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#sports-marketing #public-relations #creator-economy #marketing #advertising #influencer-marketing
#sports-marketing
Marketing
fromDigiday
2 days ago

High stakes, big budgets: How brands are navigating a massive sports year

Brands are prioritizing long-term partnerships over costly live sports advertising due to economic uncertainties and high costs of ad placements.
Marketing
fromAdExchanger
1 week ago

The Sports World Is Getting The Retail Media Bug | AdExchanger

The sports industry is embracing data-driven digital marketing through initiatives like the Fieldhouse Media Network by Pacers Sports & Entertainment.
Marketing
fromThe Drum
4 weeks ago

Own it or miss it: how tech is harnessing sports moments in marketing

Sport serves as a powerful global brand engagement tool, enabling companies like Mastercard and Sportradar to build deeper customer connections through real-time data and immersive fan experiences in fragmented media landscapes.
fromThe Drum
2 months ago
Social media marketing

An overflow of content won't solve the enshittification of sports marketing

fromDigiday
1 month ago
Marketing tech

Publicis forms new Influential Sports squad to hone its skills in the white-hot sports media arena

Marketing
fromFuncheap
4 weeks ago

Playmakers: The Bay Area Sports Marketing Summit at Lyft HQ (SF)

Modern sports marketing extends beyond game day through digital platforms, streaming, gaming, and esports to build year-round fan engagement and establish teams as comprehensive brands.
Marketing
fromDigiday
2 days ago

High stakes, big budgets: How brands are navigating a massive sports year

Brands are prioritizing long-term partnerships over costly live sports advertising due to economic uncertainties and high costs of ad placements.
Marketing
fromAdExchanger
1 week ago

The Sports World Is Getting The Retail Media Bug | AdExchanger

The sports industry is embracing data-driven digital marketing through initiatives like the Fieldhouse Media Network by Pacers Sports & Entertainment.
Marketing
fromThe Drum
4 weeks ago

Own it or miss it: how tech is harnessing sports moments in marketing

Sport serves as a powerful global brand engagement tool, enabling companies like Mastercard and Sportradar to build deeper customer connections through real-time data and immersive fan experiences in fragmented media landscapes.
fromThe Drum
2 months ago
Social media marketing

An overflow of content won't solve the enshittification of sports marketing

fromDigiday
1 month ago
Marketing tech

Publicis forms new Influential Sports squad to hone its skills in the white-hot sports media arena

Marketing
fromFuncheap
4 weeks ago

Playmakers: The Bay Area Sports Marketing Summit at Lyft HQ (SF)

Modern sports marketing extends beyond game day through digital platforms, streaming, gaming, and esports to build year-round fan engagement and establish teams as comprehensive brands.
more#sports-marketing
Miami Marlins
fromwww.theguardian.com
2 hours ago

We're home': Even in a draw, Inter Miami's stadium opener was a win for David Beckham

David Beckham's vision for Inter Miami culminated in the inaugural game at Nu Stadium, showcasing soccer's growth in the U.S.
Media industry
fromFortune
1 day ago

3 reasons OpenAI buying daily tech show TBPN for hundreds of millions isn't totally crazy | Fortune

Knowing when to sell is crucial for startup success, as demonstrated by TBPN's timely sale to OpenAI.
Online marketing
fromMiami Herald
2 days ago

How to know if a digital marketing agency is good

Quality marketing agencies provide dedicated representatives, prioritize human management over automation, and possess extensive marketing experience.
Fundraising
fromFast Company
2 days ago

How giving starts progress and leadership scales it

Volatility and accountability are transforming philanthropy, requiring leadership to drive impactful change.
LGBT
fromQueerty
3 days ago

"Wouldn't want it any other way": These two brothers are funding their Olympic dreams one OF subscription at a time - Queerty

Klass Francisks Rozentals embraces his Olympic dream funded by OF, rejecting criticism and emphasizing the necessity of side hustles for athletes.
Los Angeles
fromLos Angeles Times
2 days ago

Prep talk: LA84 Foundation continues to be champion for youth sports

The LA84 Foundation has invested over $250 million in youth sports, emphasizing the importance of access and play equity.
Business intelligence
fromBusline News
2 days ago

Analysis Highlights 20x ROI For ABA Marketplace Attendees - Busline News

ABA Marketplace generated $124.9 million in business activity, reinforcing its status as North America's leading bus and group travel event.
#instagram
more#instagram
European startups
fromFortune
2 days ago

Apollo and FC Barcelona just proved legacy markets are losing their grip on business | Fortune

Global institutions are relocating from New York City to Florida for better operating conditions, reflecting a shift in economic ambition.
#advertising
Marketing tech
fromDigiday
3 days ago

How purchase data is redefining TV ad performance and driving revenue

Advertisers must adopt modern strategies, including purchase-based segmentation, to effectively engage consumers in the evolving TV landscape.
Marketing tech
fromThedrum
6 days ago

A Positive Outlook for Advertising in the New World

The advertising industry is entering a positive phase with strong confidence in media investment across various sectors.
Marketing tech
fromDigiday
3 days ago

How purchase data is redefining TV ad performance and driving revenue

Advertisers must adopt modern strategies, including purchase-based segmentation, to effectively engage consumers in the evolving TV landscape.
Marketing tech
fromThedrum
6 days ago

A Positive Outlook for Advertising in the New World

The advertising industry is entering a positive phase with strong confidence in media investment across various sectors.
more#advertising
Real Madrid
fromESPN.com
3 days ago

Atleti triple-header, the Miami Dolphins could define Barca's season

A three-game series between Atlético Madrid and Barcelona could significantly impact both teams' seasons and has a history of dramatic encounters.
fromSempreMilan
3 days ago

GdS: Milan's owners favourites over Inter to land NBA franchise - the reasons and question marks

RedBird and Oaktree have submitted an initial, non-binding offer by the NBA's deadline of midnight on March 31st. They want the same thing, at the same time.
AC Milan
Business
from24/7 Wall St.
4 days ago

Nike Just Can't Do It - The Turnaround Story Stumbles

Nike's stock fell 13.41% despite a 24.25% earnings beat, indicating investor skepticism about the company's turnaround progress.
Bayern Munich
fromESPN.com
5 days ago

Amon-Ra St. Brown: Lions game in Germany dream come true

Amon-Ra St. Brown will play in a 2026 NFL game in Germany, fulfilling a lifelong dream.
Deliverability
fromForbes
5 days ago

Why Your Cold Pitch Emails Aren't Getting You Brand Deals

Cold pitch emails are becoming less effective for creators due to overwhelming volume and lack of personalization.
Video games
fromGamesBeat
4 days ago

Inside Clix Gaming's creator-powered business strategy

Cody 'Clix' Conrod is launching Clix Gaming, a brand and business centered on his success as a top Fortnite player.
#nfl
Los Angeles Rams
fromESPN.com
6 days ago

NFL partners with TMRW Sports for pro flag football league

The NFL is launching a professional flag football league for men and women, supported by all 32 teams and notable investors.
Washington Redskins
fromESPN.com
6 days ago

Colts' Carlie Irsay-Gordon open to private equity help, but not now

The Washington Commanders' sale reflects rising franchise values, prompting the Colts' owners to consider private equity but ultimately retain full ownership.
Los Angeles Rams
fromESPN.com
6 days ago

NFL partners with TMRW Sports for pro flag football league

The NFL is launching a professional flag football league for men and women, supported by all 32 teams and notable investors.
Washington Redskins
fromESPN.com
6 days ago

Colts' Carlie Irsay-Gordon open to private equity help, but not now

The Washington Commanders' sale reflects rising franchise values, prompting the Colts' owners to consider private equity but ultimately retain full ownership.
more#nfl
Growth hacking
fromEntrepreneur
5 days ago

Why Referral Programs Fail - and How to Build One That Works

Most small businesses lack a structured referral system, leading to passive and unpredictable growth despite referrals being a key driver.
MMA
fromKotaku
5 days ago

UFC Boss Dana White Tells Fans To Shut Up About AI Ads

Dana White confirmed UFC's use of AI-generated images and dismissed fan concerns, urging them to simply consume the product.
#world-cup
Soccer (FIFA)
fromwww.npr.org
5 days ago

The final batch of World Cup tickets is about to go on sale. Here are 5 things to know

FIFA's final ticket sales for the World Cup begin soon, with dynamic pricing and high demand for popular matches.
Marketing
fromCity AM
1 day ago

World Cup no longer has global audience - and that's a marketers challenge

The World Cup is evolving, presenting new challenges for fans and brands due to its expanded format and diverse audience engagement.
Soccer (FIFA)
fromwww.npr.org
5 days ago

The final batch of World Cup tickets is about to go on sale. Here are 5 things to know

FIFA's final ticket sales for the World Cup begin soon, with dynamic pricing and high demand for popular matches.
Marketing
fromCity AM
1 day ago

World Cup no longer has global audience - and that's a marketers challenge

The World Cup is evolving, presenting new challenges for fans and brands due to its expanded format and diverse audience engagement.
more#world-cup
San Francisco Giants
fromThe Oaklandside
5 days ago

Oakland sports calendar: Roots, Falcons, Storm seasons kick off; the Ballers' 'Battle of the Bay'

Oakland Roots started their season with two wins, currently holding a 2-1-1 record in the USL Championship League.
Marketing
fromFortune
3 hours ago

The corporate 'storyteller' is marketing's newest messiah-and just as hollow as every buzzword before it | Fortune

The Storyteller has emerged as a new branding concept, embodying wisdom and insight into the human condition amidst consumer distrust.
Miami Marlins
fromMarlin Maniac
2 days ago

Miami Marlins need to spend April earning May attendance boost

The Miami Marlins faced poor attendance during their homestand despite a strong performance by pitcher Sandy Alcantara.
#publicis-groupe
Media industry
fromDeadline
3 days ago

WME Selling 160over90 Sports Marketing Agency To Publicis

Publicis Groupe acquires 160over90 for over $500 million to enhance its sports marketing capabilities.
Marketing
fromwww.marketingdive.com
3 days ago

Publicis sharpens sports marketing focus with 160over90 acquisition

Publicis Groupe acquired sports marketing agency 160over90 to enhance its sports marketing capabilities and integrate data-driven solutions for clients.
Media industry
fromDeadline
3 days ago

WME Selling 160over90 Sports Marketing Agency To Publicis

Publicis Groupe acquires 160over90 for over $500 million to enhance its sports marketing capabilities.
Marketing
fromwww.marketingdive.com
3 days ago

Publicis sharpens sports marketing focus with 160over90 acquisition

Publicis Groupe acquired sports marketing agency 160over90 to enhance its sports marketing capabilities and integrate data-driven solutions for clients.
more#publicis-groupe
Online marketing
fromInc
2 days ago

The 'Swim Lane' Strategy: How the Best Marketers Are Using AI to Beat the Competition

Hyper-specialization in marketing allows for tailored messaging to specific customer segments, enhancing competitive advantage and engagement.
#creator-economy
Media industry
fromForbes
3 days ago

Trust Is Becoming The Most Valuable Currency In The Creator Economy

Audiences now seek trust in content, influencing their decision-making and the value of creators' work.
Marketing
fromForbes
4 days ago

The Great Convergence: Why The Creator Economy's Future Belongs To Those Who Unite Social, Brand, And Talent

The entertainment industry is shifting power to creators, with traditional advertising losing relevance as the creator economy rapidly expands.
Media industry
fromForbes
3 days ago

Trust Is Becoming The Most Valuable Currency In The Creator Economy

Audiences now seek trust in content, influencing their decision-making and the value of creators' work.
Marketing
fromForbes
4 days ago

The Great Convergence: Why The Creator Economy's Future Belongs To Those Who Unite Social, Brand, And Talent

The entertainment industry is shifting power to creators, with traditional advertising losing relevance as the creator economy rapidly expands.
more#creator-economy
fromGamesBeat
3 days ago

LiveRamp and Unity announce expanded partnership | exclusive

LiveRamp has enabled the use of RampID across Unity Exchange, allowing advertisers to recognize and target the same users across different advertising environments.
Marketing tech
AC Milan
fromSempreMilan
3 days ago

The weight of a nation: Why Italian football entered a tailspin and how Milan can help fix it

Italy's failure to qualify for the World Cup reflects a decade-long decline in national football, leading to acceptance and apathy among fans.
fromGamesBeat
5 days ago

Esports Foundation selects 40 esports clubs for $20M club partner program

The Esports Foundation Club Partner Program reaches fans globally and changes the way they experience esports. Over the past editions, it has created a platform for Clubs to strengthen their brands and engage with audiences.
Online Community Development
Women in technology
fromAdExchanger
1 week ago

What Happens When A Brand Fails To Deliver On Its Basic Promise | AdExchanger

FedEx's delivery reliability is questioned when time-sensitive medications are not delivered on time, undermining customer trust.
Media industry
fromEntrepreneur
3 days ago

How to Turn Any Trade Show Into Wall-to-Wall Press Coverage

Align the internal team on key messaging before trade shows to maximize PR opportunities and ensure effective communication.
#linkedin
Online marketing
fromNeil Patel
5 days ago

How to Boost a Post on LinkedIn: Tips for Better Reach

Boost successful LinkedIn posts with social proof to enhance visibility and engagement, rather than attempting to fix weak content with paid spend.
Social media marketing
fromInc
6 days ago

6 Simple LinkedIn Engagement Strategies When You Don't Know What to Post

Consistent engagement on LinkedIn is crucial for building relationships and brand awareness, even with minimal effort.
Online marketing
fromNeil Patel
5 days ago

How to Boost a Post on LinkedIn: Tips for Better Reach

Boost successful LinkedIn posts with social proof to enhance visibility and engagement, rather than attempting to fix weak content with paid spend.
Social media marketing
fromInc
6 days ago

6 Simple LinkedIn Engagement Strategies When You Don't Know What to Post

Consistent engagement on LinkedIn is crucial for building relationships and brand awareness, even with minimal effort.
more#linkedin
Marketing tech
fromAccounting Today
6 days ago

Growth as infrastructure: Rethinking marketing's role in firm strategy

The operating model that ensured success for firms in the past two decades is inadequate for future sustainability.
#experiential-marketing
Marketing
fromFast Company
3 days ago

Brands are getting more physical

Marketers are increasingly focusing on physical experiences to foster human connection and emotional engagement with consumers.
Marketing
fromFast Company
2 days ago

Why the future of brand trust is sensory marketing

Experiential communications leverage sensory engagement to build trust and connection, countering AI fatigue and skepticism in audiences.
fromForbes
3 weeks ago
Marketing

The Death Of Rented Attention: Why CMOs Are Leaning Into Experiential

Brands are shifting from digital advertising to experiential marketing as their core strategy because digital platforms lack ownership and control, while experiential creates compounding brand assets.
fromThe Drum
1 month ago
Marketing tech

Experiential provides tech brands things that other channels can't

Experiential marketing helps tech brands build trust, demonstrate complex products, and engage consumers emotionally through tangible, immersive experiences that drive trial and commitment.
Marketing
fromFast Company
3 days ago

Brands are getting more physical

Marketers are increasingly focusing on physical experiences to foster human connection and emotional engagement with consumers.
Marketing
fromFast Company
2 days ago

Why the future of brand trust is sensory marketing

Experiential communications leverage sensory engagement to build trust and connection, countering AI fatigue and skepticism in audiences.
more#experiential-marketing
London food
fromExchangewire
3 weeks ago

Stonegate Group Appoints Fifty as Strategic Media Partner Ahead of World Cup

Stonegate Group appoints Fifty as strategic media partner to optimize media strategy across 4,500+ venues ahead of the 2026 World Cup using AI-enabled audience intelligence technology.
Marketing tech
fromForbes
4 days ago

AI Is Deciding What Your Customers See - Most Brands Haven't Caught Up

AI agents are transforming e-commerce, projected to account for 25% of global sales by 2030, shifting traditional consumer engagement models.
Marketing
fromEntrepreneur
2 days ago

How to Navigate Brand Authenticity in the Age of AI Slop

Originality and authenticity in content are essential for brands to stand out in a saturated market dominated by low-quality AI-generated content.
#marketing
Marketing tech
fromFast Company
5 days ago

AI didn't break marketing. It exposed what wasn't working.

Marketing leaders focus on growth and proving marketing's value, while AI changes how buyers discover information and measure marketing impact.
fromForbes
6 days ago
Marketing

Why Understanding Moments Matters More Than Reach

Marketers should focus on connecting brands to cultural moments rather than just measuring reach and impressions.
Marketing tech
fromFast Company
5 days ago

AI didn't break marketing. It exposed what wasn't working.

Marketing leaders focus on growth and proving marketing's value, while AI changes how buyers discover information and measure marketing impact.
Marketing
fromForbes
6 days ago

Why Understanding Moments Matters More Than Reach

Marketers should focus on connecting brands to cultural moments rather than just measuring reach and impressions.
more#marketing
Online Community Development
fromBusiness Matters
2 weeks ago

How Event Technology Is Transforming Business Conferences and Networking

Event technology transforms business conferences from unstructured networking into data-driven, intentional environments that create meaningful connections and measurable outcomes.
#public-relations
Marketing
fromFast Company
2 days ago

Beyond earned media: A new PR playbook

A strong PR plan balances daily visibility with long-term brand building, adapting to evolving media landscapes and consumer habits.
Marketing
fromEntrepreneur
5 days ago

The Future of PR Is Collaborative. Here's Why Lone Wolves Will Lose

Collaboration is the primary driver of growth in the PR industry, replacing competition.
Marketing
fromFast Company
2 days ago

Beyond earned media: A new PR playbook

A strong PR plan balances daily visibility with long-term brand building, adapting to evolving media landscapes and consumer habits.
Marketing
fromEntrepreneur
5 days ago

The Future of PR Is Collaborative. Here's Why Lone Wolves Will Lose

Collaboration is the primary driver of growth in the PR industry, replacing competition.
more#public-relations
Marketing
fromForbes
3 days ago

To Get Powerful Publicity, Build A Narrative Strategy

Building a clear, consistent narrative strategy is essential for organizations to connect with stakeholders and achieve sustainable success.
Media industry
fromEntrepreneur
2 weeks ago

How One Entrepreneur Turned Pickleball Into a Media and Brand Empire

Celebrity trainers leverage social media and personal branding to become independent stars, generating revenue through brand partnerships, digital content, and live events rather than remaining behind-the-scenes figures.
Marketing
fromeLearning Industry
3 days ago

How To Build A Full-Funnel Marketing Strategy That Attracts Enterprise Buyers

Enterprise buyers require a unique full-funnel marketing strategy due to complex decision-making processes and longer sales cycles.
Marketing
fromThe Drum
3 days ago

Agency Leaders Debate: Who owns the future?

The future of the marketing industry hinges on the balance between big tech companies and consumer importance.
Marketing
fromForbes
4 days ago

How Soccer Can Help Brands Reach New Markets In Latin America This Summer

The FIFA World Cup 2026 presents a significant marketing opportunity for brands to engage with passionate soccer fans in Latin America.
Marketing
fromAbove the Law
4 days ago

Strategic Planning For Marketers: Your Critical Role In Strategy Development And Implementation - Above the Law

Legal marketing professionals significantly influence law firm strategic planning by focusing on external market dynamics and competitive positioning.
Marketing
fromMarTech
6 days ago

What happens when ad spend goes wrong | MarTech

Account ownership in advertising is primarily about financial logistics, risk, and legal responsibility, not just control.
Marketing
fromHubspot
6 days ago

Brand optimization: What it is and why your AI visibility depends on it

Brand optimization enhances brand perception and experience through consistent, iterative improvements without a complete rebranding.
Marketing
fromExchangewire
6 days ago

The Wires 2026: "I'm Looking for Authenticity and Real Outcomes" - ExchangeWire.com

The Wires celebrates a decade of recognizing excellence in ad tech with a diverse judging panel evaluating impactful entries.
Marketing
fromThe Drum
6 days ago

Performance marketing 101

Performance marketing in 2023 emphasizes effective measurement, data interplay, and personalization within the broader marketing landscape.
Television
fromFast Company
2 months ago

Fanatics goes all-in on entertainment

Fanatics and OBB Media launched Fanatics Studios to create, finance, produce, and distribute sports-and-culture content across films, series, live events, and digital platforms.
#social-media-marketing
more#social-media-marketing
Marketing
fromDigiday
1 week ago

Amid competition for sponsors, top sports clubs are investing in social media operations

BlueAir partners with the New York Knicks to promote air care products as wellness solutions, leveraging the team's extensive media reach.
Soccer (FIFA)
fromFast Company
2 months ago

Change the game: How sports can drive social impact

Major 2026 sporting events create opportunities to expand youth sports access through local, affordable, and sustained community-driven programs and corporate partnerships.
Marketing
fromDigiday
2 weeks ago

The real winners of March Madness? Brands that move fast on NIL deals

Consumer brands are heavily investing in NIL deals with college basketball players during March Madness, with food and beverage brands leading deal volume.
fromThe Drum
1 month ago

How has personalization improved digital sports marketing?

Personalization is a tried-and-tested way to boost engagement while gathering valuable information about existing audiences - and is proving to be a key driver for the sports industry, says Rawnet's Harry Daniel. For brands looking to score with digital marketing, personalization is a winning long-term business strategy. Personalizing the user experience (UX) via websites and apps keeps fans engaged and enhances brand loyalty. It can help brands to grow, by extending their reach to new users and unleashing untouched opportunities for victory.
Online marketing
Marketing
fromCreative Review
1 month ago

The rise and rise of the stunt product

Brands deploy stunt-like product launches as cultural signals to align with consumer identity, ignite fandom, and drive participation while ensuring commercial viability.
Marketing
fromDigiday
2 months ago

The Australian Open wants to be 'the Super Bowl' for experiential beauty marketing

Mecca returns as an official Australian Open sponsor, using beauty activations and pop-ups to attract Gen‑Z fans and help tennis reach younger viewers.
fromForbes
2 months ago

How To Engage Customers With Fresh, Immersive Marketing Experiences

As the market grows increasingly saturated with traditional digital content, brands are exploring new ways to stand out by engaging more than just sight and sound. Advances in augmented reality (AR), virtual reality (VR), spatial audio and other immersive technologies are opening the door to richer, more memorable brand experiences that feel interactive rather than interruptive. The challenge is knowing how to experiment thoughtfully and how to use these tools to deepen connection without novelty overshadowing their purpose.
Marketing
Marketing
fromForbes
2 months ago

Super Bowl LX: Marketing Goals, Messaging And Creative Trends To Watch

Super Bowl LX ads will prioritize emotional, culturally relevant, trust-building messaging using AI, creator integration, mobile-first formats, and cross-platform interactive experiences.
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