Growth hacking
fromEntrepreneur
14 hours agoGrowth Hacks Are Fading. Here's the Smarter Path to Success.
Brand discipline is essential for trust and growth in today's crowded markets, replacing aggressive growth hacks and urgency-driven tactics.
The AIM Index is a survey of more than 140 Massachusetts employers that has run since 1991. It is calculated on a 100-point scale, with 50 as neutral; a reading above 50 is positive, while below 50 is negative. The state's March rating was 47, down from 52 in February.
Successful founders are comfortable being uncomfortable. Forging a new path as an entrepreneur isn't easy work. There may be times when you're the only person who believes in your idea, or where you're the only person who looks like you do in a meeting room.
Short-term rentals offer a variety of options beyond traditional home rentals. Platforms like Swimply allow individuals to rent out pools, while Neighbor and Spacer enable the monetization of unused parking spots.
In the AI era, it should be easier than ever for people to build new businesses. We want to build the services that enable this. This is important for ensuring that people broadly share in the prosperity created by superintelligence.
Why do I get to be the runner, and these guys get to be the homeless guys on the corner? Why can't we all be runners? She didn't have an answer. It would've been easy to let that question dissolve with her footsteps. Most people would have. But Mahlum saw something in those men that others had missed.
In places where inclusion is part of the infrastructure of their economy-supply chains, procurement processes, capital access, or business ownership-people thrive. Inclusive economies create more resilience by expanding the base of potential business owners who can build, own, innovate, and hire. They allow more opportunities for homeownership and investing in the longevity of communities. As our economy becomes increasingly stratified and volatile, we need as much resiliency as we can get.
From increased adoption of AI tools and the continued expansion of e-commerce to heightened cybersecurity risks and rising standards for personalized customer experiences, small businesses are tasked with quickly shifting their strategies to stand out from competitors. If you're looking to launch or scale an SMB in 2026, understanding key trends - and how to align your strategy with these shifts - can help you make more confident decisions, prioritize investments, and structure a business built for long-term resilience.
But if you're innovating within your industry, it's a problem you should expect and prepare for because it means having to operate in two realities-the internal reality where you know the challenges in your industry and how you're going to solve them, and the external reality where nobody else has recognized the problem that needs to be solved. In a highly regulated industry like healthcare, safety, and stability create an inertia that often works against innovation.