#gen-zalpha

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fromFast Company
4 hours ago

Why Gen Z is fangirling over Apple's 'Finder Guy' mascot

Finder Guy is an adorably chunky, dual-toned blue creature with a rounded head and a perpetual smile. Apple is being fairly tight-lipped about him; he hasn't been officially announced or acknowledged by the company.
Apple
Social media marketing
fromWCVB
4 hours ago

These creators helping viewers save money. Here's how

Deinfluencers encourage sustainable living and mindful spending, promoting alternatives to consumerism in response to economic challenges.
fromThe Atlantic
1 hour ago

How Some People Became So Averse to Hype

Anna Holmes defines 'hype aversion' as a reflex against being told what to like, suggesting that popularity can create pressure rather than signal quality. This feeling can lead to a deliberate choice to resist mainstream culture.
Media industry
#gen-z
fromForbes
1 day ago
Marketing

Brands Keep Treating Gen Z Like Younger Millennials, And It's Costing Them

fromFortune
2 days ago
E-Commerce

Gen Z shoppers are actually more deliberate than baby boomers and agonize over their cart for days | Fortune

Marketing
fromForbes
1 day ago

Brands Keep Treating Gen Z Like Younger Millennials, And It's Costing Them

Gen Z prioritizes secondhand shopping and demands transparency from brands, signaling a shift in consumer behavior and expectations compared to millennials.
Careers
fromForbes
1 day ago

The Gen-Z Retention Problem Is Really A Leadership Design Problem

Gen-Z turnover is driven by cultural mismatches, not generational flaws, highlighting the need for organizations to adapt their environments.
E-Commerce
fromFortune
2 days ago

Gen Z shoppers are actually more deliberate than baby boomers and agonize over their cart for days | Fortune

Gen Z spends more time researching purchases than boomers, with 50% considering items for two or more days before buying.
Startup companies
fromFast Company
4 days ago

What Gen Z can teach us about commanding respect in the workplace

Gen Z founders leverage unique insights from limited workplace experience to foster ownership and impact among their team members.
Digital life
fromBuzzFeed
1 day ago

22 Still-Popular Things That Older People Thought Would Just Be "Quick Fads"

Certain trends and cultural phenomena have persisted far beyond initial expectations of being mere fads.
fromPsychology Today
18 hours ago

What Are Young People's Most Important Life Goals?

Life History Theory emphasizes the tradeoffs individuals make in allocating energy to survival, growth, and reproduction, highlighting the competitive nature of energy acquisition.
Psychology
Law
fromwww.businessinsider.com
3 hours ago

Young Americans are turning to bankruptcy. Are you one of them?

Personal bankruptcy filings are increasing among Gen Z and young millennials due to rising living costs and stagnant wages.
fromwww.theguardian.com
9 hours ago

Six great reads: the OnlyFans legacy, stolen cargo and Meta's creepy' glasses

Leonid Radvinsky's death leaves a void in the leadership of OnlyFans, a platform that has transformed the adult content landscape. His secretive management style and the controversies surrounding the site have raised questions about its future direction and stability.
Photography
Relationships
fromScary Mommy
19 hours ago

The Millennial Baby Names That Already Feel Old (Looking At You, Jessica)

Names perceived as old are simply those held by the oldest living generations, indicating a cyclical trend in naming.
Music production
fromLos Angeles Times
1 day ago

'Nobody looks like me and sounds like me': flowerovlove redefines what pop stardom means

Joyce Cissé, known as flowerovlove, is a confident South London singer-songwriter making waves in pop music with relatable themes.
Television
fromBustle
1 day ago

Exclusive: Ella Stiller Thinks She's The "Most Millennial Gen Z Ever"

Ella Stiller, a 23-year-old actor, embodies millennial and Gen Z traits while starring in the final season of The Comeback.
Cryptocurrency
fromFortune
1 day ago

Gen Z millionaires are rushing into crypto-and they blame the risky bet on FOMO. Fear of missing out | Fortune

Wealthy Gen Z and Millennials are increasingly investing in cryptocurrency, driven by FOMO, despite significant volatility and risks.
London politics
fromwww.theguardian.com
22 hours ago

Young people want to come together': experts respond to mass teen meet-ups in Clapham

Teenagers organized chaotic gatherings in London via social media, leading to disorder and arrests, prompting political outrage and calls for action against youth behavior.
East Bay food
fromBon Appetit
1 day ago

Rave in Aisle 4! The Hottest New Club Is Your Grocery Store

International grocery stores and coffee shops are transforming nightlife by creating community-focused events that celebrate culture and provide sober alternatives.
Marketing tech
fromExchangewire
1 day ago

The Stack: AI Surges while Social Platforms Face Scrutiny

AI is growing rapidly, streaming models are evolving, and regulatory pressures on platforms are increasing globally.
#tiktok
fromDigiday
2 days ago
NYC startup

How a 'TikTok doctorate' made 26-year-old Griffin Johnson a venture capitalist

Film
fromVariety
2 days ago

When Fandom Converts: How TikTok Is Driving Measurable Box Office Growth

TikTok has become a powerful engine for movie discovery, translating online engagement into real-world ticket sales.
NYC startup
fromDigiday
2 days ago

How a 'TikTok doctorate' made 26-year-old Griffin Johnson a venture capitalist

Griffin Johnson transitioned from nursing student to co-founder of Animal Capital, leveraging TikTok connections and the creator economy's growth.
Games
fromTechCrunch
3 days ago

Go play this secret game in your TikTok DMs | TechCrunch

TikTok has introduced a secret emoji game in DMs where users bounce across alligators to compete for high scores.
Games
fromFast Company
2 days ago

TikTok DMs have a hidden easter egg-and it's no joke. How to find and play the secret emoji game

A hidden alligator emoji game is available in TikTok DMs, providing a fun distraction for users.
#social-media
Social media marketing
fromForbes
1 day ago

5 Social Media-Based Side Hustles To Make Extra Income Online

Social media offers lucrative side hustle opportunities, including management services, live shopping, UGC creation, and paid ads services.
Digital life
fromwww.theguardian.com
2 days ago

UK social media users less active on tech platforms due to rise of video apps

Social media activity in the UK is declining due to video app popularity and concerns over past posts affecting users' reputations.
Fashion & style
fromHer Campus
4 days ago

Consumerism, Conformity, & The Death Of Originality

Social media marketing influences consumer behavior, leading to conformity and potential loss of individuality in personal style.
Social media marketing
fromTechCrunch
16 hours ago

The anonymous social app that thinks it can work in Saudi Arabia | TechCrunch

Fizz is expanding globally, successfully launching in Saudi Arabia and aiming to become a generational social product beyond college campuses.
Social media marketing
fromForbes
1 day ago

5 Social Media-Based Side Hustles To Make Extra Income Online

Social media offers lucrative side hustle opportunities, including management services, live shopping, UGC creation, and paid ads services.
Digital life
fromwww.theguardian.com
2 days ago

UK social media users less active on tech platforms due to rise of video apps

Social media activity in the UK is declining due to video app popularity and concerns over past posts affecting users' reputations.
Silicon Valley
fromwww.bbc.com
3 days ago

'We're having a moment' - fear and denial in Silicon Valley over social media addiction trial

Meta and YouTube were found liable for designing addictive platforms that harmed a young woman's mental health.
Parenting
fromIndependent
3 days ago

My 10-year-old son watched porn at a friend's house - but I have no idea how to talk to him about it

Reactions to a child's discovery of pornography can influence their willingness to communicate openly.
Travel
fromLos Angeles Times
4 days ago

Low on PTO? Join the Gen Z travelers taking international 'microtrips'

Microtrips are becoming popular among Gen Z travelers, allowing for quick getaways that fit into busy schedules.
Marketing
fromEntrepreneur
1 day ago

How to Navigate Brand Authenticity in the Age of AI Slop

Originality and authenticity in content are essential for brands to stand out in a saturated market dominated by low-quality AI-generated content.
Relationships
fromWIRED
1 day ago

Trump's Economy Has Come for Sugar Babies

Sugar relationships are evolving to include financial advice as a survival strategy during economic downturns.
Television
fromwww.businessinsider.com
3 days ago

This company is turning YouTube videos into TV shows as streamers chase Gen Alpha

Streamers are launching creator content to attract Gen Alpha away from YouTube, with Pocket.watch leading the initiative.
Careers
fromSilicon Canals
3 days ago

The most profound disconnect between boomers and younger generations isn't about avocado toast or laziness - it's that boomers inherited an economy designed to reward time invested, while millennials and Gen Z are navigating one that rewards attention captured, and the skill sets don't translate - Silicon Canals

Generational tension arises from differing economic realities between baby boomers and younger generations, affecting perceptions of work and success.
Mental health
fromPsychology Today
3 days ago

Teen Anxiety and the Dangers of Doomscrolling

Stress and anxiety hinder teens' future planning, while social media can provide temporary relief but may also lead to doomscrolling and distraction.
Right-wing politics
fromThe Atlantic
3 days ago

The Gen Z Christian Revival That Wasn't

A young group of Catholics meets weekly at St. Joseph's Church, showing a growing interest in faith among young professionals despite broader trends of religious decline.
Marketing
fromSfgate
16 hours ago

Tips to create short-form video to reach new audiences

Creating short-form videos is essential for businesses to effectively reach audiences and drive growth.
Media industry
fromNieman Lab
1 week ago

Young people want their news to be more fun, a new report says

Young adults prefer news that is entertaining and fun, contrasting with older adults who favor traditional news sources.
Relationships
fromBustle
3 days ago

TikTok's "April Relationship Theory" Might Mean A Breakup Wave Is Coming

Spring prompts self-reflection and relationship evaluation, leading many to reconsider their partnerships during April.
Psychology
fromSilicon Canals
4 days ago

The friends you made between 19 and 24 know a version of you that your current partner, your therapist, and your coworkers will never meet. And the grief isn't about losing those friends. It's about losing access to the person you were with them. - Silicon Canals

Friendships formed between ages 19 and 24 serve as an identity archive, reflecting a version of oneself that no longer exists.
Marketing
fromMoneywise
2 days ago

One influencer made $350,000 promoting cruises to Gen Z - how a younger crowd is transforming the cruise industry

Cruise lines are reinventing marketing strategies to attract younger travelers by partnering with social media influencers.
#creator-economy
Podcast
fromForbes
3 weeks ago

Millennial Creators Are Becoming The New Media Establishment ...And Workforce

Digital creators and podcasters have evolved from media disruptors into institutional platforms shaping how audiences consume information and access services.
Marketing
fromForbes
3 days ago

The Great Convergence: Why The Creator Economy's Future Belongs To Those Who Unite Social, Brand, And Talent

The entertainment industry is shifting power to creators, with traditional advertising losing relevance as the creator economy rapidly expands.
Podcast
fromForbes
3 weeks ago

Millennial Creators Are Becoming The New Media Establishment ...And Workforce

Digital creators and podcasters have evolved from media disruptors into institutional platforms shaping how audiences consume information and access services.
Marketing
fromForbes
3 days ago

The Great Convergence: Why The Creator Economy's Future Belongs To Those Who Unite Social, Brand, And Talent

The entertainment industry is shifting power to creators, with traditional advertising losing relevance as the creator economy rapidly expands.
World politics
fromwww.theguardian.com
3 weeks ago

The kill line v Chinamaxxing: a window into how China and the US see each other

Western and Chinese social media are exchanging cultural narratives: young Americans embrace Chinese culture through 'Chinamaxxing' while Chinese users increasingly view the US as a dystopian society with a dangerous 'kill line' separating success from destitution.
Digital life
fromWIRED
3 days ago

Taylor Lorenz's Screen Time Is Almost 17 Hours a Day

Taylor Lorenz embraces her digital lifestyle, finding value in her screen time for work and creativity despite concerns about excessive usage.
fromTechCrunch
2 days ago

Cameo partners with TikTok to boost popularity | TechCrunch

Cameo videos regularly go viral on TikTok, and TikTok talent delivered its strongest year yet on Cameo in 2025, according to Cameo CEO Steven Galanis.
Social media marketing
Women in technology
fromInsideHook
3 weeks ago

Gen Z Men Want to Be "Obeyed" By Women

Gen Z men show more regressive attitudes toward gender equality than older generations, with over 30% believing women should obey husbands and 60% feeling burdened by supporting gender equality efforts.
Mental health
fromMail Online
3 weeks ago

The exact age Gen Z consider you 'old', revealed - are you past it?

Gen Z perceives old age beginning at 62, significantly younger than Boomers who believe it starts at 67, reflecting generational differences in aging perceptions.
Digital life
fromPsychology Today
4 days ago

3 Ways to Assign Social Meaning in the Digital Age

Belonging is essential for fulfillment, especially in challenging times, yet the digital age complicates genuine connections.
Psychology
fromThred Website
3 weeks ago

why the obsession with gen z + viral auramax just dropped

Gen Z attracts intense commercial and media focus due to their digital nativity, unique generational conditions, and projected high spending power by 2035.
Digital life
fromwww.businessinsider.com
5 days ago

AI anxiety is driving Gen Z to CDs, DVDs, and Nintendo DS games I went to see what old tech costs now

Younger generations are increasingly embracing analog technology, reflecting a desire for human connection over digital experiences.
Digital life
fromRetail Brew
1 week ago

Gen Alpha 'born with the buy button at their fingertips'

Generation Alpha is actively influencing household spending and making purchases online, showcasing their digital engagement and brand relationships.
#gen-z-social-media-behavior
Digital life
fromThe Independent
2 weeks ago

Gen Z turning their backs on social media except for this one app, survey finds

Gen Z uses TikTok daily but distrusts it, while increasingly abandoning other social media to pursue offline activities, fitness, hobbies, and real-world connections.
Digital life
fromThe Independent
3 weeks ago

Gen Z turning their backs on social media except for this one app, survey finds

Gen Z uses TikTok daily but distrusts it, while increasingly abandoning other social media to pursue offline activities, fitness, hobbies, and real-world connections.
Digital life
fromThe Independent
2 weeks ago

Gen Z turning their backs on social media except for this one app, survey finds

Gen Z uses TikTok daily but distrusts it, while increasingly abandoning other social media to pursue offline activities, fitness, hobbies, and real-world connections.
Digital life
fromThe Independent
3 weeks ago

Gen Z turning their backs on social media except for this one app, survey finds

Gen Z uses TikTok daily but distrusts it, while increasingly abandoning other social media to pursue offline activities, fitness, hobbies, and real-world connections.
Marketing
fromCity AM
2 weeks ago

Meet Gen Zalpha: The new generation up-starts reshaping consumer culture

Gen Zalpha, the fusion of young Gen Z and older Gen Alpha, wields significant commercial influence through direct purchases and persuasion over parents, making them a critical target market for brands.
fromFast Company
2 months ago

Younger generations aren't just growing up online

For today's young people, online content isn't a backdrop to daily life-it is daily life. Streaming platforms, short-form video, and social media don't just entertain; they influence how young people see themselves, their health, and what behaviors are seen as normal or aspirational. Movies, television, and streaming content still have influence, but as the digital ecosystem expands, so does its power to shape choices-for better and for worse.
Public health
Online marketing
fromThe Drum
2 months ago

Three simple ways to get your brand in front of Generation Z

To reach Generation Z, advertisers must use digital, data-driven strategies that optimize exposure across multiple touchpoints to capture attention and drive conversions.
Social media marketing
fromSlate Magazine
3 weeks ago

Why So Many Americans Online Suddenly Want to Become Chinese

Chinamaxxing, a social media trend where Americans adopt Chinese practices, perpetuates harmful stereotypes by framing Chinese culture as exotic and inferior while reflecting broader anxieties about American economic decline.
Marketing
fromForbes
3 weeks ago

Influencers Are Leaving The Feed And Entering The Real World

Influencer marketing is evolving from one-off social media posts to integrated brand partnerships where creators function as core media infrastructure helping design campaigns across multiple platforms and physical spaces.
Digital life
fromUSA TODAY
3 weeks ago

Gen Z pulling back from social media, except TikTok, survey finds

Gen Z is reducing social media engagement and posting while increasing 'lurking' behavior, yet remains heavily dependent on TikTok despite distrust of the platform.
fromHer Campus
3 weeks ago

Is Social Media Creating Micro-Celebrities?

The rise of TikTok and YouTube has dramatically changed the lives of content creators by turning social media into a legitimate career path rather than just a hobby. These platforms allow ordinary people to build massive audiences without traditional media connections, often through algorithm-driven exposure.
Social media marketing
Digital life
fromFortune
3 weeks ago

Gen Z is already nostalgic for TikTok - and the platform is only 6 years old | Fortune

Gen Z users nostalgic for early TikTok express declining loyalty as the platform becomes increasingly commercialized with ads, brands, influencers, and shopping features replacing raw, unfiltered content.
Digital life
fromwww.theguardian.com
4 weeks ago

Why is everyone so obsessed with gen Z?

Generation Z is the most studied generation due to their unique digital immersion from infancy, distinctive behaviors, and significant economic influence on employers and marketers seeking to understand and reach them.
Marketing
fromDigiday
4 weeks ago

Why a Gen Alpha-focused skin-care brand is giving equity to teen creators

Evereden gives equity ownership to teenage creators instead of traditional paid sponsorships, reflecting a shift toward authentic, long-term brand partnerships with Gen Alpha.
Psychology
fromBuzzFeed
2 months ago

Gen Z Says "Jessica" Is The New "Karen" And People Have Strong Feelings About It

Generational name popularity causes certain names to be perceived as 'mean girl' names because greater name prevalence increases chances of encountering unpleasant individuals.
Digital life
fromBustle
2 months ago

I'm Gen Z & Spent A Week Living Like A Millennial In 2016

Recreating a 2016 millennial lifestyle reveals that the era's social energy and constant socializing clash with today's remote work and trend-driven culture.
Digital life
fromBuzzFeed
2 months ago

Gen Z Has Chosen This Millennial Name As Their New Version Of "Karen"

The name "Jessica" has become the Gen Z equivalent of "Karen," denoting entitled complainers born in the 1980s and 1990s.
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