#gen-z-consumer-trends
#gen-z-consumer-trends
[ follow ]
#gen-z #social-media #consumer-behavior #tiktok #creator-economy #influencer-marketing #millennials #tiktok-shop
#social-media
Social media marketing
fromForbes
12 hours ago5 Social Media-Based Side Hustles To Make Extra Income Online
Social media offers lucrative side hustle opportunities, including management services, live shopping, UGC creation, and paid ads services.
Social media marketing
fromForbes
4 days agoHow To Reach Gen-Z And Gen-Alpha On Social Media: Expert Tips
Social media has become essential for discovery and community-building among younger audiences, reshaping how brands engage and plan campaigns.
fromArchitectural Digest
1 day agoI'm Done Sourcing So Much Online. Here's Why
The convenience of sourcing online is fraught with more pitfalls than most of us want to admit. Try finding adequate photos of a vintage piece's condition-close-ups of the fabric, video of damaged areas, any images of a piece's rear or underside!
UX design
Toronto startup
fromFortune
3 days agoThe beauty counter is now on your For You page as Ulta Beauty joins TikTok Shop, betting on the platform reshaping how America consumes | Fortune
Ulta Beauty launched on TikTok Shop, becoming the first specialty beauty retailer on the platform, enhancing its commerce capabilities.
#creator-economy
Media industry
fromForbes
2 days agoTrust Is Becoming The Most Valuable Currency In The Creator Economy
Audiences now seek trust in content, influencing their decision-making and the value of creators' work.
Careers
fromSilicon Canals
3 days agoThe most profound disconnect between boomers and younger generations isn't about avocado toast or laziness - it's that boomers inherited an economy designed to reward time invested, while millennials and Gen Z are navigating one that rewards attention captured, and the skill sets don't translate - Silicon Canals
Generational tension arises from differing economic realities between baby boomers and younger generations, affecting perceptions of work and success.
fromThe Business of Fashion
1 month agoThe Social Media Trap
Instagram's new 'Shop the Look' feature and recent algorithm shifts highlight the vulnerability of social media reliance, where creators fear brand dilution from automated tags while companies like Oddity faced a massive stock drop due to the instability of rented social spaces.
Fashion & style
Startup companies
fromBusiness Insider
1 month agoThey were about to shut down their business. Then a raw TikTok changed everything.
Brittany Nemandoust saved her struggling chocolate kit business by capitalizing on the viral Dubai chocolate trend on TikTok, using her existing custom molds and business infrastructure.
Marketing
fromCity AM
2 weeks agoMeet Gen Zalpha: The new generation up-starts reshaping consumer culture
Gen Zalpha, the fusion of young Gen Z and older Gen Alpha, wields significant commercial influence through direct purchases and persuasion over parents, making them a critical target market for brands.
Digital life
fromFortune
3 weeks agoGen Z is already nostalgic for TikTok - and the platform is only 6 years old | Fortune
Gen Z users nostalgic for early TikTok express declining loyalty as the platform becomes increasingly commercialized with ads, brands, influencers, and shopping features replacing raw, unfiltered content.
Digital life
fromwww.theguardian.com
3 weeks agoWhy is everyone so obsessed with gen Z?
Generation Z is the most studied generation due to their unique digital immersion from infancy, distinctive behaviors, and significant economic influence on employers and marketers seeking to understand and reach them.
Marketing
fromForbes
3 weeks agoInfluencers Are Leaving The Feed And Entering The Real World
Influencer marketing is evolving from one-off social media posts to integrated brand partnerships where creators function as core media infrastructure helping design campaigns across multiple platforms and physical spaces.
fromEMARKETER
2 months agoMillennial TikTok users are the platform's most active shoppers
Key stat: TikTok users ages 25-44 lead all age groups in taking action after seeing ads, with 54% gathering more info about products and 47% making purchases, according to an October 2025 survey from Edison Research. Beyond the chart: This shopping behavior tracks with broader social commerce trends. In fact, one-third of adults ages 18 to 34 have made a purchase on social media, compared with 23% of 35- to 54-year-olds, according to an August 2025 survey from Bizrate Insights and EMARKETER.
Social media marketing
fromThe Drum
2 months agoThree current social media trends and how to make the most of them with your brand
From Gen Z and their TikTok dances to the millennial squares of IG, when we think of social media we think of the younger generations. However, 'older' audiences are also getting involved. From how to remove stains on walls and 'Things I wish I knew in my 20s' to fashion advice and rediscovering their personal style, older gens are increasingly growing their share of voice on social - seeking advice from (as well as giving advice to) the young ones.
Social media marketing
[ Load more ]