#drive-in-conversion

#drive-in-conversion

Regulators are paying more attention to data privacy because their constituents consider it a 'kitchen table' issue, highlighting its importance in everyday life.

The campaign begins with a gamified DOOH execution placed in high-footfall Gen Z locations including Dhoby Ghaut, Bugis, Singapore Management University, and the Central Business District. These locations help bring the Grimace Shake campaign into the flow of Singapore's daily urban movement.

For $1,000, Tomi Mikula will do something most people dread: negotiate with a car dealer. The 33-year-old spent more than a decade selling cars and auto financing at dealerships before starting his own business doing the opposite. Now he uses dealer speak and an encyclopedic knowledge of inventory to talk down sticker prices for buyers.

In the collision repair industry, your visual portfolio is your entire sales pitch. If a stressed vehicle owner visits the website of a local auto body shop, the very first thing they look for is evidence of past miracles. A compelling before and after photo does the heavy lifting of building trust before they ever pick up the phone to ask for an estimate.

In January 2017, when a Twitter user asked Wendy's how it keeps its beef fresh if it doesn't use a freezer, Wendy's acerbically replied, 'Where do you store cold things that aren't frozen? I'll wait.' The same month, when another Twitter user asked Wendy's to 'roast' them, the fast-food account responded, 'Get one of your 51 followers to roast you.'

Content and copy play a very big role in conversions, if not the biggest. Merchants often prioritize their sites' aesthetics over copy and content, which is a big mistake.

The clip took off after creators on X and TikTok started to mock Kempczinski for his overly corporate presentation and stiffness. In the video, Kempczinski takes a small bite of the burger - which he refers to as a "product" - against the backdrop of his office. This prompted rival fast-food execs from Burger King and Wendy's, along with general social media users, to recreate the video with their own taste tests.

The piece cites anecdotal evidence like empty parking lots, more staff than customers during a December visit, removed novelty items, like Optimus robot popcorn service and certain menu items, the departure of celebrity chef Eric Greenspan in November 2025, slow service, high prices, and a shift in recent Google/Yelp reviews toward disappointment. The piece frames this as part of broader Tesla struggles, including sales figures and Elon Musk's polarizing image, calling it a failed branding exercise rather than a sustainable restaurant.

Mojo Supermarket will lead Burger King's always-on social strategy, including creative, community engagement and activations, while Praytell is tasked with generating earned media, managing influencer relationships and identifying relevant cultural stories. The two will collaborate closely to shore up a challenger positioning for the QSR chain.

For years, car dealerships had a terrible reputation. Pushy sales tactics, confusing pricing, and long hours spent negotiating made the entire experience feel more like a battle than a purchase. Like many buyers, I assumed that avoiding dealerships altogether was the smartest way to buy a car, especially as online platforms and direct-to-consumer models gained popularity. Over time, however, my perspective began to shift.

Statistics from the 2025 holiday shopping season clearly show that AI is playing a huge role in how people shop. But new research from retail payment platform Adyen found that many consumers are ready for AI to become their personal shopper. Just over half-51%-said they're open to letting AI take over the entire shopping process, including making final purchases. Millennials are the most willing to let agents do their shopping, with nearly three in five saying they are ready for such a shift.

Google seems to be testing showing call assets on Vehicle Ads within Google Search. So on the Vehicle Ads there is a way to call the dealer or seller, like you see on some other ads. I scoured the web looking to see if this is new and I couldn't find any mention of this before, nor any screenshots of this.

As the market grows increasingly saturated with traditional digital content, brands are exploring new ways to stand out by engaging more than just sight and sound. Advances in augmented reality (AR), virtual reality (VR), spatial audio and other immersive technologies are opening the door to richer, more memorable brand experiences that feel interactive rather than interruptive. The challenge is knowing how to experiment thoughtfully and how to use these tools to deepen connection without novelty overshadowing their purpose.