I am not a vain person, per se, but watching your face slowly (OK, kinda freakishly rapidly) change will make even the most self-assured woman feel like crap. I'm 43 years old, a mom of two kids, and a busy, working person. And in the past, oh, six months, I've noticed that when I frown - or generally show any emotion with my face - my upper eyelids kinda look like... a vagina? Imagine a midly confusing Georgia O'Keeffe painting... on my face.
Consultant dermatologist Dr Aiza Jamil says facial puffiness is usually caused by fluid retention and common triggers include high salt and alcohol intake, allergies and lack of sleep. Dr Tina Tian, also a consultant dermatologist explains most viral hacks fall into three categories - cold exposure, massage and temporary tightening effects. They can "genuinely reduce visible swelling and provide relief but the key word is temporary - they won't permanently change facial structure".