Anna Holmes defines 'hype aversion' as a reflex against being told what to like, suggesting that popularity can create pressure rather than signal quality. This feeling can lead to a deliberate choice to resist mainstream culture.
Participating in London Fashion Week is not a luxury but a necessity for any emerging brand aiming to go global. It's your ticket to the world of international fashion. - Katie England, Creative Director of Topshop and curator of the New Generation program
On one rocky outcropping surrounded by fog which makes it seem to jut out beyond the edge of the world, a multitude of people chattering and maneuvering for pictures organize themselves into a line-giving each group or person a turn for a snapshot at the cliff's edge, working together to manufacture the illusion of solitude.
Creators truly are creatives, but they're also entrepreneurs. They're also technology-savvy and they understand audiences. And I don't think there's ever been a generation of creatives who've been able to do all four of those things. The Lighthouse CEO Jon Goss highlights the unique skill set of modern creators who must balance artistic vision with business acumen, technical proficiency, and audience engagement.
The reason why useful art will change the world is that art, as we have come to know it since the 18th century, is the subject of 'neoliberal occupation', government regulation and commercial sponsorship. It has become useless, but not because the aesthetic exists in a Kantian separate world, but because, like everything else, including ourselves, it has become part of the neoliberal circulation of commodities, instrumentalised by the creative industries.
There is a persistent anxiety in brand storytelling that runs beneath the surface of nearly every conversation about reaching international audiences: that the closer a story is to its origin, the less likely it is to find purchase somewhere else. This assumption is responsible for many an organization filing down its content's edges in pursuit of a universal appeal that, paradoxically, renders it all the less memorable.
"I 'm the most hated man in town," Ray McKelvie told me. The town in question was Clinton, British Columbia, approximately 350 kilometres northeast of Vancouver, on Highway 97. Later, I asked another Clinton resident whether McKelvie's claim was true. She thought for a moment. "Well, there's Joe, who lives in the trailer park," she said. "We don't like him much either. But it's about even."
What if I took my design lens and built out my essentials capsule for the Everlane customer? I felt like that would be a really amazing opportunity for me to introduce myself as a designer to an audience outside of EB Denim.
Not just any algorithm, mind you, but the most devilish metric devised to date. Because it finally translates the old publicity strategy of fame once governed by unquantifiable guesswork into money. No, it isn't (black) magic, just computerized math: by analyzing and comparing quantitative and qualitative data, the program in question calculates and assigns an economic value to these star appearances based on their public performance.
The European Commission, the EU's executive arm, will next week propose new rules that are expected to include a requirement for companies in strategic sectors to produce in Europe if they want to receive public money. But the definition of "European preference" has triggered debate, with calls especially from France for more "Made in Europe", while other EU states such as Germany call for "Made with Europe".
In China, consumerism appears to outweigh nationalism regardless of how testy relations have become in recent diplomatic spats with countries like Japan and the United States. It has been common practice for the ruling Communist Party to whip up nationalist sentiment and deploy propaganda condemning countries deemed to be violating China's stance on territorial issues as Taiwan and Tibet. At times, Beijing targets companies that make ideological missteps in their maps or advertising.
"Recent lawsuits involving Lululemon, Sol de Janeiro, and Smucker's show that courts are now being asked to define the limits of trade dress protection in industries where imitation is common and trend cycles are short." "Run, don't walk!" has become a familiar call across TikTok and Instagram, signaling that a new budget-friendly "dupe" has landed on store shelves. What was once quiet bargain-hunting has turned into a celebrated online trend, where creators openly compare low-cost look-alikes to premium products.
She watched her peers get called up for groups like SHINee and f(x), but her own debut never came. When Kim, now known professionally as Ejae, was finally dropped by the agency in 2015, the explanation she got was simple: This was a business. As she recently told the Philippine media network ABS-CBN, "SM has a very specific vision and sonic sound and I just didn't really fit that."
H ave you heard Solomon Ray's new album Faithful Soul? It's number one on the gospel charts-and entirely AI generated, just like the musical artist behind it. The idea that a hit Spotify artist might not be human is a satire of the attention economy itself: an ecosystem once based on authenticity and connection now topped by a synthetic voice engineered for maximum uplift. What does "soul" even mean when it's made by software trained on real music?
Companies enter new markets with momentum. Press coverage looks promising. Campaigns launch on schedule. Local teams are hired. Early dashboards suggest traction. Then progress slows. Customer interest plateaus. Partnerships take longer than expected. Internally, the conversation almost always turns to execution. Messaging must not be clear enough. The market probably needs more education. What I have learned is that this conclusion is usually wrong. What looks like market resistance is more often a signal that the brand is communicating from the wrong position.
AT FIRST GLANCE, the phrase "avant-garde advertising" might seem like a contradiction in terms: The avant-garde is assumed to be inherently anti-capitalist and the realm of advertising crassly commercial. But the involvement of avant-garde artists with advertising is in fact rich, complex, and long-standing, encompassing a full century of collaborations, critiques, and reworkings of all sorts. That entanglement-in all its diversity-is the topic
In the show, "dirty" extends to anything that breaks fashion's pact with propriety. Here are clothes caked in grime, blotted with makeup, stiffened by salt, pieced from trash, frayed, and faded. The garments span decades, from the 1980s through the mid-2000s, when the likes of Vivienne Westwood and Jean Paul Gaultier built their fame on defying convention, to today, when corporatization has made such daring increasingly rare. But forgoing practicality frees certain designers from the demands that the body be polite-and thereby policed.
U.S. President Donald Trump, with his lust for Greenland and hectoring of Europe, thinks the world is at his mercy,and thatthe U.S. is invincible. He's right on the first point. But he discovered this week that he's wrong about the second one. In Davos at the World Economic Forum, Trump climbed down on his Greenland threats after his actions caused chaos in the markets.
Brands love to insert themselves into cultural conversations or piggyback on buzzy current events, a strategy sometimes called newsjacking. But it can happen without seeking, or even wanting, the attention. The borderline absurd virality of a Nike tracksuit evidently worn by Venezuelan President Nicolás Maduro as he was taken into the custody of American captors is the most high-profile recent example-but it definitely won't be the last.
We meet CultureSync Media founder Timmy Bankole, formerly of SCMP, discusses why cultural insight and audience understanding are fast becoming the most valuable currencies in modern advertising... Timmy Bankole has a wide range of experience across the ad tech spectrum, counting roles at Blis, PHD and South China Morning Post, and has recently founded agency CultureSync Media. In this Q&A, Timmy shares how agencies can move beyond generic targeting to uncover the deeper cultural codes shaping consumer behaviour.
The end of the show did not mark the end of the trip. Back at the Le Grand Bellevue the group divided between fireside hot chocolates and the hotel's spa. The hotel's Le Grand Spa is over 3,000 square metres and has eight different types of saunas, several ice showers, foot baths and an outdoor bubble pool (named thus as it's bigger than your standard jacuzzi).
Korean culture has become a familiar presence in American life. K-pop dominates global charts, K-dramas have become staples on streaming platforms, Korean food has moved from specialty shops to neighborhood grocery stores, and K-beauty brands line retail shelves nationwide. As Korean culture reaches new audiences, Korean Treasures: Collected, Cherished, Shared traces the artistic traditions that have shaped today's cultural momentum.
We might be exposed to more ads and commercials today than ever before in human history, but the idea of advertising itself is certainly not a new concept. According to Instapage, the first signs of advertisements actually appeared in ancient Egyptian steel carvings from 2000 BC. Meanwhile, the first printed ad was published in 1472, when William Caxton decided to advertise a book by posting flyers on church doors in England.
As if demolishing the East Wing, gutting arts agencies, and slapping his name and face on several federal buildings weren't enough, the US president now wants to do away with a DC building known as the "Sistine Chapel of New Deal art." This week, we reported on a burgeoning campaign to save the Wilbur J. Cohen Federal Building, which houses murals by Ben Shahn, Philip Guston, Seymour Fogel, and other major American artists. We will continue to follow this story.
Even a casual mention of online lottery tucked into lifestyle chatter feels normal because influencers blend interests so effortlessly across posts, creating a steady flow of conversation that pulls you in. Fashion content has a now-or-never feel. Fashion choices are seen as they happen, rather than in a presentation. Fashion influencers are turning mundane environments into instant fashion displays. This authenticity inspires a whole new generation of fashion with a fresh look.
