#ev-pricing-strategy

#ev-pricing-strategy

On average, fuel prices are up almost a dollar per gallon, or 25 percent, according to AAA. For a nation as addicted to the automotive as we are, that's bad news. Except, of course, for electric vehicles.

Honda has slashed the price of the 2026 Prologue by $7,500 across the board, essentially replacing the lost tax incentive and making the crossover a much better deal among its peers.

2025-model used cars sold in the fourth quarter of last year went for $6,370 less than their average new car transaction price. That's already substantial savings, but the numbers are even better for EV and PHEV shoppers. Models like the Dodge Charger Daytona and Jeep Wrangler 4XE have truly staggering discounts after less than a year on the road.

Everyone is entitled to their own opinion, but that's pretty demonstrably false. It's a good reminder that consumer sentiment often lags the reality on the ground. Americans don't have a damned clue who makes good EVs. That's what I took away from the January, 2026 edition of the Electric Vehicle Intelligence Report, which measures consumer sentiment toward EV brands. Surveyed consumer sentiment toward EV brands seems to be based on vibes and internal-combustion car experience, not anything resembling reality.