#broadcasting-rights-impact

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Marketing
fromCity AM
19 hours ago

World Cup no longer has global audience - and that's a marketers challenge

The World Cup is evolving, presenting new challenges for fans and brands due to its expanded format and diverse audience engagement.
Marketing tech
fromForbes
1 day ago

From Streaming To AI: Agency Leaders' Next Big Media Bets

Streaming platform consolidation is reshaping agency strategies, emphasizing precision and adaptability in targeting consumer attention.
#connected-tv
Television
fromAol
1 day ago

The rise of CTV IRL: Valuable TV audiences are no longer just sitting at home

Connected TV is expanding into public spaces, transforming how audiences engage with content outside the home.
Television
fromMiami Herald
1 day ago

The rise of CTV IRL: Valuable TV audiences are no longer just sitting at home

Connected TV is evolving to engage audiences in social spaces like restaurants and gyms, reflecting a shift in consumer behavior towards experiences.
Marketing tech
fromAdExchanger
1 week ago

Sussing Out 'Performance TV' | AdExchanger

Advertisers view connected TV as a performance multiplier, but it remains primarily suited for branding and upper-funnel goals.
Television
fromAol
1 day ago

The rise of CTV IRL: Valuable TV audiences are no longer just sitting at home

Connected TV is expanding into public spaces, transforming how audiences engage with content outside the home.
Television
fromMiami Herald
1 day ago

The rise of CTV IRL: Valuable TV audiences are no longer just sitting at home

Connected TV is evolving to engage audiences in social spaces like restaurants and gyms, reflecting a shift in consumer behavior towards experiences.
Marketing tech
fromAdExchanger
1 week ago

Sussing Out 'Performance TV' | AdExchanger

Advertisers view connected TV as a performance multiplier, but it remains primarily suited for branding and upper-funnel goals.
fromwww.theguardian.com
21 hours ago

Six great reads: the OnlyFans legacy, stolen cargo and Meta's creepy' glasses

Leonid Radvinsky's death leaves a void in the leadership of OnlyFans, a platform that has transformed the adult content landscape. His secretive management style and the controversies surrounding the site have raised questions about its future direction and stability.
Photography
#openai
Media industry
fromArs Technica
1 day ago

OpenAI takes on another "side quest," buys tech-focused talk show TBPN

OpenAI's acquisition of TBPN will maintain its editorial independence while enhancing marketing and communications efforts.
Media industry
fromTNW | Investors-Funding
1 day ago

OpenAI has acquired the Silicon Valley talk show TBPN

OpenAI has acquired the Technology Business Programming Network, maintaining its editorial independence while integrating it into its strategy organization.
Marketing tech
fromExchangewire
5 days ago

Digest: OpenAI Extends Ad Pilot Beyond April; X Ad Boycott Lawsuit Dismissed by US Judge; Disney+ Seals RTVE Fast-Stream Deal

OpenAI extends its ad pilot internationally, while a lawsuit against X over an ad boycott is dismissed, and Disney+ strikes a streaming deal with RTVE.
Media industry
fromArs Technica
1 day ago

OpenAI takes on another "side quest," buys tech-focused talk show TBPN

OpenAI's acquisition of TBPN will maintain its editorial independence while enhancing marketing and communications efforts.
Media industry
fromTNW | Investors-Funding
1 day ago

OpenAI has acquired the Silicon Valley talk show TBPN

OpenAI has acquired the Technology Business Programming Network, maintaining its editorial independence while integrating it into its strategy organization.
Marketing tech
fromExchangewire
5 days ago

Digest: OpenAI Extends Ad Pilot Beyond April; X Ad Boycott Lawsuit Dismissed by US Judge; Disney+ Seals RTVE Fast-Stream Deal

OpenAI extends its ad pilot internationally, while a lawsuit against X over an ad boycott is dismissed, and Disney+ strikes a streaming deal with RTVE.
Chicago Cubs
fromBleacher Nation
2 days ago

How to Watch Mariners vs. Angels: Live Stream or on TV - Bleacher Nation

The Seattle Mariners face the Los Angeles Angels on April 3, 2026, with Bryan Woo and Reid Detmers as starting pitchers.
Video games
fromKotaku
1 day ago

Peak Devs Call Out Entitled Gamers Who Want Endless Free Updates

Endless support for games is not guaranteed; updates are considered a bonus, not a right.
#mlb
New York Yankees
fromPuck Prose
1 week ago

A Cautionary Tale If The NHL Embraces Streaming

The MLB's streaming debut raises questions about the NHL's future broadcasting strategy and accessibility for fans.
Podcast
fromMLB Trade Rumors
3 days ago

MLBTR Podcast: Lots Of Extensions And Big-Picture Topics

The latest MLB Trade Rumors Podcast covers player extensions, free agent trends, arbitration decisions, and the economics of baseball.
New York Yankees
fromLos Angeles Times
1 week ago

Why Netflix is turning Major League Baseball's opening night into a big event

Major League Baseball's opening day game will stream exclusively on Netflix, marking a significant shift in sports broadcasting.
Podcast
fromRAIN News
4 days ago

New audio ad service seeks reach + relevance

StreamGuys launched SGcreative, an audio advertising service targeting the U.S. Hispanic market in partnership with Nueva Network.
#nhl
fromTheLeafsNation
4 days ago
Toronto Maple Leafs

5 takeaways from Keith Pelley's media availabilities

Brad Treliving's decision-making process for the trade deadline involved early dialogue with ownership to gain an advantage.
#premier-league
Chelsea
fromwww.bbc.com
3 days ago

Chelsea lead Premier League's record 460m spend on agent fees

Premier League clubs paid £460m to agents in the past year, a 13% increase, with Chelsea being the highest spender at £65.1m.
Soccer (FIFA)
fromwww.bbc.com
5 days ago

How Sky can ignore limit on its TV picks & why fans are fed up

Frustration among fans grows as multiple Premier League matches are rescheduled for Monday nights, impacting attendance and loyalty.
English Premier League
from101GREATGOALS.COM
3 days ago

Premier League TV picks: Crucial relegation clash moved to Monday night in April fixtures

Several Premier League fixtures in matchweek 36 have been rescheduled for TV coverage, including a rare 3pm Saturday kick-off for Manchester United.
Chelsea
fromwww.bbc.com
3 days ago

Chelsea lead Premier League's record 460m spend on agent fees

Premier League clubs paid £460m to agents in the past year, a 13% increase, with Chelsea being the highest spender at £65.1m.
Soccer (FIFA)
fromwww.bbc.com
5 days ago

How Sky can ignore limit on its TV picks & why fans are fed up

Frustration among fans grows as multiple Premier League matches are rescheduled for Monday nights, impacting attendance and loyalty.
English Premier League
from101GREATGOALS.COM
3 days ago

Premier League TV picks: Crucial relegation clash moved to Monday night in April fixtures

Several Premier League fixtures in matchweek 36 have been rescheduled for TV coverage, including a rare 3pm Saturday kick-off for Manchester United.
#nfl
National Football League
fromESPN.com
5 days ago

18-game regular season? Mixed reaction by NFL owners, coaches

The NFL is considering an 18-game regular season while reducing preseason games, but player union opposition remains a significant hurdle.
Parenting
fromwww.mediaite.com
3 days ago

EXCLUSIVE: Sage Steele Opens Up to Sean Hannity About How Her Kids Helped Push Her to Sue ESPN

Sage Steele's decision to sue ESPN was influenced by her children and her desire to stand up for her beliefs.
Social media marketing
fromBenzinga
4 days ago

Performance Comparison: Meta Platforms And Competitors In Interactive Media & Services Industry - Met

Thorough company analysis is essential for investors, focusing on Meta Platforms and its competitors in the Interactive Media & Services industry.
fromGamesBeat
4 days ago

Esports Foundation selects 40 esports clubs for $20M club partner program

The Esports Foundation Club Partner Program reaches fans globally and changes the way they experience esports. Over the past editions, it has created a platform for Clubs to strengthen their brands and engage with audiences.
Online Community Development
fromSempreMilan
4 days ago

GdS: Deadline arrives for NBA Europe bid - where RedBird stand as doubts multiply

NBA Commissioner Adam Silver has been clear: 'We are convinced that for the good of European basketball, the best course of action would be a joint solution with the Euroleague, reaching an agreement on a systemic approach to growth.'
AC Milan
#publishing
Online marketing
fromWorld Economic Forum
5 days ago

Understanding Value in Media: Perspectives from Consumers and Industry

The internet has transformed publishing, creating challenges for revenue and consumer satisfaction, while a shift towards consumer payments may offer a solution.
fromExchangewire
5 days ago
Media industry

How Publishers are Balancing AI Fear with Opportunity

The publishing industry is navigating AI adoption with a focus on innovation while maintaining quality and ethical standards.
Online marketing
fromWorld Economic Forum
5 days ago

Understanding Value in Media: Perspectives from Consumers and Industry

The internet has transformed publishing, creating challenges for revenue and consumer satisfaction, while a shift towards consumer payments may offer a solution.
Media industry
fromExchangewire
5 days ago

How Publishers are Balancing AI Fear with Opportunity

The publishing industry is navigating AI adoption with a focus on innovation while maintaining quality and ethical standards.
Law
fromDigiday
5 days ago

Media Buying Briefing: What will Meta's and YouTube's legal losses mean for the marketplace?

Meta and YouTube face liability for harming young users, but short-term impacts on ad sales are expected to be minimal.
#creator-economy
Growth hacking
fromForbes
5 days ago

Stop Betting On One Platform: The Creator's New Monetization Playbook

Creators should diversify their platforms to build steady income and avoid dependency on a single source.
Growth hacking
fromForbes
5 days ago

Stop Betting On One Platform: The Creator's New Monetization Playbook

Creators should diversify their platforms to build steady income and avoid dependency on a single source.
fromwww.fourfourtwo.com
2 days ago

TNT Sports moves to HBO Max: How to watch FA Cup, Champions League & Premier League

Subscribers to TNT Sports can now access the service through HBO Max, which has replaced Discovery+ for online streaming. Existing Discovery+ users can log in using their current credentials.
Television
#sports-marketing
Marketing
fromDigiday
1 day ago

High stakes, big budgets: How brands are navigating a massive sports year

Brands are prioritizing long-term partnerships over costly live sports advertising due to economic uncertainties and high costs of ad placements.
Marketing
fromAdExchanger
1 week ago

The Sports World Is Getting The Retail Media Bug | AdExchanger

The sports industry is embracing data-driven digital marketing through initiatives like the Fieldhouse Media Network by Pacers Sports & Entertainment.
fromThe Drum
2 months ago
Social media marketing

An overflow of content won't solve the enshittification of sports marketing

fromDigiday
1 month ago
Marketing tech

Publicis forms new Influential Sports squad to hone its skills in the white-hot sports media arena

Marketing
fromDigiday
1 day ago

High stakes, big budgets: How brands are navigating a massive sports year

Brands are prioritizing long-term partnerships over costly live sports advertising due to economic uncertainties and high costs of ad placements.
Marketing
fromAdExchanger
1 week ago

The Sports World Is Getting The Retail Media Bug | AdExchanger

The sports industry is embracing data-driven digital marketing through initiatives like the Fieldhouse Media Network by Pacers Sports & Entertainment.
fromThe Drum
2 months ago
Social media marketing

An overflow of content won't solve the enshittification of sports marketing

fromDigiday
1 month ago
Marketing tech

Publicis forms new Influential Sports squad to hone its skills in the white-hot sports media arena

Marketing tech
fromDigiday
2 days ago

How purchase data is redefining TV ad performance and driving revenue

Advertisers must adopt modern strategies, including purchase-based segmentation, to effectively engage consumers in the evolving TV landscape.
Major League Baseball
fromMLB Trade Rumors
2 days ago

Which Pre-Arbitration Pitchers Will Sign Extensions?

Recent baseball transactions have focused on player extensions, particularly for position players, while pre-arbitration pitchers remain without long-term deals.
fromPuck Prose
3 days ago

A New Congressional Bill About Sports Team Relocations Might Affect the NHL More Than Other Sports

The 'Home Team Act' would require that any sports team owner looking to move their franchise, or sell to a new owner with the intention of relocation, first be required to offer the sale of the franchise to a group keeping it in its current location.
National Hockey League
Video games
fromGamesBeat
4 days ago

Inside Clix Gaming's creator-powered business strategy

Cody 'Clix' Conrod is launching Clix Gaming, a brand and business centered on his success as a top Fortnite player.
#publicis-groupe
Marketing
fromwww.marketingdive.com
3 days ago

Publicis sharpens sports marketing focus with 160over90 acquisition

Publicis Groupe acquired sports marketing agency 160over90 to enhance its sports marketing capabilities and integrate data-driven solutions for clients.
Media industry
fromDeadline
2 days ago

WME Selling 160over90 Sports Marketing Agency To Publicis

Publicis Groupe acquires 160over90 for over $500 million to enhance its sports marketing capabilities.
Marketing
fromwww.marketingdive.com
3 days ago

Publicis sharpens sports marketing focus with 160over90 acquisition

Publicis Groupe acquired sports marketing agency 160over90 to enhance its sports marketing capabilities and integrate data-driven solutions for clients.
Media industry
fromDeadline
2 days ago

WME Selling 160over90 Sports Marketing Agency To Publicis

Publicis Groupe acquires 160over90 for over $500 million to enhance its sports marketing capabilities.
Marketing tech
fromDigiday
2 days ago

Spotify's ad exchange grew its programmatic ad base, but buyers want more

Spotify's ad exchange significantly increased its programmatic advertiser base, achieving 222% growth in active advertisers since its launch.
fromBleacher Nation
3 days ago

Dodgers vs. Guardians: Free Live Stream, TV Channel, How to Watch - Bleacher Nation

Parker Messick earned a win in the Guardians' 4-2 victory over the Dodgers Monday, showcasing his pitching skills with 6.0 innings pitched, 0 runs, and 5 strikeouts.
Chicago Cubs
Podcast
fromMarTech
4 days ago

Why digital audio is a must-have for your retail media plan | MarTech

Digital audio is becoming a crucial advertising channel, reflecting changing consumer behavior and offering significant opportunities for targeted marketing.
Media industry
fromDigiday
2 days ago

Media Briefing: Publishers debate the value of AI licensing and GEO

Publishing executives discussed the challenges and opportunities of AI search optimization and licensing deals during the Digiday Publishing Summit.
Marketing
fromRAIN News
2 days ago

RAIN Notes: April 2

iHeartMedia appoints Jamie Cutburth as VP of Marketing to enhance its marketing strategy and promotes Andrew Festo to VP of Events and Experiences.
#programmatic-advertising
Marketing tech
fromDigiday
3 days ago

As programmatic faces signal degradation, agentic advertising offers a solution

Traditional programmatic advertising is struggling due to fragmentation and privacy issues, necessitating a new infrastructure for better efficiency and outcomes.
Marketing tech
fromDigiday
3 days ago

As programmatic faces signal degradation, agentic advertising offers a solution

Traditional programmatic advertising is struggling due to fragmentation and privacy issues, necessitating a new infrastructure for better efficiency and outcomes.
Marketing tech
fromAdExchanger
4 days ago

CIMM Is Out To Prove That All Media Isn't Equal | AdExchanger

Programmatic ad tech often neglects media quality nuances, leading to industry challenges and overspending on low-quality ads.
Marketing tech
fromExchangewire
3 weeks ago

"Programmatic has democratised live sport": John Matthews, Foxtel Media

Programmatic advertising in live sports offers growth opportunities, but broadcasters must balance ad innovation with audience experience to avoid viewer backlash.
fromBleacher Nation
6 days ago

Brewers vs. Rays: Free Live Stream, TV Channel, How to Watch - Bleacher Nation

The Brewers won 63 of the 101 games they were the moneyline favorite last season, averaging 1.0 home run per game and ranking 12th in slugging percentage with .403.
Chicago Cubs
Social media marketing
fromwww.businessinsider.com
1 week ago

'Elite clippers' are earning big paychecks by helping podcasters and livestreamers stay in your social feed

Clippers are emerging as a new class of creators, earning significant income by posting engaging snippets on social media platforms.
fromAdExchanger
4 days ago

Why Scripps Is All In On Women's Sports | AdExchanger

"Sometimes you just want free. We saw that as an opportunity for us to surprise and delight advertisers and audiences."
Marketing
Television
fromReadWrite
5 days ago

FanDuel announces TV closure and Picks shutdown plans

Flutter Entertainment is shutting down FanDuel TV and FanDuel Picks, eliminating over 100 jobs by 2027 as it refocuses on core betting operations.
Marketing tech
fromMarketing Dive
6 days ago

The battle for attention on CTV: Premium video platforms vs. YouTube

VAB partnered with TVision to analyze CTV content consumption across various platforms, revealing significant lifts in brand metrics.
Chicago Cubs
fromBleacher Nation
4 days ago

How to Watch Dodgers vs. Guardians: Live Stream or on TV - Bleacher Nation

Jose Ramirez and the Cleveland Guardians face the Los Angeles Dodgers on March 31, 2026, at 10:10 p.m. ET at Dodger Stadium.
#publishers
Media industry
fromDigiday
3 days ago

Future of TV Briefing: What publishers have to offer creators

Publishers are increasingly collaborating with creators to enhance revenue opportunities and audience reach.
fromDigiday
3 days ago
Media industry

Digiday+ Research: How Dow Jones, Forbes, The Guardian and other publisher revenue streams are shifting in 2026

Media industry
fromDigiday
3 days ago

Future of TV Briefing: What publishers have to offer creators

Publishers are increasingly collaborating with creators to enhance revenue opportunities and audience reach.
Media industry
fromDigiday
3 days ago

Digiday+ Research: How Dow Jones, Forbes, The Guardian and other publisher revenue streams are shifting in 2026

Publishers are diversifying revenue streams amid economic challenges, focusing on ads, events, and subscriptions, with events gaining prominence since 2025.
Marketing tech
fromThe Hollywood Reporter
5 days ago

Global Streaming Subscription Revenue Tripled In Five Years, Poised to Top $200 Billion by 2030

Global streaming subscription revenue surpassed $150 billion in 2025, with projections of $202 billion by 2030 due to price increases and ad-supported tiers.
Media industry
fromFox News
2 days ago

Fox News tops all news brands on YouTube with record-setting 1.5 billion video views during Q1 2026

Fox News Media dominated YouTube in Q1 2026 with 1.5 billion views, outperforming competitors significantly.
Marketing tech
fromExchangewire
4 days ago

Digest: Claude Doubles Paid Users; Changes to Ad Production Could Cut Emissions by a Third; WBD Sets Date for Paramount-Skydance Vote - ExchangeWire.com

Claude's paid user growth surged significantly, driven by increased consumer interest and subscriptions, but momentum is leveling off amid rising competition.
Social media marketing
fromBusiness Insider
2 weeks ago

Loose rules, big money: Why Clavicular and other streamers are flocking to Kick

Kick has become a lucrative alternative platform for creators banned or rejected by mainstream brands, offering higher payouts and lighter content moderation than competitors like Twitch.
#netflix
Media industry
from24/7 Wall St.
2 days ago

Institutional Investors Pile Into Netflix Even as Company Executives Head for the Exits

Netflix shows a divide between bullish analyst ratings and insider selling, indicating mixed signals for investors.
Marketing tech
fromAdExchanger
1 week ago

Netflix's First MLB Broadcast Wasn't A Home Run; The AI Data Center Backlash Arrives | AdExchanger

Netflix's inaugural baseball game broadcast was marred by excessive advertising despite being an ad-free tier subscriber.
Media industry
from24/7 Wall St.
2 days ago

Institutional Investors Pile Into Netflix Even as Company Executives Head for the Exits

Netflix shows a divide between bullish analyst ratings and insider selling, indicating mixed signals for investors.
Marketing tech
fromAdExchanger
1 week ago

Netflix's First MLB Broadcast Wasn't A Home Run; The AI Data Center Backlash Arrives | AdExchanger

Netflix's inaugural baseball game broadcast was marred by excessive advertising despite being an ad-free tier subscriber.
Media industry
fromNieman Lab
3 days ago

Three newsletters for the price of 1.5: Independent journalists experiment with a bundle

Bundling independent journalism subscriptions can reduce costs for readers and support multiple writers effectively.
Marketing
fromDeadline
2 weeks ago

Ads On Televised Women's Sports Deliver 20% Better Results, WPP Study Finds

Brands achieve 20% better return on investment advertising in women's sports compared to general broadcast and cable TV programming, with ad spending rising 69% to $127 million.
Media industry
fromAdExchanger
5 days ago

Local Publishers Hit By AI Traffic Drops Collaborate For Revenue Relief | AdExchanger

AI-generated answers are diminishing traffic for smaller publishers, prompting collaboration to enhance reach and revenue.
Media industry
fromAdExchanger
5 days ago

The 2026 NewFronts Experience: Performance TV, Creators and Pause Ads | AdExchanger

The IAB NewFronts showcase new tech and product announcements, while upfronts focus heavily on content.
fromDeadline
1 month ago

"YouTube Economics Are Challenging For Broadcasters," BBC Says

YouTube economics are challenging for broadcasters to make a positive return on premium content - advertising pricing is significantly lower than linear and Broadcaster-Video-On-Demand. Fewer adverts are served, and the platform takes a large share of the revenue. This means that broadcasters can expect to earn much less for every hour of content viewed on a video sharing platform than on their own VoD service.
Television
Media industry
fromDigiday
1 week ago

News/Media Alliance signs AI licensing deal to unlock recurring RAG revenue for small and mid-sized publishers

The News/Media Alliance partners with Bria to monetize publisher content through AI-driven enterprise demand.
Marketing
fromRAIN News
1 month ago

Audio and podcasts best venues for consumer engagement in sports (Audacy)

Avid sports fans are younger, more diverse, and increasingly reached through audio rather than television, representing a 40% lift in purchase intent for brands.
National Basketball Association
fromwww.cnbc.com
1 month ago

The NBA wants to embrace content creators without degrading its golden goose of live sports rights

The NBA is integrating content creators into events while maintaining major media partnerships to engage younger audiences without abandoning live-game revenue.
Media industry
fromwww.mediaite.com
2 weeks ago

NBC Digital Bucks Industry Trend With +8% Traffic Surge Closes In On Leader CBS

NBC News achieved 8% year-over-year web traffic growth in February, reaching 87 million unique visitors and ranking second among major news outlets, while competitors experienced significant declines.
Soccer (FIFA)
fromwww.caughtoffside.com
1 month ago

Has TV Deal Made Premier League More Competitive

Premier League 2025–29 income produced varied summer 2025 spending, with no clear pattern of mid-table clubs outspending traditional bigger clubs.
fromESPN.com
2 months ago

Regulators OK ESPN's deal for NFL Network, RedZone rights from NFL

ESPN's purchase of NFL Network and other league digital assets has been finalized after government regulators approved the transaction. The league and ESPN officially announced the closing of the deal Saturday night after the Justice Department and other non-US antitrust authorities completed their reviews. ESPN acquired NFL Network, NFL Fantasy and the rights to distribute the RedZone channel to cable and satellite operators and the league will get a 10% equity stake in ESPN.
National Football League
Chicago Cubs
fromBleacher Nation
1 month ago

The Cardinals Are About to Take a Haircut on Their New Broadcast Deal with MLB - Bleacher Nation

The St. Louis Cardinals face a major TV revenue decline, launching Cardinals.tv while attendance has fallen to levels unseen since the 1980s.
Television
fromAdExchanger
2 months ago

NBCUniversal Is Hoping Live Sports Keeps Delivering Advertising Wins | AdExchanger

Executives should avoid turning condolences about tragedies into promotional tie-ins for upcoming events.
fromBleacher Nation
2 months ago

Up to Eight More Teams Are Reportedly Returning Their Local Broadcast Rights to Major League Baseball - Bleacher Nation

Per the reports, at least a few of the involved teams are considering going their own way - the Braves are set to do so, as the Rangers did previously - but it's possible as many as eight teams' broadcast rights will be joining the six that MLB already controls. The new eight would be the Cardinals, Brewers, Reds, Marlins, Rays, Tigers, Royals, and Angels.
Chicago Cubs
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