#creator-business-diversification
#creator-business-diversification

Digital life

UK social media users less active on tech platforms due to rise of video apps

Social media activity in the UK is declining due to video app popularity and concerns over past posts affecting users' reputations.

5 Social Media-Based Side Hustles To Make Extra Income Online

Social media offers lucrative side hustle opportunities, including management services, live shopping, UGC creation, and paid ads services.

Digital life

fromwww.theguardian.com

UK social media users less active on tech platforms due to rise of video apps

Social media activity in the UK is declining due to video app popularity and concerns over past posts affecting users' reputations.

more#social-media

fromwww.theguardian.com

21 hours ago

Six great reads: the OnlyFans legacy, stolen cargo and Meta's creepy' glasses

Leonid Radvinsky's death leaves a void in the leadership of OnlyFans, a platform that has transformed the adult content landscape. His secretive management style and the controversies surrounding the site have raised questions about its future direction and stability.

Photography

Trust Is Becoming The Most Valuable Currency In The Creator Economy

Audiences now seek trust in content, influencing their decision-making and the value of creators' work.

Growth hacking

Stop Betting On One Platform: The Creator's New Monetization Playbook

fromFast Company

What SXSW 2026 revealed about the creator economy's future

Creators are now essential business partners, shaping culture and commerce, and driving brand relevance through long-term relationships.

fromRolling Out

Social media marketing

Outloud Talent on what creators get wrong about brand deals

The Great Convergence: Why The Creator Economy's Future Belongs To Those Who Unite Social, Brand, And Talent

The entertainment industry is shifting power to creators, with traditional advertising losing relevance as the creator economy rapidly expands.

Scalable Summit: The $37B Creator Economy's Next Chapter Starts Here

The creator economy is shifting focus from proving value to scaling, with U.S. ad spend reaching $37 billion.

Trust Is Becoming The Most Valuable Currency In The Creator Economy

Audiences now seek trust in content, influencing their decision-making and the value of creators' work.

Growth hacking

Stop Betting On One Platform: The Creator's New Monetization Playbook

Creators should diversify their platforms to build steady income and avoid dependency on a single source.

fromFast Company

What SXSW 2026 revealed about the creator economy's future

Creators are now essential business partners, shaping culture and commerce, and driving brand relevance through long-term relationships.

fromRolling Out

Outloud Talent on what creators get wrong about brand deals

Outloud Talent manages over 150 creators, helping them monetize their platforms through brand deals and tailored support.

The Great Convergence: Why The Creator Economy's Future Belongs To Those Who Unite Social, Brand, And Talent

The entertainment industry is shifting power to creators, with traditional advertising losing relevance as the creator economy rapidly expands.

Scalable Summit: The $37B Creator Economy's Next Chapter Starts Here

The creator economy is shifting focus from proving value to scaling, with U.S. ad spend reaching $37 billion.

more#creator-economy

fromInc

15 hours ago

5 Passive Income Business Ideas That Require Less Than $1,500 to Start

Short-term rentals offer a variety of options beyond traditional home rentals. Platforms like Swimply allow individuals to rent out pools, while Neighbor and Spacer enable the monetization of unused parking spots.

Bootstrapping

fromSfgate

Tips to create short-form video to reach new audiences

Creating short-form videos is essential for businesses to effectively reach audiences and drive growth.

Relationships

fromSilicon Canals

9 hours ago

The dark side of the side hustle - Silicon Canals

Side hustles can lead to personal and emotional costs that are often overlooked, impacting relationships and health.

From Streaming To AI: Agency Leaders' Next Big Media Bets

Streaming platform consolidation is reshaping agency strategies, emphasizing precision and adaptability in targeting consumer attention.

Artificial intelligence

fromEngadget

10 hours ago

It's no longer free to use Claude through third-party tools like OpenClaw

Anthropic will charge third-party apps for using Claude AI, requiring a usage bundle or API key starting April 4.

fromKotaku

10 hours ago

YouTube's Gaming Historian Steps Back After 15 Years

"Today I'm announcing I will no longer be making Gaming Historian videos. There's nothing dramatic behind it, I promise."

Games

Startup companies

fromEntrepreneur

This Business Model Is the Hidden Goldmine For Boosting Profits

Done-For-You business models are surging as entrepreneurs seek results without managing every task themselves.

fromFast Company

16 hours ago

Why Gen Z is fangirling over Apple's 'Finder Guy' mascot

Finder Guy is an adorably chunky, dual-toned blue creature with a rounded head and a perpetual smile. Apple is being fairly tight-lipped about him; he hasn't been officially announced or acknowledged by the company.

Apple

Podcast

Intellectual property law

Exclusive: Beehiiv expands into podcasting, taking aim at Patreon | TechCrunch

Beehiiv introduces native podcast hosting, allowing creators to host, distribute, and monetize podcasts directly on the platform.

fromABA Journal

fromwww.socialmediatoday.com

TikTok creator sued by immigration firm, accused of making defamatory comments online

A TikTok creator is being sued for defamation by an immigration law firm over alleged false statements made online.

#youtube

Television

YouTube experiments with TV-style channels for CTV viewing

YouTube is building infrastructure for the full creator-brand partnership life cycle

YouTube is launching a Gemini-powered Creator Partnerships suite to streamline brand-creator collaborations and automate campaign management.

fromwww.socialmediatoday.com

Media industry

YouTube CEO says the best YouTubers will 'never leave their home' | TechCrunch

Television

YouTube experiments with TV-style channels for CTV viewing

YouTube is building infrastructure for the full creator-brand partnership life cycle

YouTube is launching a Gemini-powered Creator Partnerships suite to streamline brand-creator collaborations and automate campaign management.

YouTube CEO says the best YouTubers will 'never leave their home' | TechCrunch

YouTube CEO Neal Mohan believes creators will remain loyal to the platform despite competition from streaming services like Netflix.

How a 'TikTok doctorate' made 26-year-old Griffin Johnson a venture capitalist

Griffin Johnson transitioned from nursing student to co-founder of Animal Capital, leveraging TikTok connections and the creator economy's growth.

Film

fromVariety

When Fandom Converts: How TikTok Is Driving Measurable Box Office Growth

TikTok has become a powerful engine for movie discovery, translating online engagement into real-world ticket sales.

Digital life

fromPsychology Today

TikTok Is Designed to Get Users Hooked

TikTok's algorithm effectively transforms casual users into heavy users by continuously adapting to their viewing preferences.

fromEngadget

TikTok adds in-app Cameo integration for creators

TikTok and Cameo integration allows users to request personalized videos directly within the TikTok app.

TikTok Creators Will Be Able to Send Cameos to Fans Without Leaving the App

TikTok creators can now offer personalized Cameo videos directly within the app, enhancing fan engagement and monetization opportunities.

Social media marketing

Creatorverse: Shortform Creators Aren't Making As Much As You Think

NYC startup

How a 'TikTok doctorate' made 26-year-old Griffin Johnson a venture capitalist

Griffin Johnson transitioned from nursing student to co-founder of Animal Capital, leveraging TikTok connections and the creator economy's growth.

Film

fromVariety

When Fandom Converts: How TikTok Is Driving Measurable Box Office Growth

TikTok has become a powerful engine for movie discovery, translating online engagement into real-world ticket sales.

Digital life

fromPsychology Today

TikTok Is Designed to Get Users Hooked

TikTok's algorithm effectively transforms casual users into heavy users by continuously adapting to their viewing preferences.

fromEngadget

TikTok adds in-app Cameo integration for creators

TikTok and Cameo integration allows users to request personalized videos directly within the TikTok app.

TikTok Creators Will Be Able to Send Cameos to Fans Without Leaving the App

TikTok creators can now offer personalized Cameo videos directly within the app, enhancing fan engagement and monetization opportunities.

Social media marketing

Creatorverse: Shortform Creators Aren't Making As Much As You Think

Inside Clix Gaming's creator-powered business strategy

Cody 'Clix' Conrod is launching Clix Gaming, a brand and business centered on his success as a top Fortnite player.

Right-wing politics

fromThe Atlantic

How We Maxxed Maxxing

Looksmaxxing is a trend where young men pursue attractiveness through various means, including self-harm and humor.

Business

from24/7 Wall St.

TikTok Entrepreneur Earning $200K Asks About Quitting His Job. Ramsey Says Do It But Warns Platform Will Die

A TikTok Shop selling sports cards generated $700,000 in revenue, but faces platform risk as its primary income source.

Toronto startup

I'm an OnlyFans model and Twitch streamer on an extraordinary artist visa. The US gives me the freedom to do work I love.

Living in the US significantly advanced my career as a Twitch streamer and OnlyFans model, enabling me to support my family and obtain an O-1B visa.

fromWCVB

15 hours ago

These creators helping viewers save money. Here's how

Deinfluencers encourage sustainable living and mindful spending, promoting alternatives to consumerism in response to economic challenges.

fromThe Bootstrapped Founder

fromFortune

11 hours ago

3 reasons OpenAI buying daily tech show TBPN for hundreds of millions isn't totally crazy | Fortune

Knowing when to sell is crucial for startup success, as demonstrated by TBPN's timely sale to OpenAI.

Bootstrapping

Building in Public: Risks and Strategies for Founders

Radical transparency in business can lead to success, but current dynamics may pose risks that could jeopardize a company's future.

Podcast

fromTheankler

Inside The Chernin Group's Bet on Creator-Led Empires

Community is the most valuable asset in media, driving investment strategies for emerging media companies.

Television

This company is turning YouTube videos into TV shows as streamers chase Gen Alpha

Streamers are launching creator content to attract Gen Alpha away from YouTube, with Pocket.watch leading the initiative.

Growth hacking

fromInman

How one agent built a $150M business on YouTube

Attracting the right audience through targeted YouTube content leads to higher sales than traditional lead-chasing methods.

YouTube And Creators Are The New SEO. Most Brands Are Missing Out.

Creators are essential marketing assets in the AI era, with YouTube being the most trusted platform for consumer discovery.

fromArs Technica

OpenAI takes on another "side quest," buys tech-focused talk show TBPN

OpenAI's acquisition of TBPN will maintain its editorial independence while enhancing marketing and communications efforts.

Growth hacking

Tech creators are getting the star treatment at a new talent management firm

Tech creators are being prioritized by brands, with new management firms like Kernel Management emerging to support their growth and partnerships.

#meta

Meta's bid to woo creators to Facebook just might work, despite its recent legal woes

Meta's Facebook Creator Fast Track program offers guaranteed payouts to attract creators, despite recent legal challenges regarding user safety.

Social media marketing

Meta Offered Creators Cash-Here's How They Responded

Meta's bid to woo creators to Facebook just might work, despite its recent legal woes

Meta's Facebook Creator Fast Track program offers guaranteed payouts to attract creators, despite recent legal challenges regarding user safety.

Meta Offered Creators Cash-Here's How They Responded

Meta's 'Creator Fast Track' program offers guaranteed payments to attract creators from other platforms to post on Facebook.

Future of TV Briefing: What publishers have to offer creators

Publishers are increasingly collaborating with creators to enhance revenue opportunities and audience reach.

Venture

fromBusiness Insider

17 creator-economy startups to watch in 2026, according to VCs

AI-powered tools are transforming the creator economy by automating content production, influencer marketing, and business operations while enabling new monetization models.

Flipboard's new 'social websites' help publishers and creators tap into the open social web | TechCrunch

Flipboard launched social websites, enabling creators to consolidate content and build communities around their work on decentralized platforms.

Television

fromInterview Magazine

These Creators Are Getting Rich Off Reaction Content While We Watch

Reaction videos have evolved from a niche curiosity into a massive YouTube phenomenon, with top channels accumulating hundreds of millions of views and attracting attention from major artists.

E-Commerce

fromThedrum

How Creators Can Take Your Brand To New Markets

Global online retail sales grew from 16% to 19% in 2020, and influencer marketing through content creators enables brands to enter new markets authentically and effectively.

#influencer-marketing

fromMuse by Clios | Discover the latest creative marketing and advertising news. Muse by Clio is the premier news site covering creativity in advertising and beyond.

AI influencer discovery tools are changing how agencies cast creators

AI is increasingly used for influencer selection in marketing campaigns, enhancing brand engagement and measurable impacts.

Marketing

The Rise of Creators as Production Partners | Muse by Clios

fromMuse by Clios | Discover the latest creative marketing and advertising news. Muse by Clio is the premier news site covering creativity in advertising and beyond.

AI influencer discovery tools are changing how agencies cast creators

AI is increasingly used for influencer selection in marketing campaigns, enhancing brand engagement and measurable impacts.

more#influencer-marketing

Marketing

The Rise of Creators as Production Partners | Muse by Clios

fromwww.socialmediatoday.com

Snapchat expands Creator Subscriptions to all eligible users

Snapchat's Creator Subscriptions are now available to all eligible Snap creators, allowing monetization through exclusive content offerings.

#creator-marketing

fromInc

Marketing

5 Questions Every Founder Should Ask Before Hiring an Influencer

Creator ad spend in the U.S. reached $37 billion in 2025, with startups often mismanaging their creator budgets.

fromwww.marketingdive.com

Creators work, but measurement doesn't yet

Creator marketing has become a primary growth engine worth $44 billion annually, but measurement infrastructure hasn't evolved to match its scale and impact across the marketing funnel.

fromInc

5 Questions Every Founder Should Ask Before Hiring an Influencer

Creator ad spend in the U.S. reached $37 billion in 2025, with startups often mismanaging their creator budgets.

fromwww.marketingdive.com

Creators work, but measurement doesn't yet

Creator marketing has become a primary growth engine worth $44 billion annually, but measurement infrastructure hasn't evolved to match its scale and impact across the marketing funnel.

more#creator-marketing

Cameo partners with TikTok to boost popularity | TechCrunch

Cameo videos regularly go viral on TikTok, and TikTok talent delivered its strongest year yet on Cameo in 2025, according to Cameo CEO Steven Galanis.

Social media marketing

Why one creator commerce platform is connecting brands and creators for 'flat-fee' campaigns

LTK launches Quick Collabs to streamline creator marketing campaigns through flat-fee opt-in model, reducing negotiation bottlenecks and enabling rapid content scaling across multiple creators.

Meta starts testing a premium subscription on Instagram | TechCrunch

Meta is testing a premium subscription called Instagram Plus, offering exclusive features in select countries.

fromBenzinga

Performance Comparison: Meta Platforms And Competitors In Interactive Media & Services Industry - Met

Thorough company analysis is essential for investors, focusing on Meta Platforms and its competitors in the Interactive Media & Services industry.

Clipping Viral Social Videos Has Become Big Business

Clavicular's rise exemplifies the effectiveness of clipping shortform videos for creators in gaining viral fame.

'Elite clippers' are earning big paychecks by helping podcasters and livestreamers stay in your social feed

Clippers are emerging as a new class of creators, earning significant income by posting engaging snippets on social media platforms.

The Third Model In The Creator Economy: Pay For Participation

College students deeply love no more than five brands at any given time, creating intense competition for limited brand loyalty slots among hundreds of competing brands.

fromPetaPixel

Facebook Will Pay Creators $3K Per Month to Post Videos

Facebook is incentivizing creators with up to $3,000 monthly to post videos through the Creator Fast Track program.

fromwww.bbc.com

Facebook offering TikTok and YouTube creators $3,000 to post content

Facebook offers up to $3,000 monthly to established influencers with over one million followers to post content, but industry experts question whether financial incentives alone can reverse the platform's decade-long decline among creators and audiences.

fromBusiness Insider

Content creators share the 2-step process anyone can use to start making money online

Michela Allocca, founder of the personal finance brand Break Your Budget, got started with just her iPhone and an Instagram account. She had a friend take pictures of her around Boston, where she was living and working at the time, "and I would literally post a picture of myself and write a long caption about three steps to start investing," she told Business Insider.

Online marketing

#creator-monetization

Facebook launches a new monetization program to attract popular creators from TikTok, YouTube | TechCrunch

Facebook launched Creator Fast Track to attract established creators from other platforms with guaranteed monthly pay and increased content reach for three months.

Venture

YouTubers aren't relying on ad revenue anymore - here's how some are diversifying | TechCrunch

Facebook launches a new monetization program to attract popular creators from TikTok, YouTube | TechCrunch

Facebook launched Creator Fast Track to attract established creators from other platforms with guaranteed monthly pay and increased content reach for three months.

more#creator-monetization

Venture

YouTubers aren't relying on ad revenue anymore - here's how some are diversifying | TechCrunch

fromAol

This YouTuber Made One Million Dollars Selling Coffee in Half an Hour

Emma Chamberlain leveraged her YouTube audience's trust in her coffee preferences to launch Chamberlain Coffee in December 2019, generating $1 million in sales within 30 minutes through direct-to-consumer sales without traditional retail or marketing.

fromYahoo Life

16 Reals Ways to Make Money on Social Media

Social media monetization is accessible to people of all ages and backgrounds through diverse income methods including affiliate marketing, sponsored posts, and direct product sales.

Why The Creator Economy Is The Next Gold Mine For Agencies

Agencies should shift from corporate messaging to building and amplifying individual personal brands as trusted media channels to capture audience trust and long-term value.

fromEntrepreneur