#jimadores

#jimadores

We were taught when to harvest agave, how to care for the soil, and how much we could ask of the forest. Today, that small-scale tradition exists alongside a global boom that has transformed mezcal into a major industry dominated by international brands. As mezcal has spread to bars around the world, so has its footprint on the land.

I think everyone embraced this storytelling concept because we have to talk about the materials, the product, but doing it in a way that drives an emotional connection with the consumer.

It makes me feel proud, simply because of the specific time we're in right now. It definitely takes a lot of courage for kids my age to represent their culture. Anthony Benitez, an 18-year-old violin student born in the United States to Mexican immigrants, expressed how the academy provides a meaningful outlet for cultural expression amid punitive immigration enforcement affecting Latino and immigrant families across the country.

Singular Archive is a cultural custodian safeguarding the world's rarest liquids. This is not a spirits brand, but an artistic endeavor in which the liquid is a part of the work itself.

A tequila girl is a state of mind. She's the "elite level of hot girl." She is always down. Her Instagram stories are tastefully blurry. She's the last one to leave the party, and the only one who doesn't seem at all hungover the next morning. Alix Earle, Kendall Jenner, and Doja Cat are all tequila girls - and who wouldn't want to embody them on a night out?

Spirits brand Clase Azul México will soon open a brand-new home in the city's Polanco area on Feb. 17, offering guided tastings, rotating art installations, private events, and more. The new address, dubbed "Casa de Los Leones," or House of the Lions, was built in a historic mansion where original elements like stained glassed windows were preserved, juxtaposed with contemporary design.

Join us for the 28th Annual Mexica New Year, March 13-15, 2026 for a weekend filled with Native traditional dancers, a sunrise ceremony, arts & crafts market and delicious food. Our gathering brings together over 500 Aztec Dancers from throughout the US and Mexico, 7 Northern California Native tribes including our local Muwekma Ohlone tribe of the SF Bay Area and other Native tribes from the US and Mexico.

Traveller check into hotels for easy access to historical Mayan sites and the cenotes beyond, with ambles through colourful squares and late, balmy nights digesting feasts over tequila tipples. Between cultural excursions and natural wonders, however, there's much to be said for the artisans in these parts. From crafted perfumes to handmade chocolates, these are the gifts and trinkets to make space for in your luggage.

The Mexican Pizza has been a Taco Bell fan favorite since it was first introduced to the menu back in 1985 - though it went by a different name back then, the Pizzazz Pizza. In its current form at the fast food chain, this dish consists of two layers of crisp flour tortillas with refried beans and seasoned ground beef sandwiched in the middle, and "Mexican Pizza Sauce," melted cheese, and diced tomatoes on top.

The U.S. spirits landscape has evolved far beyond the recognition of simply being the birthplace of bourbon. In recent years, we've seen a transformation in both the quality and individuality that the country's craft distilleries have been able to produce. While previous decades were dominated by the big-name distilleries, far more awards are going to craft distillers who have mastered the art of producing high-quality whiskeys, rums, gins, and more.

Nipperkin - Not only does it feel like you're having a cocktail in your suspiciously wealthy and eccentric aunt's parlour, but every single drink here is so deftly judged. Their focus on British produce showcases unexpected flavours in classics, the view of the bartenders tempering ice lulls you into a doe-eyed daze, and the people watching would have given Jilly Cooper plentiful material. (RIP Dame J)