Marketing
fromThe Drum
3 days agoCreative Catalysts: R/GA's Tiffany Rolfe on AI's Agency Revolution
Artificial intelligence is transforming creative projects within marketing agencies.
I have a novel sitting on my hard drive that I haven't touched in fourteen months. Not because I forgot about it. Not because I lost interest. I think about it almost every day - while I'm making coffee, while I'm on a walk, sometimes in the middle of a conversation with my girlfriend when I should be listening. It's there, like a low hum in the background of my life. And I haven't opened the file since last spring.