#false-marketing

[ follow ]
Marketing
fromEntrepreneur
1 day ago

How to Navigate Brand Authenticity in the Age of AI Slop

Originality and authenticity in content are essential for brands to stand out in a saturated market dominated by low-quality AI-generated content.
Careers
fromZDNET
15 hours ago

FTC reports a surge in $220M job fraud - here's how to vet listings, according to recruiters

Job scams are on the rise, exploiting vulnerable job seekers with vague offers and promises of high pay for little work.
Intellectual property law
fromABA Journal
1 day ago

TikTok creator sued by immigration firm, accused of making defamatory comments online

A TikTok creator is being sued for defamation by an immigration law firm over alleged false statements made online.
#meta
Tech industry
fromwww.npr.org
2 days ago

What's next for Meta in the wake of trial losses and layoffs?

Meta faces significant challenges with legal rulings and a shift in focus from the Metaverse to artificial intelligence.
Law
fromwww.cnbc.com
1 day ago

Meta, Google under attack as court cases bypass 30-year-old legal shield

Meta and Google face legal challenges undermining their protections under Section 230, particularly regarding child safety and content moderation.
Information security
fromWIRED
1 day ago

Meta Pauses Work With Mercor After Data Breach Puts AI Industry Secrets at Risk

Meta has paused work with Mercor due to a major security breach affecting data used for AI training.
Law
fromDigiday
5 days ago

Media Buying Briefing: What will Meta's and YouTube's legal losses mean for the marketplace?

Meta and YouTube face liability for harming young users, but short-term impacts on ad sales are expected to be minimal.
Social media marketing
fromDigiday
2 days ago

Meta's bid to woo creators to Facebook just might work, despite its recent legal woes

Meta's Facebook Creator Fast Track program offers guaranteed payouts to attract creators, despite recent legal challenges regarding user safety.
Tech industry
fromwww.npr.org
2 days ago

What's next for Meta in the wake of trial losses and layoffs?

Meta faces significant challenges with legal rulings and a shift in focus from the Metaverse to artificial intelligence.
Law
fromwww.cnbc.com
1 day ago

Meta, Google under attack as court cases bypass 30-year-old legal shield

Meta and Google face legal challenges undermining their protections under Section 230, particularly regarding child safety and content moderation.
Information security
fromWIRED
1 day ago

Meta Pauses Work With Mercor After Data Breach Puts AI Industry Secrets at Risk

Meta has paused work with Mercor due to a major security breach affecting data used for AI training.
Law
fromDigiday
5 days ago

Media Buying Briefing: What will Meta's and YouTube's legal losses mean for the marketplace?

Meta and YouTube face liability for harming young users, but short-term impacts on ad sales are expected to be minimal.
Social media marketing
fromDigiday
2 days ago

Meta's bid to woo creators to Facebook just might work, despite its recent legal woes

Meta's Facebook Creator Fast Track program offers guaranteed payouts to attract creators, despite recent legal challenges regarding user safety.
Social media marketing
fromWCVB
16 hours ago

These creators helping viewers save money. Here's how

Deinfluencers encourage sustainable living and mindful spending, promoting alternatives to consumerism in response to economic challenges.
fromwww.npr.org
1 day ago

Verdicts against Meta and Google may bring a new era of big tech accountability

"We appealed and appealed and lost every appeal. And then the case was ultimately dismissed."
US news
#ad-tech
Marketing tech
fromDigiday
1 day ago

After The Trade Desk's audit row, rivals rush to pitch features and transparency chops

Transparency crises in ad tech prompt competitors to pitch their services, but buyers remain skeptical and focused on value over transparency claims.
Marketing tech
fromExchangewire
2 days ago

Agentic AI, Quality, and Courtroom Battles: What's Rewriting the Rules of Ad Tech in 2026? - ExchangeWire.com

AI and privacy regulations are significantly transforming the ad tech industry as it moves towards 2026.
Marketing tech
fromDigiday
1 day ago

After The Trade Desk's audit row, rivals rush to pitch features and transparency chops

Transparency crises in ad tech prompt competitors to pitch their services, but buyers remain skeptical and focused on value over transparency claims.
Marketing tech
fromExchangewire
2 days ago

Agentic AI, Quality, and Courtroom Battles: What's Rewriting the Rules of Ad Tech in 2026? - ExchangeWire.com

AI and privacy regulations are significantly transforming the ad tech industry as it moves towards 2026.
Marketing
fromExchangewire
5 days ago

The Wires 2026: "I'm Looking for Authenticity and Real Outcomes" - ExchangeWire.com

The Wires celebrates a decade of recognizing excellence in ad tech with a diverse judging panel evaluating impactful entries.
#data-privacy
Psychology
fromPsychology Today
1 day ago

Why Do We Read Reviews for Things We've Already Experienced?

People read reviews post-decision to validate experiences and alleviate inner conflict, not to gather new information.
US politics
fromWIRED
1 day ago

Edward 'Big Balls' Coristine Is Helping Out on Viral Fraud Videos Now

Nick Shirley claims his video on California fraud was supported by data from Edward Coristine of the Department of Government Efficiency.
Online marketing
fromMiami Herald
1 day ago

How to know if a digital marketing agency is good

Quality marketing agencies provide dedicated representatives, prioritize human management over automation, and possess extensive marketing experience.
Media industry
fromDefector
1 day ago

Tech Media Propaganda Operation Makes It Official, Goes In-House At OpenAI | Defector

OpenAI acquired the Technology Business Programming Network for hundreds of millions, raising concerns about media independence despite its existing alignment with tech elites.
Online Community Development
fromPoynter
2 days ago

Fact-checking has to go where misinformation actually spreads - Poynter

Fact-checking must evolve from traditional metrics to address the fragmented and informal nature of today's information ecosystem.
Digital life
fromDigiday
4 days ago

In graphic detail: The long road to accountability for social media platforms

Big tech giants are now held accountable for harming children, marking a significant shift in social media regulation.
#consumer-protection
France news
fromFast Company
1 week ago

Sephora and Benefit Cosmetics are under fire for marketing tactics using 'very young micro-influencers'

Italy's consumer protection regulator is investigating Sephora and Benefit Cosmetics for misleading marketing towards children regarding cosmetics.
France news
fromFast Company
1 week ago

Sephora and Benefit Cosmetics are under fire for marketing tactics using 'very young micro-influencers'

Italy's consumer protection regulator is investigating Sephora and Benefit Cosmetics for misleading marketing towards children regarding cosmetics.
Marketing tech
fromForbes
1 day ago

From Streaming To AI: Agency Leaders' Next Big Media Bets

Streaming platform consolidation is reshaping agency strategies, emphasizing precision and adaptability in targeting consumer attention.
#public-relations
Marketing
fromForbes
2 days ago

Here's How To Be Irreplaceable When AI Can Displace PR

A strong personal brand is essential for PR professionals to remain irreplaceable in the face of AI disruption.
Marketing
fromFast Company
2 days ago

Beyond earned media: A new PR playbook

A strong PR plan balances daily visibility with long-term brand building, adapting to evolving media landscapes and consumer habits.
Marketing
fromForbes
2 days ago

Here's How To Be Irreplaceable When AI Can Displace PR

A strong personal brand is essential for PR professionals to remain irreplaceable in the face of AI disruption.
Marketing
fromEntrepreneur
5 days ago

The Future of PR Is Collaborative. Here's Why Lone Wolves Will Lose

Collaboration is the primary driver of growth in the PR industry, replacing competition.
#social-media
Social media marketing
fromForbes
1 day ago

5 Social Media-Based Side Hustles To Make Extra Income Online

Social media offers lucrative side hustle opportunities, including management services, live shopping, UGC creation, and paid ads services.
Social media marketing
fromForbes
1 day ago

5 Social Media-Based Side Hustles To Make Extra Income Online

Social media offers lucrative side hustle opportunities, including management services, live shopping, UGC creation, and paid ads services.
Digital life
fromExchangewire
4 days ago

Regulating Social Media: Where do we go from here?

Social media platforms are designed for addiction, prompting global legislative actions to restrict children's access.
Online marketing
fromMakeUseOf
3 days ago

No, it's not your microphone - this is how advertisers know what you want

Advertisers use data from your online behavior, not microphone recordings, to deliver targeted ads accurately.
#creator-economy
Media industry
fromForbes
3 days ago

Trust Is Becoming The Most Valuable Currency In The Creator Economy

Audiences now seek trust in content, influencing their decision-making and the value of creators' work.
fromDigiday
2 months ago
Marketing

A step toward compliance: the creator economy addresses disclosure and liability risks

Media industry
fromForbes
3 days ago

Trust Is Becoming The Most Valuable Currency In The Creator Economy

Audiences now seek trust in content, influencing their decision-making and the value of creators' work.
fromDigiday
2 months ago
Marketing

A step toward compliance: the creator economy addresses disclosure and liability risks

Psychology
fromPsychology Today
4 days ago

New Research: Some People Really Do Fall for Corporate BS

Employees impressed by corporate gibberish perform poorly in decision-making and confuse it with business savvy.
Women in technology
fromAdExchanger
1 week ago

What Happens When A Brand Fails To Deliver On Its Basic Promise | AdExchanger

FedEx's delivery reliability is questioned when time-sensitive medications are not delivered on time, undermining customer trust.
Marketing tech
fromExchangewire
1 day ago

The Stack: AI Surges while Social Platforms Face Scrutiny

AI is growing rapidly, streaming models are evolving, and regulatory pressures on platforms are increasing globally.
Marketing
fromFast Company
1 day ago

Why the future of brand trust is sensory marketing

Experiential communications leverage sensory engagement to build trust and connection, countering AI fatigue and skepticism in audiences.
Privacy professionals
fromThe Verge
2 days ago

Pinterest said he violated laid-off colleagues' privacy. Now he's going public

A former Pinterest engineer claims he was unjustly fired for sharing a tool that revealed employee layoffs.
Marketing tech
fromTechCrunch
1 day ago

The Facebook insider building content moderation for the AI era | TechCrunch

Brett Levenson advocates for 'policy as code' to improve content moderation at Facebook, addressing deeper issues beyond technology.
Marketing
fromForbes
2 days ago

To Get Powerful Publicity, Build A Narrative Strategy

Building a clear, consistent narrative strategy is essential for organizations to connect with stakeholders and achieve sustainable success.
Psychology
fromPsychology Today
1 week ago

What's Behind the Fake Review

Fake content spreads rapidly due to emotional triggers and biases, necessitating critical thinking over social proof in decision-making.
#advertising
Social media marketing
fromForbes
2 days ago

7 Ways Entrepreneurs Can Build Trust In Their Personal Brands

Trust is crucial for building a personal brand online, as many consumers are skeptical of social media information.
Marketing
fromForbes
2 days ago

Brands Keep Treating Gen Z Like Younger Millennials, And It's Costing Them

Gen Z prioritizes secondhand shopping and demands transparency from brands, signaling a shift in consumer behavior and expectations compared to millennials.
UK news
fromCity AM
3 weeks ago

Social media giants must do more to stamp out scam ads

AI-driven fake advertising on social media platforms costs UK consumers and payment providers millions annually, with scam ad impressions projected to nearly triple by 2030 while social media platforms profit significantly from this fraudulent activity.
fromThe Moscow Times
1 week ago

Federal Anti-Monopoly Service Grants Grace Period on Telegram, YouTube Ad Ban After Backlash - The Moscow Times

FAS stated, 'It is clear that businesses need time to adapt to the new rules and shift to alternative advertising channels.' This reflects the agency's recognition of the challenges faced by advertisers in light of the new regulations.
Media industry
Marketing tech
fromDigiday
1 day ago

Future of Marketing Briefing: Horizon Media is building a platform to orchestrate ad tech from a single command center

Horizon Media is developing an orchestration and intelligence layer to integrate various media marketplace partners into a central command center.
fromThe Cut
3 days ago

Brand Names Are in Crisis

"Any time you have to explain your name, you're essentially apologizing for it," says Alexandra Watkins, the founder of naming firm Eat My Words. Her deal-breakers for names include 'looks like a typo' and 'hard to pronounce.'
Marketing
Marketing tech
fromNeil Patel
3 days ago

Misleading Marketing Metrics: Are Your Reports Inaccurate?

Traditional marketing metrics are outdated and do not accurately reflect business growth or marketing impact.
#programmatic-advertising
Marketing tech
fromDigiday
3 days ago

As programmatic faces signal degradation, agentic advertising offers a solution

Traditional programmatic advertising is struggling due to fragmentation and privacy issues, necessitating a new infrastructure for better efficiency and outcomes.
Marketing tech
fromDigiday
1 week ago

Future of Marketing Briefing: A cynic's guide to the most transparent dispute in programmatic history

Transparency disputes in programmatic advertising reveal deeper control issues among major holding companies and The Trade Desk.
Marketing tech
fromDigiday
3 days ago

As programmatic faces signal degradation, agentic advertising offers a solution

Traditional programmatic advertising is struggling due to fragmentation and privacy issues, necessitating a new infrastructure for better efficiency and outcomes.
Marketing tech
fromDigiday
1 week ago

Future of Marketing Briefing: A cynic's guide to the most transparent dispute in programmatic history

Transparency disputes in programmatic advertising reveal deeper control issues among major holding companies and The Trade Desk.
Marketing
fromMarTech
5 days ago

What happens when ad spend goes wrong | MarTech

Account ownership in advertising is primarily about financial logistics, risk, and legal responsibility, not just control.
Social media marketing
fromInc
1 week ago

Burner Accounts, Brutal Honesty, and Radical Transparency: How Brands Are Winning on Reddit

Reddit is the top source for AI platforms, prompting marketers to prioritize Reddit content for community engagement.
Marketing tech
fromAdExchanger
2 days ago

How AI Is Reshaping The Marketing Scientist Role | AdExchanger

Marketing scientists now translate data into meaningful insights, bridging the gap between AI analysis and human interpretation.
Marketing
fromHubspot
5 days ago

Brand optimization: What it is and why your AI visibility depends on it

Brand optimization enhances brand perception and experience through consistent, iterative improvements without a complete rebranding.
Marketing tech
fromEntrepreneur
4 days ago

Here's the New Playbook for PR in the AI Era

AI visibility requires intentional building of credibility signals like press coverage and authoritative content to avoid losing to competitors.
Marketing tech
fromDigiday
4 days ago

The Trade Desk shakes up Identity Alliance payouts, with a new focus on incrementality

The Trade Desk is shifting to an incrementality-based payment model for identity partners, rewarding unique data contributions over volume.
Marketing
fromThedrum
6 days ago

MASTERCLASS: Why annual marketing plans are failing your business

Traditional annual marketing plans are ineffective in today's fast-paced market, leading to wasted resources and missed opportunities.
Marketing tech
fromAdExchanger
5 days ago

Retail Media's Measurement Problem Is A Trust Problem - And Incrementality Is The Way Forward | AdExchanger

Retail media's growth is hindered by inconsistent measurement of incremental performance, complicating budget decisions for advertisers.
#influencer-marketing
Social media marketing
fromForbes
2 weeks ago

Influencers Spread 'Toxic' Brand Information

Social media influencers spread brand-related misinformation more toxically than ordinary users, with their engaged communities rallying behind inaccurate posts without verification.
Social media marketing
fromForbes
2 weeks ago

Influencers Spread 'Toxic' Brand Information

Social media influencers spread brand-related misinformation more toxically than ordinary users, with their engaged communities rallying behind inaccurate posts without verification.
Marketing
fromThedrum
3 weeks ago

The Legal Issues That Influencers and Marketers Must Get Right

Influencer marketing has grown into a $10 billion industry requiring complex legal agreements and regulatory compliance to govern brand partnerships and disclosure obligations.
Marketing
fromThedrum
3 weeks ago

The Legal Issues That Influencers and Marketers Must Get Right

Influencer marketing has grown into a $10 billion industry requiring complex legal agreements and regulatory compliance to govern brand partnerships and disclosure obligations.
Marketing tech
fromPhys
1 week ago

Online ad fraud is a feature, not a bug

Online ad fraud significantly undermines digital advertising revenue, consuming over 20% of global ad spend.
Marketing tech
fromwww.socialmediatoday.com
2 weeks ago

Meta is switching up its ad transparency labels in-stream

Meta is replacing 'Sponsored' labels with smaller 'Ad' tags on Instagram and Facebook, reducing ad transparency visibility while claiming to maintain commitment to user disclosure.
France news
fromThe Drum
2 months ago

'We applaud this movement of transparency': marketers react to French influencer law

France now requires influencers to disclose digital alterations and paid promotions, with penalties including prison and fines.
fromTelecompetitor
2 months ago

Advertising watchdog still finds fault with T-Mobile claims

Verizon's latest complaint, which resulted in case #7415, questioned T-Mobile's advertising claims in its "Save on Every Plan" brochure, two commercials, "Top Three Plays of the Day," and "Holidays Are Coming in Hot: Families: Save 20%," a T-Mobile USA press release, and on T-Mobile's Savings Calculator website. As a result of its findings, NAD recommended that T-Mobile discontinue these claims:
Marketing
[ Load more ]