#case-study-20

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#artificial-intelligence
Artificial intelligence
fromDigiday
2 hours ago

AI talk at retail events shifts to proving real results, defining a true strategy

AI has evolved from experimentation to a focus on proven strategies and increased productivity in retail.
Artificial intelligence
fromDigiday
2 hours ago

AI talk at retail events shifts to proving real results, defining a true strategy

AI has evolved from experimentation to a focus on proven strategies and increased productivity in retail.
fromPetaPixel
10 hours ago

The Secrets Behind a Successful Photography Business

Running a photography business can be incredible fun, offering unique experiences and opportunities to meet diverse people. However, it requires significant dedication and effort, often demanding extra hours beyond a typical workweek.
Photography
Marketing
fromFortune
17 hours ago

The corporate 'storyteller' is marketing's newest messiah-and just as hollow as every buzzword before it | Fortune

The Storyteller has emerged as a new branding concept, embodying wisdom and insight into the human condition amidst consumer distrust.
#entrepreneurship
Online marketing
fromMiami Herald
2 days ago

How to know if a digital marketing agency is good

Quality marketing agencies provide dedicated representatives, prioritize human management over automation, and possess extensive marketing experience.
Business intelligence
fromBusline News
3 days ago

Analysis Highlights 20x ROI For ABA Marketplace Attendees - Busline News

ABA Marketplace generated $124.9 million in business activity, reinforcing its status as North America's leading bus and group travel event.
Productivity
fromFast Company
2 days ago

Many productivity programs solve the wrong problem. This is what leaders should do instead

Organizations face work design problems rather than productivity issues, leading to temporary solutions that fail to address underlying conflicts in problem-solving approaches.
#marketing
fromAdExchanger
4 days ago
Marketing tech

Jones Road Beauty Is Using A New Type Of MMM To Reset Its Media Measurement | AdExchanger

Marketing tech
fromFast Company
5 days ago

AI didn't break marketing. It exposed what wasn't working.

Marketing leaders focus on growth and proving marketing's value, while AI changes how buyers discover information and measure marketing impact.
Marketing tech
fromAdExchanger
4 days ago

Jones Road Beauty Is Using A New Type Of MMM To Reset Its Media Measurement | AdExchanger

Cody Plofker values discovering ineffective marketing channels to optimize strategies, contrasting with typical marketers who struggle with measurement confusion.
Marketing tech
fromFast Company
5 days ago

AI didn't break marketing. It exposed what wasn't working.

Marketing leaders focus on growth and proving marketing's value, while AI changes how buyers discover information and measure marketing impact.
Careers
fromwww.businessinsider.com
5 days ago

Former MBB consultant shares 3 ways to stand out in a consulting case interview and 3 pitfalls to avoid

Case interviews are essential for consulting candidates to demonstrate problem-solving skills and industry knowledge.
Bootstrapping
fromEntrepreneur
5 days ago

Why Every Founder Should Tap Into the Refurbished Economy

Businesses are increasingly opting for refurbished assets to save costs and enhance sustainability amid rising expenses and unpredictable supply chains.
Psychology
fromPsychology Today
5 days ago

New Research: Some People Really Do Fall for Corporate BS

Employees impressed by corporate gibberish perform poorly in decision-making and confuse it with business savvy.
Education
fromForbes
6 days ago

40% Of US Marketers Fail A Basic Marketing Test. Why This Matters.

Many American marketers lack basic knowledge, with 40% failing to understand fundamental concepts in their field.
Marketing
fromEntrepreneur
2 days ago

How to Price Your Product Like the Last Unit Sets the Market

The highest-cost marginal customer determines market price, not averages; focus on scarcity and the last unit for effective pricing.
Artificial intelligence
fromFortune
4 days ago

AI can't remember what your company learned the hard way | Fortune

Boards are rapidly replacing CEOs, risking loss of institutional memory crucial for navigating an AI-centric future.
Marketing tech
fromForbes
5 days ago

AI Is Deciding What Your Customers See - Most Brands Haven't Caught Up

AI agents are transforming e-commerce, projected to account for 25% of global sales by 2030, shifting traditional consumer engagement models.
Growth hacking
fromEntrepreneur
6 days ago

Why Referral Programs Fail - and How to Build One That Works

Most small businesses lack a structured referral system, leading to passive and unpredictable growth despite referrals being a key driver.
#ai
Roam Research
fromFast Company
1 week ago

This single ChatGPT prompt can do hours of market research in minutes-here's how

AI can significantly streamline market research processes, making it faster and more efficient with tools like ChatGPT's Deep Research feature.
Roam Research
fromFast Company
1 week ago

This single ChatGPT prompt can do hours of market research in minutes-here's how

AI can significantly streamline market research processes, making it faster and more efficient with tools like ChatGPT's Deep Research feature.
Marketing
fromEntrepreneur
2 days ago

How to Navigate Brand Authenticity in the Age of AI Slop

Originality and authenticity in content are essential for brands to stand out in a saturated market dominated by low-quality AI-generated content.
#ai-implementation
fromFast Company
5 days ago
Artificial intelligence

3 signs your company is using AI incorrectly

Most organizations struggle with AI due to a lack of strategic thinking, not technology issues.
Artificial intelligence
fromEntrepreneur
2 weeks ago

Why Companies Pour Money Into AI - And See Little Return

AI fails when implemented in fragmented systems; enterprise value requires orchestrated workflows, integrated data, and coordinated intelligent agents across unified operating models.
Artificial intelligence
fromEntrepreneur
2 weeks ago

Why Companies Pour Money Into AI - And See Little Return

AI fails when implemented in fragmented systems; enterprise value requires orchestrated workflows, integrated data, and coordinated intelligent agents across unified operating models.
Berlin
fromBig Think
2 weeks ago

How smart management built a forgettable world

Cities designed for efficiency often lack character and individuality, while places like Yogyakarta demonstrate that creativity and function can coexist.
#legal-marketing
Marketing
fromAbove the Law
5 days ago

Strategic Planning For Marketers: Your Critical Role In Strategy Development And Implementation - Above the Law

Legal marketing professionals significantly influence law firm strategic planning by focusing on external market dynamics and competitive positioning.
Marketing
fromAbove the Law
5 days ago

Strategic Planning For Marketers: Your Critical Role In Strategy Development And Implementation - Above the Law

Legal marketing professionals significantly influence law firm strategic planning by focusing on external market dynamics and competitive positioning.
Marketing
fromAbove the Law
5 days ago

Strategic Planning For Marketers: Your Critical Role In Strategy Development And Implementation - Above the Law

Legal marketing professionals significantly influence law firm strategic planning by focusing on external market dynamics and competitive positioning.
Marketing
fromAbove the Law
5 days ago

Strategic Planning For Marketers: Your Critical Role In Strategy Development And Implementation - Above the Law

Legal marketing professionals significantly influence law firm strategic planning by focusing on external market dynamics and competitive positioning.
fromHarvard Business Review
2 weeks ago

Why Companies Don't Compete in the Middle Market

By 2019, it was operating in eight Indian metros, and by August 2021, it had expanded into quick commerce, launching Dunzo Daily to deliver essentials in 19 minutes or less. Customers liked the convenience that Dunzo provided, investors loved its growth, and the phrase 'Dunzo it' became a common idiom in India akin to 'Google it' in the U.S.
Startup companies
#marketing-strategy
Marketing
fromThedrum
1 week ago

MASTERCLASS: Why annual marketing plans are failing your business

Traditional annual marketing plans are ineffective in today's fast-paced market, leading to wasted resources and missed opportunities.
Marketing
fromThedrum
1 week ago

MASTERCLASS: Why annual marketing plans are failing your business

Traditional annual marketing plans are ineffective in today's fast-paced market, leading to wasted resources and missed opportunities.
Marketing tech
fromHubspot
1 week ago

Answer engine optimization case studies that prove the ROI of AEO in 2026

AI search is transforming brand discovery, with measurable impacts on conversion rates and the emergence of answer engine optimization (AEO).
fromInc
1 week ago

Nearly Two Thirds of Marketers Failed This Simple Marketing Quiz. Would You?

The study surveyed 1,226 marketing decision-makers who work for businesses of different sizes and industries throughout the U.S., U.K., Australia, and Canada.
Marketing
Startup companies
fromEntrepreneur
3 weeks ago

This Secret Pattern Predicts What's Next in Your Market. Once You See It, You Can't Unsee It.

Everything bundles, unbundles, and rebundles in cycles, creating predictable opportunities for entrepreneurs to identify and capitalize on industry shifts.
Marketing tech
fromAdExchanger
2 weeks ago

The End Of Easy Measurement: Building An Evidence-Based System For Marketing ROI | AdExchanger

Marketers must adopt deterministic-first measurement systems combining experiments, marketing mix modeling, and multitouch attribution to establish ground truth and optimize ROI in a post-identifier era.
Business
fromEntrepreneur
1 month ago

How to Make Sure Your Growth Is Steady and Sustainable

Sustainable business growth requires a balanced, strategic approach combining incremental revenue increases, market share expansion, customer service excellence, employee empowerment, and technology adoption.
Psychology
fromPsychology Today
1 month ago

The Power of Happenstance in Consumer Experiences

Unexpected product encounters generate stronger emotional connections and higher product evaluations than anticipated encounters.
Marketing
fromInc
1 week ago

The Marketing Metrics Leaders Ignore-Until They Have to Pay for Them

Labeling social media metrics as 'vanity' undermines their value and can cost companies significantly.
Marketing tech
fromAdExchanger
2 weeks ago

Optimization Isn't A Growth Strategy: The Decisions Behind Marketing Metrics

Marketing dashboards show strong performance metrics while actual business growth stagnates because optimization systems reward observable signals rather than true incremental demand generation.
Tech industry
fromSilicon Canals
1 month ago

I spent six months documenting which coworkers get interrupted and which ones never do and the pattern maps almost perfectly onto who gets promoted - Silicon Canals

Chronic interruption in meetings correlates with stalled career advancement, while rarely interrupted employees advance disproportionately, regardless of speaking volume or title.
Marketing
fromThe Drum
1 week ago

B2B influencer marketing: Who's leading the pack?

B2B marketing has evolved significantly due to the influence of social media and the importance of authentic relationships with influencers.
fromEntrepreneur
1 month ago

This One Mistake Kills Companies in Hot Markets

Heat looks like validation, and validation looks like safety. It is hard to ignore a sector when customers start leaning forward at the same time investors do. Still, the more cycles I have lived through in competitive technology businesses, the more I see heat as an optical illusion. It sharpens whatever is easiest to notice and blurs the underlying mechanics that determine who or what holds control.
Startup companies
Marketing
fromDigiday
1 week ago

Marketers shift growing shares of search spending to GEO

Marketers are reallocating search budgets towards generative engine optimization (GEO) as AI transforms search and shopping behaviors.
Marketing tech
fromMarTech
3 weeks ago

The marketing data most companies still fail to measure | MarTech

Phone conversations are critical first-party data sources for marketing measurement as privacy changes weaken traditional attribution signals, making conversation intelligence platforms essential measurement infrastructure.
Marketing
fromInc
2 weeks ago

23 Ways to Rethink Strategy Against a Large Competitor

Smaller companies competing against larger firms should leverage their unique advantages—quality focus, personalized service, and strategic positioning—rather than viewing competition as a threat.
Marketing tech
fromForbes
3 weeks ago

How To Stress-Test Your Brand's AI Visibility Before A Competitor Does

AI systems compress competitive landscapes into shortlists based on verifiable online signals, making brand visibility and digital proof critical for market eligibility.
fromEntrepreneur
2 weeks ago

This CEO's Storytelling Strategy Helps Turn Messy Situations Into Big Brand Wins

He goes, go get the umbrellas. Andrés stayed at the pan, cooking through the downpour while the crowd slowly circled back. Champagne came out, people laughed in the rain and a messy situation turned into a shared memory. That scene showed the group what the company does best.
Marketing
Marketing
fromPR Daily
2 weeks ago

Why cultural insight beats product messaging every time - PR Daily

Brands achieve relevance by connecting to cultural values people already care about rather than forcing product features into conversations.
Marketing
fromEntrepreneur
2 weeks ago

How Investing in Culture Will Help You Win the Next Decade

Treat culture as infrastructure rather than a marketing line item; cultural investments build trust and reduce future brand awareness costs through authentic resonance.
fromZacks
1 month ago

Pardon Our Interruption

As you were browsing something about your browser made us think you were a bot. There are a few reasons this might happen: You've disabled JavaScript in your web browser. You're a power user moving through this website with super-human speed.
Marketing tech
fromBusiness Insider
1 month ago

9 rising stars of brand marketing share how they're using AI and their advice for entry-level marketers

Marketing professionals use AI tools like Midjourney and Copilot to accelerate creative exploration, test ideas, and reduce administrative work while maintaining strategic focus on quality and brand authenticity.
US politics
fromTearsheet
2 months ago

Micro case studies: The feud over interest rate caps and the murky future of agentic commerce - Tearsheet

Interest rate caps squeeze bank/card profitability and credit supply, creating growth opportunities for fintechs to capture underserved consumers and SMBs with tailored lending products.
UX design
fromBig Think
1 month ago

The key to understanding what clients really need

Observing how people actually work and jury-rig solutions reveals latent needs that conventional research misses, enabling breakthrough product innovations.
fromZacks
1 month ago

Pardon Our Interruption

As you were browsing something about your browser made us think you were a bot. There are a few reasons this might happen: You've disabled JavaScript in your web browser. You're a power user moving through this website with super-human speed. You've disabled cookies in your web browser. A third-party browser plugin, such as Ghostery or NoScript, is preventing JavaScript from running. Additional information is available in this support article.
fromBoard Game Quest
2 months ago

Crowdfunding Campaigns of the Week - 1/12/26

Welcome to this week's batch of crowdfunding campaigns. We have a variety of offerings here, so we hope you will find something that catches your eye. Also, if you want to chat with the BGQ team, join our Discord Server where we talk about games, movies, sports, and other fun stuff. Or, if Facebook is more of your speed, join our BGQ Gamers Facebook Group. Check it out and come chat about board games with us!
Board games
#influencer-marketing
fromThedrum
3 weeks ago

A focus on marketing excellence

FOCUS is about what's crucial to the future of the business - leaving behind what's not important. It defines and communicates the absolute fundamentals that every market must put in place, and a clear view of the end-to-end operational model.
Business
fromEntrepreneur
1 month ago

8 Customer Experience Failures Leaders Need to Address Now

Customer experience requires leadership commitment; decisions prioritizing efficiency, scale, or cost control that disable empathy and empowerment erode trust, loyalty, and business performance.
fromTearsheet
2 months ago

Micro case studies: The feud over interest rate caps and the murky future of agentic commerce - Tearsheet

If this is enacted-and that's a big if, though part of me hopes it is-we would likely see a significant contraction in industry credit card lending. Credit card issuers simply won't be able to sustain profitability at a 10% rate cap,
US politics
Marketing
fromMarTech
3 weeks ago

Why the future of marketing looks like product management | MarTech

Full-stack marketers succeed by understanding how all marketing functions work together rather than mastering single channels, requiring fluency across media, creative, data, UX, and technology.
fromHarvard Business Review
2 months ago

One Company Used Tech as a Tool. Another Gave It a Role. Which Did Better?

Traditionally, leaders and managers often treat technology as a tool or capability that can help get work done more efficiently, but doesn't drastically change the nature of that work. Email, for instance, allows for faster communication. The supply chain management (SCM) system reduces supply chain costs, shortens delivery cycles, and ensures that products are delivered to customers quickly and accurately. Increasingly, however, this view is out of date. In recent years, the role of technology in shaping organizations has undergone revolutionary changes.
Business
Startup companies
fromEntrepreneur
1 month ago

The Market Already Told You to Pivot - Here's How to Listen

Pivot strategically by following actual user behavior and early feedback to find real product-market fit and achieve traction.
Business
fromEntrepreneur
1 month ago

Why 67% of Strategic Plans Fail to Deliver Results

Lack of institutional authority, not execution capability, prevents strategic plans from being implemented; embedded operators with decision-making power drive results.
Marketing tech
fromwww.fooddive.com
1 month ago

The measurement gap: 4 costly myths hindering experiential and sampling ROI

Experiential marketing is measurable and can drive sales when treated as a performance channel with targeting, closed-loop attribution, and iROAS.
fromAol
1 month ago
Marketing

10 Companies That Went Downhill After Being Acquired

Corporate acquisitions often disrupt the qualities that made acquired brands successful, leading to customer loss and diminished relevance despite initial optimistic promises.
Marketing
fromSkift Meetings
1 month ago

How to Make Event Data Matter in the Boardroom

Corporate events require data-driven measurement systems connecting to business outcomes to justify budgets and earn strategic credibility with executive leadership.
fromEntrepreneur
1 month ago

The Science-Based Marketing Approach That Doubled My Revenue

We've never had more ways to reach people, and yet it's never been harder to actually stick in their minds. Messages flash by. Feeds refresh endlessly. Ads disappear the second you scroll. But the things we can touch, hold, and spend time with ... those linger. They're processed differently by the brain, and they're recalled more clearly after the moment has passed.
Marketing
Marketing tech
fromDigiday
2 months ago

Future of Marketing Briefing: X claims an ad comeback, reality proves out a different thesis

X's ad recovery is overstated: many top advertisers returned but are spending far less, and overall ad spend remains roughly flat.
Marketing
fromForbes
1 month ago

5 High-Impact Marketing Audits To Improve Your Brand's Performance

Regular objective marketing audits reveal root-system issues, benchmark performance, and align strategy to accelerate sustainable growth and improve marketing effectiveness.
Marketing
fromeLearning Industry
1 month ago

The Ultimate Guide To Brand Strategy: Metrics CMOs Must Track

Brand strategy metrics must measure perception, trust, and long-term demand and link to pipeline quality, deal velocity, and revenue outcomes.
Marketing
fromThe Drum
2 months ago

Attention is a business strategy: how emotion builds market momentum

Attention is the most valuable marketing currency; brands must prioritize emotional presence over pure performance to drive memorable, sustainable growth.
fromThe Drum
2 months ago

IAB research reveals top brands still struggling to grasp search

Only a third of brands fully integrate search into their media mix according to new research from the Internet Advertising Bureau. In its Search Marketing Barometer 2012, which surveyed the top 200 advertisers according to ALF, 72% of brands stated that search is only partially or not at all integrated with the wider media mix. Some 94% said their is a greater opportunity to integrate search.
Marketing
Marketing
fromThe Drum
2 months ago

Is your ad campaign garbage? Read this

OOH advertising can be effective when executed thoughtfully, with clear purpose, targeted creative, and cross-channel integration; otherwise media buys risk being 'garbage'.
fromThe Drum
2 months ago

What is content strategy and how do you develop a successful one?

I have zero sense of direction, so when I travel, I rely heavily on my Google Maps app. Before I take a road trip, I mark the points where I need to go, where I will stop for breaks, and how long it will take to get to my destination. A content strategy is the same premise. Content is created to guide users on where they need to go, the stops they need to make along the way, and the destination they should arrive at.
Marketing
#brand-relevancy
Marketing
fromThe Drum
2 months ago

How to become an ace at newsjacking (to help your B2B brand become king)

Prepared brands can use daily news trends to provide expert commentary and data, gaining media placements, links, and organic authority through timely newsjacking.
fromThe Drum
2 months ago

Why do companies rebrand? Find out who did it right and who missed the mark

There are a variety of reasons why companies take the rebrand plunge, but one thing is certain - they feel the action is worth the risk. The consumer market is so highly competitive that brands often need to take drastic measures to stay relevant. For many companies it can take a massive overhaul to fuel a brand enough to push through the masses and stay top of mind for consumers.
Marketing
Marketing
fromMarTech
2 months ago

Loyalty didn't disappear. Brands traded it away. | MarTech

Loyalty remains valuable but brands eroded it by prioritizing gimmicks and engagement metrics over measurable, economically meaningful retention.
fromThe Drum
2 months ago

How are agencies making their creative and strategic awards work in their favor?

Winning a prestigious award, such as our recent Gold at The Drum Awards for PR in the Entertainment category, is always a proud moment for us as an agency. It validates our expertise, builds credibility, and sets us apart in a competitive market. We leverage awards as a key part of our marketing and business strategy in various ways. Sharing the win with clients reinforces their choice to work with us - after all, everyone wants to partner with a winner!
Marketing
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