#consumer-misleading-claims

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Marketing
fromEntrepreneur
1 day ago

How to Navigate Brand Authenticity in the Age of AI Slop

Originality and authenticity in content are essential for brands to stand out in a saturated market dominated by low-quality AI-generated content.
Careers
fromZDNET
16 hours ago

FTC reports a surge in $220M job fraud - here's how to vet listings, according to recruiters

Job scams are on the rise, exploiting vulnerable job seekers with vague offers and promises of high pay for little work.
fromwww.npr.org
1 day ago

Verdicts against Meta and Google may bring a new era of big tech accountability

"We appealed and appealed and lost every appeal. And then the case was ultimately dismissed."
US news
Law
fromMoneywise
17 hours ago

Towing scams are surging across the U.S. - and one NYC case shows just how brazen these companies have become

Clutch Towing in Brooklyn continues to operate despite a settlement for overcharging customers, leaving victims like Michael Medved with hefty fees.
#meta
Tech industry
fromwww.npr.org
2 days ago

What's next for Meta in the wake of trial losses and layoffs?

Meta faces significant challenges with legal rulings and a shift in focus from the Metaverse to artificial intelligence.
Law
fromwww.cnbc.com
1 day ago

Meta, Google under attack as court cases bypass 30-year-old legal shield

Meta and Google face legal challenges undermining their protections under Section 230, particularly regarding child safety and content moderation.
Social media marketing
fromDigiday
3 days ago

Meta's bid to woo creators to Facebook just might work, despite its recent legal woes

Meta's Facebook Creator Fast Track program offers guaranteed payouts to attract creators, despite recent legal challenges regarding user safety.
Tech industry
fromThe Atlantic
1 week ago

A Landmark Verdict Against Meta and Google

Meta and Google were found liable for creating addictive products that harmed a young woman's mental health, resulting in a $3 million verdict.
Law
fromDigiday
6 days ago

Media Buying Briefing: What will Meta's and YouTube's legal losses mean for the marketplace?

Meta and YouTube face liability for harming young users, but short-term impacts on ad sales are expected to be minimal.
Tech industry
fromwww.npr.org
2 days ago

What's next for Meta in the wake of trial losses and layoffs?

Meta faces significant challenges with legal rulings and a shift in focus from the Metaverse to artificial intelligence.
Law
fromwww.cnbc.com
1 day ago

Meta, Google under attack as court cases bypass 30-year-old legal shield

Meta and Google face legal challenges undermining their protections under Section 230, particularly regarding child safety and content moderation.
Social media marketing
fromDigiday
3 days ago

Meta's bid to woo creators to Facebook just might work, despite its recent legal woes

Meta's Facebook Creator Fast Track program offers guaranteed payouts to attract creators, despite recent legal challenges regarding user safety.
Tech industry
fromThe Atlantic
1 week ago

A Landmark Verdict Against Meta and Google

Meta and Google were found liable for creating addictive products that harmed a young woman's mental health, resulting in a $3 million verdict.
Law
fromDigiday
6 days ago

Media Buying Briefing: What will Meta's and YouTube's legal losses mean for the marketplace?

Meta and YouTube face liability for harming young users, but short-term impacts on ad sales are expected to be minimal.
#ad-tech
Marketing tech
fromDigiday
2 days ago

After The Trade Desk's audit row, rivals rush to pitch features and transparency chops

Transparency crises in ad tech prompt competitors to pitch their services, but buyers remain skeptical and focused on value over transparency claims.
Marketing tech
fromExchangewire
2 days ago

Agentic AI, Quality, and Courtroom Battles: What's Rewriting the Rules of Ad Tech in 2026? - ExchangeWire.com

AI and privacy regulations are significantly transforming the ad tech industry as it moves towards 2026.
Marketing tech
fromDigiday
2 days ago

After The Trade Desk's audit row, rivals rush to pitch features and transparency chops

Transparency crises in ad tech prompt competitors to pitch their services, but buyers remain skeptical and focused on value over transparency claims.
Marketing tech
fromExchangewire
2 days ago

Agentic AI, Quality, and Courtroom Battles: What's Rewriting the Rules of Ad Tech in 2026? - ExchangeWire.com

AI and privacy regulations are significantly transforming the ad tech industry as it moves towards 2026.
Media industry
fromDefector
1 day ago

Tech Media Propaganda Operation Makes It Official, Goes In-House At OpenAI | Defector

OpenAI acquired the Technology Business Programming Network for hundreds of millions, raising concerns about media independence despite its existing alignment with tech elites.
#artificial-intelligence
SF politics
fromLos Angeles Times
3 days ago

Contributor: Investigate the AI campaigns flooding public agencies with fake comments

Artificial intelligence is being exploited to create fake grassroots opposition against clean air regulations, undermining public health initiatives.
Social media marketing
fromForbes
2 days ago

7 Ways Entrepreneurs Can Build Trust In Their Personal Brands

Trust is crucial for building a personal brand online, as many consumers are skeptical of social media information.
#social-media
Psychology
fromPsychology Today
4 days ago

New Research: Some People Really Do Fall for Corporate BS

Employees impressed by corporate gibberish perform poorly in decision-making and confuse it with business savvy.
Online marketing
fromMakeUseOf
3 days ago

No, it's not your microphone - this is how advertisers know what you want

Advertisers use data from your online behavior, not microphone recordings, to deliver targeted ads accurately.
Digital life
fromDigiday
5 days ago

In graphic detail: The long road to accountability for social media platforms

Big tech giants are now held accountable for harming children, marking a significant shift in social media regulation.
Privacy professionals
fromThe Verge
2 days ago

Pinterest said he violated laid-off colleagues' privacy. Now he's going public

A former Pinterest engineer claims he was unjustly fired for sharing a tool that revealed employee layoffs.
Marketing
fromForbes
2 days ago

To Get Powerful Publicity, Build A Narrative Strategy

Building a clear, consistent narrative strategy is essential for organizations to connect with stakeholders and achieve sustainable success.
Women in technology
fromAdExchanger
1 week ago

What Happens When A Brand Fails To Deliver On Its Basic Promise | AdExchanger

FedEx's delivery reliability is questioned when time-sensitive medications are not delivered on time, undermining customer trust.
Law
fromwww.amny.com
1 day ago

Restaurateur and friend of Eric Adams pleads not guilty to insurance fraud, alongside 2 men previously sued by GEICO | amNewYork

Zhan Petrosyants and two businessmen were indicted for insurance fraud and money laundering related to fraudulent claims against GEICO.
Marketing tech
fromNeil Patel
3 days ago

Misleading Marketing Metrics: Are Your Reports Inaccurate?

Traditional marketing metrics are outdated and do not accurately reflect business growth or marketing impact.
fromThe Cut
3 days ago

Brand Names Are in Crisis

"Any time you have to explain your name, you're essentially apologizing for it," says Alexandra Watkins, the founder of naming firm Eat My Words. Her deal-breakers for names include 'looks like a typo' and 'hard to pronounce.'
Marketing
#antitrust
fromTheWrap
2 months ago
Tech industry

The Atlantic Sues Google Over Its Digital Ad Model, Alleging Manipulation and Fraud

fromTheWrap
2 months ago
Tech industry

The Atlantic Sues Google Over Its Digital Ad Model, Alleging Manipulation and Fraud

Agile
fromEntrepreneur
2 weeks ago

What Every CEO Should Do When a Customer Claims Your Business Caused Harm

Businesses need a clear, repeatable playbook for handling serious complaints to prevent chaos and control outcomes during critical moments.
Psychology
fromPsychology Today
1 week ago

What's Behind the Fake Review

Fake content spreads rapidly due to emotional triggers and biases, necessitating critical thinking over social proof in decision-making.
Artificial intelligence
fromTechCrunch
5 days ago

As more Americans adopt AI tools, fewer say they can trust the results | TechCrunch

Americans increasingly use AI tools but lack trust, with 76% expressing skepticism about AI's reliability.
Marketing tech
fromAdExchanger
3 days ago

How AI Is Reshaping The Marketing Scientist Role | AdExchanger

Marketing scientists now translate data into meaningful insights, bridging the gap between AI analysis and human interpretation.
Marketing
fromMarTech
5 days ago

What happens when ad spend goes wrong | MarTech

Account ownership in advertising is primarily about financial logistics, risk, and legal responsibility, not just control.
Privacy professionals
fromEngadget
5 days ago

OkCupid settles FTC case on alleged misuse of its users' personal data

OkCupid settled a lawsuit with the FTC over sharing user data without consent, denying wrongdoing but committing to improved privacy practices.
Artificial intelligence
fromFortune
6 days ago

I helped build Facebook and saw it go wrong. AI is headed the same way | Fortune

Public control of AI is essential to ensure it serves the public interest and reflects democratic values.
#ftc-enforcement
Online marketing
fromYahoo News
2 weeks ago

FTC Tells Car Dealers to Stop Advertising Prices That Don't Reflect Reality

The FTC warned 97 auto dealership groups that advertised prices must include all mandatory fees and reflect actual customer costs, prohibiting deceptive drip pricing practices.
Online marketing
fromYahoo News
2 weeks ago

FTC Tells Car Dealers to Stop Advertising Prices That Don't Reflect Reality

The FTC warned 97 auto dealership groups that advertised prices must include all mandatory fees and reflect actual customer costs, prohibiting deceptive drip pricing practices.
Online marketing
fromYahoo News
2 weeks ago

FTC Tells Car Dealers to Stop Advertising Prices That Don't Reflect Reality

The FTC warned 97 auto dealership groups that advertised prices must include all mandatory fees and reflect actual customer costs, prohibiting deceptive drip pricing practices.
Online marketing
fromYahoo News
2 weeks ago

FTC Tells Car Dealers to Stop Advertising Prices That Don't Reflect Reality

The FTC warned 97 auto dealership groups that advertised prices must include all mandatory fees and reflect actual customer costs, prohibiting deceptive drip pricing practices.
Deliverability
fromThe Conversation
3 weeks ago

Sick of spam marketing texts and emails? This is how to stop them

Australia's Spam Act prohibits unsolicited commercial electronic messages and requires clear unsubscribe options, with violations resulting in significant penalties like Lululemon's A$702,900 fine.
#programmatic-advertising
Marketing tech
fromDigiday
3 days ago

As programmatic faces signal degradation, agentic advertising offers a solution

Traditional programmatic advertising is struggling due to fragmentation and privacy issues, necessitating a new infrastructure for better efficiency and outcomes.
Marketing tech
fromDigiday
1 week ago

Future of Marketing Briefing: A cynic's guide to the most transparent dispute in programmatic history

Transparency disputes in programmatic advertising reveal deeper control issues among major holding companies and The Trade Desk.
Marketing tech
fromDigiday
3 days ago

As programmatic faces signal degradation, agentic advertising offers a solution

Traditional programmatic advertising is struggling due to fragmentation and privacy issues, necessitating a new infrastructure for better efficiency and outcomes.
Marketing tech
fromDigiday
1 week ago

Future of Marketing Briefing: A cynic's guide to the most transparent dispute in programmatic history

Transparency disputes in programmatic advertising reveal deeper control issues among major holding companies and The Trade Desk.
#verizon
Law
fromUnionLeader.com
5 days ago

Verizon wins injunction blocking T-Mobile ad campaign promising big savings

Verizon Wireless received a preliminary injunction against T-Mobile's advertising campaign claiming over $1,000 in annual savings for consumers.
Law
fromUnionLeader.com
5 days ago

Verizon wins injunction blocking T-Mobile ad campaign promising big savings

Verizon Wireless received a preliminary injunction against T-Mobile's advertising campaign claiming over $1,000 in annual savings for consumers.
Marketing
fromHubspot
5 days ago

Brand optimization: What it is and why your AI visibility depends on it

Brand optimization enhances brand perception and experience through consistent, iterative improvements without a complete rebranding.
#influencer-marketing
Social media marketing
fromForbes
2 weeks ago

Influencers Spread 'Toxic' Brand Information

Social media influencers spread brand-related misinformation more toxically than ordinary users, with their engaged communities rallying behind inaccurate posts without verification.
Social media marketing
fromForbes
2 weeks ago

Influencers Spread 'Toxic' Brand Information

Social media influencers spread brand-related misinformation more toxically than ordinary users, with their engaged communities rallying behind inaccurate posts without verification.
Marketing
fromThedrum
3 weeks ago

The Legal Issues That Influencers and Marketers Must Get Right

Influencer marketing has grown into a $10 billion industry requiring complex legal agreements and regulatory compliance to govern brand partnerships and disclosure obligations.
Marketing
fromThedrum
3 weeks ago

The Legal Issues That Influencers and Marketers Must Get Right

Influencer marketing has grown into a $10 billion industry requiring complex legal agreements and regulatory compliance to govern brand partnerships and disclosure obligations.
Marketing
fromThedrum
6 days ago

MASTERCLASS: Why annual marketing plans are failing your business

Traditional annual marketing plans are ineffective in today's fast-paced market, leading to wasted resources and missed opportunities.
Privacy professionals
fromTechCrunch
2 weeks ago

Delve accused of misleading customers with 'fake compliance' | TechCrunch

Delve is accused of misleading customers about compliance with privacy regulations, potentially exposing them to legal liabilities.
Marketing tech
fromAdExchanger
5 days ago

Retail Media's Measurement Problem Is A Trust Problem - And Incrementality Is The Way Forward | AdExchanger

Retail media's growth is hindered by inconsistent measurement of incremental performance, complicating budget decisions for advertisers.
Marketing tech
fromFast Company
4 days ago

AI didn't break marketing. It exposed what wasn't working.

Marketing leaders focus on growth and proving marketing's value, while AI changes how buyers discover information and measure marketing impact.
Marketing
fromThe South African
2 weeks ago

Watchdog finds Checkers Sixty60 TikTok ad misleading

The ARB ruled that Shoprite Checkers' Sixty60 TikTok advert misleads consumers about delivery coverage despite its humorous presentation, violating advertising code standards.
Marketing tech
fromDigiday
5 days ago

The Trade Desk shakes up Identity Alliance payouts, with a new focus on incrementality

The Trade Desk is shifting to an incrementality-based payment model for identity partners, rewarding unique data contributions over volume.
#advertising
Marketing tech
fromThedrum
5 days ago

A Positive Outlook for Advertising in the New World

The advertising industry is entering a positive phase with strong confidence in media investment across various sectors.
Marketing tech
fromThedrum
5 days ago

A Positive Outlook for Advertising in the New World

The advertising industry is entering a positive phase with strong confidence in media investment across various sectors.
Marketing tech
fromFortune
6 days ago

AI agents are already driving 10% of revenue for some brands. Is yours invisible to them? | Fortune

Agentic commerce allows AI agents to autonomously handle the entire shopping journey, transforming e-commerce and driving significant retail revenue growth.
fromAol
1 month ago
Social media marketing

Model Calls Out Fashion Brand For Plagiarizing Her Likeness With AI Photos In Controversial Ad

Influencer Melanie Kieback accused a fashion brand of creating an AI-generated lookalike of her to promote products without permission or compensation.
Marketing tech
fromPhys
1 week ago

Online ad fraud is a feature, not a bug

Online ad fraud significantly undermines digital advertising revenue, consuming over 20% of global ad spend.
Social media marketing
fromEngadget
1 month ago

Meta sues advertisers in Brazil and China over 'celeb bait' scams

Meta sued scam operations in China and Brazil using deepfakes and manipulated celebrity images to promote fraudulent investment schemes and fake health products targeting users globally.
fromThe Hacker News
1 month ago

Meta Files Lawsuits Against Brazil, China, Vietnam Advertisers Over Celeb-Bait Scams

At least three advertisers, two from Brazil and one from China, were found to engage in celeb-bait scams, which often involve misusing the image of well-known figures to trick people into clicking on bogus ads that lead to scam sites. These websites are designed to harvest sensitive data or dupe unsuspecting users into sending money or investing in fake platforms.
Privacy professionals
Television
fromPocket-lint
2 months ago

This deceptive TV marketing trick is everywhere - don't fall for it

Motion Plus 120 labeling typically indicates motion interpolation on a 60Hz panel, not a native 120Hz refresh rate, so consoles won't enable 120 FPS.
#t-mobile
fromPCMAG
2 months ago
Marketing

T-Mobile's Billy Bob Thornton Ads for Cellular Starlink Flagged as Misleading

fromPCMAG
2 months ago
Marketing

T-Mobile's Billy Bob Thornton Ads for Cellular Starlink Flagged as Misleading

Marketing tech
fromwww.socialmediatoday.com
2 weeks ago

Meta is switching up its ad transparency labels in-stream

Meta is replacing 'Sponsored' labels with smaller 'Ad' tags on Instagram and Facebook, reducing ad transparency visibility while claiming to maintain commitment to user disclosure.
US news
fromwww.npr.org
2 months ago

FTC accuses AI search engine of 'rampant consumer deception'

JustAnswer/Pearl allegedly used targeted ads and a chatbot funnel to enroll users in costly recurring subscriptions masked by low join fees and fine-print disclosures.
Artificial intelligence
fromFast Company
1 month ago

Anthropic joins a long list of brands that have vowed to stay ad-free. They don't always keep their word

AI companies are clashing over introducing ads into AI platforms, with Anthropic promoting an ad-free Claude while OpenAI integrates advertising.
Artificial intelligence
fromMarTech
2 months ago

A practical framework for AI disclosure in marketing | MarTech

AI disclosure should be applied on a context-based continuum assessing context, consequence, and audience impact rather than as an absolute yes-or-no requirement.
Marketing
fromAndroid Police
2 months ago

T-Mobile faces the National Advertising Division's reality check

NAD found T‑Mobile's claims about "10 price hikes", satellite coverage, and "$200 added value" to be exaggerated or insufficiently substantiated.
Marketing
fromWhoWhatWhy
1 month ago

Whistleblowers Warn That Ad Industry Is Fueling Online Hatred and Climate Crisis - WhoWhatWhy

Major advertising agencies are enabling harm by funding hate, legitimizing polluting industries, undermining DEI, and offering only lip service to ethical responsibilities.
fromInc
2 months ago

The AI Ad Backlash Is Here, and Big Brands Are Leaning In

If we're going to do a partnership with Almond Breeze, we'll just tell people it's really good.
Marketing tech
Marketing
fromDigiday
2 months ago

A step toward compliance: the creator economy addresses disclosure and liability risks

A new CSIR creator certification standardizes disclosures and compliance, reducing legal risk and influencing brands to prefer certified creators.
fromDigiday
2 months ago

Inside the debate over agentic advertising and standards

Digiday attempted to gauge market engagement after the dust had settled, and backers have started to put in the hard yards. First, it's worth a recap of what exactly AdCP is - for some, it's an open-source bridge between today's programmatic infrastructure and the dawn of the agentic era - or, as Digiday's Tim Peterson phrased it, "openRTB for the agentic AI era" (see video below).
Marketing tech
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