Online Community Development
fromInc
17 hours agoThe Future of Marketing is Community
Consumers prefer authentic connections over AI-generated content, emphasizing the importance of community in building trust and credibility.
After worrying that he was somehow trying to scam me, I reluctantly sent him my address. A week later, the radiator arrived on my doorstop. A mate was able to help me install it and bingo the car worked again.
Fandom is first and foremost a community. It has a shared lexicon that includes in-jokes and rapidly evolving language that would be difficult to keep up with from the outside. Like any community, it has norms and values and standards of behavior. Fandom is also a marginalized community.
Social platforms promised reach, scale and frictionless distribution. In exchange, publishers ceded control of audience relationships, data and, ultimately, trust. Today, that bargain is not working. Social media is imperfect. Feeds are flooded with bots, synthetic engagement, misinformation and bad actors operating under inconsistent or nonexistent moderation standards.
Patreon's blog post announcing the change made it clear that it had no other choice. "We strongly disagree with this decision," the company wrote. "Creators need consistency and clarity in order to build healthy, long-term businesses. Instead, creators using legacy billing will now have to endure the whiplash of another policy reversal - the third such change from Apple in the past 18 months."
I was at work when news of James Van Der Beek's death broke. Deeply saddened by his passing, as many millennials were, I walked to the bathroom for a quickie corporate cry. It felt like a piece of my childhood died along with the actor who played Dawson Leery, but it wasn't just a parasocial relationship that had me weeping next to the soap dispenser.
I've seen this before-many times, in fact. What you're describing is not unheard of in the nonprofit sector. Founder energy is one of the most powerful forces driving new missions into the world. It can also be one of the riskiest. Many organizations, especially those built from lived experience, passion, and necessity, begin with little more than a vision, a problem to solve.