#electric-vehicle-marketing

#electric-vehicle-marketing

On average, fuel prices are up almost a dollar per gallon, or 25 percent, according to AAA. For a nation as addicted to the automotive as we are, that's bad news. Except, of course, for electric vehicles.

Honda has slashed the price of the 2026 Prologue by $7,500 across the board, essentially replacing the lost tax incentive and making the crossover a much better deal among its peers.

DoorDash's investment in Also aims to develop and accelerate the deployment of autonomous delivery at scale, focusing on areas not yet fully solved for, including intersections of roadways and bike lanes.

Washington has effectively expanded a long-standing loophole that allowed Tesla to sell cars directly to consumers for the past 12 years, but blocked other brands (like Rivian) from doing the same thing. Washingtonians couldn't take test drives or discuss pricing at Rivian showrooms in the state. To actually purchase one, they'd need to do the whole process online or travel out of state.

Everyone is entitled to their own opinion, but that's pretty demonstrably false. It's a good reminder that consumer sentiment often lags the reality on the ground. Americans don't have a damned clue who makes good EVs. That's what I took away from the January, 2026 edition of the Electric Vehicle Intelligence Report, which measures consumer sentiment toward EV brands. Surveyed consumer sentiment toward EV brands seems to be based on vibes and internal-combustion car experience, not anything resembling reality.