#fathom-event

#fathom-event

LiveRamp has enabled the use of RampID across Unity Exchange, allowing advertisers to recognize and target the same users across different advertising environments.

Teenage Mutant Ninja Turtles: Empire City will be released on April 30 for the Meta Quest, Steam VR and Pico, retailing for $25.

Nintendo was founded in 1889, the same year the Eiffel Tower opened in Paris, starting as a manufacturer of Japanese playing cards.

TeamLab Planets quickly made a name for itself after opening its doors in 2018. It holds the Guinness World Record for the most-visited museum dedicated to a single group or artist, bringing in more than 2.5 million visitors from April 2023 to March 2024.

Following the acquisition, the Cinemersive Labs team will join SIE's Visual Computing Group (VCG) and contribute to our broader efforts in advancing state of the art visual computing within games. This includes applying machine learning to enhance gameplay visuals, improve rendering techniques, and unlock new levels of visual fidelity for players.

Grave Seasons subverts the typical farming sim aesthetic by introducing a supernatural serial killer, offering mystery and scares in a genre often seen as cozy.

With brands increasingly looking to mixed reality (AR, VR, contextual) technology to create engaging event experiences, the inaugural ExM Live Forum brings together industry thought-leaders to share insights in an events sector ripe for digital transformation.

Looking Glass has been doggedly committed to making holographic displays the next big thing since 2019, and with its new Musubi digital photo frame, it might finally be offering its tech at a price that's hard to deny. Musubi is scheduled to start shipping in June, and unlike the company's previous, more developer-focused kits, the company's new display only costs $149.

Las Vegas is by very definition and mission statement an immersive experience. It wants all of you—your eyes, your ears, your stomach, your imagination and, of course, your wallet. It offers up giant resorts with so many amenities and attractions that, really once immersed inside one of these complexes, you never really need to leave for the entire length of your stay.

Meta sent an email blast to Horizon Worlds users today stating that the social VR world will officially end on its Quest VR headsets; starting March 31, Horizon Worlds will no longer be in the Quest store. Some Horizon-specific perks, including Meta Credits, avatars, and some digital clothes and in-world purchases, will also be removed.

At some point, the industry stopped arguing about whether content drives commerce and started living in the reality where the two are indistinguishable. "Content, commerce and technology are really coming forward in a special way and recognition that there aren't disparate separate systems any longer," says Cara Pratt, president of global retail and media at Circana. "There really is one connected, cohesive, intelligent ecosystem that is fueling discovery, fueling conversion and purchase."

A panel on agentic AI focused on AI agents in the real world is just one of the event's many Monday offerings. Chandhu Nair, SVP of data, artificial intelligence, and innovation at Lowe's, will give the audience a home improvement retailer's perspective on the topic. On Tuesday, technology's big show will have a session with Best Buy CEO Corie Barry, who will talk about getting people, software, and services to actually work together instead of fighting against each other.

When a stranger smiles at you, you smile back. That is why, when Sir Ian McKellen ( The Lord of the Rings, X-Men, Amadeus) walked on the stage in front of me, looked me straight in the eye, and smiled at me, I smiled back. It was the polite thing to do. It was also completely unnecessary, because McKellen was not actually on the stage in front of me. He smiled at me through a pair of special glasses.

This past summer, Google DeepMind debuted Genie 3. It's what's known as a world world, an AI system capable of generating images and reacting as the user moves through the environment the software is simulating. At the time, DeepMind positioned Genie 3 as a tool for training AI agents. Now, it's making the model available to people outside of Google to try with Project Genie.

Following a toiling week at CES, there was nothing more captivating to me than the opportunity to watch a full, hours-long Lakers game in the Apple Vision Pro by the time I got home. See, I'm based in New York, so my best chance of catching the latest Spectrum Front Row in Apple Immersive experience -- which puts you courtside, effectively on the scorer's table -- is by watching a replay a few days after the live broadcast.

"Although most brands have experimented with emerging tech, there is still a lot of IDK and WTF attached to AR, VR, AI, ML, NPC, NFT and web3," said Laws. "When you think that the metaverse and its associated technologies are projected to be worth almost $1.5trn dollars by 2029, that's either a lot of growth to miss out on or a lot of mis-invested budget for brand leaders to be accountable for through poor understanding and unfamiliarity."