for the team.
Los Angeles Rams
fromESPN.com
4 days ago

Goodell backs Rooney Rule, says diversity 'a benefit' to NFL

The NFL's Rooney Rule, aimed at increasing diversity in hiring, will remain despite legal challenges from Florida's attorney general.
#advertising
Marketing tech
fromDigiday
2 days ago

How purchase data is redefining TV ad performance and driving revenue

Advertisers must adopt modern strategies, including purchase-based segmentation, to effectively engage consumers in the evolving TV landscape.
Marketing tech
fromAdExchanger
2 days ago

The Agentic Marketplace Is Here. Where Does That Leave DSPs and SSPs? | AdExchanger

Swivel and Olyzon's partnership creates a new ad buying model integrating buy-side and sell-side agents for enhanced campaign execution.
Marketing tech
fromThedrum
5 days ago

A Positive Outlook for Advertising in the New World

The advertising industry is entering a positive phase with strong confidence in media investment across various sectors.
Marketing tech
fromDigiday
2 days ago

How purchase data is redefining TV ad performance and driving revenue

Advertisers must adopt modern strategies, including purchase-based segmentation, to effectively engage consumers in the evolving TV landscape.
Marketing tech
fromAdExchanger
2 days ago

The Agentic Marketplace Is Here. Where Does That Leave DSPs and SSPs? | AdExchanger

Swivel and Olyzon's partnership creates a new ad buying model integrating buy-side and sell-side agents for enhanced campaign execution.
Marketing tech
fromThedrum
5 days ago

A Positive Outlook for Advertising in the New World

The advertising industry is entering a positive phase with strong confidence in media investment across various sectors.
Marketing
fromThe Drum
3 days ago

Agency Leaders Debate: Who owns the future?

The future of the marketing industry hinges on the balance between big tech companies and consumer importance.
#toronto-maple-leafs
Toronto Maple Leafs
fromTheLeafsNation
3 days ago

MLSE CEO Keith Pelley doesn't believe rebuild is necessary in Toronto

Brad Treliving was fired as general manager of the Toronto Maple Leafs amid speculation of a potential rebuild for the team.
Toronto Maple Leafs
fromEditor In Leaf
3 days ago

What Keith Pelley is really looking for in the next Maple Leafs GM

MLSE president Keith Pelley emphasizes a data-centric approach and accountability as key to restructuring the Toronto Maple Leafs organization.
fromMaple Leafs Hotstove
4 days ago
Toronto Maple Leafs

Keith Pelley on the Leafs' rebuild vs. retool question: "We have the foundational pieces in place, which gives me the confidence we can contend very quickly"

Toronto Maple Leafs
fromTheLeafsNation
3 days ago

MLSE CEO Keith Pelley doesn't believe rebuild is necessary in Toronto

Brad Treliving was fired as general manager of the Toronto Maple Leafs amid speculation of a potential rebuild for the team.
Toronto Maple Leafs
fromEditor In Leaf
3 days ago

What Keith Pelley is really looking for in the next Maple Leafs GM

MLSE president Keith Pelley emphasizes a data-centric approach and accountability as key to restructuring the Toronto Maple Leafs organization.
Toronto Maple Leafs
fromMaple Leafs Hotstove
4 days ago

Keith Pelley on the Leafs' rebuild vs. retool question: "We have the foundational pieces in place, which gives me the confidence we can contend very quickly"

Keith Pelley announces the firing of Brad Treliving, emphasizing the need for new leadership to achieve championship goals for the Toronto Maple Leafs.
Podcast
fromMarTech
4 days ago

Why digital audio is a must-have for your retail media plan | MarTech

Digital audio is becoming a crucial advertising channel, reflecting changing consumer behavior and offering significant opportunities for targeted marketing.
Social media marketing
fromTheStreet
4 days ago

Kevin O'Leary says this is the highest-paying job right now

Social media customer acquisition specialists can earn up to $250,000 without a degree, leveraging measurable performance-based content creation.
Los Angeles Rams
fromESPN.com
5 days ago

Ryan Day likens CFB to dinosaur extinction: 'Adapt or die'

Adaptation is crucial for survival in college football, similar to how some dinosaurs thrived while others perished.
Los Angeles
fromDodgers Nation
4 days ago

Dave Roberts takes strong stance on Dodgers stars' slow starts

Dave Roberts remains confident in struggling left-handed batters, believing they will improve as the season progresses despite a rocky start.
Growth hacking
fromForbes
5 days ago

How To Vibe Code Your Entire Marketing Engine In A Day

Vibe coding enables founders to create efficient marketing systems that drive results without needing a large team.
Marketing tech
fromDigiday
1 day ago

Future of Marketing Briefing: Horizon Media is building a platform to orchestrate ad tech from a single command center

Horizon Media is developing an orchestration and intelligence layer to integrate various media marketplace partners into a central command center.
#publicis-groupe
Media industry
fromDeadline
2 days ago

WME Selling 160over90 Sports Marketing Agency To Publicis

Publicis Groupe acquires 160over90 for over $500 million to enhance its sports marketing capabilities.
Marketing
fromwww.marketingdive.com
3 days ago

Publicis sharpens sports marketing focus with 160over90 acquisition

Publicis Groupe acquired sports marketing agency 160over90 to enhance its sports marketing capabilities and integrate data-driven solutions for clients.
Media industry
fromDeadline
2 days ago

WME Selling 160over90 Sports Marketing Agency To Publicis

Publicis Groupe acquires 160over90 for over $500 million to enhance its sports marketing capabilities.
Marketing
fromwww.marketingdive.com
3 days ago

Publicis sharpens sports marketing focus with 160over90 acquisition

Publicis Groupe acquired sports marketing agency 160over90 to enhance its sports marketing capabilities and integrate data-driven solutions for clients.
Podcast
fromwww.mediaite.com
5 days ago

Usha Vance Embarks on Media Tour to Launch New Podcast

Usha Vance launches a children's podcast to promote reading and address declining literacy rates.
Media industry
fromDigiday
2 days ago

Media Briefing: Publishers debate the value of AI licensing and GEO

Publishing executives discussed the challenges and opportunities of AI search optimization and licensing deals during the Digiday Publishing Summit.
Marketing
fromForbes
2 days ago

To Get Powerful Publicity, Build A Narrative Strategy

Building a clear, consistent narrative strategy is essential for organizations to connect with stakeholders and achieve sustainable success.
Social media marketing
fromInc
5 days ago

Why Most Founder Brands Fail-and How to Build One That Actually Drives Sales

Building a founder brand requires creating content for potential customers, not for personal validation or peer engagement.
#netflix
Media industry
from24/7 Wall St.
2 days ago

Institutional Investors Pile Into Netflix Even as Company Executives Head for the Exits

Netflix shows a divide between bullish analyst ratings and insider selling, indicating mixed signals for investors.
Marketing tech
fromAdExchanger
1 week ago

Netflix's First MLB Broadcast Wasn't A Home Run; The AI Data Center Backlash Arrives | AdExchanger

Netflix's inaugural baseball game broadcast was marred by excessive advertising despite being an ad-free tier subscriber.
Media industry
from24/7 Wall St.
2 days ago

Institutional Investors Pile Into Netflix Even as Company Executives Head for the Exits

Netflix shows a divide between bullish analyst ratings and insider selling, indicating mixed signals for investors.
Marketing tech
fromAdExchanger
1 week ago

Netflix's First MLB Broadcast Wasn't A Home Run; The AI Data Center Backlash Arrives | AdExchanger

Netflix's inaugural baseball game broadcast was marred by excessive advertising despite being an ad-free tier subscriber.
Marketing tech
fromAdExchanger
2 days ago

Basis Wants To Help Marketers Bring Agentic AI Into Media Planning | AdExchanger

Basis launched Compass to simplify campaign planning without replacing human input.
fromMaple Leafs Hotstove
4 days ago

Keith Pelley denounces Leafs' culture, underlines retool mandate for next management group - MLHS Podcast EP117

The firing of Brad Treliving just eight games before the season's end raises questions about the team's direction and the urgency for change within the organization.
Toronto Maple Leafs
fromThe Drum
4 days ago

Creative Catalysts: R/GA's Tiffany Rolfe on AI's Agency Revolution

Tiffany Rolfe emphasizes that artificial intelligence is not just a tool but a transformative force in the creative process, enabling agencies to enhance their output and efficiency.
Marketing
Los Angeles Rams
fromESPN.com
1 week ago

Billionaire Repole enjoying challenge of growing the UFL

Mike Repole is transforming the UFL with significant changes and a hands-on approach to leadership.
Social media marketing
fromInc
6 days ago

6 Simple LinkedIn Engagement Strategies When You Don't Know What to Post

Consistent engagement on LinkedIn is crucial for building relationships and brand awareness, even with minimal effort.
Podcast
fromRAIN News
1 week ago

Podcasts are dominating (Audacy research)

Podcasts are dominating audio consumption, replacing time spent on social media and streaming music, indicating a shift in audience behavior.
Marketing tech
fromDigiday
2 days ago

Spotify's ad exchange grew its programmatic ad base, but buyers want more

Spotify's ad exchange significantly increased its programmatic advertiser base, achieving 222% growth in active advertisers since its launch.
#publishers
Media industry
fromDigiday
3 days ago

Future of TV Briefing: What publishers have to offer creators

Publishers are increasingly collaborating with creators to enhance revenue opportunities and audience reach.
fromDigiday
3 days ago
Media industry

Digiday+ Research: How Dow Jones, Forbes, The Guardian and other publisher revenue streams are shifting in 2026

Media industry
fromDigiday
3 days ago

Future of TV Briefing: What publishers have to offer creators

Publishers are increasingly collaborating with creators to enhance revenue opportunities and audience reach.
Media industry
fromDigiday
3 days ago

Digiday+ Research: How Dow Jones, Forbes, The Guardian and other publisher revenue streams are shifting in 2026

Publishers are diversifying revenue streams amid economic challenges, focusing on ads, events, and subscriptions, with events gaining prominence since 2025.
Toronto Maple Leafs
fromMaple Leafs Hotstove
4 days ago

"More and more, as the year evolved, Keith Pelley wanted to inject himself into hockey operations" -- Darren Dreger on the Brad Treliving firing

Brad Treliving was dismissed as Maple Leafs GM due to a poor season and a shift in direction by ownership.
#legal-marketing
Marketing
fromAbove the Law
4 days ago

Strategic Planning For Marketers: Your Critical Role In Strategy Development And Implementation - Above the Law

Legal marketing professionals significantly influence law firm strategic planning by focusing on external market dynamics and competitive positioning.
Marketing
fromAbove the Law
4 days ago

Strategic Planning For Marketers: Your Critical Role In Strategy Development And Implementation - Above the Law

Legal marketing professionals significantly influence law firm strategic planning by focusing on external market dynamics and competitive positioning.
Marketing
fromAbove the Law
4 days ago

Strategic Planning For Marketers: Your Critical Role In Strategy Development And Implementation - Above the Law

Legal marketing professionals significantly influence law firm strategic planning by focusing on external market dynamics and competitive positioning.
Marketing
fromAbove the Law
4 days ago

Strategic Planning For Marketers: Your Critical Role In Strategy Development And Implementation - Above the Law

Legal marketing professionals significantly influence law firm strategic planning by focusing on external market dynamics and competitive positioning.
Media industry
fromNieman Lab
3 days ago

Three newsletters for the price of 1.5: Independent journalists experiment with a bundle

Bundling independent journalism subscriptions can reduce costs for readers and support multiple writers effectively.
Marketing tech
fromDigiday
3 days ago

Publishers see double-digit growth from TTD's OpenPath, but volatility remains

OpenPath revenue remains strong for publishers, with some experiencing double-digit CPM growth, prompting trials of OpenAds despite temporary bid duplication allowances.
#programmatic-advertising
Marketing tech
fromAdExchanger
4 days ago

Reclaiming The Original Promise Of Programmatic | AdExchanger

Fragmentation in programmatic advertising complicates access to audiences, especially for smaller agencies, but AI offers new solutions to manage this complexity.
Marketing tech
fromAdExchanger
4 days ago

CIMM Is Out To Prove That All Media Isn't Equal | AdExchanger

Programmatic ad tech often neglects media quality nuances, leading to industry challenges and overspending on low-quality ads.
Marketing tech
fromAdExchanger
4 days ago

Reclaiming The Original Promise Of Programmatic | AdExchanger

Fragmentation in programmatic advertising complicates access to audiences, especially for smaller agencies, but AI offers new solutions to manage this complexity.
Marketing tech
fromAdExchanger
4 days ago

CIMM Is Out To Prove That All Media Isn't Equal | AdExchanger

Programmatic ad tech often neglects media quality nuances, leading to industry challenges and overspending on low-quality ads.
Marketing
fromThedrum
6 days ago

MASTERCLASS: Why annual marketing plans are failing your business

Traditional annual marketing plans are ineffective in today's fast-paced market, leading to wasted resources and missed opportunities.
Marketing tech
fromDigiday
4 days ago

The Trade Desk shakes up Identity Alliance payouts, with a new focus on incrementality

The Trade Desk is shifting to an incrementality-based payment model for identity partners, rewarding unique data contributions over volume.
Podcast
fromForbes
2 weeks ago

The Love Affair Between Advertisers And Podcasting - A Fling Or A Betrothal?

Podcast advertising revenue is surging toward $2.5 billion by 2026, but excessive ad loads risk alienating listeners as happened with broadcast television.
Media industry
fromTheregister
5 days ago

Ex-Google exec Matt Brittin now runs the BBC

Matt Brittin, the new Director-General of the BBC, faces challenges due to his lack of media experience and Google's controversial reputation.
Marketing tech
fromAdExchanger
4 days ago

Programmatic Video's Waste Problem Is A Growth Lever - If We Choose To Pull It | AdExchanger

Programmatic video spend suffers 20-30% loss due to misrepresentation and low-quality inventory, impacting ad revenue and high-quality content.
Media industry
fromAdExchanger
5 days ago

Local Publishers Hit By AI Traffic Drops Collaborate For Revenue Relief | AdExchanger

AI-generated answers are diminishing traffic for smaller publishers, prompting collaboration to enhance reach and revenue.
Marketing tech
fromExchangewire
4 days ago

Digest: Claude Doubles Paid Users; Changes to Ad Production Could Cut Emissions by a Third; WBD Sets Date for Paramount-Skydance Vote - ExchangeWire.com

Claude's paid user growth surged significantly, driven by increased consumer interest and subscriptions, but momentum is leveling off amid rising competition.
Marketing tech
fromAccounting Today
5 days ago

Growth as infrastructure: Rethinking marketing's role in firm strategy

The operating model that ensured success for firms in the past two decades is inadequate for future sustainability.
Media industry
fromDigiday
1 week ago

'Be an engineer to understand the engine': Why consultant Nick Manning thinks principal media is anti-marketer

Principal media-buying practices create conflicts between agency interests and client needs, undermining transparency and effective advertising.
fromwww.theguardian.com
2 weeks ago

MS Now makes first major programming moves since name change

Morning Joe, its flagship breakfast program, will shift back from being four hours to three hours, as Mika Brzezinski and Joe Scarborough, married co-hosts, have talked about the strain of hosting a four-hour-long show every day. Taking one of those hours will be a new two-hour-long morning show from 9 to 11am hosted by Stephanie Ruhle, the longtime MS Now anchor who currently hosts a show at 11pm.
Media industry
Television
fromBusiness Matters
2 months ago

Rick Saleeby and the Business of Sports Storytelling

Deep observation of moments between plays and willingness to experiment produced a two-decade sports media career focused on storytelling and audience awareness.
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