#digital-audio

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#podcasting #advertising #programmatic-advertising #iheartmedia #spotify #consumer-behavior #media-buying
#advertising
Podcast
fromMarTech
3 days ago

Why digital audio is a must-have for your retail media plan | MarTech

Digital audio is becoming a crucial advertising channel, reflecting changing consumer behavior and offering significant opportunities for targeted marketing.
fromPodcaster News
11 months ago
Marketing tech

Original Audio Lands As Australia's AI-Driven Audio Creative Agency - Podcaster News

Digital audio ad revenue in Australia is growing but remains under-monetized compared to audience reach.
Original Audio aims to enhance audio ad effectiveness through creativity and innovative technology.
Podcast
fromMarTech
3 days ago

Why digital audio is a must-have for your retail media plan | MarTech

Digital audio is becoming a crucial advertising channel, reflecting changing consumer behavior and offering significant opportunities for targeted marketing.
more#advertising
Podcast
fromTechCrunch
1 month ago

Spotify is rolling out Audiobook Charts | TechCrunch

Spotify launches weekly Audiobook Charts for the U.S. and U.K., ranking top audiobooks by overall and genre categories based on listening behavior and engagement.
Marketing tech
fromExchangewire
2 months ago

Audion Strengthens European Footprint; Appoints Ina Borner as Head of Sales & Market Growth, DACH

Audion appoints Ina Börner as head of sales & market growth DACH to accelerate expansion and commercial momentum across Germany, Austria, and Switzerland.
Marketing tech
fromAdExchanger
5 months ago

Acast's CEO On Why Audio Doesn't Need Video - Or Political Ads - To Win | AdExchanger

Digital audio grows steadily but underperforms in ad spend; podcasting remains distinct from video and benefits from programmatic omnichannel opportunities.
fromPodcaster News
6 months ago

Podscribe Releases Q3 2025 Performance Benchmark Report - Podcaster News

Highlights From the Q3 2025 PPB Report: Buy Type: Audience buys (e.g. Run of Network (RON)) and programmatic) grew nearly 2.5x in 10 months, now making up almost one-third of impressions. Digital audio scale: Podcasts and streaming audio combined can reach 85% of U.S. listeners, with only ~20% audience overlap between the two channels. Device + app performance: iPhone users convert 30% better than Android users, with Apple Podcasts on iPhone leading both visitor and conversion rates.
Marketing tech
#iheartmedia
Podcast
fromRAIN News
10 months ago

Podcasting powers iHeartMedia digital audio revenue in Q1

iHeartMedia's podcast revenue reached $116 million in Q1 2025, indicating strong performance in digital audio.
Podcast
fromRAIN News
10 months ago

Podcasting powers iHeartMedia digital audio revenue in Q1

iHeartMedia's podcast revenue reached $116 million in Q1 2025, indicating strong performance in digital audio.
more#iheartmedia
#spotify
more#spotify
Music
fromAdweek
8 months ago

Ad-Supported Music Unlocks Access for Audiences and Advertisers

Advertisers must consider audience composition and listening habits on platforms with and without ads.
Marketing tech
fromPodcaster News
9 months ago

SCA Supercharges LiSTNER Leadership To Drive Audience And Growth - Podcaster News

SCA strategically reinforces LiSTNER's leadership to enhance its digital audio market position and commercial success.
Podcast
fromRAIN News
11 months ago

Webby Awards announce 2025 categories for podcasts

The Webby Awards now includes a category for Podcasts, recognizing diverse audio content creators.
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