#campaign-sequencing

[ follow ]
#california-gubernatorial-race
California
fromIntelligencer
6 hours ago

How Democrats Can Avoid Disaster in the California Governor's Race

The California gubernatorial race shows a potential for two Republicans to face off, posing a significant threat to Democrats.
California
fromIntelligencer
6 hours ago

How Democrats Can Avoid Disaster in the California Governor's Race

The California gubernatorial race shows a potential for two Republicans to face off, posing a significant threat to Democrats.
#local-elections
London politics
fromwww.theguardian.com
3 days ago

Your Party to focus local election efforts on backing independent candidates

Your Party is targeting urban areas with large Muslim populations to support independent candidates and community groups against Labour.
London politics
fromwww.theguardian.com
3 days ago

Your Party to focus local election efforts on backing independent candidates

Your Party is targeting urban areas with large Muslim populations to support independent candidates and community groups against Labour.
Left-wing politics
fromSlate Magazine
2 days ago

Can You Name That Political Memoir? A Slate Quiz.

Political memoirs from current and former officials reflect personal experiences and ambitions, often blending blandness with moments of controversy and career revival.
Deliverability
fromMiami Herald
2 days ago

5 sales sequences that drive higher response rates

Cold emails have a 0.9% response rate; effective sales sequences require targeted, timely outreach with multiple touchpoints.
#elections
SF politics
fromPadailypost
4 days ago

Candidate defends party registration

Jim Irizarry claims he mistakenly registered with a far-right party, while opponent David Canepa argues it was intentional and questions Irizarry's qualifications.
SF politics
fromPadailypost
3 days ago

Candidate for elections officer was confused about party he joined

Jim Irizarry mistakenly registered with the American Independent Party for over 10 years, later changing to the Democratic Party.
SF politics
fromPadailypost
4 days ago

Candidate defends party registration

Jim Irizarry claims he mistakenly registered with a far-right party, while opponent David Canepa argues it was intentional and questions Irizarry's qualifications.
SF politics
fromPadailypost
3 days ago

Candidate for elections officer was confused about party he joined

Jim Irizarry mistakenly registered with the American Independent Party for over 10 years, later changing to the Democratic Party.
Marketing
fromFast Company
2 days ago

Beyond earned media: A new PR playbook

A strong PR plan balances daily visibility with long-term brand building, adapting to evolving media landscapes and consumer habits.
#advertising
Marketing tech
fromAdExchanger
3 days ago

The Agentic Marketplace Is Here. Where Does That Leave DSPs and SSPs? | AdExchanger

Swivel and Olyzon's partnership creates a new ad buying model integrating buy-side and sell-side agents for enhanced campaign execution.
Marketing tech
fromThedrum
6 days ago

A Positive Outlook for Advertising in the New World

The advertising industry is entering a positive phase with strong confidence in media investment across various sectors.
Marketing tech
fromAdExchanger
3 days ago

The Agentic Marketplace Is Here. Where Does That Leave DSPs and SSPs? | AdExchanger

Swivel and Olyzon's partnership creates a new ad buying model integrating buy-side and sell-side agents for enhanced campaign execution.
Marketing tech
fromThedrum
6 days ago

A Positive Outlook for Advertising in the New World

The advertising industry is entering a positive phase with strong confidence in media investment across various sectors.
US politics
fromGothamist
4 days ago

Democrats lead in NJ special election ahead of debate. Here's what to watch for.

Democrat Analilia Mejia leads in early voting against Republican Joe Hathaway ahead of their debate for a New Jersey congressional seat.
Online marketing
fromMakeUseOf
4 days ago

No, it's not your microphone - this is how advertisers know what you want

Advertisers use data from your online behavior, not microphone recordings, to deliver targeted ads accurately.
Digital life
fromwww.bbc.com
5 days ago

What could six fictional voters teach us about how social media really works?

Exploring online content through six fictional voters during the Senedd election reveals diverse political perspectives and the influence of social media algorithms.
LGBT
fromAdvocate.com
5 days ago

Dozens of LGBTQ+ candidates just got a major boost for 2026

The LGBTQ+ Victory Fund endorsed 35 candidates to strengthen LGBTQ+ political representation amid rising challenges in the 2026 election cycle.
UK politics
fromwww.independent.co.uk
6 days ago

Starmer kicks off crucial local election campaign with vow to fight for our values'

The Independent emphasizes the importance of accessible journalism and the need for on-the-ground reporting during critical moments in US history.
Podcast
fromThe New Yorker
1 week ago

A Mamdani Strategist's Advice for Democrats in the 2026 Midterms

Embracing outsider candidates and addressing economic issues is crucial for the Democratic Party to achieve a historic majority in the 2026 midterms.
Deliverability
fromAol
3 days ago

5 sales sequences that drive higher response rates

Sales sequences with targeted messaging and multiple touchpoints significantly increase response rates and help convert leads into booked meetings.
EU data protection
fromBusiness Matters
1 week ago

How to Find Affordable Election Services for Unions

Union elections require careful selection of service providers to ensure reliability, security, and member participation while managing budgets and compliance.
#trump
Boston
fromBoston.com
1 week ago

AI attack ads are hitting Massachusetts political campaigns

Lawmakers in Massachusetts are considering regulations for AI use in political advertising due to concerns about misleading voters and democratic integrity.
US Elections
fromTechCrunch
5 days ago

The Silicon Valley congressional race is getting ugly | TechCrunch

The CA-17 race is intensifying with Ro Khanna facing challenges from Ethan Agarwal, who has a controversial legal history.
#programmatic-advertising
Marketing tech
fromAdExchanger
6 days ago

Five Questions To Ask Before Handing The Keys To Your Programmatic Partner

Evaluating programmatic partners requires looking beyond features to understand their operating model and potential conflicts of interest.
Marketing tech
fromAdExchanger
5 days ago

Reclaiming The Original Promise Of Programmatic | AdExchanger

Fragmentation in programmatic advertising complicates access to audiences, especially for smaller agencies, but AI offers new solutions to manage this complexity.
Marketing tech
fromAdExchanger
6 days ago

Five Questions To Ask Before Handing The Keys To Your Programmatic Partner

Evaluating programmatic partners requires looking beyond features to understand their operating model and potential conflicts of interest.
Marketing
fromAbove the Law
4 days ago

Strategic Planning For Marketers: Your Critical Role In Strategy Development And Implementation - Above the Law

Legal marketing professionals significantly influence law firm strategic planning by focusing on external market dynamics and competitive positioning.
US politics
fromJezebel
4 days ago

Karoline Leavitt Got Press Wires to Vanish an Unflattering Photo of Her

Karoline Leavitt exhibits state-level censorship and a strong aversion to unflattering media portrayals.
Digital life
fromAxios
5 days ago

Super scrollers sour on democracy: poll

Heavy social media use correlates with lower support for democracy and increased acceptance of subjective facts and political violence.
Social media marketing
fromInc
1 week ago

6 Simple LinkedIn Engagement Strategies When You Don't Know What to Post

Consistent engagement on LinkedIn is crucial for building relationships and brand awareness, even with minimal effort.
Deliverability
fromForbes
5 days ago

Why Your Cold Pitch Emails Aren't Getting You Brand Deals

Cold pitch emails are becoming less effective for creators due to overwhelming volume and lack of personalization.
Marketing tech
fromAdExchanger
5 days ago

Programmatic Video's Waste Problem Is A Growth Lever - If We Choose To Pull It | AdExchanger

Programmatic video spend suffers 20-30% loss due to misrepresentation and low-quality inventory, impacting ad revenue and high-quality content.
Online marketing
fromGeeky Gadgets
5 days ago

Build a Fully Automated AI Marketing Team Using Claude

AI tools like Claude AI automate marketing tasks, optimize workflows, and enhance productivity for modern marketing teams.
Left-wing politics
fromDefector
5 days ago

This Election Is Too Darn Important To Be Left To Merciful Salad Eaters | Defector

Democratic politicians gain legitimacy by being disliked by younger, more progressive individuals, reflecting a flawed political analysis in legacy media.
Marketing
fromMarTech
6 days ago

What happens when ad spend goes wrong | MarTech

Account ownership in advertising is primarily about financial logistics, risk, and legal responsibility, not just control.
US politics
fromnews.bitcoin.com
6 days ago

Pro-AI Group to Spend $100 Million on United States Midterm Elections

Innovation Council Action plans to spend $100 million to support candidates favoring light-touch technology oversight in the upcoming US midterm elections.
US Elections
fromwww.theguardian.com
1 week ago

I've spent a decade fighting Trump. Here are six lessons I've learned | Saul Austerlitz

Grassroots activism has grown significantly in response to political challenges, emphasizing daily engagement and community mobilization against authoritarianism.
US politics
fromWIRED
6 days ago

This Is How Trump Is Already Threatening the Midterms

The Trump administration is actively working to manipulate the midterm elections through rhetoric and proposed legislation.
Marketing
fromThe Drum
6 days ago

Performance marketing 101

Performance marketing in 2023 emphasizes effective measurement, data interplay, and personalization within the broader marketing landscape.
Right-wing politics
fromSlate Magazine
2 weeks ago

Republicans Have a New Plan to Trick People Into Voting Against Abortion Rights. This One Is Working.

Anti-abortion ballot initiatives have failed consistently since 2022, but opponents may now succeed by deliberately confusing voters about what they're voting for.
US Elections
fromwww.mediaite.com
6 days ago

Top Democrats Reportedly Grapple With Fraught' Question: Should 2028 Nominee Be a Straight White Guy?

Top Democrats are considering a straight, white, Christian man as their next presidential nominee for 2028 due to electoral biases.
Cryptocurrency
fromwww.theguardian.com
3 weeks ago

With $200m to spend on the midterms, crypto hopes to repeat its 2024 success: It's the most critical time'

The cryptocurrency industry is spending $32 million to support pro-crypto candidates in midterm elections, with Fairshake Super Pac leading efforts to advance regulatory frameworks and protect industry gains.
SF politics
fromwww.npr.org
2 weeks ago

This local official thinks he may have the road map for Democrats to win big in 2026

Democrats achieved significant electoral victories in 2025, with Joshua Siegel winning Lehigh County by over 60%.
Deliverability
fromEntrepreneur
1 week ago

5 Proven Tips for Writing Emails That Actually Convert

Effective email marketing requires concise subject lines, brief content, clear calls to action, and the use of testimonials for credibility.
Online marketing
fromAol
1 week ago

60+ social media marketing FAQs, answered by experts

Social media marketing uses platforms to promote businesses, connect with audiences, and drive measurable results through both organic and paid efforts.
Games
fromEngadget
3 weeks ago

BallotGuessr is Geoguessr for budding political pundits

BallotGuessr is a GeoGuessr-based game where players guess 2024 election results for counties using Google Street View clues and contextual environmental details.
fromThe Nation
3 weeks ago

The People Transforming Mamdani's Promises Into Policy

Three recent appointments demonstrate Mamdani's commitment to that long-cited political adage that personnel is policy. He and his team are drawing qualified, visionary, sometimes unconventional talent from the best of previous administrations-all deployed to pull on as many levers as possible to make New York a more just and affordable city.
NYC politics
#political-advertising
Social media marketing
fromPhys
2 weeks ago

Do political social media ads influence the outcome of elections?

Political ads on Facebook and Instagram during the 2020 U.S. election primarily targeted existing supporters rather than persuading new voters, with minimal measurable impact on electoral outcomes.
Social media marketing
fromPhys
2 weeks ago

Do political social media ads influence the outcome of elections?

Political ads on Facebook and Instagram during the 2020 U.S. election primarily targeted existing supporters rather than persuading new voters, with minimal measurable impact on electoral outcomes.
Right-wing politics
fromThe Atlantic
3 weeks ago

Independents of America Unite!

Independents now comprise 45% of American adults, outnumbering Republicans and Democrats individually, yet lack unified strategy and organization to achieve electoral success.
NYC politics
fromCity & State NY
3 weeks ago

Editor's note: In a rarity for NYC, Mamdani doesn't bid for DNC

Mayor Zohran Mamdani broke a 50-year tradition by not bidding to host the 2028 Democratic National Convention, ending a pattern where every recent NYC mayor pursued hosting their party's national convention.
Marketing tech
fromThe Hill
1 week ago

Democratic digital ad firm launches new service aimed at better reaching likely primary voters online

DSPolitical is launching a digital ad targeting tool to help Democratic campaigns reach likely primary voters ahead of the November election.
SF politics
fromSan Francisco Bay Times
3 weeks ago

State Democratic Convention: Spring Training for Political Junkies - San Francisco Bay Times

Approximately 3,500 State Delegates attended the California State Democratic Convention in San Francisco February 20-22, with an additional 1,500 attendees participating in events and activities.
Left-wing politics
fromWIRED
3 weeks ago

This Is the Next Wave of Political Fundraising

Content creators are increasingly leveraging their platforms for direct political fundraising, raising tens of thousands of dollars in single streams and establishing organized coalitions to convert followers into donors for campaigns and causes.
US politics
fromAbove the Law
3 weeks ago

From 'Hold Me In Contempt' To 'Elect Me To Congress' - Above the Law

Former Justice Department attorney Julie Le, who criticized the immigration system's workload demands, is now running for Congress in Minnesota's 5th District as a Democrat challenging Ilhan Omar.
Marketing tech
fromGeeky Gadgets
2 weeks ago

How to Create Adverts That Convert : Tracking, Trials & Iteration in 2026

Effective app advertising balances short-term investment with data collection to refine strategies and maximize long-term ROI through platform-specific targeting and conversion optimization.
fromLGBTQ Nation
3 weeks ago

The midterm primaries are turning out to be really bad news for incumbents - LGBTQ Nation

In perhaps a vain attempt to prove themselves moderate, the Democratic lawmakers helped override Democratic Gov. Roy Cooper's vetoes. Voters responded with the kind of ballot-box fury that should serve as a lesson to other incumbents. It wasn't just a case that the incumbents lost. They were buried, with several of them getting trounced by margins of 40 points or more.
US politics
US Elections
fromBusiness Insider
1 month ago

Inside the competitive business of flying political candidates

Political campaign travel has become a specialized aviation niche, with firms like Advanced Aviation Team managing hundreds of thousands of dollars in contracts to coordinate complex logistics for candidates across battleground states.
fromwww.npr.org
1 month ago

A run for their money: Young candidates rival older incumbents in midterm fundraising

We need someone who has new ideas, new energy and a new perspective to be an advocate for our community. I'm not running against a person, I'm running against the problem, and the problem is the status quo.
Left-wing politics
US Elections
fromwww.nature.com
1 month ago

The effects of political advertising on Facebook and Instagram before the 2020 US election

Removing political ads from Facebook and Instagram for six weeks before the 2020 US election had no detectable effects on political knowledge, polarization, election legitimacy, participation, or voter turnout.
Left-wing politics
fromFortune
1 month ago

Obama's former campaign manager has a 'brutal truth' for Democrats: 'We have no economic message, and if we don't get one, we're not going to win' | Fortune

Moderate Democrats at Third Way conference warn against moving too far left, emphasizing the need for economic messaging and middle-ground appeal to win elections.
World news
fromThe Drum
2 months ago

Targeting is your Trump card: How the rules of political advertising were rewritten by data

Data-driven microtargeting enabled politicians to send highly specialized messages to segmented voter groups, transforming campaign outreach from mass appeals to precise, targeted persuasion.
Public health
fromThe New Yorker
2 months ago

What MAGA Can Teach Democrats About Organizing-and Infighting

Broad coalitions coalesce around a single, simple unifying demand, while stringent ideological litmus tests fragment potential allies and hinder mass mobilization.
fromThe New Yorker
2 months ago

What MAGA Can Teach Democrats About Organizing-and Infighting

Dare, or the Drug Abuse Resistance Education program, was created in 1983 by the Los Angeles Police Department and the Los Angeles County school district. From the start, the program was a success. Its stated goal was "to equip elementary-school children with skills for resisting peer pressure to experiment with tobacco, drugs and alcohol." The initiative was embraced by police departments and politicians, and within just a few years the Dare curriculum had spread to more than three-quarters of the country's school districts.
Non-profit organizations
Left-wing politics
fromwww.theguardian.com
1 month ago

The Your Party committee election was chaos. Why break the habit of a lifetime?

Your Party's internal dysfunction, marked by leadership conflicts, financial misconduct allegations, and organizational chaos, has become embedded in its corporate culture, exemplified by a failed livestreamed election results announcement.
US politics
fromwww.mediaite.com
1 month ago

Kamala Harris Gets Behind Jasmine Crockett in Texas Primary With Last-Minute Robocall Push

Kamala Harris recorded a robocall endorsing Rep. Jasmine Crockett in Texas's Democratic Senate primary against James Talarico, emphasizing Crockett's ability to challenge Trump and turn Texas blue.
World news
fromThe Drum
2 months ago

From electoral ads to political marketing: the lowdown on 2019 elections in Asia Pacific

Social media's electoral impact in Asia Pacific is uncertain and often overstated; traditional media and door-to-door campaigning still largely determine voter mobilization.
fromwww.theguardian.com
1 month ago

Five ways Trump could try to tilt the midterm elections in his favor

They want to cheat, he said of Democrats. They have cheated. And their policy is so bad that their only way to get elected is to cheat. And we're going to stop it. Trump has put action to his long-debunked claims this year, with FBI agents seizing 2020 election documentation in Fulton county, Georgia, and the Department of Justice pursuing voter data from state elections officials across the country.
US politics
California
fromwww.mercurynews.com
1 month ago

Letters: Democrats must hash out viable candidates for governor

Democrats must coordinate to secure a top-two primary spot and guard against vote-suppression threats; schools should adopt high-expectations, data-driven practices to overcome obstacles.
Marketing
fromDigiday
1 month ago

How a precise timing structure drives material differences in marketing efficiency

Data-driven flighting of ad campaigns optimizes spend timing and marginal ROI, preventing over-investment and improving returns—sometimes by up to 81%.
Marketing
fromMarTech
2 months ago

Marketing learned how to grab attention, but forgot what to do with it | MarTech

Attention alone is insufficient; marketers must pair novelty-driven attention with credible, valuable substance to convert interest into sustainable success.
fromPhys
1 month ago

Social media advertising suppresses voting in targeted communities, research shows

Messages intended to suppress votes can be precisely delivered to particularly vulnerable and consequential groups of people via social media and keep millions of them from casting ballots, according to a new study that is the first to quantify the effect of this kind of microtargeting on voter turnout. A team led by a researcher at the University of Wisconsin-Madison recruited more than 10,000 people across the United States-a group representative of the country's voting population-to install an app that
US politics
fromThe Drum
2 months ago

How to build the perfect marketing strategy for your clients

With digital trends accelerating, it's more important than ever that marketers know how to build strong, data-driven marketing strategies. Data-driven marketing is a type of marketing strategy that is based on using consumer information to develop and optimize marketing campaigns and messaging. It is extremely impactful because marketing efforts are based on online trends and are specifically tailored to the organization's target audience.
Marketing
US politics
fromThe Verge
1 month ago

Can Democrats post their way to midterm victories?

Headquarters revives @KamalaHQ team to create a Gen Z-focused, left-leaning media brand repurposing large-following social accounts to disseminate viral political content.
US politics
fromOpenSecrets News
1 month ago

This handful of firms dominates political ad buying - OpenSecrets News

A small group of private media-buying firms dominated 2024 political ad spending, with Waterfront Strategies far ahead, concentrating influence on campaign and super PAC placement.
US politics
fromThe Atlantic
2 months ago

Democratic Bosses Are Launching a Remake of the 2028 Calendar

Democrats are reorganizing the 2028 nominating calendar to shift early-state influence, prompting competition and potential conflict among states over primary positioning.
US politics
fromAxios
1 month ago

Ex-Biden officials keep him at a distance in their 2026 campaigns

Many Democratic candidates are distancing themselves from Biden on campaign materials because his unpopularity could hurt their chances in swing districts and future 2028 prospects.
US politics
fromAdExchanger
2 months ago

Why Political Advertisers Can't Afford Unverified Reach In 2026 | AdExchanger

Political advertisers must achieve reach, precision, and trust at scale amid streaming fragmentation, variable identity standards, and heightened fraud and brand-safety scrutiny.
US politics
fromwww.theguardian.com
2 months ago

Democrats can win back the White House in 2028. Here's how | Colin Seeberger

Democrats should prioritize affordability, broaden cultural appeal, and reconnect with disaffected voters by centering policies on voters' preferences rather than elite interests.
US politics
fromJezebel
1 month ago

Democrats' Special Election Winning Streak Makes Me Wanna Lib Out Like It's Summer 2016

Democrats have won recent special elections and flipped historically Republican districts despite GOP spending and prior Trump margins.
US politics
fromPOLITICO
1 month ago

Trump keeps driving online fundraising - for both parties

Small-dollar online donations surged around high-profile confrontations with the Trump administration, with ActBlue and WinRed capturing most party online giving.
US politics
fromThe Atlantic
1 month ago

The Democrats Aren't Built for This

Ken Martin, DNC chair, faces staff backlash after ending generous remote-work policies while navigating criticism over party elitism and management challenges.
US politics
fromBlack Enterprise
1 month ago

New 'Headquarters' Social Media Platform Takes Over 'Kamala HQ'

Kamala Harris relaunched her campaign social accounts as 'Headquarters' to reengage younger voters and rebuild political infrastructure after her 2024 loss.
fromIntelligencer
2 months ago

Democrats Should Run a Governor for President in 2028

Though only 17 of the 47 presidents were governors, only four men (James Garfield, Warren Harding, John F. Kennedy and Barack Obama) have gone directly from Congress to the White House. Among Democrats, however, the last sitting or former governor to win a presidential nomination was Bill Clinton. Indeed, the last governor to run a viable Democratic nomination contest was Howard Dean in 2004, and his signature issue was foreign policy (his opposition to the Iraq War).
US politics
US politics
fromIntelligencer
1 month ago

The Most Important Thing Democrats Can Do to Stop Trump

Retaking the Senate is the single best bulwark to halt MAGA and preserve democratic institutions despite Democratic vulnerabilities in 2026.
fromIntelligencer
2 months ago

States Are Jostling for 2028 Presidential-Primary Spots

The first 2028 presidential primaries are just two years away. And for the first time since 2016, both parties are expected to have serious competition for their nominations. While Vice-President J.D. Vance is likely to enter the cycle as a formidable front-runner for the GOP nod, recent history suggests there will be lots of other candidates. After all, Donald Trump drew 12 challengers in 2024.
US politics
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