Marketing tech
fromForbes
16 hours agoFrom Streaming To AI: Agency Leaders' Next Big Media Bets
Streaming platform consolidation is reshaping agency strategies, emphasizing precision and adaptability in targeting consumer attention.
#in-house-agency
#in-house-agency
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#ai #advertising #marketing #artificial-intelligence #public-relations #ai-in-marketing #marketing-strategy
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Artificial intelligence
fromFortune
19 hours agoAI adoption isn't the hard part, it's building employee agency | Fortune
AI empowers non-coders to execute ideas, requiring companies to foster safe, effective environments for employee agency and innovation.
Graphic design
fromdesignboom | architecture & design magazine
1 day agohiggsfield brings art-directed quality to AI image generation at production scale
Higgsfield's Soul 2.0 revolutionizes AI photo generation for the creative industry, enhancing visual quality and efficiency in producing artistic imagery.
Graphic design
fromItsnicethat
3 weeks agoStrategy comes before style: Take a look at the branding work of creative group NA1
NA1 operates as a multidisciplinary collective prioritizing strategic brand building and authentic visual storytelling over fixed house styles, tailoring each project's approach to the client's core DNA.
Graphic design
fromItsnicethat
10 hours ago"Be loud online, build connections, and look for side doors..." - How to get seen by brands
Emerging designers can reach major brands through strategic networking, targeted portfolio development, and leveraging digital platforms rather than relying solely on family connections or traditional career progression.
fromDeadline
3 days agoBlink49 Studios Expands Brand Studio With Pair Of Hires
Elizabeth brings exactly the kind of experience we need as we build Blink49's Brand Studio. She has a proven track record of creating smart partnerships, navigating the media landscape, and developing programs that connect brand ambition with culturally impactful, premium storytelling.
Marketing
Marketing tech
fromDigiday
3 weeks agoAs AI creative moves upstream, one production firm is pitching brands a model built on that trend
AI-powered production services enable brands to pre-visualize campaigns and reduce production timelines from 60-90 days to half that duration, with projected cost savings of 30-50%.
fromThe Drum
2 months agoTop creatives share how they're grappling with AI use at agencies
Pencil's experiment focused on written copy in Facebook product ads rather than big-budget creative. Despite widely held concerns that the tech could cannibalize copywriting jobs, that doesn't mean professional creatives are ignoring the tech. Shruthi Subramanian of Serviceplan Munich (above) was named the most-awarded copywriter in the world in The Drum's World Creative Rankings. She says the tools can be put to good use, albeit with caution.
Marketing
Marketing
fromThe Drum
2 months agoAgencies need to shake up the creative process if they want to compete with their 'frenemies'
Agencies must refocus on core skills—consumer insight, transformative creativity, and tenacious execution—to reclaim central client relationships amid platform dominance and rising complexity.
fromThe Drum
2 months agoThe pitch process is broken. Brands should know the value of ideas
With everyone navigating this macroeconomic omnishambles, it's high time we look at the agency-brand pitching process and finally make some changes to level the playing field between the two sides. A recent JFDI/Opinium survey found the average pitch cost agencies more than £11k and withdrawn budgets are responsible for 33% of lost pitches. This all becomes even more complex and frustrating when pitching creative ideas due to the expectations of those ideas and the subjectivity of that audience.
Marketing
fromThe Drum
2 months agoHow are agencies making their creative and strategic awards work in their favor?
Winning a prestigious award, such as our recent Gold at The Drum Awards for PR in the Entertainment category, is always a proud moment for us as an agency. It validates our expertise, builds credibility, and sets us apart in a competitive market. We leverage awards as a key part of our marketing and business strategy in various ways. Sharing the win with clients reinforces their choice to work with us - after all, everyone wants to partner with a winner!
Marketing
fromThe Drum
1 month agoAgency brain & brawn: are brands drinking the in-housing Kool-Aid?
Every week there are stories of brands retendering, with agencies enthusiastically falling over one another in a race to the bottom on margins. Among the most recent cases, Hilton has set about building its own internal "centers of excellence" dedicated to specific media and marketing areas, which will be reinforced by the right niche and independent agency. One of the unintended consequences of the digital revolution has been to challenge the identity and purpose of the all-encompassing agency.
Marketing
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