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#ai-search-engines
Marketing tech
fromThe Berkshire Eagle
20 hours agoMulti-Engine AI Visibility Gap Widens as Brand Citation Rates Vary 9x Across Major AI Search Engines
The Multi-Engine AI Visibility Gap is a critical issue in digital marketing strategy for 2026, highlighting disparities in brand visibility across AI search engines.
#ad-tech
Marketing tech
fromExchangewire
2 days agoAttekmi's Roman Vrublivskyi on Ad Tech Trends, Ad Strategy, and AI - ExchangeWire.com
First-party data and AI are crucial trends shaping ad tech strategies in 2026.
Marketing tech
fromDigiday
1 day agoAfter The Trade Desk's audit row, rivals rush to pitch features and transparency chops
Transparency crises in ad tech prompt competitors to pitch their services, but buyers remain skeptical and focused on value over transparency claims.
Media industry
fromFast Company
2 weeks agoTraffic is dying as a media metric. What comes next is more important
AI is significantly reducing traffic to major tech media sites, but publishers with strong brands and loyal audiences are adapting through paywalls and diversified strategies rather than facing business decline.
Marketing
fromDigiday
2 weeks agoMedia Buying Briefing: Is ad marketplace uncertainty the new normal?
Advertising budgets remain stable despite geopolitical crises and economic uncertainty because market volatility has become normalized and media flexibility enables gradual adjustments rather than immediate pullbacks.
Marketing tech
fromAdExchanger
2 weeks agoThe End Of Easy Measurement: Building An Evidence-Based System For Marketing ROI | AdExchanger
Marketers must adopt deterministic-first measurement systems combining experiments, marketing mix modeling, and multitouch attribution to establish ground truth and optimize ROI in a post-identifier era.
fromThe Drum
2 months agoIAB research reveals top brands still struggling to grasp search
Only a third of brands fully integrate search into their media mix according to new research from the Internet Advertising Bureau. In its Search Marketing Barometer 2012, which surveyed the top 200 advertisers according to ALF, 72% of brands stated that search is only partially or not at all integrated with the wider media mix. Some 94% said their is a greater opportunity to integrate search.
Marketing
Marketing tech
fromAdExchanger
2 weeks agoPerion Is So Over The AI Hype Cycle | AdExchanger
AI in advertising is not new technology; machine learning techniques have optimized ad spending for 15 years under different terminology, and Perion is rebuilding around an AI media trading agent called Outmax to allocate budgets across multiple channels.
Marketing tech
fromAdExchanger
2 months agoThe IAB Formalizes Its Measurement Initiatives Under Its New 'Project Eidos' | AdExchanger
Project Eidos centralizes and harmonizes existing IAB measurement and identity-data initiatives to improve ad campaign measurement and standardize definitions across channels under privacy-preserving methods.
fromAdExchanger
1 month agoIAB CEO David Cohen: 'The Health of the Publisher Community is Critical to the Health of Our Overall Business.' | AdExchanger
But IAB CEO David Cohen refutes that narrative. "There's a lot of companies that are hurting in the current environment," he said in an interview with AdExchanger after his opening speech Monday addressing attendees at the Palm Desert, California, event. "The health of the publisher community is critical to the health of our overall business." "If we don't have publishers, we don't have content," he added. "What are we optimizing What are we reading? What are we engaging with? It's a problem."
Marketing tech
fromAdExchanger
1 month agoIAB's New AI Regulations Give Advertisers A Starting Point - But Plenty Of Questions Remain | AdExchanger
It's not exactly a secret that many advertisers are using generative AI in their marketing, from producing copy to editing images. What isn't always as obvious is exactly when those tools are being used, and when advertisers ought to make AI usage clear to their audiences. Last month, the IAB launched a new framework to standardize when AI in ads should be disclosed.
Marketing tech
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