#broadcast-to-streaming

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Marketing tech
fromForbes
23 hours ago

From Streaming To AI: Agency Leaders' Next Big Media Bets

Streaming platform consolidation is reshaping agency strategies, emphasizing precision and adaptability in targeting consumer attention.
Media industry
fromFortune
2 hours ago

3 reasons OpenAI buying daily tech show TBPN for hundreds of millions isn't totally crazy | Fortune

Knowing when to sell is crucial for startup success, as demonstrated by TBPN's timely sale to OpenAI.
#connected-tv
fromAol
22 hours ago
Television

The rise of CTV IRL: Valuable TV audiences are no longer just sitting at home

Marketing tech
fromAdExchanger
5 days ago

The Full-Funnel Era Is Here. Is Your CTV Strategy Built To Keep Up? | AdExchanger

Connected TV is now a dominant media channel, capturing significant consumer attention and requiring strategic full-funnel advertising approaches.
Television
fromThe Drum
2 months ago

The future of TV. Interactive, connected, and...ad free?

Television and video content are growing and evolving: connected TV and OTT expand reach, shifting advertising and consumption across all demographics.
Marketing tech
fromThe Drum
1 month ago

Enhancing ad creativity and engagement in CTV

Connected TV ad creativity is shifting toward interactive, personalized formats—pause ads and instantly shoppable units—that transform consumer engagement.
Television
fromAol
22 hours ago

The rise of CTV IRL: Valuable TV audiences are no longer just sitting at home

Connected TV is expanding into public spaces, transforming how audiences engage with content outside the home.
Television
fromMiami Herald
22 hours ago

The rise of CTV IRL: Valuable TV audiences are no longer just sitting at home

Connected TV is evolving to engage audiences in social spaces like restaurants and gyms, reflecting a shift in consumer behavior towards experiences.
Marketing tech
fromAdExchanger
5 days ago

The Full-Funnel Era Is Here. Is Your CTV Strategy Built To Keep Up? | AdExchanger

Connected TV is now a dominant media channel, capturing significant consumer attention and requiring strategic full-funnel advertising approaches.
Marketing tech
fromAdExchanger
1 week ago

Sussing Out 'Performance TV' | AdExchanger

Advertisers view connected TV as a performance multiplier, but it remains primarily suited for branding and upper-funnel goals.
#netflix
Television
from24/7 Wall St.
2 days ago

Opinion: Netflix is the Perfect Stock to Beat Inflation-and the Market

Netflix has outperformed the market with a 5% gain this year, showcasing resilience amid economic challenges.
Media industry
from24/7 Wall St.
2 days ago

Institutional Investors Pile Into Netflix Even as Company Executives Head for the Exits

Netflix shows a divide between bullish analyst ratings and insider selling, indicating mixed signals for investors.
Television
fromConsequence
3 days ago

Movies and TV Shows Coming to Netflix in April 2026

Netflix is releasing a diverse lineup of new movies and TV shows in April, including anticipated series and acclaimed films.
Television
from24/7 Wall St.
2 days ago

Opinion: Netflix is the Perfect Stock to Beat Inflation-and the Market

Netflix has outperformed the market with a 5% gain this year, showcasing resilience amid economic challenges.
Media industry
from24/7 Wall St.
2 days ago

Institutional Investors Pile Into Netflix Even as Company Executives Head for the Exits

Netflix shows a divide between bullish analyst ratings and insider selling, indicating mixed signals for investors.
Television
fromConsequence
3 days ago

Movies and TV Shows Coming to Netflix in April 2026

Netflix is releasing a diverse lineup of new movies and TV shows in April, including anticipated series and acclaimed films.
Podcast
fromRAIN News
4 days ago

New audio ad service seeks reach + relevance

StreamGuys launched SGcreative, an audio advertising service targeting the U.S. Hispanic market in partnership with Nueva Network.
fromwww.theguardian.com
12 hours ago

Six great reads: the OnlyFans legacy, stolen cargo and Meta's creepy' glasses

Leonid Radvinsky's death leaves a void in the leadership of OnlyFans, a platform that has transformed the adult content landscape. His secretive management style and the controversies surrounding the site have raised questions about its future direction and stability.
Photography
fromAdExchanger
2 years ago

Commerce | AdExchanger

Regulators are paying more attention to data privacy because their constituents consider it a 'kitchen table' issue, highlighting its importance in everyday life.
EU data protection
Marketing
fromCity AM
10 hours ago

World Cup no longer has global audience - and that's a marketers challenge

The World Cup is evolving, presenting new challenges for fans and brands due to its expanded format and diverse audience engagement.
fromwww.businessinsider.com
1 day ago

Eddy Cue on how iTunes became Apple's services blueprint

"It truly revolutionized music, and it really gave us a whole different perspective of what services can do," Cue said.
Apple
#roku
Tech industry
fromThe Motley Fool
1 day ago

Why I Wouldn't Touch Roku Stock Right Now | The Motley Fool

Roku's stock has declined significantly, despite recent revenue growth and profitability, due to structural challenges and high competition in the tech industry.
Tech industry
fromThe Motley Fool
1 day ago

Why I Wouldn't Touch Roku Stock Right Now | The Motley Fool

Roku's stock has declined significantly, despite recent revenue growth and profitability, due to structural challenges and high competition in the tech industry.
DevOps
fromComputerWeekly.com
2 days ago

Net Insight introduces programmable video production network | Computer Weekly

Programmable Trust Boundaries enable predictable live media interconnection across distributed networks and cloud environments.
Social media marketing
fromZDNET
1 day ago

How Flipboard's new Surf app lets you merge social feeds, YouTube, and RSS to escape the algorithm - finally

Flipboard Surf aims to create a customizable social network experience by integrating various content types without relying on algorithms.
Film
fromVariety
3 days ago

When Fandom Converts: How TikTok Is Driving Measurable Box Office Growth

TikTok has become a powerful engine for movie discovery, translating online engagement into real-world ticket sales.
#video-marketing
fromSfgate
19 hours ago
Marketing

Tips to create short-form video to reach new audiences

Creating short-form videos is essential for businesses to effectively reach audiences and drive growth.
Marketing
fromSfgate
19 hours ago

Tips to create short-form video to reach new audiences

Creating short-form videos is essential for businesses to effectively reach audiences and drive growth.
#youtube
Television
fromMakeUseOf
5 days ago

This free web app turns YouTube into a cable TV experience - and it's my favorite way to watch ad-free

Channel Surfer transforms YouTube into a nostalgic cable TV experience, offering a free, ad-free viewing option with a classic interface.
Media industry
fromTechCrunch
5 days ago

YouTube CEO says the best YouTubers will 'never leave their home' | TechCrunch

YouTube CEO Neal Mohan believes creators will remain loyal to the platform despite competition from streaming services like Netflix.
fromInc
1 month ago
E-Commerce

YouTube Just Proved It's Bigger Than Netflix. Here's What Comes Next

Television
fromMakeUseOf
5 days ago

This free web app turns YouTube into a cable TV experience - and it's my favorite way to watch ad-free

Channel Surfer transforms YouTube into a nostalgic cable TV experience, offering a free, ad-free viewing option with a classic interface.
Media industry
fromTechCrunch
5 days ago

YouTube CEO says the best YouTubers will 'never leave their home' | TechCrunch

YouTube CEO Neal Mohan believes creators will remain loyal to the platform despite competition from streaming services like Netflix.
fromInc
1 month ago
E-Commerce

YouTube Just Proved It's Bigger Than Netflix. Here's What Comes Next

#openai
Media industry
fromArs Technica
1 day ago

OpenAI takes on another "side quest," buys tech-focused talk show TBPN

OpenAI's acquisition of TBPN will maintain its editorial independence while enhancing marketing and communications efforts.
Media industry
fromTNW | Investors-Funding
1 day ago

OpenAI has acquired the Silicon Valley talk show TBPN

OpenAI has acquired the Technology Business Programming Network, maintaining its editorial independence while integrating it into its strategy organization.
Media industry
fromArs Technica
1 day ago

OpenAI takes on another "side quest," buys tech-focused talk show TBPN

OpenAI's acquisition of TBPN will maintain its editorial independence while enhancing marketing and communications efforts.
Media industry
fromTNW | Investors-Funding
1 day ago

OpenAI has acquired the Silicon Valley talk show TBPN

OpenAI has acquired the Technology Business Programming Network, maintaining its editorial independence while integrating it into its strategy organization.
#advertising
Marketing tech
fromDigiday
2 days ago

How purchase data is redefining TV ad performance and driving revenue

Advertisers must adopt modern strategies, including purchase-based segmentation, to effectively engage consumers in the evolving TV landscape.
Marketing tech
fromwww.marketingdive.com
1 day ago

Go Figure: 3 big marketing numbers from March

The marketing industry is facing a potential slowdown, with significant dips in advertising revenue growth predicted for major platforms like Meta.
Marketing tech
fromAdExchanger
2 days ago

The Agentic Marketplace Is Here. Where Does That Leave DSPs and SSPs? | AdExchanger

Swivel and Olyzon's partnership creates a new ad buying model integrating buy-side and sell-side agents for enhanced campaign execution.
Marketing tech
fromDigiday
2 days ago

How purchase data is redefining TV ad performance and driving revenue

Advertisers must adopt modern strategies, including purchase-based segmentation, to effectively engage consumers in the evolving TV landscape.
Marketing tech
fromwww.marketingdive.com
1 day ago

Go Figure: 3 big marketing numbers from March

The marketing industry is facing a potential slowdown, with significant dips in advertising revenue growth predicted for major platforms like Meta.
Marketing tech
fromAdExchanger
2 days ago

The Agentic Marketplace Is Here. Where Does That Leave DSPs and SSPs? | AdExchanger

Swivel and Olyzon's partnership creates a new ad buying model integrating buy-side and sell-side agents for enhanced campaign execution.
#social-media
Social media marketing
fromForbes
1 day ago

5 Social Media-Based Side Hustles To Make Extra Income Online

Social media offers lucrative side hustle opportunities, including management services, live shopping, UGC creation, and paid ads services.
fromObserver
2 months ago
Media industry

Social Platforms Are Moving Onto TV Screens-Industry Experts Explain Why

Social video viewing is expanding from phones into TVs and living rooms, blurring lines between social platforms and traditional television while boosting creator-driven content.
Social media marketing
fromForbes
1 day ago

5 Social Media-Based Side Hustles To Make Extra Income Online

Social media offers lucrative side hustle opportunities, including management services, live shopping, UGC creation, and paid ads services.
Independent films
fromInverse
1 day ago

Hulu Just Quietly Released The Trippiest Sci-Fi Movie Of The Year

College experiences often involve experimentation with substances, making it a fitting backdrop for coming-of-age stories like Pizza Movie.
Podcast
fromTechCrunch
2 days ago

Exclusive: Beehiiv expands into podcasting, taking aim at Patreon | TechCrunch

Beehiiv introduces native podcast hosting, allowing creators to host, distribute, and monetize podcasts directly on the platform.
fromLondon Business News | Londonlovesbusiness.com
3 days ago

Digital entertainment grew 7x faster than the UK economy - London Business News | Londonlovesbusiness.com

The UK digital entertainment sector hit £13.5 billion in revenue in 2025, reflecting a 7.1% year-over-year growth, significantly outpacing the general economy's growth rate of 1.3%.
Digital life
#publishing
Online marketing
fromWorld Economic Forum
5 days ago

Understanding Value in Media: Perspectives from Consumers and Industry

The internet has transformed publishing, creating challenges for revenue and consumer satisfaction, while a shift towards consumer payments may offer a solution.
Online marketing
fromWorld Economic Forum
5 days ago

Understanding Value in Media: Perspectives from Consumers and Industry

The internet has transformed publishing, creating challenges for revenue and consumer satisfaction, while a shift towards consumer payments may offer a solution.
Media industry
fromExchangewire
5 days ago

How Publishers are Balancing AI Fear with Opportunity

The publishing industry is navigating AI adoption with a focus on innovation while maintaining quality and ethical standards.
Marketing tech
fromDigiday
1 day ago

Future of Marketing Briefing: Horizon Media is building a platform to orchestrate ad tech from a single command center

Horizon Media is developing an orchestration and intelligence layer to integrate various media marketplace partners into a central command center.
Social media marketing
fromTechCrunch
1 day ago

Flipboard's new 'social websites' help publishers and creators tap into the open social web | TechCrunch

Flipboard launched social websites, enabling creators to consolidate content and build communities around their work on decentralized platforms.
Marketing
fromDigiday
1 day ago

High stakes, big budgets: How brands are navigating a massive sports year

Brands are prioritizing long-term partnerships over costly live sports advertising due to economic uncertainties and high costs of ad placements.
fromVulture
2 days ago

New on Paramount+: April 2026

Arrival is a moody sci-fi drama about a linguistics professor, played by Amy Adams, who is tasked with finding a way to communicate with aliens that arrive on Earth.
Independent films
Podcast
fromTheankler
3 days ago

Inside The Chernin Group's Bet on Creator-Led Empires

Community is the most valuable asset in media, driving investment strategies for emerging media companies.
fromwww.theguardian.com
1 day ago

The Testaments to Big Mistakes: the seven best shows to stream this week

Via tentative rebel student Agnes Mackenzie, the drama meticulously illustrates the ways disempowered people hoard what little agency they have in Gilead's oppressive environment.
Television
#creator-economy
Marketing
fromForbes
3 days ago

The Great Convergence: Why The Creator Economy's Future Belongs To Those Who Unite Social, Brand, And Talent

The entertainment industry is shifting power to creators, with traditional advertising losing relevance as the creator economy rapidly expands.
Marketing
fromForbes
3 days ago

Scalable Summit: The $37B Creator Economy's Next Chapter Starts Here

The creator economy is shifting focus from proving value to scaling, with U.S. ad spend reaching $37 billion.
Marketing
fromForbes
3 days ago

The Great Convergence: Why The Creator Economy's Future Belongs To Those Who Unite Social, Brand, And Talent

The entertainment industry is shifting power to creators, with traditional advertising losing relevance as the creator economy rapidly expands.
Marketing
fromForbes
3 days ago

Scalable Summit: The $37B Creator Economy's Next Chapter Starts Here

The creator economy is shifting focus from proving value to scaling, with U.S. ad spend reaching $37 billion.
Marketing
fromRAIN News
2 days ago

RAIN Notes: April 2

iHeartMedia appoints Jamie Cutburth as VP of Marketing to enhance its marketing strategy and promotes Andrew Festo to VP of Events and Experiences.
Digital life
fromZDNET
1 week ago

YouTube is the only streaming service I pay to skip ads - here's why

YouTube Premium offers ad-free viewing, offline access, and enhanced features for a monthly fee.
Podcast
fromMarTech
4 days ago

Why digital audio is a must-have for your retail media plan | MarTech

Digital audio is becoming a crucial advertising channel, reflecting changing consumer behavior and offering significant opportunities for targeted marketing.
fromwww.fourfourtwo.com
2 days ago

TNT Sports moves to HBO Max: How to watch FA Cup, Champions League & Premier League

Subscribers to TNT Sports can now access the service through HBO Max, which has replaced Discovery+ for online streaming. Existing Discovery+ users can log in using their current credentials.
Television
Media industry
fromDigiday
3 days ago

Future of TV Briefing: What publishers have to offer creators

Publishers are increasingly collaborating with creators to enhance revenue opportunities and audience reach.
Marketing tech
fromDigiday
2 days ago

Spotify's ad exchange grew its programmatic ad base, but buyers want more

Spotify's ad exchange significantly increased its programmatic advertiser base, achieving 222% growth in active advertisers since its launch.
#meta-platforms
Social media marketing
fromBenzinga
4 days ago

Performance Comparison: Meta Platforms And Competitors In Interactive Media & Services Industry - Met

Thorough company analysis is essential for investors, focusing on Meta Platforms and its competitors in the Interactive Media & Services industry.
Social media marketing
fromBenzinga
5 days ago

In-Depth Analysis: Meta Platforms Versus Competitors In Interactive Media & Services Industry - Meta Platforms (NASDAQ:META)

Meta Platforms is the largest social media company, showing strong financial performance but mixed valuation metrics compared to industry peers.
Social media marketing
fromBenzinga
4 days ago

Performance Comparison: Meta Platforms And Competitors In Interactive Media & Services Industry - Met

Thorough company analysis is essential for investors, focusing on Meta Platforms and its competitors in the Interactive Media & Services industry.
Social media marketing
fromBenzinga
5 days ago

In-Depth Analysis: Meta Platforms Versus Competitors In Interactive Media & Services Industry - Meta Platforms (NASDAQ:META)

Meta Platforms is the largest social media company, showing strong financial performance but mixed valuation metrics compared to industry peers.
Media industry
fromFox News
1 day ago

Fox News tops all news brands on YouTube with record-setting 1.5 billion video views during Q1 2026

Fox News Media dominated YouTube in Q1 2026 with 1.5 billion views, outperforming competitors significantly.
Television
fromwww.businessinsider.com
3 days ago

This company is turning YouTube videos into TV shows as streamers chase Gen Alpha

Streamers are launching creator content to attract Gen Alpha away from YouTube, with Pocket.watch leading the initiative.
#ctv
Marketing tech
fromMarketing Dive
5 days ago

The battle for attention on CTV: Premium video platforms vs. YouTube

VAB partnered with TVision to analyze CTV content consumption across various platforms, revealing significant lifts in brand metrics.
Marketing tech
fromMarketing Dive
5 days ago

The battle for attention on CTV: Premium video platforms vs. YouTube

VAB partnered with TVision to analyze CTV content consumption across various platforms, revealing significant lifts in brand metrics.
#programmatic-advertising
Marketing tech
fromDigiday
3 days ago

As programmatic faces signal degradation, agentic advertising offers a solution

Traditional programmatic advertising is struggling due to fragmentation and privacy issues, necessitating a new infrastructure for better efficiency and outcomes.
fromThe Drum
2 months ago
Marketing tech

Picking up signals: The march of programmatic is revolutionising TV and out of home media

Marketing tech
fromDigiday
3 days ago

As programmatic faces signal degradation, agentic advertising offers a solution

Traditional programmatic advertising is struggling due to fragmentation and privacy issues, necessitating a new infrastructure for better efficiency and outcomes.
fromThe Drum
2 months ago
Marketing tech

Picking up signals: The march of programmatic is revolutionising TV and out of home media

Media industry
fromDigiday
2 days ago

Media Briefing: Publishers debate the value of AI licensing and GEO

Publishing executives discussed the challenges and opportunities of AI search optimization and licensing deals during the Digiday Publishing Summit.
Marketing tech
fromThe Hollywood Reporter
5 days ago

Global Streaming Subscription Revenue Tripled In Five Years, Poised to Top $200 Billion by 2030

Global streaming subscription revenue surpassed $150 billion in 2025, with projections of $202 billion by 2030 due to price increases and ad-supported tiers.
Media industry
fromwww.morningstar.com
2 days ago

Communication Services: Alphabet and Meta's Moats Remain Despite Escalating AI Investments

Alphabet and Meta maintain strong positions despite AI investment risks, with ad revenue growth expected to continue due to improved targeting and user engagement.
Marketing tech
fromAdExchanger
4 days ago

Programmatic Video's Waste Problem Is A Growth Lever - If We Choose To Pull It | AdExchanger

Programmatic video spend suffers 20-30% loss due to misrepresentation and low-quality inventory, impacting ad revenue and high-quality content.
Media industry
fromMoney Digest
6 days ago

The Popular Streaming Platform You Didn't Know Was Part Of Amazon's Portfolio - Money Digest

Amazon's acquisition of Twitch in 2014 has significantly impacted its growth and consumer offerings, enhancing its position in the live-streaming market.
Media industry
fromAdExchanger
5 days ago

The 2026 NewFronts Experience: Performance TV, Creators and Pause Ads | AdExchanger

The IAB NewFronts showcase new tech and product announcements, while upfronts focus heavily on content.
Marketing tech
fromForbes
5 days ago

YouTube And Creators Are The New SEO. Most Brands Are Missing Out.

Creators are essential marketing assets in the AI era, with YouTube being the most trusted platform for consumer discovery.
Television
fromZDNET
2 weeks ago

The best streaming deals right now: Hulu, Disney+, Paramount+, and more

Spring brings significant discounts on streaming services and devices, with Amazon's Big Spring Sale offering up to 50% off devices and 79% off services.
Media industry
fromwww.businessinsider.com
1 week ago

YouTube shows are closing in on traditional TV fast

Creator TV channels are emerging as a significant competitor to traditional TV, attracting advertisers with lower ad loads and substantial viewing hours.
Marketing tech
fromAdExchanger
2 weeks ago

Beyond Programmatic: A New Model For Buying Premium CTV Inventory | AdExchanger

Programmatic guaranteed and direct IO are two approaches to CTV advertising, each with unique advantages and limitations affecting cost, transparency, and execution.
fromAdExchanger
2 months ago

Can I Help You Find Something?; The Streaming Fortress Prison | AdExchanger

Last October, PayPal an integration with OpenAI so that ChatGPT users could transact within the app. Apparently, PayPal is now ready to take that idea to other retailer chatbots. Of course, now that ChatGPT is making its foray into advertising , other LLMs and chatbots are bound to follow suit, if they haven't already done so. Walmart, for instance, rolled out ads in its generative AI agent Sparky earlier this month.
Artificial intelligence
Television
fromAdExchanger
3 weeks ago

The Year CTV Goes Full Funnel | AdExchanger

CTV platforms adopt conversion APIs to measure TV advertising performance like digital channels, while live sports streaming rights shift to tech companies amid regulatory challenges.
Music
fromBusiness Matters
1 month ago

Scaling the Charts: A Business Case for Accelerating Digital Streaming Momentum

Online music platforms increase access and tracking, while consistent releases, strategic promotion, and audience engagement drive sustained chart success and revenue growth.
Media industry
fromExchangewire
2 weeks ago

Shifts in Streaming: Competition, Collaboration, and Consolidation

Paramount's $111 billion acquisition of Warner Bros creates a streaming giant with 200 million subscribers, consolidating major entertainment assets and reshaping the competitive TV landscape.
Marketing tech
fromAdExchanger
2 weeks ago

Why ads.txt Needs To Evolve For Connected TV | AdExchanger

CTV supply chain trust requires transparency and accurate representation of complex monetization arrangements, not elimination of complexity through supply chain consolidation.
Marketing tech
fromAdExchanger
3 weeks ago

The Best Way To Embrace Convergent TV? Break Down The Silos Between Linear And Streaming | AdExchanger

Marketers must adopt convergent TV strategies that blend linear and streaming approaches rather than debating programmatic versus direct buying methods.
Media industry
fromTheWrap
3 weeks ago

YouTube Is the World's Largest Media Company, MoffettNathanson Says

YouTube surpassed Disney as the world's largest media company with $62 billion in revenue, valued between $500-560 billion, positioned for growth through AI and streaming innovations.
fromBusiness Insider
2 months ago

The line between TV ads and YouTube ads is getting very blurry

Google has been coveting lucrative TV ad budgets for more than a decade. But despite stats showing that an increasing amount of YouTube viewing takes place on TV sets in the living room, its ad sellers faced a hurdle. Many advertisers and agencies classified YouTube as "online video" or "social media," treating it as a separate part of the media plan from TV.
Marketing
Television
fromAdExchanger
1 month ago

TV And Video Convergence Is 'Fair' At Best: Here's What 10 Execs Want Fixed In 2026 | AdExchanger

TV and video convergence is a transitional work-in-progress with siloed ad technology, evolving measurement, and need for standardized measurement, transparency, outcomes, and interoperability.
Marketing tech
fromDigiday
1 month ago

Future of TV Briefing: WTF is server-guided ad insertion?

Server-guided ad insertion enables low-latency, targeted ad delivery in live streaming by combining client-side flexibility with server-side cushioning to minimize buffering and delays.
Television
fromwww.aljazeera.com
2 months ago

Are we witnessing the death of traditional TV?

The Oscars will move from ABC to YouTube in 2029, reflecting shifting audience viewing habits and a move toward streaming for major live events.
Television
fromThe Drum
2 months ago

What can brands learn from the changing television landscape?

High-quality, platform-agnostic television content attracts diverse audiences across traditional and OTT platforms, creating opportunities for producers and brands to engage viewers in new ways.
Marketing tech
fromDigiday
1 month ago

YouTube's upmarket TV push still runs on mid-funnel DNA

YouTube is pushing for TV ad budgets while protecting mid-funnel performance by promoting Demand Gen and leveraging Shorts plus new measurement to win performance dollars.
Media industry
fromDigiday
2 months ago

In Graphic Detail: Why platforms are turning social video into living room TV

Big tech is shifting focus to living rooms, prioritizing social and short-form video, serialized brand content, and ad budgets away from traditional TV.
Marketing tech
fromAdExchanger
2 months ago

Interactive CTV Ads Were Mostly Talk - Until Now | AdExchanger

Interactive CTV advertising moved from theoretical demos to practical, mainstream adoption in 2025, driven by better ad tech, measurement, formats, and advertiser familiarity.
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