Marketing techfromAdExchanger1 week agoHigher Programmatic CPMs Drove 44% Revenue Growth For The Guardian US | AdExchangerThe Guardian US increased programmatic revenue by 44% year over year, focusing on higher CPMs rather than traffic volume.
Marketing techfromExchangewire10 months agoEl Nacional Unlocks 11% RPM Uplift with Pubstack's Server-Side Technology - ExchangeWire.comEl Nacional increased RPM by 11% using Pubstack's server-side integration, enhancing programmatic revenue without additional technical resources.