Anna Holmes defines 'hype aversion' as a reflex against being told what to like, suggesting that popularity can create pressure rather than signal quality. This feeling can lead to a deliberate choice to resist mainstream culture.
It was the highlight of my life and everyone loved it. It also was the worst time of my life ever. It was the worst of times, b****. The entertainment industry led me to substance abuse and alcoholism and my life falling apart. I got chewed up and spit out by Hollywood, girl.
Heavy social media use partly explains a worrying decline in the wellbeing of young people in the West, the latest edition of the annual World Happiness Report said on Wednesday. In total, 15 Western countries, including the United States, Canada, Australia and New Zealand, saw significant declines in youth wellbeing over the past two decades, according to the report.
Parasocial relationships are one-sided emotional bonds where individuals invest their time, effort, energy, emotions, and feelings into a well-known media figure, such as a celebrity, influencer, or fictional character from a book or movie, who is not aware of their existence.
In the Bundesliga, the obvious starting point is Borussia Dortmund. Their Yellow Wall is iconic, the atmosphere incredible, and the tradition undeniable. Yet the nonstop "underdog versus Bayern Munich" narrative can feel exhausting. You respect the passion, but the moral-victory energy after narrow losses? That can grate. Then there's Schalke 04. Even during seasons when Schalke aren't competing near the top, the anti-Bayern Munich sentiment never fades. Maybe it's regional pride, maybe it's history,
For roughly the past half-year, its official account on X and on its own website have been posting bizarre, feverishly spiritual rants on topics ranging from aliens to numerology, along with absurd AI-generated images and videos that depict its CEO Bella French, 404 Media reports, What's more, many of the adult content creators on the platform suspect that the cryptic posts are a sign that French is suffering from some kind of delusional episode
A mid-sized fintech company with 150 engineers rolled out AI coding assistants in early 2025. The productivity gains on greenfield projects hit 40%-better than the vendor's optimistic projections. Engineers building new microservices from scratch reported that AI pair programming felt like having a competent junior developer working alongside them, handling boilerplate, suggesting tests, catching edge cases before they became bugs.
For much of the past century, doctors had a near-monopoly on medical knowledge. That is changing fast. There is a whole parallel system rising up, powered by consumer health. Anywhere there is a gap - in getting care, answers or reassurance - commercial players are jumping in. Health tech start-ups, apps, diagnostics, online clinics, influencers - they are all competing for authority, and figuring out how to monetise it.
Throughout the year, we all have particular events that mark the passage of time. Birthdays, holidays, special events. As professors, we have a few unique days too: some fun, some not. There's the first day of classes, where we still (20+ years in) get the jitters. The last day of classes, when we are often just as, if not more excited, than the students. And then there is the day our course evaluations arrive.
Recently, the culprit has often been the federal government. The Department of Homeland Security is putting out white-nationalist dog whistles on X. President Trump posted a video depicting Barack and Michelle Obama as apes. The subtext of every egregious shitpost from the administration is the same: These people are in charge now, and the old rules don't matter. A great deal of what I find myself scrolling past exudes a threatening, almost anarchical aura.
In this playoff season, I try to shut my eyes to products featured in commercial time-outs. You've seen them? The cryptic medicines to treat unspecified ailments? The pickup trucks and beer brands that signal ruggedness and romantic success. Or more tempting, the gooey-delectable double-cheese-pepperoni pizzas with yet more cheese stuffed in the crust. But one other caught my ear for novel English usage. Namely, the new infinitive "to fan."
There's something different about the "Heated Rivalry" online fandom from what I typically see - something strange brewing in the feeds, something I haven't seen in a long time, or maybe ever. It's easy for a topic to suddenly take over my Instagram Reels or TikTok feeds - those algorithms seem so sensitive that interacting with just a handful of posts on a topic can instantly send you down a rabbit hole.
"Bound by Honor," billed as a "top series" on ReelShort, opens with a young woman being drugged and coerced into marriage. In "Divorced at the Wedding Day," a "popular" pick on DramaBox, a pregnant widow is whipped and pushed onto broken glass at an engagement party before being locked up in a crate. ReelShort and Disney-backed DramaBox are the market leaders in the rising category of micro dramas, made-for-mobile soaps that feature fast-paced action and wild plots.
Their very existence is proof of something not working. And so, in a way, their project is to exist, to be seen, to be popular. That's why he's going to say the N-word on stream. That's why he's going to read the humiliating text from his father on stream. It's a total commitment to that project. Because I think his existence just sort of proves that the gatekeepers are gone.
Are people turning away from social media? But that tide might be finally, yet slowly, turning. My Gen Z students have recently been the ones telling me about social media "cleanses", whereby they take a break from it all for a prescribed duration, and "grayscaling" their socials (whereby color images turn to black and white, making them less eye-candy-esque-and all around having better cellphone etiquette such as putting it away during class and turning it off at night.
