"Fake reviews strike at the heart of consumer trust. With household budgets under pressure, people need to know they're getting genuine information not reviews or star-ratings that have been manipulated to push them towards the wrong choice."
U.S. District Judge Lewis Kaplan stated that T-Mobile's 'Save Over $1,000' campaign constituted false advertising, likely causing irreparable harm to Verizon. He emphasized that truthful advertising serves the public interest.
Calls where no one responds are rarely accidental. In many cases, they are automated reconnaissance events. Fraud operations run at industrial scale, and before they invest human effort in a target, they validate that a number is active and answered by a real person.
Charter Communications has agreed to modify the 'fiber-powered' claims in website and video advertising in response to a BBB National Programs' National Advertising Division (NAD) Fast-Track SWIFT challenge brought by AT&T.
Consumers have grown so weary of AI-generated content and straight-up slop, they're taking extra time to find work made by real people. And some brands are going even further. Instead of airbrushing flaws, they're celebrating them - even going so far as to seek out imperfections in the influencer marketing deals they're planning. The dirty countertop or overflowing garbage can in the background is no longer grounds for a reshoot; it's a way to let viewers know that what they're watching is, well, real.
In a now viral post on X viewed nearly 400,000 times, Lindsay Owens on Sunday wrote, "Big/bad news for consumers. Google is out today with an announcement of how they plan to integrate shopping into their AI offerings including search and Gemini. The plan includes 'personalized upselling.' I.e. Analyzing your chat data and using it to overcharge you."
eBay's Money Back Guarantee policy promises item delivery to the buyer not just their ZIP code. The guarantee only says the delivery must have the recipient's address, showing the zip code (or international equivalent) that matches the one on the order details page. It says nothing about only checking or verifying the ZIP code in a dispute. When you provided USPS's evidence, eBay owed you a human intervention. Federal Trade Commission rules against deceptive business practices require companies to honor advertised guarantees.
Meta Platforms Inc. convinced a federal appeals court to certify a question about whether its terms of service and community standards created an obligation for the company to combat scam advertisements. Whether the terms of service and community standards impose a legally enforceable obligation on Meta is a question with substantial grounds for differing opinions, the US District Court for the Northern District of California said Thursday.
However, I feel deja vu - cast your minds back to those shocked few days after the Brexit vote, when we all realized that the echo chamber of our social feeds did not actually reflect the diverse views of the whole of the UK. Is this just another example of us realizing everything is not as it seems online? Or maybe it's a case study for the effectiveness of bus-side advertising, but I digress.
The moment you visit a website or app with ad space, it asks an ad tech company to determine which ads to display for you. This involves sending information about you and the content you're viewing to the ad tech company. This ad tech company packages all the information they can gather about you into a "bid request" and broadcasts it to of potential advertisers.
Digiday attempted to gauge market engagement after the dust had settled, and backers have started to put in the hard yards. First, it's worth a recap of what exactly AdCP is - for some, it's an open-source bridge between today's programmatic infrastructure and the dawn of the agentic era - or, as Digiday's Tim Peterson phrased it, "openRTB for the agentic AI era" (see video below).
