#data-driven-strategy

[ follow ]
#ai-marketing #automation #programmatic-revenue #cpm #publisher-challenges #advertising-trends #crm-analysis
Marketing tech
fromAdExchanger
1 week ago

Higher Programmatic CPMs Drove 44% Revenue Growth For The Guardian US | AdExchanger

The Guardian US increased programmatic revenue by 44% year over year, focusing on higher CPMs rather than traffic volume.
Marketing
fromThedrum
2 weeks ago

Developing a data-led approach to digital marketing for ChloBo

ChloBo used data-driven CRM analysis and audience segmentation to achieve 89% increase in annual DTC sales and 216% ROAS improvement through targeted digital marketing activation.
Marketing
fromSkift Meetings
1 month ago

How to Make Event Data Matter in the Boardroom

Corporate events require data-driven measurement systems connecting to business outcomes to justify budgets and earn strategic credibility with executive leadership.
Marketing
fromInc
1 month ago

31 Creative and Low-Cost Ways to Get Your Brand Noticed

Entrepreneurs can attract brand attention through creative, low-cost methods including data sharing, media mentions, and visual storytelling without requiring expensive marketing campaigns.
Data science
fromCmxhub
2 months ago

Ready to Nerd Out About Community Data? Join Richard Millington's Workshop at CMX Summit 2023

Learn data-driven community management techniques in a hands-on Pre-Summit workshop to increase engagement, prioritize actions, and prove community value.
Marketing
fromThe Drum
2 months ago

Boomtown Festival appoints AgencyUK as strategic creative and media partner

Boomtown Fair has evolved into a globally recognized immersive festival brand combining music, theatre, ARGs, and data-driven marketing to expand its audience.
#ai-marketing
more#ai-marketing
Real estate
fromwww.housingwire.com
3 months ago

Navigating options with confidence: Coldwell Banker's support and value proposition empower brokers

Coldwell Banker is reshaping its franchise support model around specialization, data-driven decision-making, and high-touch service to guide brokerages through tight inventory and compressed margins.
Business
fromTearsheet
4 months ago

How CFOs can regain strategic control in times of economic volatility ft. FIS' Chrissy Wagner and Seamus Smith - Tearsheet

CFOs must shift from quarterly planning to week-by-week management, balancing short-term risk mitigation with data-driven strategies and automation to build resilience.
Digital life
fromFast Company
4 months ago

Data plus connection creates growth

Digital transformation must create human connection by combining data-driven performance intelligence with empathy; intelligence plus humanity drives customer and team engagement and sustainable growth.
Online learning
fromeLearning Industry
5 months ago

How To Do More With Less In Learning And Development

Small L&D teams can create impactful, business-aligned training using intentional data-driven strategies, manager support, and technology to maximize limited resources.
fromLondon Business News | Londonlovesbusiness.com
5 months ago

Business growth strategies in the online casino industry for entrepreneurs - London Business News | Londonlovesbusiness.com

Jumping into digital gaming as an entrepreneur? It's... crowded, to say the least, with the rules shifting beneath your feet. Something like 4,300 active online casino licenses popped up worldwide in 2023 (so says H2 Gambling Capital, anyway). The folks who seem to be doing okay-or pulling ahead, actually-might be those focusing on smarter tech and mixing up their strategy, not just sticking to the old playbook.
Growth hacking
fromeLearning Industry
6 months ago

What Successful Companies In Learning And HR Tech Do Differently

In every competitive space, some players are ahead of others. That's true for our niche as well. The question is why. Why do some learning and HR tech companies consistently outperform others? The answer may include a bit of luck, but it is mostly strategy, leadership, and explicit use of data. The most successful companies always know how to align their vision with customer needs and market requirements.
Education
Marketing
fromForbes
6 months ago

Why High-Quality Data Is Key To A Disability-Confident Marketing Strategy

Marketing must overcome fear and authentically include people with disabilities in creative work to access a large, underserved market and increase revenue.
Growth hacking
fromMarTech
6 months ago

Spreadsheets can't explain churn - but your customers can | MarTech

Customer retention requires linking quantitative data to qualitative customer conversations to reveal predictable, solvable drivers behind churn.
E-Commerce
fromBusiness Matters
8 months ago

Inside the Business Model of Casino Companies: How They Keep Growing

Casino companies leverage strategic, data-driven models to maximize profitability through house edge, player acquisition, and retention strategies.
Marketing tech
fromLogRocket Blog
9 months ago

Leader Spotlight: Quantifying the unquantifiable, with Paul Weston - LogRocket Blog

Paul Weston emphasizes the importance of quantifying difficult metrics in product management to ensure value delivery.
Marketing tech
fromForbes
10 months ago

20 Common Mistakes In Personalized Marketing (And How To Avoid Them)

Personalized marketing must be executed thoughtfully to foster customer connections; misuse can lead to invasiveness and damage brand trust.
Marketing tech
fromThe Drum
10 months ago

How retail media and reliable ROI data are reshaping the video ad landscape

Marketers must align their spending strategies with actual data on media effectiveness to avoid costly misallocations.
[ Load more ]