#gendered-marketing

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Marketing
fromFortune
4 minutes ago

The corporate 'storyteller' is marketing's newest messiah-and just as hollow as every buzzword before it | Fortune

The Storyteller has emerged as a new branding concept, embodying wisdom and insight into the human condition amidst consumer distrust.
Startup companies
fromwww.businessinsider.com
2 hours ago

I founded Culture Pop in my 50s, but my youngest hires keep it relevant and fresh

Tom First founded Culture Pop, a probiotic soda brand, focusing on health-conscious consumers and achieving significant revenue growth in a competitive market.
Mental health
fromSilicon Canals
1 day ago

There is a particular loneliness in being a man whose body never matched the archetype he was taught to aspire to. Not because anyone was cruel about it, but because the world built its furniture, its expectations, and its respect around a size he would never reach. - Silicon Canals

Body image issues in men stem from societal expectations and architectural norms, leading to a profound, often unacknowledged loneliness.
fromThe Atlantic
23 hours ago

How Some People Became So Averse to Hype

Anna Holmes defines 'hype aversion' as a reflex against being told what to like, suggesting that popularity can create pressure rather than signal quality. This feeling can lead to a deliberate choice to resist mainstream culture.
Media industry
LGBT
fromLGBTQ Nation
21 hours ago

How becoming a drag queen allowed this trans man to finally be his complete self - LGBTQ Nation

Juniper Brown's journey through gender dysphoria led him to embrace his identity as a drag queen, overcoming childhood anxiety and adversity.
Women in technology
fromFast Company
2 days ago

The cosmetic surgery industry is mainly built for women. So why is it run by men?

Leadership in the aesthetics industry is predominantly male, despite women being the primary consumers and decision-makers.
Mobile UX
fromTECHBOOK
1 day ago

Ads on Honor Phones-Soon in Europe?!

Honor smartphones may soon feature ads in pre-installed apps, expanding from the Middle East to Europe.
Philosophy
fromThe Conversation
1 day ago

Why the manosphere has an antisemitism problem

Antisemitism is prevalent in the manosphere, with influencers promoting harmful stereotypes and conspiracy theories about Jews.
#lgbtq
NYC LGBT
fromQueerty
2 days ago

Hairy chests are making a comeback & shaved gays feel attacked - Queerty

The LGBTQ+ community's relationship with body hair has evolved from hyper-masculine aesthetics to embracing natural hairiness in recent years.
LGBT
fromQueerty
1 day ago

NFL player has a challenge for anti-gay athletes & they're not gonna like it... - Queerty

Pro athletes should address significant social issues rather than selectively support certain beliefs through religious texts.
Right-wing politics
fromLGBTQ Nation
8 months ago

Gay makeup artist mocks right-wing "bozos" for using his photo to celebrate rugged masculinity - LGBTQ Nation

A gay makeup artist humorously highlights a far-right troll's mistake in using his image to promote conventional masculinity, unaware of his true identity.
LGBT
fromLGBTQ Nation
1 day ago

More same-sex couples than ever are living together, and most are women - LGBTQ Nation

Female same-sex couples now outnumber male same-sex couples in the U.S., with significant income disparities persisting between the two groups.
LGBT
fromQueerty
1 day ago

Gay men reveal the things they've vowed never to do again - Queerty

Many gay men shared personal commitments to avoid certain actions or decisions, reflecting on past experiences and lessons learned.
SF LGBT
fromQueerty
5 days ago

WATCH: Closeted '90s kids find their voice-and each other-in this charming coming-of-age comedy - Queerty

Student radio shows can empower closeted youth, fostering community and self-expression while navigating the challenges of popularity and faculty scrutiny.
NYC LGBT
fromQueerty
2 days ago

Hairy chests are making a comeback & shaved gays feel attacked - Queerty

The LGBTQ+ community's relationship with body hair has evolved from hyper-masculine aesthetics to embracing natural hairiness in recent years.
LGBT
fromQueerty
1 day ago

NFL player has a challenge for anti-gay athletes & they're not gonna like it... - Queerty

Pro athletes should address significant social issues rather than selectively support certain beliefs through religious texts.
Right-wing politics
fromLGBTQ Nation
8 months ago

Gay makeup artist mocks right-wing "bozos" for using his photo to celebrate rugged masculinity - LGBTQ Nation

A gay makeup artist humorously highlights a far-right troll's mistake in using his image to promote conventional masculinity, unaware of his true identity.
LGBT
fromLGBTQ Nation
1 day ago

More same-sex couples than ever are living together, and most are women - LGBTQ Nation

Female same-sex couples now outnumber male same-sex couples in the U.S., with significant income disparities persisting between the two groups.
LGBT
fromQueerty
1 day ago

Gay men reveal the things they've vowed never to do again - Queerty

Many gay men shared personal commitments to avoid certain actions or decisions, reflecting on past experiences and lessons learned.
SF LGBT
fromQueerty
5 days ago

WATCH: Closeted '90s kids find their voice-and each other-in this charming coming-of-age comedy - Queerty

Student radio shows can empower closeted youth, fostering community and self-expression while navigating the challenges of popularity and faculty scrutiny.
#transgender
SF LGBT
fromLGBTQ Nation
4 days ago

8 unapologetically trans-owned businesses redefining fashion, art, and more - LGBTQ Nation

Trans individuals significantly influence culture and deserve visibility and support, especially through trans-owned businesses.
NYC LGBT
fromwww.amny.com
3 days ago

Indelible' voices: How the NYC trans community is fighting erasure from a Lower East Side stage | amNewYork

Indelible is a forum for trans people to share their stories and foster understanding.
SF LGBT
fromLGBTQ Nation
4 days ago

8 unapologetically trans-owned businesses redefining fashion, art, and more - LGBTQ Nation

Trans individuals significantly influence culture and deserve visibility and support, especially through trans-owned businesses.
NYC LGBT
fromwww.amny.com
3 days ago

Indelible' voices: How the NYC trans community is fighting erasure from a Lower East Side stage | amNewYork

Indelible is a forum for trans people to share their stories and foster understanding.
Writing
fromThe Nation
3 days ago

My Years-Long Fight to Say "They"

The author reflects on their journey of writing about their experiences as a Jehovah's Witness and the challenges faced in publishing.
fromLGBTQ Nation
3 days ago

Freedom of speech can never trump liberation - LGBTQ Nation

A chief tenet of liberation is the freedom to define oneself while being accorded the rights and privileges established and guaranteed under law and social standing.
Social justice
Television
fromQueerty
3 days ago

The best LGBTQ+ movies & TV shows coming to streaming April 2026 - Queerty

April features numerous queer movies and TV shows premiering across major streaming platforms.
#masculinity
Psychology
fromSilicon Canals
4 days ago

There is a specific kind of masculinity that comes not from dominance but from integrity, calmness, and emotional steadiness - they make others feel safe - Silicon Canals

True strength in masculinity is calm, steady, and emotionally safe, contrasting with loud, dominant behaviors often mistaken for confidence.
fromThe New Yorker
6 days ago
Right-wing politics

The Camps Promising to Turn You-or Your Son-Into an Alpha Male

Nick Adams promotes a vision of masculinity that appeals to young men, emphasizing traditional male roles and rejecting notions of toxic masculinity.
Psychology
fromSilicon Canals
4 days ago

There is a specific kind of masculinity that comes not from dominance but from integrity, calmness, and emotional steadiness - they make others feel safe - Silicon Canals

True strength in masculinity is calm, steady, and emotionally safe, contrasting with loud, dominant behaviors often mistaken for confidence.
Right-wing politics
fromThe New Yorker
6 days ago

The Camps Promising to Turn You-or Your Son-Into an Alpha Male

Nick Adams promotes a vision of masculinity that appeals to young men, emphasizing traditional male roles and rejecting notions of toxic masculinity.
Film
fromLGBTQ Nation
4 days ago

23 films that expose the reality of conversion therapy - LGBTQ Nation

Conversion therapy is inhumane, ineffective, and continues to have lasting emotional and cultural effects on individuals and society.
Education
fromNature
5 days ago

Are boys really in crisis? What the science says in the age of the manosphere

Boys aged 12-16 express frustrations about masculinity, emotional support, and the lack of real-world spaces post-COVID-19.
Online marketing
fromWorld Economic Forum
5 days ago

Understanding Value in Media: Perspectives from Consumers and Industry

The internet has transformed publishing, creating challenges for revenue and consumer satisfaction, while a shift towards consumer payments may offer a solution.
#advertising
Marketing tech
fromThedrum
6 days ago

A Positive Outlook for Advertising in the New World

The advertising industry is entering a positive phase with strong confidence in media investment across various sectors.
Marketing tech
fromThedrum
6 days ago

A Positive Outlook for Advertising in the New World

The advertising industry is entering a positive phase with strong confidence in media investment across various sectors.
Marketing
fromEntrepreneur
1 day ago

How to Navigate Brand Authenticity in the Age of AI Slop

Originality and authenticity in content are essential for brands to stand out in a saturated market dominated by low-quality AI-generated content.
Relationships
fromSlate Magazine
1 week ago

I Love Sex With Other Women. I Can't Explain My Most Persistent Fantasy.

Changing unwanted sexual fantasies is difficult, especially when they are tied to negative past experiences.
LGBT
fromLGBTQ Nation
2 days ago

Is "gender exploratory therapy" just conversion therapy with a new name? - LGBTQ Nation

Gender exploratory therapy is a controversial approach that some view as pathologizing non-binary identities while others see it as a cautious exploration of gender identity.
#tradwife
Women in technology
fromScary Mommy
1 day ago

Study Finds Men Who Want #TradWives Also Have High Levels Of "Hostile Sexism"

The #tradwife movement is supported by men with hostile sexism, who view women negatively and expect traditional homemaking roles.
Women in technology
fromJezebel
2 days ago

Turns Out That Guys Who Want Tradwives Aren't Fans of Women

The #TradWife movement attracts men with hostile sexism, revealing a troubling dynamic of resentment towards women.
Women in technology
fromScary Mommy
1 day ago

Study Finds Men Who Want #TradWives Also Have High Levels Of "Hostile Sexism"

The #tradwife movement is supported by men with hostile sexism, who view women negatively and expect traditional homemaking roles.
Women in technology
fromJezebel
2 days ago

Turns Out That Guys Who Want Tradwives Aren't Fans of Women

The #TradWife movement attracts men with hostile sexism, revealing a troubling dynamic of resentment towards women.
Mental health
fromSilicon Canals
1 day ago

You know a woman has lost her joy in life when she describes her days accurately and without feeling - when the words are all correct and the tone is completely flat and the account of her own life sounds like something being reported rather than lived, and she doesn't notice the flatness because she has been inside it long enough that it just sounds like how things are - Silicon Canals

Emotional flatness can creep in, making life feel like a series of tasks rather than meaningful experiences.
NYC LGBT
fromLGBTQ Nation
3 days ago

Shocking video shows man attacking gay reality TV couple's vehicle in road rage incident - LGBTQ Nation

A road rage incident in West Hollywood involved a man attacking a gay couple's car while they were inside, fearing for their safety.
fromThe Atlantic
2 days ago

The Manosphere Feels Betrayed

Joe Rogan called Trump's actions in Iran 'so insane, based on what he ran on' while admitting he still texts with Trump occasionally, reflecting a deepening conflict within the manosphere.
Right-wing politics
fromQueerty
1 week ago

Who are the "hybrid boys" & why are they getting bodied by Gay Twitter? - Queerty

Hybrid training, which draws on various workouts from cardio to lifting, is gaining traction thanks to competitions like Hyrox created by Moritz Fürste.
Exercise
Fashion & style
fromwww.theguardian.com
1 week ago

My petty gripe: Using pink to denote HARK, THIS BE A WOMAN' is beyond the power of my lady brain to comprehend

The prevalence of pink in women's motorcycle gear and workwear is frustrating and limiting for those seeking classic styles.
#transgender-rights
LGBT
fromAdvocate.com
6 days ago

Entertainer Ts Madison calls out Republicans' anti-trans politics of fear

Visibility as a transgender person is an act of defiance and essential for advocacy.
SF LGBT
fromAdvocate.com
3 days ago

White House denigrates non-cisgender people on Trans Day of Visibility

Trump's statement on Transgender Day of Visibility attacks transgender identity and promotes a narrative against LGBTQ+ rights.
NYC LGBT
fromAdvocate.com
5 days ago

Transgender activists rally in D.C. as nationwide protests bring out millions

Transgender activists and allies rallied in D.C. for Trans Day of Visibility, advocating for federal protections and raising awareness of ongoing legislative issues.
SF LGBT
fromLGBTQ Nation
4 days ago

Republicans slammed for "cruel" one-word response to the Trans Day of Visibility - LGBTQ Nation

Protesters rallied in Sioux Falls for transgender rights against anti-trans bills, while Republicans faced backlash for their dismissive response to Transgender Day of Visibility.
LGBT
fromAdvocate.com
6 days ago

Entertainer Ts Madison calls out Republicans' anti-trans politics of fear

Visibility as a transgender person is an act of defiance and essential for advocacy.
#mental-health
Graphic design
fromCreative Boom
1 week ago

When branding becomes activism: how OMSE helped B416 fight to protect a generation

B416 is a campaign that successfully changed social media age regulations by creating a recognizable brand and advocating for mental health awareness among teenagers.
Mental health
fromwww.theguardian.com
3 days ago

The manosphere is dead and no one cares about Andrew Tate any more': the poet taking on toxic masculinity

Sam Browne uses performance poetry to address mental health and masculinity, aiming to change perceptions and support men in their struggles.
Graphic design
fromCreative Boom
1 week ago

When branding becomes activism: how OMSE helped B416 fight to protect a generation

B416 is a campaign that successfully changed social media age regulations by creating a recognizable brand and advocating for mental health awareness among teenagers.
Mental health
fromwww.theguardian.com
3 days ago

The manosphere is dead and no one cares about Andrew Tate any more': the poet taking on toxic masculinity

Sam Browne uses performance poetry to address mental health and masculinity, aiming to change perceptions and support men in their struggles.
Growth hacking
fromEntrepreneur
1 week ago

Your Brand Story Works Because of You. And That May Be Your Biggest Problem.

Founders must enable team members to tell the brand's story with passion to scale and grow the company effectively.
Social justice
fromwww.theguardian.com
5 days ago

Is calling a woman auntie' ageist harassment or a mark of respect? It's a trickier question than you think | Lola Okolosie

Respecting how individuals wish to be addressed is essential, as demonstrated by the tribunal ruling in favor of Ilda Esteves against Charles Oppong.
Marketing
fromForbes
2 days ago

Brands Keep Treating Gen Z Like Younger Millennials, And It's Costing Them

Gen Z prioritizes secondhand shopping and demands transparency from brands, signaling a shift in consumer behavior and expectations compared to millennials.
Social justice
fromPsychology Today
5 days ago

The Psychology of Sex Trafficking

Sex trafficking is a severe human rights violation, often misunderstood, with survivors criminalized instead of protected and rooted in societal norms.
Marketing
fromFast Company
2 days ago

Brands are getting more physical

Marketers are increasingly focusing on physical experiences to foster human connection and emotional engagement with consumers.
Women in technology
fromInsideHook
4 days ago

Why Wanting a Pilates Woman May Be a Bad Thing

Pilates popularity has surged, influencing men's preferences for women who practice it, linked to the manosphere's misogynistic ideals.
US politics
fromLGBTQ Nation
3 weeks ago

Trans journalist explains why Trump is "weakest he's ever been" - LGBTQ Nation

Journalist Moira Donegan argues Trump initiated military action against Iran to distract from domestic failures including economic weakness, unpopularity, and controversial deportation policies.
LGBT
fromHuffPost
2 days ago

Heteroflexible Is The Highest Growing Orientation On Feeld. It's Not Without Critics.

Heteroflexible individuals are primarily attracted to the opposite sex but open to same-sex experiences under certain conditions.
Mental health
fromBuzzFeed
6 days ago

Therapists Are Sharing What's Actually Going On With The Male Loneliness Epidemic

Addressing male loneliness requires understanding the complexities of emotional pain and the impact of harmful online communities.
Social media marketing
fromLGBTQ Nation
2 weeks ago

Not so "demure": Trans influencer behind viral catchphrase says fame "ruined my life" - LGBTQ Nation

Jools Lebron's viral fame from her 'very demure, very mindful' catchphrase led to substance abuse, alcoholism, and personal devastation despite initial success and celebrity connections.
Marketing
fromForbes
3 days ago

To Get Powerful Publicity, Build A Narrative Strategy

Building a clear, consistent narrative strategy is essential for organizations to connect with stakeholders and achieve sustainable success.
Women in technology
fromThe Atlantic
3 days ago

It's Not Gambling, It's 'Girl Math'

Prediction markets like Kalshi and Polymarket are primarily male-dominated, despite attempts to attract female users through social media campaigns.
#transgender-day-of-visibility
SF LGBT
fromLGBTQ Nation
4 days ago

We especially need to uplift joyous Black trans lives on this Trans Day of Visibility - LGBTQ Nation

Transgender Day of Visibility celebrates Black trans lives and contributions while addressing ongoing violence against the community.
SF LGBT
fromMission Local
5 days ago

Meet the people driving trans visibility in San Francisco

The International Transgender Day of Visibility celebrates trans contributions, with activists like Cal Calamia advocating for non-binary inclusion in sports.
SF LGBT
fromLGBTQ Nation
4 days ago

We especially need to uplift joyous Black trans lives on this Trans Day of Visibility - LGBTQ Nation

Transgender Day of Visibility celebrates Black trans lives and contributions while addressing ongoing violence against the community.
SF LGBT
fromMission Local
5 days ago

Meet the people driving trans visibility in San Francisco

The International Transgender Day of Visibility celebrates trans contributions, with activists like Cal Calamia advocating for non-binary inclusion in sports.
fromThe Cut
4 days ago

Brand Names Are in Crisis

"Any time you have to explain your name, you're essentially apologizing for it," says Alexandra Watkins, the founder of naming firm Eat My Words. Her deal-breakers for names include 'looks like a typo' and 'hard to pronounce.'
Marketing
fromAdvocate.com
4 days ago

12 portraits of transgender beauty and resilience in the Deep South

Exploring Transgender Identity in South Carolina is a candid photographic and interview-based documentation of transgender life in South Carolina. This project offers a contemporary visual record of a community that exists largely outside of that narrative yet within its realities.
SF LGBT
fromQueerty
2 days ago

"There's no way I could ever forget the fake boobs": Bryon Noem's alleged femdom speaks out - Queerty

Lydia Love stated, 'He wanted to be the star of the show and really show off. I would hype him up.' This highlights Noem's desire for attention and validation during their interactions.
LGBT
LGBT
fromAdvocate.com
4 days ago

Trans people are here to stay, no matter who tries to erase us

Understanding the gender spectrum and dismantling misconceptions about trans identities is crucial for acceptance and recognition of diverse gender experiences.
Marketing
fromForbes
6 days ago

Why Understanding Moments Matters More Than Reach

Marketers should focus on connecting brands to cultural moments rather than just measuring reach and impressions.
LGBT
fromAdvocate.com
4 days ago

Meta continues using transphobic company language despite its Oversight Board's warning

Meta's hate speech policy includes an anti-trans term despite recommendations to remove it, highlighting ongoing issues with content moderation.
Marketing
fromHubspot
6 days ago

Brand optimization: What it is and why your AI visibility depends on it

Brand optimization enhances brand perception and experience through consistent, iterative improvements without a complete rebranding.
fromFuncheap
6 days ago

SF's Free "Trans Day of Visibility" Festival (Boeddeker Park)

Join us for a vibrant Trans Day of Visibility Festival at Boeddeker Park in the heart of the Tenderloin and The Transgender District, March 29th 2026. Expect sickening performances, powerful vocals, community vibes.
SF LGBT
Food & drink
fromThe Atlantic
1 month ago

Energy Drinks Are for Girls Now, Too

Energy drink marketing has shifted from aggressive masculine branding to gentler, fruitier positioning as companies recognize fatigue is not inherently gendered.
fromThe Atlantic
1 week ago

Homophobia Is Back. It's Different Now.

LaBeouf hasn't anchored a box-office hit in more than a decade, and little of his 2020s art-house work has drawn buzz. The most notable thing he's starred in lately was a clip of him on a podcaster's couch, hunched and diminished, talking about his fear of gay people.
LGBT
Marketing
fromPR Daily
2 weeks ago

Why cultural insight beats product messaging every time - PR Daily

Brands achieve relevance by connecting to cultural values people already care about rather than forcing product features into conversations.
LGBT
fromQueerty
1 week ago

Heels, skirts & girlfriends: The rise of the straight femboy explained - Queerty

Femboys represent a diverse identity within the LGBTQ+ community, distinct from feminine gay men and trans women, with varied gender identities and expressions.
SF LGBT
fromQueerty
2 weeks ago

"We're in something new": Susan Stryker says the trans tipping point is over...But the fight is far from finished - Queerty

Susan Stryker's updated third edition of Transgender History documents trans activism and history while addressing current political backlash, providing essential resources for understanding ongoing struggles and building community resilience.
Women
fromThe Drum
2 months ago

How do you solve a problem like... gender bias in ad agencies?

Ensure women and diverse perspectives are present in decision-making to prevent bias, improve inclusivity, and drive business performance.
LGBT
fromQueerty
2 weeks ago

Meet the queer brands behind LGBTQ Outpost - Queerty

LGBTQ Outpost is a curated marketplace highlighting LGBTQ+ owned brands and allies, featuring over 35 brands across multiple product categories built by entrepreneurs with lived community experience.
fromEurekAlert!
1 month ago

'Masculinity crisis': Influencers on social media promote low testosterone to young men, study finds

Young men are being encouraged to undergo testosterone testing and start hormone therapy through Instagram and TikTok content that promotes unproven health claims while downplaying medical risks, a new international study has found. The study was done at the University of Sydney's Faculty of Medicine and Health, and led by Emma Grundtvig Gram, a visiting PhD student from the University of Copenhagen.
Marketing
fromPhys
1 month ago

Prove it or lose her: The new rules for advertising to women

Women distinguish authentic gender-equality advertising from performative messaging through six key factors: authenticity, real commitment, genuine empowerment, diverse representation, transformative potential, and consistent ethical standards.
LGBT
fromLGBTQ Nation
1 month ago

Supermodel says only women can be bisexual: "Double standards exist for us all" - LGBTQ Nation

Jessica White's statement that bisexuality is acceptable for women but not men sparked controversy and amplified biphobic attitudes, with experts attributing such stigma to toxic masculinity and rigid gender expectations.
Social media marketing
fromThe Drum
2 months ago

Reflecting DE&I in brand content is only becoming more important

Brands must embed DE&I in content and advertising to build trust, meet evolving consumer expectations, comply with regulation, and prepare for demographic and AI-driven change.
LGBT
fromThe Atlantic
1 month ago

In Defense of Effeminate Gay Boys

Gender nonconformity in boys is a natural male variation, not an indicator of being female, and conflating the two undermines acceptance of diverse expressions of masculinity.
LGBT
fromPsychology Today
1 month ago

How Stereotypes Inform the Way Gay Men See Themselves

Single, sexualized narratives about gay men create confirmation bias that reinforces limiting beliefs, reduces self-worth, and perpetuates caricatured media representations.
Marketing
fromThe Drum
2 months ago

Inclusive influencer marketing is a win for everyone

Authentic, inclusive influencer selection ensures marginalized audiences feel seen, increasing relatability, engagement, and likelihood of purchase.
Marketing
fromPR Daily
2 months ago

Resisting the slop: How brands can stand out in the age of infinite content and finite attention - PR Daily

Brands must prioritize high-quality, insight-driven content over high-volume AI-produced output to protect engagement, trust, and brand authority.
fromQueerty
1 month ago

What do you wear when you want to feel sexy & why? - Queerty

We've asked Queerty readers about their preferences when it comes to speedos, jockstraps, thongs and all sorts of scantily clad attire. So this week, in honor of Valentine's Day, we thought we would put it all together. It's time to dress to impress! For some, that means donning a sleek suit or formal wear (we love a man in a tie). Others may feel their most sultry when they're wearing itty-bitty swimwear or short shorts.
LGBT
LGBT
fromLGBTQ Nation
1 month ago

The biggest advertising day of the year once rippled with rainbow references. Not this year. - LGBTQ Nation

Super Bowl LX featured noticeably reduced overt LGBTQ+ representation, with many brands and campaigns omitting queer references and only subtle, ambiguous nods appearing.
LGBT
fromAdvocate.com
2 months ago

One year in, the Gender Liberation Movement is fighting for trans rights

Gender Liberation Movement led nationwide civil disobedience in its first year to defend transgender rights, bodily autonomy, and access to gender-affirming care.
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