#ctv-ad-spend
#ctv-ad-spend

Television

The rise of CTV IRL: Valuable TV audiences are no longer just sitting at home

The Full-Funnel Era Is Here. Is Your CTV Strategy Built To Keep Up? | AdExchanger

Connected TV is now a dominant media channel, capturing significant consumer attention and requiring strategic full-funnel advertising approaches.

Marketing tech

Sussing Out 'Performance TV' | AdExchanger

It's Time For CTV To Fix Its Accuracy Problem | AdExchanger

Connected TV advertising prioritizes scale over accuracy, leading to unreliable audience targeting and ineffective marketing strategies.

Enhancing ad creativity and engagement in CTV

Connected TV ad creativity is shifting toward interactive, personalized formats—pause ads and instantly shoppable units—that transform consumer engagement.

fromAol

The rise of CTV IRL: Valuable TV audiences are no longer just sitting at home

Connected TV is expanding into public spaces, transforming how audiences engage with content outside the home.

The rise of CTV IRL: Valuable TV audiences are no longer just sitting at home

Connected TV is evolving to engage audiences in social spaces like restaurants and gyms, reflecting a shift in consumer behavior towards experiences.

The Full-Funnel Era Is Here. Is Your CTV Strategy Built To Keep Up? | AdExchanger

Connected TV is now a dominant media channel, capturing significant consumer attention and requiring strategic full-funnel advertising approaches.

Sussing Out 'Performance TV' | AdExchanger

Advertisers view connected TV as a performance multiplier, but it remains primarily suited for branding and upper-funnel goals.

It's Time For CTV To Fix Its Accuracy Problem | AdExchanger

Connected TV advertising prioritizes scale over accuracy, leading to unreliable audience targeting and ineffective marketing strategies.

Marketing tech

Enhancing ad creativity and engagement in CTV

more#connected-tv

fromSocial Media Explorer

11 hours ago

The Rise of Dark Traffic: Why Your Analytics Are Lying to You - Social Media Explorer

Direct traffic is increasingly misleading due to untraceable influences from AI-driven research and decision-making processes.

2 years ago

Commerce | AdExchanger

Regulators are paying more attention to data privacy because their constituents consider it a 'kitchen table' issue, highlighting its importance in everyday life.

EU data protection

fromFortune

12 hours ago

3 reasons OpenAI buying daily tech show TBPN for hundreds of millions isn't totally crazy | Fortune

Knowing when to sell is crucial for startup success, as demonstrated by TBPN's timely sale to OpenAI.

fromCity AM

20 hours ago

World Cup no longer has global audience - and that's a marketers challenge

The World Cup is evolving, presenting new challenges for fans and brands due to its expanded format and diverse audience engagement.

fromInvestor's Business Daily

fromWCVB

16 hours ago

These creators helping viewers save money. Here's how

Deinfluencers encourage sustainable living and mindful spending, promoting alternatives to consumerism in response to economic challenges.

Now even Netflix has its own video AI

Netflix's VOID model allows filmmakers to alter scenes by removing objects and generating new content without reshooting.

Media industry

Price Hikes Driving U.S. Streaming Video Sales Growth, Not New Subscribers

from24/7 Wall St.

Opinion: Netflix is the Perfect Stock to Beat Inflation-and the Market

Netflix has outperformed the market with a 5% gain this year, showcasing resilience amid economic challenges.

Independent films

fromTheregister

fromInvestor's Business Daily

Now even Netflix has its own video AI

Netflix's VOID model allows filmmakers to alter scenes by removing objects and generating new content without reshooting.

Media industry

Price Hikes Driving U.S. Streaming Video Sales Growth, Not New Subscribers

from24/7 Wall St.

Opinion: Netflix is the Perfect Stock to Beat Inflation-and the Market

Netflix has outperformed the market with a 5% gain this year, showcasing resilience amid economic challenges.

New audio ad service seeks reach + relevance

StreamGuys launched SGcreative, an audio advertising service targeting the U.S. Hispanic market in partnership with Nueva Network.

How Website Traffic Data and Metrics Can Inform Effective Content Strategy

Website traffic checkers enhance content strategy by revealing audience engagement and competitive positioning.

Tech industry

fromThe Motley Fool

Why I Wouldn't Touch Roku Stock Right Now | The Motley Fool

Roku's stock has declined significantly, despite recent revenue growth and profitability, due to structural challenges and high competition in the tech industry.

When Fandom Converts: How TikTok Is Driving Measurable Box Office Growth

TikTok has become a powerful engine for movie discovery, translating online engagement into real-world ticket sales.

TikTok On Why Brands Can't Buy Its New Ad Formats Programmatically | AdExchanger

TikTok's NewFronts presentation showcased a shift towards optimism with new features and ad formats under the TikTok USDS Joint Venture LLC.

Film

fromVariety

When Fandom Converts: How TikTok Is Driving Measurable Box Office Growth

TikTok has become a powerful engine for movie discovery, translating online engagement into real-world ticket sales.

Intellectual property law

TikTok On Why Brands Can't Buy Its New Ad Formats Programmatically | AdExchanger

TikTok's NewFronts presentation showcased a shift towards optimism with new features and ad formats under the TikTok USDS Joint Venture LLC.

more#tiktok

fromIPWatchdog.com | Patents & Intellectual Property Law

CAFC Upholds Ineligibility of Targeted Ad Claims in Win for TikTok

The CAFC affirmed the invalidation of 10Tales' targeted content patent claims as ineligible under Section 101.

Law

Media Buying Briefing: What will Meta's and YouTube's legal losses mean for the marketplace?

Meta and YouTube face liability for harming young users, but short-term impacts on ad sales are expected to be minimal.

How purchase data is redefining TV ad performance and driving revenue

Advertisers must adopt modern strategies, including purchase-based segmentation, to effectively engage consumers in the evolving TV landscape.

fromwww.marketingdive.com

Go Figure: 3 big marketing numbers from March

The marketing industry is facing a potential slowdown, with significant dips in advertising revenue growth predicted for major platforms like Meta.

fromThedrum

A Positive Outlook for Advertising in the New World

The advertising industry is entering a positive phase with strong confidence in media investment across various sectors.

How purchase data is redefining TV ad performance and driving revenue

Advertisers must adopt modern strategies, including purchase-based segmentation, to effectively engage consumers in the evolving TV landscape.

fromwww.marketingdive.com

Go Figure: 3 big marketing numbers from March

The marketing industry is facing a potential slowdown, with significant dips in advertising revenue growth predicted for major platforms like Meta.

fromThedrum

A Positive Outlook for Advertising in the New World

The advertising industry is entering a positive phase with strong confidence in media investment across various sectors.

How Samsung Ads And Crumbl Got Their CTV Campaign To Perform Like Social | AdExchanger

Crumbl's success is driven by social media and its mobile app, which accounts for over 50% of sales.

How to know if a digital marketing agency is good

Quality marketing agencies provide dedicated representatives, prioritize human management over automation, and possess extensive marketing experience.

fromBenzinga

Socialtrait Launches Predictive Audience Simulation Platform

Behavioral Simulation AI aims to accurately model real human behaviors in social networks.

Podcast

fromwww.socialmediatoday.com

Why digital audio is a must-have for your retail media plan | MarTech

Digital audio is becoming a crucial advertising channel, reflecting changing consumer behavior and offering significant opportunities for targeted marketing.

#youtube

Television

YouTube experiments with TV-style channels for CTV viewing

fromMakeUseOf

fromwww.socialmediatoday.com

This free web app turns YouTube into a cable TV experience - and it's my favorite way to watch ad-free

Channel Surfer transforms YouTube into a nostalgic cable TV experience, offering a free, ad-free viewing option with a classic interface.

Television

YouTube experiments with TV-style channels for CTV viewing

fromMakeUseOf

This free web app turns YouTube into a cable TV experience - and it's my favorite way to watch ad-free

Channel Surfer transforms YouTube into a nostalgic cable TV experience, offering a free, ad-free viewing option with a classic interface.

Fox News tops all news brands on YouTube with record-setting 1.5 billion video views during Q1 2026

Fox News Media dominated YouTube in Q1 2026 with 1.5 billion views, outperforming competitors significantly.

#video-marketing

fromSfgate

Marketing

Tips to create short-form video to reach new audiences

Creating short-form videos is essential for businesses to effectively reach audiences and drive growth.

fromLondon Business News | Londonlovesbusiness.com

The importance of video content in 2026 - London Business News | Londonlovesbusiness.com

Video will dominate online content consumption by 2026, making strategic video marketing essential for brand relevance.

fromSfgate

Tips to create short-form video to reach new audiences

Creating short-form videos is essential for businesses to effectively reach audiences and drive growth.

fromLondon Business News | Londonlovesbusiness.com

The importance of video content in 2026 - London Business News | Londonlovesbusiness.com

Video will dominate online content consumption by 2026, making strategic video marketing essential for brand relevance.

more#video-marketing

fromLondon Business News | Londonlovesbusiness.com

Is engagement now just as important as value in modern promotions? - London Business News | Londonlovesbusiness.com

Promotions must engage customers beyond value to foster brand loyalty in a competitive market.

fromBenzinga

Performance Comparison: Meta Platforms And Competitors In Interactive Media & Services Industry - Met

Thorough company analysis is essential for investors, focusing on Meta Platforms and its competitors in the Interactive Media & Services industry.

fromForbes

From Streaming To AI: Agency Leaders' Next Big Media Bets

Streaming platform consolidation is reshaping agency strategies, emphasizing precision and adaptability in targeting consumer attention.

fromwww.mediaite.com

The Great Cable News Ratings Surge That Wasn't

Cable news ratings surge is misleading due to changes in Nielsen's measurement system, not actual audience growth.

fromRAIN News

RAIN Notes: April 2

iHeartMedia appoints Jamie Cutburth as VP of Marketing to enhance its marketing strategy and promotes Andrew Festo to VP of Events and Experiences.

fromwww.theguardian.com

The Testaments to Big Mistakes: the seven best shows to stream this week

Via tentative rebel student Agnes Mackenzie, the drama meticulously illustrates the ways disempowered people hoard what little agency they have in Gilead's oppressive environment.

Television

fromMakeUseOf

No, it's not your microphone - this is how advertisers know what you want

Advertisers use data from your online behavior, not microphone recordings, to deliver targeted ads accurately.

fromBusiness Matters

YouTube named world's most influential brand as tech dominance grows

YouTube is ranked the world's most influential brand, reflecting the dominance of digital platforms in shaping global narratives.

fromThe Berkshire Eagle

Multi-Engine AI Visibility Gap Widens as Brand Citation Rates Vary 9x Across Major AI Search Engines

The Multi-Engine AI Visibility Gap is a critical issue in digital marketing strategy for 2026, highlighting disparities in brand visibility across AI search engines.

Pruning The Mediavine; Shoppers Aren't Clicking Amazon's AI Ads | AdExchanger

Digital publishers face challenges due to AI and traffic changes, leading to layoffs and a focus on high-impact areas.

fromInc

Meta Is Testing a Paid Instagram Plan That Could Reveal Who Rewatches Your Stories

Meta is testing an Instagram subscription plan called Instagram Plus to enhance user experience and diversify revenue.

What happens when ad spend goes wrong | MarTech

Account ownership in advertising is primarily about financial logistics, risk, and legal responsibility, not just control.

Future of Marketing Briefing: Horizon Media is building a platform to orchestrate ad tech from a single command center

Horizon Media is developing an orchestration and intelligence layer to integrate various media marketplace partners into a central command center.

fromwww.businessinsider.com

This company is turning YouTube videos into TV shows as streamers chase Gen Alpha

Streamers are launching creator content to attract Gen Alpha away from YouTube, with Pocket.watch leading the initiative.

Future of TV Briefing: What publishers have to offer creators

Publishers are increasingly collaborating with creators to enhance revenue opportunities and audience reach.

fromWorld Economic Forum

Understanding Value in Media: Perspectives from Consumers and Industry

The internet has transformed publishing, creating challenges for revenue and consumer satisfaction, while a shift towards consumer payments may offer a solution.

The battle for attention on CTV: Premium video platforms vs. YouTube

VAB partnered with TVision to analyze CTV content consumption across various platforms, revealing significant lifts in brand metrics.

CTV Accounts for 50% of Ad Views Across Europe - FreeWheel Video Marketplace Report

Ad views for CTV are growing significantly, with programmatic advertising also seeing strong year-over-year growth in both the US and Europe.

Marketing

Why 'Performance CTV' Is A Misnomer: TV Works Best As A Full-Funnel Channel | AdExchanger

Marketing

The case for and against CTV in 2026 B2B marketing budgets | MarTech

Marketing tech

CTV Is Stuck In Its Growing Pains. Can AI Save the Day? | AdExchanger

Marketing tech

Pitch deck: How Amazon is emerging as the proof layer for TV spend

fromMarketing Dive

6 days ago

The battle for attention on CTV: Premium video platforms vs. YouTube

VAB partnered with TVision to analyze CTV content consumption across various platforms, revealing significant lifts in brand metrics.

CTV Accounts for 50% of Ad Views Across Europe - FreeWheel Video Marketplace Report

Ad views for CTV are growing significantly, with programmatic advertising also seeing strong year-over-year growth in both the US and Europe.

Marketing

Why 'Performance CTV' Is A Misnomer: TV Works Best As A Full-Funnel Channel | AdExchanger

Marketing

The case for and against CTV in 2026 B2B marketing budgets | MarTech

Marketing tech

CTV Is Stuck In Its Growing Pains. Can AI Save the Day? | AdExchanger

Marketing tech

Pitch deck: How Amazon is emerging as the proof layer for TV spend

AI influencer discovery tools are changing how agencies cast creators

AI is increasingly used for influencer selection in marketing campaigns, enhancing brand engagement and measurable impacts.

fromMoney Digest

6 days ago

The Popular Streaming Platform You Didn't Know Was Part Of Amazon's Portfolio - Money Digest

Amazon's acquisition of Twitch in 2014 has significantly impacted its growth and consumer offerings, enhancing its position in the live-streaming market.

After The Trade Desk's audit row, rivals rush to pitch features and transparency chops

Transparency crises in ad tech prompt competitors to pitch their services, but buyers remain skeptical and focused on value over transparency claims.

2 weeks ago

The Media Spend Skim | AdExchanger

Agencies are increasingly using principal-based buying, leading to disputes over fee structures and the emergence of AI-driven sell-side agents in ad tech.

After The Trade Desk's audit row, rivals rush to pitch features and transparency chops

Transparency crises in ad tech prompt competitors to pitch their services, but buyers remain skeptical and focused on value over transparency claims.

2 weeks ago

The Media Spend Skim | AdExchanger

Agencies are increasingly using principal-based buying, leading to disputes over fee structures and the emergence of AI-driven sell-side agents in ad tech.

Performance marketing 101

Performance marketing in 2023 emphasizes effective measurement, data interplay, and personalization within the broader marketing landscape.

Spotify's ad exchange grew its programmatic ad base, but buyers want more

Spotify's ad exchange significantly increased its programmatic advertiser base, achieving 222% growth in active advertisers since its launch.

fromwww.businessinsider.com

YouTube shows are closing in on traditional TV fast

Creator TV channels are emerging as a significant competitor to traditional TV, attracting advertisers with lower ad loads and substantial viewing hours.

How AI Is Reshaping The Marketing Scientist Role | AdExchanger

Marketing scientists now translate data into meaningful insights, bridging the gap between AI analysis and human interpretation.

#programmatic-advertising

Walmart-Vizio's CTV measurement faces incrementality hurdle

Walmart's Vizio acquisition aims to enhance advertising through closed-loop measurement and unified account access for smart TV features.

As programmatic faces signal degradation, agentic advertising offers a solution

Traditional programmatic advertising is struggling due to fragmentation and privacy issues, necessitating a new infrastructure for better efficiency and outcomes.

CIMM Is Out To Prove That All Media Isn't Equal | AdExchanger

Programmatic ad tech often neglects media quality nuances, leading to industry challenges and overspending on low-quality ads.

Reclaiming The Original Promise Of Programmatic | AdExchanger

Fragmentation in programmatic advertising complicates access to audiences, especially for smaller agencies, but AI offers new solutions to manage this complexity.

Marketing tech

When Performance Brands Invade TV; Subscription Conniptions | AdExchanger

Marketing tech

Top 11 evolving trends for TV advertising in 2023

As programmatic faces signal degradation, agentic advertising offers a solution

Traditional programmatic advertising is struggling due to fragmentation and privacy issues, necessitating a new infrastructure for better efficiency and outcomes.

CIMM Is Out To Prove That All Media Isn't Equal | AdExchanger

Programmatic ad tech often neglects media quality nuances, leading to industry challenges and overspending on low-quality ads.

Reclaiming The Original Promise Of Programmatic | AdExchanger

Fragmentation in programmatic advertising complicates access to audiences, especially for smaller agencies, but AI offers new solutions to manage this complexity.

Marketing tech

When Performance Brands Invade TV; Subscription Conniptions | AdExchanger

more#programmatic-advertising

Marketing tech

Top 11 evolving trends for TV advertising in 2023

fromGSMArena.com

3 weeks ago

YouTube on TV is getting unskippable ads

YouTube introduces unskippable 30-second ads on TVs globally, using AI to optimize ad formats and reach target audiences while promoting Premium subscriptions as an ad-free alternative.

#connected-tv-advertising

Programmatic Video's Waste Problem Is A Growth Lever - If We Choose To Pull It | AdExchanger

Programmatic video spend suffers 20-30% loss due to misrepresentation and low-quality inventory, impacting ad revenue and high-quality content.

3 weeks ago

The Year CTV Goes Full Funnel | AdExchanger

CTV platforms adopt conversion APIs to measure TV advertising performance like digital channels, while live sports streaming rights shift to tech companies amid regulatory challenges.

Marketing tech

Ogury Extends Persona-Based Advertising to Connected TV

3 weeks ago

The Year CTV Goes Full Funnel | AdExchanger

CTV platforms adopt conversion APIs to measure TV advertising performance like digital channels, while live sports streaming rights shift to tech companies amid regulatory challenges.

more#connected-tv-advertising

Marketing tech

Ogury Extends Persona-Based Advertising to Connected TV

fromRAIN News

ChatGPT advertising watershed: A hundred million $ in six weeks

ChatGPT's advertising platform has achieved $100 million in annualized revenue within six weeks of its launch.

Publishers see double-digit growth from TTD's OpenPath, but volatility remains

OpenPath revenue remains strong for publishers, with some experiencing double-digit CPM growth, prompting trials of OpenAds despite temporary bid duplication allowances.

Privacy technologies

fromZacks

Pardon Our Interruption

Browser settings or extensions that block JavaScript or cookies or unusually fast browsing can trigger bot detection and block access.

The Trade Desk shakes up Identity Alliance payouts, with a new focus on incrementality

The Trade Desk is shifting to an incrementality-based payment model for identity partners, rewarding unique data contributions over volume.

Artificial intelligence

AI Is Rewriting The CTV Advertising Playbook | AdExchanger

Generative AI is expanding video ad supply, blurring premium content boundaries, lowering CPMs, and shifting ad dollars toward dominant platforms like YouTube.

fromThe Hollywood Reporter

Global Streaming Subscription Revenue Tripled In Five Years, Poised to Top $200 Billion by 2030

Global streaming subscription revenue surpassed $150 billion in 2025, with projections of $202 billion by 2030 due to price increases and ad-supported tiers.

Retail Media's Measurement Problem Is A Trust Problem - And Incrementality Is The Way Forward | AdExchanger

Retail media's growth is hindered by inconsistent measurement of incremental performance, complicating budget decisions for advertisers.

Pinterest bets measurement and SMBs will boost performance revenue

Pinterest is focusing on measurement to attract more small-to-medium business advertising spend amid competition and ad spending cutbacks.

The 'C' In CTV Is For Cart; Held To Account | AdExchanger

Amazon's interactive video ad tech will enhance Samsung TV Plus with engaging shopping features for viewers and measurable results for advertisers.

fromForbes

YouTube Owns The Living Room But Brands Are Missing Out

YouTube dominates television screen time with 12% of daily U.S. TV usage and $30 billion in connected TV advertising, yet many Fortune 500 advertisers undervalue it as a cultural platform compared to short-form social media.

Beyond Programmatic: A New Model For Buying Premium CTV Inventory | AdExchanger

Programmatic guaranteed and direct IO are two approaches to CTV advertising, each with unique advantages and limitations affecting cost, transparency, and execution.

Television

CTV Should Be Automated - But It Doesn't Need To Be Programmatic | AdExchanger

2 weeks ago

Beyond Programmatic: A New Model For Buying Premium CTV Inventory | AdExchanger

Programmatic guaranteed and direct IO are two approaches to CTV advertising, each with unique advantages and limitations affecting cost, transparency, and execution.

Television

CTV Should Be Automated - But It Doesn't Need To Be Programmatic | AdExchanger

Advertisers Should Think Of Video Holistically. Consumers Already Do. | AdExchanger

Advertisers must adopt convergent strategies across platforms to reduce ad repetition and improve viewer experiences rather than fragmenting campaigns across silos.

Consumers are embracing advertising on TV streaming services, report reveals

Free, ad-supported streaming (AVOD/FAST) now leads viewer ad engagement as consumers accept ads when clear value is offered, and streaming viewing surpasses linear.

Broadcasters finally prove that ad campaigns across linear and BVOD are more effective

That's a line that will drive the linear hardcore into testing the more addressable medium. Easing these concerns, the study compared the reliability of each platform in delivering what was paid for. BVOD was found to be the least risky of all video channels, delivering 20% variance compared with the median return. This was closely followed by linear TV with a variability of 24%.

Marketing

Unlocking the full potential of the CTV advertising ecosystem in Europe

Connected TVs are transforming European advertising by enabling streaming growth, addressable ads, richer viewing data, and forcing adaptation of measurement, trading and platform relationships.

Future of TV Briefing: WTF is server-guided ad insertion?

Server-guided ad insertion enables low-latency, targeted ad delivery in live streaming by combining client-side flexibility with server-side cushioning to minimize buffering and delays.

Interactive CTV Ads Were Mostly Talk - Until Now | AdExchanger

Interactive CTV advertising moved from theoretical demos to practical, mainstream adoption in 2025, driven by better ad tech, measurement, formats, and advertiser familiarity.

The CTV home screen will be 2026's advertising hero spot

Many factors make the CTV home screen a powerful ad opportunity. In a recent study of senior ad buyers with a $1m-plus CTV spend, 70% said CTV data sparked effective ideas, and 84% linked creativity to business outcomes on one of advertising's most lucrative channels. This winning blend of science and art is most evident on the CTV home screen, 2026's hero spot - and a unique gateway that sparks action before a show has even started.

Marketing tech

fromwww.thedrum.com

Neuroscience confirms the power of addressable TV for brands

Addressable TV advertising elicits stronger attention, emotion, reward, and memory activation, driving higher awareness, consideration, online activity, and sales than linear TV.

You're Not Imagining It - There Are More Shoppable CTV Ads On YouTube Now | AdExchanger

YouTube is rolling out shopping CTV ads across Performance Max, Demand Gen, and DV360, using GMC product feeds to power clickable carousels on smart TVs.

Future of TV Briefing: CTV identity matches are usually wrong

IP address-based identity matching for connected-TV ad targeting is highly unreliable, with error rates often exceeding 80% for IP-to-email and IP-to-mailing-address matches.