Row K Entertainment was conceived as a niche solution to a specific problem: too many indie movies, not enough indie buyers. Launched in August 2025, the fledgling label entered the movie market with a clear pitch.
Odeon no longer wants to be beholden to the film slate and so has launched its biggest brand campaign to date. In doing so it pivots its marketing strategy away from showcasing films to selling the cinema experience. There was a titanic shift when film release windows reduced from 16 weeks to 45 days. It's forced a rethink at the top cinemas. When a movie comes to the home faster, the business has had to get better at selling the experience it provides.
The historic film studios recorded global revenue of $37.3 billion, representing a 5% decrease compared to the previous year due to the decline in the cable business with a loss of advertising on the TNT, Discovery Channel, Cartoon Network and CNN channels.
Last week, he opened a $230-million movie and television studio on the edge of the Arts District in downtown Los Angeles nestled alongside the dramatic new Sixth Street Bridge. The state-of-the-art complex has five sound stages, offices and other proper movie studio features such as a mill, commissary and base camp. "We just had all the major networks, all the major streaming platforms walk through this facility and they can't believe how nice it is," said Wainright, managing partner of East End Studios.